• Proceedings of the Korean Society of Disaster Information Conference
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• 2015.11a
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• pp.282-283
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• 2015

MICE 분야의 안전관리를 위해, 정책적이고 제도적인 부분에 대한 연구와 함께 현장에서의 실무 매뉴얼에 대한 연구결과물들이 있었고 지금도 만들어지고 있다. 그렇지만, 기존의 매뉴얼들은 매뉴얼이 상정하는 범위의 한계, 전문가 중심의 시각, 구체성의 결여라는 한계를 가지고 있다. 본 연구에서는 '재난 및 안전관리'가 자신의 전문분야가 아닌 MICE 분야 현장에서 각종 프로그램을 기획하고 운영 관리하는 실무 관리자들의 시각에서 실제적인 활용성을 높일 수 있는 안전관리 실무 매뉴얼의 주요 요소들을 제안하였다. MICE를 기획 운영하는 데 있어서의 대략적인 업무요소들을 파악하고, 일관된 방식으로 이해할 수 있도록 재난 및 안전분야의 논리인 '예방-대비-대응-복구'의 단계에 따라 MICE 안전관리의 요소들을 재구성하였다.

• Journal of the Korea Convergence Society
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• v.9 no.8
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• pp.355-363
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• 2018

This study is to provide insights for developing strategies and policy of MICE industry in Korea. Identifying current global statuses, trends, characteristics and analysing the strategic opinions of MICE experts', some strategies and policies were driven, which to activate MICE industry. Compared to Korea, America has comparative advantages in the size and configurations of MICE infrastructure. In order to get competitive edge, Korea needs to utilize various fused contents and stories of K-Series in MICE industry. Unique Venue and MICE destination development, which provide special experiences during the MICE participation, family friendly and children education oriented MICE environment policies are needed. Also, providing fun and Entertainment for MICE participants, demand for 'Green MICE' and medical tourism for the participants should be counted in developing strategic MICE policies.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.97-108
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• 2014

The purpose of this study was to seek for solutions of activating convention hotels entering to the newly created market, focused on the case study of the convention hotel in KangwonLand in the competitive MICE environment. According to the analysis for reception setup for MICE, it is urgently required to improve shopping facilities, securing manpower, the accessibilities in KangwonLand convention hotel. This study suggests several ways to identify differentiation such as facilities discriminations, reasonable prices when holding conventions/events. It is also proposed that there is a need to focus incentive tour when marketing. To succeed in hosting events of MICE at the convention hotel, it appears to be considered to host large scale of domestic or overseas events, to measure reasonable room rates, promote niche market through middle or small scale events, attract customers to revisit and save transportation costs for participants. From the study, it is expected to find efficient ways to activate convention hotels through MICE market entry.

• International Area Studies Review
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• v.12 no.3
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• pp.269-291
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• 2008

MICE industry has been accepted as a growing and profitable tour market to improve profitability of vulnerable domestic tourism industry. To explore the influence of development factors of Korea MICE industry on authorities' role and ripple effects, this study examined the perception of MICE experts. The development factor were suggested to include 'marketing' and 'human resources' and the ripple effects were presented into two factors of economic and national promotion. The results reveal that marketing and human resources development had significant influence on authorities' role. The results also show that authorities' role had significant influence on ripple effects of economic and promotional effects.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.414-423
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• 2010

The purpose of this study was to provide basic data to establish MICE(meeting, incentive, convention, exhibition) marketing strategies in Busan Metropolitan by examining its satisfaction level. Surveys were conducted for participants of 10 cases of Meetings, Incentive, Conventions and Exhibition in Busan Metropolitan. A time series analysis was performed by its data from 2002 to 2008. Research findings showed that accomodations, facilities and MICE operation were highly scored, while connected tour, shopping, easy access to airport, and interpretation were scored relatively low. Especially connected tour was scored very low. Therefore, we should concentrate on tourism attractions and tourism information services to improve visitors satisfactions. Second, we should develop shopping items to improve satisfactions of MICE visitors. Since this study only targeted the 10 MICEs they cannot represent the entire MICEs in Busan and absolute comparison was difficult because of different content and size of each MICE, which could be the limitation of this study.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.227-232
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• 2022

This study is an exploratory study on the sustainable management of MICE events, and was conducted using the FGI method. Twelve experts in the MICE field, industry, and academia were selected as the subjects of the study. The reason is that understanding and specialty of those targets provides research reliability and validity. The study period was 3 months from June to August 2021. As a result, it is very important to prepare a sustainable development strategy in the MICE industry, and in particular, the need for guidelines to be practiced during event operation from the organizer's point of view was derived. In addition, to derive items that can be used in practice based on the theoretical basis, and it was necessary to derive research results using internationally recognized Sustainable Development Goals (UNSDGs) and sustainable MICE research developed in the fields of tourism and MICE. Therefore, through the verification of such experts in the field of MICE, theoretical and practical guidelines from the perspective of the organizer that can be used when holding MICE were developed. The results of the study will provide implications for establishing more effective strategies for hosting sustainable MICE events in the future.

• Korea Science and Art Forum
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• v.37 no.2
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• pp.35-46
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• 2019

The purpose of this study was to develop a hybrid model forecasting the optimal number of employees for the hotel MICE and investigate indicators' reliability and validity empirically. The dominant approach of manpower planning has long been conducted based on heuristic experience in the field of Hotel and MICE. There is little research on the manpower planning and forecasting in the hotel and MICE studies. However, it is significantly important to ensure how many the optimal number of employees are calculated to meet the goals of the company as well as the expectation of their customers. A focus group interview was used to collect data through a series of surveys. A total of 289 samples were collected to test validity of finalized indicators for forecasting the optimal number of employees for the Hotel MICE. The study developed 15 quantitative indicators and 19 qualitative indicators to forecasting the optimal number of employees for the Hotel MICE, based on three types of groups such as 'service-oriented', 'stability-oriented', and 'profitability-oriented' hotel company The study revealed the econometrics formula for the practical application for this field.