• Journal of Korea Trade
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• v.27 no.2
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• pp.115-129
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• 2023

Purpose - This study empirically analyzes the consumer value of risk management associated with illegal, unreported, and unregulated (IUU) fishing of fishery products imported to Korea. The global regulatory paradigm for IUU fishing has shifted from production-centered to market-centered. As a result, changes in the international fisheries trade environment emphasizing "transparency" and "legality" of the production process are accelerating. Therefore, changes in the management systems of fishery products entering the country are also needed. Accordingly, this study estimated the consumer value for risk management of IUU fishing, targeting major fish species imported to Korea, and derived the feasibility of introducing related policies. Design/methodology - This study used the choice experiment as an analysis model to estimate consumers' willingness to pay for the "possibility to check for IUU fishing." The choice experiment assumes that the value of a good or service is composed of separable attributes and that the sum of the part-worth of these individual attributes becomes the total value. In this study, respondents were presented with profiles comprising three attributes (country of origin, price, and possibility of checking IUU fishing) and the levels of frozen poulp squid, the subject of the analysis. The participants were asked to select their preferred profile. The marginal willingness to pay for each attribute was derived from the results of the respondents' choices using conditional logit model estimates. Findings - There is a marked difference in utility based on the preference of the country of origin of fishery products among consumers. In addition, the utility of fishery products that have undergone IUU fishing verification was observed to be higher, with the utility marked to be higher for lower prices. Originality/value - Estimating the policy value of the risk management in IUU fishing of imported fisheries products in this study is a novel attempt that has never been conducted before. Several studies have been conducted to assess the risk of IUU fishing associated with the import of fishery products internationally. However, such studies are yet to be conducted in Korea. Instead, policies and studies have focused on issues related to complying with trading partners' legal and transparent standards for exporting fishery products. This study should be the beginning of more in-depth empirical and theoretical explorations to establish order in the domestic seafood market and respond to changes in international regulations on IUU fishing.

• Asia Marketing Journal
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• v.15 no.4
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• pp.33-49
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• 2014

Environmental concern has been an important issue for a few decades, and the extent of consumer demand for eco-friendly consumption has been increased. This study seeks to investigate consumers' willingness to pay (WTP) a premium for eco-friendly cosmetics. This study evaluates how much more a consumer is willing to pay for eco-friendly cosmetics and examines significant factors influencing consumers' WTP for eco-friendly cosmetics. Consumers' WTP is measured using four different ecofriendly cosmetics: low-priced skin care cosmetics, low-priced makeup cosmetics, high-priced skin care cosmetics, and high-priced makeup cosmetics. This study uses the contingent valuation method (CVM) to estimate consumer's WTP for eco-friendly cosmetics. Survey questions were designed using both dichotomous choice and payment card method of CVM. Through face to face interviews and on-line surveys, the data were collected from women between 20 and 49 years old residing in Seoul and Kyeonggi area, Korea, in May 2010. A total of 226 questionnaires (132 from interviews and 94 from on-line) were included for the analytical sample in this study. The data were analyzed using descriptive analysis, T-test and Log-Logit analysis. The findings are as follows: First, the WTP measured by dichotomous choice method was estimated using the Log-Logit analysis. The results showed that the estimated WTP for low-priced skin care cosmetics was 19,152 won, which was 27.7% higher than the reference price, 15,000 won. For low-priced makeup cosmetics, the estimated WTP was 18,524 won, and its green premium was 21.0%. The estimated WTP for high-priced skin care cosmetics was 59,128 won, which was 18.3% higher than the reference price, 50,000 won. For high-priced makeup cosmetics was 57,666 won, and its green premium was 15.3%. Second, the WTP measure by payment card method was estimated using descriptive analysis. The results showed that the respondents were willing to pay 17,955 won for low-priced skin care cosmetics, which was 19.7% higher than the reference price, 15,000 won and 17,595 won for low-priced makeup cosmetics, which was 17.3% higher than the reference price. For high-priced skin care cosmetics, the average WTP was 56,950 won which was 13.9% higher than the reference price, 50,000 won. For high-priced makeup cosmetics, the average WTP was 55,650 won, which was 11.3% higher than the reference price. Overall, the WTP was higher in order of low-priced skin care, low-priced makeup, high-priced skin care, and high-priced makeup. It means that consumers decide degree of premium based on the price and the attributes of eco-friendly products. Third, the findings showed that age, monthly income, and having children or not were statistically significant factors that influenced consumers' willingness to pay for eco-friendly cosmetics. Other explanatory variables such as education, marital status, job, purchase experience of eco-friendly products, and environmental concerns did not show any statistical significance. The major contribution of this study is the investigation of the value of green attributes of the products by using CVM. Unlike most previous researches, this research used two methods of CVM, the dichotomous choice and the payment card, so it enhanced the reliability of research. According to this study, consumers showed price sensitivity when they pay green premium. These findings can be used as useful information to establish marketing strategies for green cosmetics.

• Journal of dental hygiene science
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• v.6 no.4
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• pp.243-249
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• 2006

The purpose of this survey research was to investigate the satisfaction and the factor of stress of 183 dental hygienic students for the dental clinical training who were at 3 colleges which were located in Incheon-city and Kyunggido. This survey was carried out from 12th of September to 19th of October and analyzed using SPSS WIN 12.0. As a result of analysis, the following conclusion were obtained. 1. 86.3% dental hygienic students for satisfaction for the major, 75.9% for training, and 91.8% for future occupation reflected as more than good. 2. In case of the factor of stress, Ideal and value was found out as $3.54{\pm}1.23$ and personnel relationship as $1.74{\pm}1.20$. 3. In case of satisfaction according to general characteristics, there were more or less significant differences according to motive of department choice (P = 0.003) for satisfaction of the major and motive of department choice (P = 0.036) for satisfaction of future occupation. 4. Correlation among each satisfactions showed as the more they were satisfied with the major, the more they were satisfied with training, moreover, they were also satisfied with future occupation. 5. For factor of stress affecting to satisfaction for training, role and ideal and value were showed as affecting variables.

• Journal of the Korea Knowledge Information Technology Society
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• v.13 no.1
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• pp.11-23
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• 2018

This paper empirically investigates the factors that influence the consumer choice of an app market based on the rational choice theory. The app market is the only channel where a consumer can buy smartphone apps, which give various functional convenience and are considered to be a major contributor to the proliferation of smartphones. Analyses of 281 questionnaires show that usability and structural guarantees as benefit factors significantly influence the app market choice. From the cost perspectives, both monetary and non-monetary conversion costs are found to significantly influence the app market choice. On the other hand, customer trust, information quality, and market image were found to have no significant effect on app market selection. In particular, Korean app market platform providers (KT, LG U +) seem to be superior in terms of structural guarantees, such as customer center operation and damage compensation regulations, compared to overseas app market platform operators (Google). However, in the case of the Google App Market, it is pre-installed on all Android phones, so it is not inconvenient to install additional apps to use other app market. This is disadvantageous to domestic app market platform operators, and it is necessary to establish a policy solution point. In terms of operator costs, both monetary and non-monetary conversion costs have a significant impact on app market choice. In particular, non-monetary conversion costs have a negative impact on Korean app market platform operators. It can be explained that the service expectation level of the domestic app market is low and it is recognized that the time cost factor such as membership is large for new users to use. It seems to be necessary to improve the domestic app market business. Meanwhile, extant research on smartphone apps focuses on the purchase of apps themselves, but not on the selection of the app market itself. In order to fill in this gap, this study focuses on the determinants of app market selection, including the characteristics of an app market and the switching costs.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.406-420
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• 2021

This study used Glaser's grounded theory method for the recognition of college students' majors in counseling psychology. Among the 3rd and 4th grade students majoring in counseling psychology, 19 students participated in the study, focusing on them for 5 months and collecting data through individual interviews. As a result of analyzing the data, 103 concepts, 26 subcategories, 9 upper categories, and 1 core category were derived. As a result of the study, first, the participants wanted to relieve the burden of people's hearts and had the hope of becoming a healer. Second, among the participants, in terms of their personality and aptitude for their major field, they perceived it as joy and satisfaction, such as 'It fits well with the major,' 'I made a good choice,' and 'It became a turning point in life.' However, they also recognized the incompatibility of the major, such as disharmony of aptitude, burden of the role of counselor, and rejection of major. Third, although participants showed usefulness in their major learning, their perception of the career path in their major was acting as anxiety and conflict, but their concerns and conflicts resulted in financial difficulties, poor job conditions, and emotional exhaustion caused by long-term study. The burden of job, fear of counseling job, limit of undergraduate graduation, uncertainty of career, etc. acted as an obstacle in choosing a major career. Fourth, as a result of analyzing the interview data of the participants, a core category called' understanding and growth and the will of the counselor to realize the dream' was derived. In conclusion, the participant's perception of their major is the change and growth of themselves, the formation of a healthy relationship with others, and satisfaction with the suitability of their major and their aptitudes. It turned out to have a lasting will to do.

• Journal of Korean society of Dental Hygiene
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• v.9 no.1
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• pp.193-205
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• 2009

The purpose of this study was to examine the needs of learners in an advanced major course in a bid to strike a balance between theory and practice. And it's also meant to suggest an actual case of that effort in an advanced course. As a result of analyzing the collected data, the largest number of the learners who signed up for the advanced course chose that course to earn a bachelor's degree, and the second greatest group did that to bolster their expertise. The name of the college that offered that course (41.4%) had the most impact on their choice of it, followed by accessibility(28.6%). The most common thing they practiced in the oral health education course as one of major courses was forming a lesson plan, followed by teaching at schools and kindergartens, trial student teaching, producing PPT, making OHP materials, making a bulletin board and producing leaflets. During clinical activities for oral health education, the largest group considered it necessary to learn about more theories on educational psychology(54%), followed by the production of teaching media(29.9%) and teaching methods(25.3%). Likewise, the greatest group found it more necessary to practice educational psychology(42.5%), followed by the utilization of media(37.9%) and teaching methods(28.7%). An one-on-one interview was implemented before and after their classes to obtain more detailed information on their needs, and what their needs were in relation to the given curriculum was eventually confirmed, which made it possible to offer better education in response to their needs.

• Korean journal of communication and information
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• v.27
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• pp.35-62
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• 2004

This study examined how the three major newspapers covered the press reform movement in Korea. Despite that the NGOs and Korean government keep trying to reform the market and structure of the newspapers, the targeted newspapers argue that they are unjustly accused of the dominance of the press market made by the readers' choice. Using frame analysis and discourse analysis, this study analyzed the news coverage on the press reform for 6 months and revealed that these major newspapers presumed to be targeted were totally challenging against the press reform by means of flaming of news and using news discourse. The ways of challenge were, firstly they appealed to the readers that the press reform is the press suppress so that they have to fight against this unacceptable pressure. And secondly, they report the news selectively for their own interests by elaborating, magnifying, or reducing the facts. Thirdly, they attack the government policies and major figures leading the press reform by letting the outside columnists favorable to their own standing point. And finally, they conduct the poll on and off and report what they want according to their self interests.

• The Journal of Fisheries Business Administration
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• v.34 no.2
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• pp.27-52
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• 2003

The object of this paper is to review the fisheries subsidies of the major FFG(Fish Friends Group) which argue the elimination and the phasing-out, to compare with Korea's subsidies category and provide the basic information for planning of fisheries subsidies policy and the negotiation strategy in the future. The result from the comparative analysis of the subsidies between the major FFG showed that WWF(World Wildlife Fund) fisheries subsidies categories, with the exception of Marketing and Price Support Program which is similar to Korea in terms of the supporting type and methods, differ from those of Korea. Also, The unique type of WWF Fisheries Subsidies, which is beyond Korea's subsidies, are Direct Payment for Fishermen and Fishery Wokers, Capital ＆ Infrastructure Support, Fishery Management and Protection, etc. In case of capital support and fisheries fuel, the payment method or other institutional backgrounds is somewhat different from each nation. On the base of this analysis, this paper is suggesting the direction of the Korea's Fisheries subsidies policy as follows ; First, developing new policy methods and supporting ways such as Direct Payment for Fisherman is needed. Second, Converting fisheries subsidies category expected to be classified to Red Amber into another type of non-negative subsidies should be carried out, demonstrating that these kinds of subsidies give no negative effect to the environment and the trade, Third, Reviewing the categorize system of Korea's subsidies and revising it according to international trends is necessary as well. In respect to WTO/DDA, the watchful analysis of Korea's fisheries program must be preceding in ahead of making the negotiation strategy. And Korea firstly need to stress the fact that, while the major FFG can directly pay for fisheries section, other nations have no choice but supporting in preferential tax or loan manner. Using this kind of strategy, it is may enlarge the negotiating power in the WTO/DDA to reflect fully Korea's position.

• Journal of Korean Public Health Nursing
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• v.5 no.2
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• pp.27-35
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• 1991

This study was conducted to provide information of effective student guidance in nursing education. The sample consisted of 103 nursing students in the area of Seoul and 143 students in Cholla Province. Data were collected by using a questionnaire, which consisted of items about personnal campus life and their major. The results are summarized as follows: 1. There was on significant difference in campus life adaptation on nursing students between Seoul and local areas. 2. In Seoul area, there was no significant difference in campus life adaptation according to academic years. In local area, significant difference was revealed in the academic years. The scores of campus life adaptation were possitively correlated with their academic years. 3. The variables which can be explained in the regional difference were social recognition of nursing and a family atmosphere. In conclusion, the results of the study indicate that, in Seoul and local areas, the personal and educational backgrounds of campus life adaptation were equalized. In addition, it is very important that the counselling on choice of major should be provided to high school students.

• Korean Management Science Review
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• v.29 no.1
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• pp.33-56
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• 2012

Domestic LCD TV market is composed of two groups of products produced by major firms and small and medium enterprises. The major companies make the price relatively high, but the other makes lower in the same sizes. The model of the low price products does not make consumers choice when they choose LCD TV. This makes the questions of capability between difference price products. The reason above mentioned, the firms that include group of comparatively lower price, are worried about not increasing sale because of prejudice. This study is to find any interrelationship and evaluate the efficiency between the products using performance, exterior and brand power of product. In order to do this, a hybrid AHP/DEA evaluation model for comparison/valuation of LCD TV products is developed. The proposed process is; first, to derive hierarchy structure of LCD TV evaluation criteria using axiomatic design, second, to calculate the score of each LCD TV product through AHP analysis including weight calculation of evaluation criteria, and last, to evaluate the efficiency of LCD TV product by applying DEA by defining product scores as output and prices as input. It concludes that the high price products shows good efficiency, but there are some products with good exterior and brand power, not performance, also presenting good efficiency.