• 제목/요약/키워드: Mainstream Market

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중국 2차원문화 환경에서의 '탄막(弹幕)'현상 ('Barrage' phenomenon in Chinese Two-dimensional cultural environment)

  • 석향란;최은경
    • 만화애니메이션 연구
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    • 통권50호
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    • pp.23-42
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    • 2018
  • 2차원문화(二次元文化)는 현재 중국 콘텐츠 시장의 핵심 키워드이다. 중국에서는 2차원문화에 대한 이용자가 날로 증가하며 대중들의 관심이 고조되고 있다. 또한 콘텐츠 시장에서의 인기로 인해 많은 자본을 투자하고 있는 실정이다. 2차원문화가 주류문화로 부상한 이유는 주류 소비자층의 전환뿐만 아니라, 첫째로는 2차원문화가 ACGN(Animation, Comic, Game, Light Novel) 외에도 영화, 공연, 테마파크 등 많은 영역 까지 아우른 거대한 산업사슬을 형성하고 있는 것, 둘째로는 사회적 환경과 충성도가 높은 특정 수용자들로 인해 더욱 더 많은 사람들이 2차원문화 행렬에 가담하고 있는 것, 셋째로는 문화의 전파성이 강한 등 세 가지 특징으로부터 2차원문화 콘텐츠에 있어서 수용자의 역할을 찾아보았고, PEST(거시환경 분석)를 통하여 정치, 경제, 사회, 기술 등 네 가지 측면으로 중국 2차원문화 환경을 분석하였다. 또한 2차원문화 수용자들의 생태환경과 소통방식이 변화되면서 수용자는 능동적 참여자이자 콘텐츠의 재생산자로 부각되었는데, 이러한 수용자 콘텐츠 이용방식을 '탄막(弹幕)'현상으로 살펴보았다. 따라서 본 연구는 중국 2차원문화 환경에서 수용자 중심의 콘텐츠산업에 대한 적절한 발전 경로를 논의하는 시사점이 있다.

부모.부성휴가를 통해본 남성 돌봄 노동참여 지원정책 비교 : 경제협력개발기구 15개국을 중심으로 (The Level of Supporting Fathers' Care Work in 15 OECD Countries and its Implications for Korean Family Policy)

  • 윤홍식
    • 한국사회복지학
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    • 제58권2호
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    • pp.223-249
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    • 2006
  • 본 연구는 남성 돌봄 노동참여 지원정책을 통해 경제협력개발기구 국가들을 유형화함으로써 세 가지 주목할 만한 결과를 도출하였다. 첫째, 남성 돌봄 노동참여 정책의 지원수준과 전통적 주 생계부양자 모형의 강도를 통해 OECD 15개국을 5개의 유형으로 구분하였다. 이러한 유형화는 탈상품화를 중심으로 복지체제를 유명화한 주류 복지국가의 분석과 달리 남성의 노동력의 가족화와 탈상품화를 준거로 분석했을 때 새로운 유형화의 가능성을 제시하였다는 점이다. 둘째, 합계출산율, 여성의 경제활동 참가율 지표에서 남성의 돌봄 노동참여 지원 수준이 높고, 전통적 주 생계부양자가구의 비율이 낮은 국가군일수록 합계출산율과 여성의 경제활동 참가율이 높은 것으로 나타났다. 셋째, 한국의 남성에 대한 돌봄 노동참여 지원 정책의 수준은 OECD 국가 중 가장 낮은 것으로 나타났다. 이러한 돌봄 노동에 대한 낮은 수준의 성간 공유가 결국 한국 여성의 낮은 경제활동 참가율, 저출산 현상을 설명하는 하나의 주요한 요인이 될 수 있다는 것이다.

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A Study on the Transference of Headlines and Types of Preferred Headlines in Offline and Online Newspapers

  • Kim, Man-Ki;Kang, Hyun-Jig
    • 디지털융복합연구
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    • 제9권1호
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    • pp.89-106
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    • 2011
  • With the development of the Internet, the media market is experiencing rapid change. The traditional form of offline newspaper markets, which has created the mainstream news delivery market, have been losing large amounts of power due to the emergence of online media. On the other hand, online media armed with its ability to post breaking news almost as it occurs has increased its influence and popularity at a rapid speed. However, since the exposure time and readership of online newspapers are less than their offline counterparts online media has a high dependence on sensational titles and somewhat exaggerating headlines rather than the objective and recapitulative headlines which are preferred. This paper will examine the function and significance of headlines, and conduct a comparative analysis on contents and forms of the headlines in offline newspaper and online newspaper in order to identify the characteristics of each newspaper. Through comparisons, it examines the types of headlines and the transference of headlines. In addition, it examines the differences in recognition of copy editors according to media in determining the headline, and it illuminates which type of headlines is preferred in order to instigate readers to read online newspapers. The analysis results of title-transferring cases in offline newspaper and online newspapers are that offline newspapers try to convey the contents accurately by making use of an information-transferring headline, while attention-attracting headline or subject-hiding headlines tend to be used for attracting the eye of readers. In addition, analysis results of headlines that are put on the top with a click counts in online newspapers are that attention-attracting headlines are the majority, while subject-hiding headlines that are hardly used in offline newspapers, are well-used in online newspapers. In an interview with copy editors, they responded that offline editors focus on the fact-transference in determining the title, while online editors put the weight on immediacy in the delivery of news and the function of guiding readers.

The Analysis on the Recyclability of Shenlong Automobile Company in China using SWOT Technique

  • Zhao, Wei;Jung, Heonyong
    • International Journal of Advanced Culture Technology
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    • 제10권3호
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    • pp.146-155
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    • 2022
  • The purpose of this study is to investigate the recyclability of Shenlong in China using SWOT. The main analysis results are as follows. First, provided that the company's current capacity utilization rate is seriously insufficient, reducing staff is one among the effective ways. Second, Shenlong should open a web store to cater to young people's online shopping behavior, and further expand the brand visibility using national mainstream media and online shopping platforms like Taobao and JingDong to market Dongfeng Peugeot and Dongfeng Citroen on the whole network. Third, under the premise of maintaining the present best-selling models, Shenlong should appropriately reduce the amount of models, adjust the assembly capacity ratio of every model and every displacement in real time per the newest market trends, increase the agility of auto companies' production, and timely meet the wants of domestic consumers. Fourth, dual-brand coordination and channel integration are very necessary, and also the profitability and profitability of dealers are going to be further improved, thereby increasing sales. Fifth, target building new energy leading products of Shenlong, strive to attain the forefront of the industry within the sales of recent energy vehicles within 5 years, and gradually expand new energy vehicle products from passenger vehicles to passenger vehicles and commercial vehicles. Finally, the marketing field of Shenlong Automobile should achieve "three major changes", that is, change from a goal-driven type to a demand-driven type, cancel the bundling of outlet invoicing goals and delivery incentive tiers; start from basic capabilities, and set pragmatic and challenging goals; focus Channels, to realize following the activation of outlets, and single store sales increase.

전자상거래 확산과 비즈니스 서비스 산업 활성화 방안 (Expansion of e-business Transaction and Its Effective Vitalizations Strategy)

  • 조석홍
    • 통상정보연구
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    • 제4권2호
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    • pp.187-199
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    • 2002
  • Global economy these days is characterized with an unlimited competition due to Globalization and Information Age. Expansion of E-business accelerates informationized and globalized society and also intensifies market competition. As a result, global economy gradually develops to knowledge-based economy, and Business Service Industry becomes essential to the production increase in the manufacturing industry as well as its high added value comes into the spotlight as one of rapidly growing business industry. Business Service Industry has not yet been academically established, however, it may be defined as the industry of which production is a mediating service in the production process rather than in the final consumption. The export of the manufacturing industry has traditionally played mainstream role in Korea where economic development has been centered on the manufacturing export. However, as with increasing emphasis on the role of service sector and highly developed industrial field in the national economy, not only the relationships between manufacturing industry and service industry becomes rapidly more involved, but also the importance of highly competitive service industry becomes emphasized in accordance with open global economy after WTO system takes off. Now it is time we come to the realization that service is in the center of national competitive power as a result of global door open in all service industry.

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Unit Cost Prediction Model Development for the Domestic Reinforced Bar using System Dynamics

  • Ko, Yongho;Choi, Seungho;Kim, Youngsuk;Han, Seungwoo
    • Journal of Construction Engineering and Project Management
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    • 제3권2호
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    • pp.13-20
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    • 2013
  • Construction industry has become a larger and highly competitive industry. A successful construction project cannot be achieved only by efficient and fast construction techniques but also reasonable material cost and adequate transferring time of materials to installation. The steel industry in East Asia has become the mainstream in overall steel industries in over the world during the middle of the 21st century. China, Japan and Korea has been the main exportation countries. However, even though the international economic failure, China has increased the exportation amount and became an only exporting country which must be considered a serious problem regarding competitiveness in the international steel exportation industry. Thus, this study analyses the factors affecting the supply and demand amount of reinforced bars in the domestic field and moreover suggesting a unit cost prediction model using the System Dynamics simulation methodology, one of powerful prediction tools using cause-effect relationships. It is expected that this study contributes to the domestic steel industry growth in competitiveness in the international industry. In addition, the methodology used in this paper presents the frameworks for appropriate tools for market trend analysis and prediction of other markets.

스마트워치의 지속사용에 관한 연구 : 획득유형에 따른 차이 분석 (Continuance Usage of Smartwatch : Differences by Acquisition Type)

  • 유혜인;이중정;윤혜정
    • 한국IT서비스학회지
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    • 제19권2호
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    • pp.69-82
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    • 2020
  • In the growth of IT industry, interest in wearable device has been globally rising along with the evolution of technology. A Smartwatch is expected to be at the center of wearable device industry in the future. However, there are some concerns that most of its actual sales are caused by gifts or bundling. Motivated by these issues, this study propounds the ideas that to enter the mainstream market, the empirical research is required for actual consumers who continue to use a smartwatch. The purpose of this study is to identify key factors affecting user satisfaction and antecedents affecting continuance intention to use from consumer perspectives. Further, assuming consumers' perceptions will be different according to how they acquired smartwatch, this study classified the group as direct buyers and acquired users. To achieve the purpose of the research, this study analyzes the usage of smartwatch by integrating the IS Success Model and IS Continuance and Habit Theory. We implemented the survey of 338 smartwatch users, and the research findings indicate that information quality and system quality have significant effects on satisfaction, and consequently satisfaction and habit positively affect the continuance intention to use. Additionally, it is found that there was a significant difference in the relationship between satisfaction and habit in the group divided by acquisition type. Based on these findings, this study provides theoretical and practical implications.

보완.대체의학에 대한 시론 - 세계의 동향과 보건정책적 시사 - (Challenge of Complementary and Alternative Medicine - Worldwide Currents and Health Policy Implications -)

  • 박종구;김춘배;최서영;김달래;전세일;이선동;이종찬;강명근;조경숙
    • 보건행정학회지
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    • 제10권1호
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    • pp.1-30
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    • 2000
  • One form of complementary and alternative medicine (CAM), oriental medicine has developed differently from the western medicine under its own environment and history. Western medicine was introduced to Korea about 120 years ago. But unfortunately, there still is an indisputable lack of cooperative movement between oriental medicine & western medicine. However, the market share of CAM has grown markedly in most industrialized countries (the United States, Europe, Australia, and Asia). In these countries, alternative medicine such as acupuncture and herbal remedies was adopted as a "complementary" therapies of mainstream medicine, to calm the symptoms of terminal illness. Recently in Korea, there was a movement to cooperate oriental medicine & western medicine. However, until this time in Korea, there was a conflict between oriental medicine & western medicine. They blame each other. Such as "Other side is guilty of improper evaluation of patients, possibly suppressing effective therapies of their own side and profit-motivated". Though most western medicine practitioners criticize oriental medicine, the level of adopting alternative forms of health care by the public and by some western medicine practitioners will continue to increase. Therefore oriental medicine & western medicine share a mutual responsibility to apply evidence-based practices, to seek scientific empirical proof through planned interventions, and to increase the quality of health care.lity of health care.

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확장된 기술수용모형을 이용한 온라인 게임 성공요인 분석 - 일본 게이머를 중심으로 (A Study on Extended Technology Acceptance Model for On-Line Games : Japanese Experiences)

  • 엄명용;조성한;김태웅
    • 무역상무연구
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    • 제29권
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    • pp.173-196
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    • 2006
  • Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea and over 30 million in Japan in 2005. The popularity of online games can be attributed to the availability of broadband network, pushing online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the Japan, relatively little is known about which factors influence online game players' behavioral intentions to play continuously in this area. This study investigates major factors which influence the acceptance of online game services based on the theoretical backgrounds of the technology acceptance model(TAM) and the flow theory. This paper extended the Davis' TAM model by including the flow concept as another major factor toward the intention to play online game. Based on data collected from online questionnaire survey, we show that the proposed model provides an adequate fit to the data, and that the flow experience is another important factor influencing the intention to play online game, as well as the perceived ease of use.

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한국인의 복지의식 결정요인 연구: 국가의 공적책임에 대한 태도를 중심으로 (A Study on The Determinants of Koreans' Welfare Consciousness: Focusing on State's Responsibilities upon Public Agenda)

  • 김신영
    • 한국조사연구학회지:조사연구
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    • 제11권1호
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    • pp.87-105
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    • 2010
  • 이 연구는 한국인의 복지의식에 영향을 미치는 요인들을 확인하는 작업의 연장선상에서, 과거 연구들이 의존해 왔던 경제적 변수들에서 어느 정도 탈피하여 최근 다양한 차원에서 논의되고 있는 사회적 신뢰가 개인의 복지의식에 어떤 영향을 미치는지를 경험적으로 살펴보고자 한다. 복지의식은 국가의 공적책임에 대한 태도를 통해 측정되었다. 마르크스주의적 계급결정론과 제도주의에 입각한 복지지위의 신정치 논리는, 물질적 이해관계에 의한 사회적 인식과 정치적 행위의 결정성을 강조한다는 측면에서 상대적으로 자유로운 사회적 의식의 작동 가능성을 인정하지 않는 모습을 보인다. 사회적 신뢰감은 공적제도에 대한 신뢰를 증가시키고 이는 국가의 복지제도에 대한 인식에 긍정적 효과를 가져 올 것이라는 가설을 토대로 분석한 결과 다른 모든 변수군을 통제한 상태에서도 사회적 신뢰는 응답자의 복지의식 에 정(positive)적인 영향을 미치고 있는 것으로 나타났다.

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