Does Brand Love Precede Brand Loyalty? Empirical Evidence from Saudi Airline Customers in Strategic Alliance Setting |
SOOMRO, Yasir Ali
(Department of Marketing, Faculty of Economics and Administration, King AbdulAziz University)
BHUTTO, Muhammad Yaseen (Business School, Shandong Jianzhu University) ERTZ, Myriam (Department of Economics and Administrative Sciences, the University of Quebec at Chicoutimi) SHAIKH, Ahsan-ul-Haq (Institute of Business Administration (IBA), University of Sindh) BAESHEN, Yasser (Department of Marketing, King AbdulAziz University Jeddah) Al BATATI, Bader (Jeddah College of Advertising, University of Business and Technology) |
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