• 패션비즈니스
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• 제20권4호
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• pp.96-109
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• 2016

This objectives of this research was to look into the actual state of fashion wearing purchase and makeup purchase to recognize the interrelationship between fashion and makeup styles by selecting words used for fashion image and cosmetic style. Such study can offer basic materials for choice of makeup style by each fashion style. Most information on fashion and cosmetics were obtained through the internet. However, a lot of information on cosmetics were also obtained through TV. Therefore, if fashion companies use both internet and TV for advertising, more effect on purchasing might be obtained. The design and color are important standards for selecting clothes. However, the quality and price of clothes are essential standards for purchasing cosmetics. Therefore, for fashion companies, they need to pay more attention to design and color. However, for cosmetic companies, they need to take notice of quality and price. When image words were extracted, fashion images showed the following words: natural, romantic, elegance, casual, and avant-garde, while makeup images showed romantic-casual, elegance, avant-garde, and natural. Regarding the interrelationship between fashion style and makeup style, natural and casual fashion style were harmonized with natural makeup while romantic fashion style was associated with romantic makeup. The fashion style of elegance and avant- garde was associated with elegance makeup. Therefore, similar images were found between fashion and makeup styles.

• 한국의류산업학회지
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• 제18권4호
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• pp.509-519
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• 2016

The purpose of this study is to present important guidelines for effective eye-shadow color coordination according to T.P.O. such as 'Day time to Night', 'Special Occasions', 'Holiday Accents', 'Seasonal Looks' and 'Animated Characters'. The method is as follows; This study examined the 100 works of her published in the?500 EYE MAKEUP DESIGNS?. For this research analysis, three specialists selected a total of 100 photo-works through 3 rounds of evaluation. This study analysis was conducted based on the colors and tones of eye-shadows identified under Munsell's basic color chart. The study findings are as follows; First, 'Day time to Night' was found to have similarity coloration most frequently, presenting a more stable look in the Natural makeup. Second, 'Special Occasions' showed similarity, accent, and complex colorations mainly. Third, 'Holiday Accents' showed diverse types of colorations such as accent, complex, similarity and contrast. Forth, 'Seasonal Looks' was found to use a variety of colorations including similarity, contrast, accent, gradation and complex. Fifth, 'Animated Characters' showed contrast coloration the most for dramatic effect along with accent and complex colorations to give a unique and symbolic look. The color scheme database(DB) obtained in this study will be present important guidelines for future in eye-shadow makeup design.

• 디지털콘텐츠학회 논문지
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• 제19권9호
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• pp.1653-1662
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• 2018

본 연구는 화장품 앱이 제공하는 가상 메이크업 템플릿과 메이크업 룩의 관계를 조사하였다. 한국의 20대 및 30대 여성 34명을 대상으로 설문조사한 결과, 19개 가상 메이크업 템플릿중 'Bella', 'Hilary', 'Cara' 등 3개를 가장 선호하며, 이에 상응하는 메이크업 룩은 각각 '섹시', '클래식', '내추럴'인 것으로 조사되었다. 전문가의 정성적 평가와 통계적 분석에 의한 정량적 평가를 통해 이들은 메이크업 템플릿과 유사한 메이크업 룩을 선호하고, 전반적으로 고명도의 연한 피부색과 중명도의 밝은 입술색을 선호하는 것으로 분석되었다.

• 복식
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• 제63권2호
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• pp.98-109
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• 2013

This study aims to discuss the image making of K-pop girl groups to provide an outlook on the necessary fashion components in order to express certain concepts by analyzing the fashion styles. The fashion styles of the representative girl groups from 2007 to 2011 were classified into five types: retro style, schoolgirl style, chic style, sporty style and marine style. The following are the features and elements of image making by style. The retro style pursued going back to the past. It used stripes, dots, leopard patterns, spangles and denim. It reproduced the style of the past to the trendy style using big sunglasses, retro makeup, girlish hair and gold wigs. The schoolgirl style created the sexy or cute image by using school uniforms as the motif including shirts, short pants and knee socks. It included having natural makeup and straight hair and differentiated colors, patterns and designs. The chic style was classified into rock chic look and sexy look. Both looks had common elements including smoky pop active makeup while the fashion concepts and hair styles were different. The sporty style took the concept of cheer girls. It used plaid shirts, baseball jackets, short pants, thigh high boots, vivid hair accessories, romantic makeup and straight, wave hair. The marine style took the naval uniform as the motif. It expressed the image using short pants, stripe patterns, wappens, naval caps and smoky sexy makeup, straight hair. K-pop girl group fashion is the driving force for the growth of Korean fashion industry as well as its cultural trends and hope that it have a growing influence on the global market and trend through continuing research and support.

• 한국패션뷰티학회지
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• 제5권1호
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• pp.56-70
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• 2007

Shade cosmetics that were considered to be women's exclusive possession, are now expanding its market to men and teenagers. As a result, development of subdivided shade cosmetics is becoming active. In these market environments consumers demand various personalized desires through beauty care, therefore enterprises have to establish marketing strategies to meet these desires. Accordingly this study aimed to provide information actually needed in cosmetics development by researching shade cosmetics in subdivision according to items and basic data that will be helpful in establishing marketing strategies of shade cosmetics. The survey was conducted among adult females with age of 20 to 26, living in Seoul and several local cities. 387 survey papers were used in the analysis among 500 survey papers distributed. The results were summarized as following. First of all, many women were doing overall makeup generally. The younger they tended to do partial makeup more and the older they tended to do overall makeup more according to the analysis on actual conditions of using shade cosmetics. Many women got information related to shade cosmetics from friends or family. This is an example of the fact that shows collecting information from human relationship such as friends and family played an important role and surrounding environment can be a factor that can have impact on purchasing behavior. Purpose of makeup was mostly to show courtesy and the younger they tend to answer that they do makeup to look beautiful. The order of the most frequently used shade makeup was makeup base>foundation>two way cake. The most important focusing point in shade makeup was the eye. In choosing colors they chose their favorites colors most frequently.

• 한국융합학회논문지
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• 제12권1호
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• pp.275-281
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• 2021

본 연구는 뮬란시 스토리의 중국 남북조시대와 수나라, 당나라시대를 배경으로 제작된 뮬란의 영상 작품 분석을 통해 뮬란 캐릭터 메이크업의 차이점을 분석하고 시대적 메이크업의 전통문화 반영 여부를 파악하는데 연구 목적이 있다. 연구방법은 메이크업 이미지 분석을 진행하며 뮬란이 평소 집에서 생활할 때의 모습, 군대에서의 뮬란의 모습, 뮬란이 메이크업을 한 뒤의 모습 3장면의 모습을 남북조, 수나라, 당나라시대의 실제 메이크업과의 비교 분석하였다. 시대적 메이크업을 참고한 작품은 영화 <뮬란>(2020)과 <화뮬란>(2020), 드라마 <화뮬란>(1998)등 3편이 있으며, <뮬란>(2020)과 영화 <화뮬란>(2020) 두 편의 뮬란 영화가 어황장, 면엽, 사홍 등 남북조 시대 메이크업을 활용해 캐릭터 뮬란을 연출하고 있다. 수나라, 당나라 시대 메이크업 문화를 기본으로 한 작품은 <화뮬란>(1964)이 있다. 본 논문을 통해 향후 뮬란 관련 영상 작품의 발전이 있기를 기대하며, 그와 동시에 중국 남북조 시대와 수나라 당나라시대를 배경으로 하는 영상물 제작 시 시대에 따른 메이크업 연출이 영상물의 창작에 도움이 될 것이라 사료된다.

• 융합정보논문지
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• 제9권12호
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• pp.279-285
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• 2019

본 연구는 자신의 외모에 관심이 가장 높은 청소년 여고생들을 대상으로, 여고생의 화장품 관심도, 화장품 사용 실태를 조사하여 그들의 올바른 사전 화장품 사용 교육 자료를 제시하고자 했다. 설문지를 수정 및 보완한 후 본조사가 실시되었다. 본 조사는 2018년 10월 7일부터 10월 21일까지 2주 동안 200부를 배포하여 성실한 답변이 이루어진 총 172부가 최종 분석 자료로 사용 되었다. 대부분 중학교 3학년과 고등학교 1학년의 청소년 여고생들은 16~17세에 화장을 처음 접하며 호기심을 가지고 색조 화장을 시작하게 된다. 즉, 청소년기의 여고생들은 사춘기의 영향으로 신체발달과 신체적 변화로 인해 외모의 관심과 미 의식이 높아지게 되고, 이성과 또래 집단의 관심이 많아지며 타인에게 인정과 관심을 받고 싶은 욕구가 급증하게 되면서 화장을 시작하게 되는 것이다. 화장에 관심이 많은 여고생들이 인터넷, TV 등의 대중매체를 통해 화장품과 메이크업의 정보를 탐색 하고, 대중매체에 등장하는 또래의 여자 연예인들을 동경, 모방하며 그들의 모습을 이상 시 하게 되면서 개인의 외모관리를 적극적으로 관리 한다는 것을 알 수 있다.

• 패션비즈니스
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• 제6권2호
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• pp.67-76
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• 2002

This research examines the characteristic trends through analysis on cue in the contemporary fashion distinctly and systematically. It is carried out by both qualitative analysis and quantitative analysis. In the qualitative analysis, the four important street fashions of neo-mods/jazz, neo-hippie/grunge, sportivecasual and technos/cyber-punk are grouped. In the quantitative analysis, statistical data are sampled from Collection II of the 1990s S/S. It takes frequency, percentage, $\chi^2$-test and etc. by using the comprehensive tools for statistical treatment. There were significant differences between the S/S fashion. According to the cues, there are also significant differences between the fashion in the 1990s. In 'Neo-Mos/Jazz' style shows highly androgynous look, deep and strong tone, green/blue colors, natural fabric, stripe pattern, long hair style, and hided make-up. 'Neo-hippie/gnenge' style shows highly folklore look, vivid tone purple colors, seethrough/knit fabric, natural /traditional pattern, decorative hair special makeup. 'Sportive casuals' style shows highly sportive look, greish tone, white/grey colours, natural fabric, solid patten, bobbed hair, and natural make-up. 'Techno/cyber punk style shows highly comocorps look, pale tone black colors avangard fabric, solid patten, punk/dyed hair special make-up.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2012년도 춘계학술대회
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• pp.144-145
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• 2012

메이크업이란 신체와 얼굴을 화장품을 이용하여 보호하거나 단점을 보완하여 아름답게 꾸미는 행위를 뜻한다. 본 논문에서는 이러한 메이크업의 분류 및 종류를 현 시대에 맞도록 새롭게 편성해 보았다. 그리고 메이크업의 의미를 새롭게 알아보았다. 메이크업은 외부의 변화로부터 피부를 보호해준다. 그리고 피부의 결점을 감춰주고 아름답게 해주는 미화 기능을 살려준다. 따라서 외모에 자신감을 주어 능동적이고 적극적으로 사회생활을 할 수 있도록 해 준다.

• 패션비즈니스
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• 제9권6호
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• pp.86-100
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• 2005

This paper has examined how ugliness has aesthetically been portrayed in modern make-up. In the past, ugliness was regarded as an antonym of beauty, but it recently plays a role on part of beauty, as independent portion of art. It was Schegel who initially maintained the view. According to his theory, ugliness represents interesting things including suffering reality, shock, attention, humor, surprises brought by distort and deformation. Hegel had a different view on it. As for him, he had the notion that ugliness was the opposite to beauty and that it had to be dependent in art, he argued that art was subordinate to philosophy, and that it was just nostalgia for the past, not representing reality, therefore, it could not be a foothold in contemporary art. In this context, some images of ugliness can be classified accordingly to Schegel's view deteste, decadence and androgynous can be fallen into a category describing reality; fetish, kitsch and grotesque can be included in interesting things. There is no fine line between the two. There are sometimes things they have in common. They mutually draw attentions by distancing themselves from general images of beauty, or making many changes and distorts in its part, using unique materials, unprecedented attempts of colors which result in creative and shocking images. Attempts made in ugly images in modern art are widening its concept to depicting reality on the body of human beings, also creating its new definition, playing a major role in independent part of modern art, not in the past way like wearing make-up on the face to make it look better.