• International Journal of Fuzzy Logic and Intelligent Systems
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• v.16 no.1
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• pp.64-71
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• 2016

This paper proposes nonlinear behavior in a love model for Romeo and Juliet with an external force of discontinuous time. We investigated the periodic motion and chaotic behavior in the love model by using time series and phase portraits with respect to some variable and fixed parameters. The computer simulation results confirmed that the proposed love model with an external force of discontinuous time shows periodic motion and chaotic behavior with respect to parameter variation.

• The Journal of the Korea institute of electronic communication sciences
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• v.10 no.7
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• pp.845-850
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• 2015

Love which is one of the emotional of mankind, has been studied in sociology and psychology as a matter of great concern. Through such a research, the researchers have provided the basic mathematical model for love model, we cannot find nonlinear characteristics through the basic love model. Therefore, in this paper, in order to find nonlinear behaviors in the basic love model, we apply external force to the basic love model. Then we confirm the existence of nonlinear behaviors through time series and phase portrait. We also confirm that this nonlinear behaviors have the periodic doubling, chaotic phenomena and periodic process which are very similar to typical chaotic occurrence phenomena.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.15 no.4
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• pp.283-288
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• 2015

In this paper, we propose a dynamic mathematical model of love involving various external forces, in order to analyze the chaotic phenomena in a love model based on Romeo and Juliet. In addition, we investigate the nonlinear phenomena in a love model with external forces using time series and phase portraits. In order to describe nonlinear phenomena precisely using time series and phase portraits, we vary the type of external force, using models such as a sine wave, chopping wave, and square wave. We also apply various different parameters in the Romeo and Juliet model to acquire chaotic dynamics.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.6
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• pp.81-93
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• 2022

This research aims to construct a model that combines brand love, brand loyalty, brand image, customer satisfaction, and service quality into a single model, with brand loyalty coming foremost, and test its predictive power in building brand love. Moreover, mediating effect of customer satisfaction and brand image on service quality and brand loyalty affecting brand love was checked. The study adopted an alliance context using an existing SERVQUAL model, a bi-dimensional aspect of brand loyalty and parasocial love relationship theory, to identify brand love as a construct or outcome in the consumer-brand relationship. Using a quantitative approach, survey questionnaires were distributed by unrestricted random sampling among 507 Saudia Airlines customers. Data were analyzed using structural equation modeling with SmartPLS 3.0. The results revealed significant relationships between four variables except for the brand image. It was found that brand image had no mediating effect on the relationship between service quality and customer loyalty. The outcome of this study highlights the importance of airline alliances for service quality, which leads to positive customer satisfaction, brand image, and customer loyalty. A unique contribution of the study is that it revealed that brand loyalty is also an antecedent of brand love.

• The Journal of the Korea institute of electronic communication sciences
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• v.12 no.1
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• pp.201-208
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• 2017

This paper propose triangular fuzzy membership function to make model that based on awareness of human in the love model that with external force, which have the basic love model of Romeo and Juliet. This paper represents the phenomena of behaviors by time series and phase portraits after using this fuzzy triangular membership function as an external force and also confirms existence of nonlinear characteristics.

• Journal of the Korean Institute of Intelligent Systems
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• v.27 no.1
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• pp.29-34
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• 2017

Recently, studying chaotic dynamic have been concerned by many researchers in areas of physics, chemistry, mathematics, engineering and social science. Especially, model of addiction, happiness, family and love become major research subjects in the social science. Among these models, love is one of the four emotions that human being have. There are many definitions for love, however, each definitions of love does not coincide with each other. Recently, one of the most important efforts for research is love and it is represented by derivative equation. Then they try to find nonlinear or chaotic behavior from this derivative equation. This paper propose Gaussian fuzzy membership function in order to make external force that are close to action and awareness of human based on love model of Romeo and Juliet with external force. This paper also confirms the existence of nonlinear characteristics through time series and phase portrait.

• Journal of Distribution Science
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• v.20 no.4
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• pp.21-31
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• 2022

Purpose: The study focuses on the distribution of brand love on customers' behavioral intention at five-star hotels in Vietnam. Furthermore, the study also assesses the role of mediating variables and moderating variable involved in the research model. Research design, data and methodology This research surveys 458 customers using the services of five-star hotels in Vietnam through questionnaires on online platforms. Data cleaning and data analysis using SPSS 25.0 software combined with Smart-PLS 3.0 software were used in the research to evaluate the measurement model and structural model. Results: From the results of the structural model evaluation, it shows the positive distribution of brand love on customers' behavioral intentions towards five-star hotels in Vietnam. The mediating roles of brand engagement, brand equity, customer motivation, and the participation of the moderating variable, customer expectations, are determined by this research model. Conclusions: Based on the study results, the distribution of brand love positively affects customers' behavioral intention at five-star hotels in Vietnam, giving recommendations that have a positive impact on customer behavioral intention. In addition, the study shows the role of mediating variables as well as exploring the moderator's (customer expectations) in the distribution of relationships between customer motivation and customer behavioral intention.

• Journal of the Korean Institute of Intelligent Systems
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• v.25 no.2
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• pp.155-160
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• 2015

We say that human have an animal of emotion. There are various kind in the emotion of human. One of among them, love has been studied in sociology and psychology as a matter of great concern. In this paper, we propose a novel love model with the delay time as response time for love. We also consider it in the Romeo and Juliet of love model to analyze their romantic behaviors. First we consider the Juliet only have a time delay, Romeo only have a time delay, and both Romeo and Juliet have a time delay. We represent their behaviors as time series and phase portrait, and we analyze their difference.

• Korea Trade Review
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• v.44 no.5
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• pp.17-28
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• 2019

Although brand love is a major interest in global business, very little is known about how the effects of brand love are affected by relevant constructs. This study examines how the brand love-loyalty link is moderated by shopping value (hedonic vs. utilitarian) and how the moderated moderation effect of gender difference influences the consumer-brand relationship. Based on a unique dataset of 254 Chinese consumers of Korean cosmetic brands in China, we tested our proposed hypotheses using Regression PROCESS macro (model = 3). One of our novel findings is that brand love has a positive influence on brand loyalty. However, this relationship is sensitive to moderators. Regarding the brand love-loyalty linkage, consumers who seek hedonic shopping value is higher than consumers who seek utilitarian shopping value. In particular, female consumers are more passionate and loyal than male consumers. Finally, male consumers seeking hedonic shopping value feature greater brand love-loyal linkage than other consumers; however, this effect is very limited.

• Journal of Digital Contents Society
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• v.18 no.1
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• pp.217-224
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• 2017

Recently, we have been continued effort that chaotic theory apply into love model which is an area of social science. To make the chaotic behaviors in the differential equation that represent as Romeo and Juliet, we apply an external force to the differential equation. However, this external force have disadvantage that cannot exactly represent for emotion of human. In this paper, to solve these advantage, we introduce triangular fuzzy membership function to provide the external force that can describe most similar status for action and word of human in the love model of Romeo and Juliet. Also, to confirm the chaotic behaviors in the love model of Romeo and Juliet with proposed fuzzy membership function, we use time series and phase plane.