Journal of Digital Contents Society (디지털콘텐츠학회 논문지)

Digital Contents Society (한국디지털콘텐츠학회)
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A Quantitative and Qualitative Study on Virtual Makeup of Instant Beautifying Application - Focus on Color and Shape

화장품 앱에서 가상 메이크업 템플릿과 메이크업 룩과의 관계에 관한 연구

  • Oh, Seung Hyun (Department of Design and Craft, Hongik University) ;
  • Jun, Chang Lim (Department of Biochemical Engineering, Hongik University)
  • 오승현 (홍익대학교 디자인.공예학과) ;
  • 전창림 (홍익대학교 바이오화학공학과)
  • Received : 2018.09.06
  • Accepted : 2018.09.27
  • Published : 2018.09.30
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Abstract

Inspired by the increasing popularity of cosmetic-related mobile application as a tool for instant beautification, the present study examined colors of virtual makeup templates and makeup looks. A survey study was performed by thirty-six respondents to determine the top three desirable virtual makeup templates among nineteen templates. The templates of 'Bella', 'Hilary' and 'Cara' were then analyzed by makeup specialists and color experts for the evaluation of their makeup design and colors. Each color feature of three makeup templates were also evaluated through statistical analysis of ANOVA on the measure of $L^*a^*b^*$ crossed with five types of face elements on three types of virtual makeup images. Overall results indicate that Korean female users in their 20s and 30s preferred a similar makeup concept appeared in makeup template and key worlds. They also preferred a pale skin tone with higher lightness and a slightly higher saturated lip color as an emphasis than other features.

본 연구는 화장품 앱이 제공하는 가상 메이크업 템플릿과 메이크업 룩의 관계를 조사하였다. 한국의 20대 및 30대 여성 34명을 대상으로 설문조사한 결과, 19개 가상 메이크업 템플릿중 'Bella', 'Hilary', 'Cara' 등 3개를 가장 선호하며, 이에 상응하는 메이크업 룩은 각각 '섹시', '클래식', '내추럴'인 것으로 조사되었다. 전문가의 정성적 평가와 통계적 분석에 의한 정량적 평가를 통해 이들은 메이크업 템플릿과 유사한 메이크업 룩을 선호하고, 전반적으로 고명도의 연한 피부색과 중명도의 밝은 입술색을 선호하는 것으로 분석되었다.

Keywords

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