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http://dx.doi.org/10.9728/dcs.2018.19.9.1653

A Quantitative and Qualitative Study on Virtual Makeup of Instant Beautifying Application - Focus on Color and Shape  

Oh, Seung Hyun (Department of Design and Craft, Hongik University)
Jun, Chang Lim (Department of Biochemical Engineering, Hongik University)
Publication Information
Journal of Digital Contents Society / v.19, no.9, 2018 , pp. 1653-1662 More about this Journal
Abstract
Inspired by the increasing popularity of cosmetic-related mobile application as a tool for instant beautification, the present study examined colors of virtual makeup templates and makeup looks. A survey study was performed by thirty-six respondents to determine the top three desirable virtual makeup templates among nineteen templates. The templates of 'Bella', 'Hilary' and 'Cara' were then analyzed by makeup specialists and color experts for the evaluation of their makeup design and colors. Each color feature of three makeup templates were also evaluated through statistical analysis of ANOVA on the measure of $L^*a^*b^*$ crossed with five types of face elements on three types of virtual makeup images. Overall results indicate that Korean female users in their 20s and 30s preferred a similar makeup concept appeared in makeup template and key worlds. They also preferred a pale skin tone with higher lightness and a slightly higher saturated lip color as an emphasis than other features.
Keywords
Mobile Cosmetic Application; Makeup Look; Makeup Key Word; Virtual Digital Color; Virtual Makeup;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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