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http://dx.doi.org/10.15207/JKCS.2018.9.8.355

A Comparative Study on the MICE Industries of Korea and America for Development of Strategic Policies of Korean MICE Industry  

Park, Yong-Hee (Department of Hotel&Casino, Kyung-In Women's University)
Publication Information
Journal of the Korea Convergence Society / v.9, no.8, 2018 , pp. 355-363 More about this Journal
Abstract
This study is to provide insights for developing strategies and policy of MICE industry in Korea. Identifying current global statuses, trends, characteristics and analysing the strategic opinions of MICE experts', some strategies and policies were driven, which to activate MICE industry. Compared to Korea, America has comparative advantages in the size and configurations of MICE infrastructure. In order to get competitive edge, Korea needs to utilize various fused contents and stories of K-Series in MICE industry. Unique Venue and MICE destination development, which provide special experiences during the MICE participation, family friendly and children education oriented MICE environment policies are needed. Also, providing fun and Entertainment for MICE participants, demand for 'Green MICE' and medical tourism for the participants should be counted in developing strategic MICE policies.
Keywords
America and Korea MICE Industry; Comparative Study; Policy; Medical Tourism; Convergence;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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