• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.10-21
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• 2019

With the 4th industrial revolution, the traditional logistics is shifting to the smart logistics, and it has led to rapid growth of logistics startup companies to support smart logistics. They build their mobile applications and customize their services in the areas of freight transport, parcel delivery services, freight tracking, on-demand logistics, transport intermediary platforms, online-to-offline business, and last mile delivery. In order for logistics startup to be successful, it should lead to sales and profit through customer satisfaction and continuous use by developing highly usable mobile applications. The evaluation of usability of mobile application should use different evaluation criteria from Web based applications because of the inherent characteristics of mobile phone. The purpose of this study is to evaluate the usability of the mobile application provided by the logistics startup and to draw out implications and improvement plans. Through the literature review, we will review the concept of smart logistics. Thus we derive the usability criteria suitable for mobile applications and perform usability testing.

• Journal of Distribution Science
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• v.21 no.2
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• pp.35-43
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• 2023

Purpose: As Thailand seeks to become a regional startup hub, Thai startups have been acquiring growth and scalability in the last ten years. Hence, this paper examines influential factors in Thailand's growth of logistics tech startups. The conceptual framework incorporates sensing user needs, sensing technological options, conceptualizing, scaling, and stretching, co-producing, and orchestrating, business strategy, strategic flexibility, and startup growth. Research design, data, and methodology: The quantitative method was applied to distribute the questionnaire to 500 managers and above in logistics tech startups in Thailand. The sampling techniques involve judgmental, convenience, and snowball samplings. Before the data collection, The Item Objective Congruence (IOC) Index and pilot test (n=45) were employed for content validity and reliability. The data were mainly analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Results: The findings revealed that sensing technological options, scaling, and stretching, co-producing, and orchestrating, and business strategy significantly influence the growth of startups in Thailand. Nevertheless, sensing user needs, conceptualizing, and strategic flexibility have no significant relationship with startup growth. Conclusions: For Thailand to accelerate its digital economy driven by tech startups, firms must emphasize influential factors to accelerate growth by providing the right tech solutions for people's lives.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.265-273
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• 2017

This research is conducted a study on the effect of startup mentoring and education satisfaction as well as startup intention on the individual characteristics of university students, therefore, to draw way to increase start up ability of university student as well as their outcome is a primary purpose. Statistics process of sample data for 237 students at the local university in Gwangju is performed an analysis of frequency, reliability, factor, and multiple regression utilized SPSS 2.0 For windows. Individual characteristics except for innovativeness have effected on startup mentoring as well as startup education satisfaction while start up mentoring has effected on start up intention. Only role model function among start up mentoring factors has effected on start up intention while startup education satisfaction has effected on start up intention. As a result, start up intention and its outcome in university will be increased through not only selection of start up mentors with a competence and a passion but also start up mentoring and systematic start up education program fit for individual personality of university student.

• Korea Trade Review
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• v.46 no.5
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• pp.153-171
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• 2021

The purpose of this study is to compare and derive the importance of motivating factors for start-up when deciding to start a business in the logistics and trading industries, and to compare, derive, and identify which motivating factors have an important influence on the start-up decision. In this study, 4 high-level factors such as career factors, policy/institutional factors, environmental factors, and economic factors and 12 low-level factors were derived from those four factors. Based on this, a questionnaire was distributed to established and prospective entrepreneurs, and the results were analyzed using the AHP (Analytic Hierarchy Process) technique. Manufacturing companies recognized the individual's capabilities and government support for them as important. Beside, service companies recognized the industrial environment that could generate economic benefits as important. Although there are differences in perception by group, it can be seen that factors that are recognized as important within each group have connectivity and show the same directivity.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.35-48
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• 2021

With the advent of the Fourth Industrial Revolution, startups are leading the proliferation of logistics in life services in countries across the world. Logistics in life startups aim to differentiate themselves for traditional logistics companies by offering customized services that penetrate niche logistics market and enhance customer convenience and satisfaction. Through the development of mobile applications(apps) and platform a variety of life-enhancing services are becoming increasingly available to customers, such as on-demand, online-to-offline, convenience, reverse logistics, as well as last-mile delivery. In particular, logistics in life services are expanding into areas that include food delivery, home moving, cargo transport, laundry delivery, car washing, and car repair. In order for the logistics in life startups to succeed, they needs to offer highly usable apps to increase customer satisfaction and loyalty. Due to the nature of mobile phones, different evaluation criteria than those for websits should be used to determine the usability of apps. The purpose of this study is to evaluate the usability of representative Korean logistics in life apps through usability testing, discuss implications and offer improvement recommendations. Finally, the best Korean logistics app is compared with a top ranked app on Google Play for benchmarking purposes.

• Journal of the Korea Safety Management & Science
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• v.17 no.3
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• pp.289-296
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• 2015

Recently, the Korean government has been making efforts to achieve 'creative economy' based on science and technology. As part of these efforts, it has been promoted specific policies for innovation and performance enhancement of national R&D projects. They contains commercialization of research outcomes, technology transfer, technology based startup and support small and medium-sized businesses. The railroad transportation industry is a representative in the field of SOC and has own characteristics different from other industry areas. Especially, industry and market of railroad transportation are directly related to planning and implementation of government SOC policies. So in order to promoting commercialization of railroad transportation projects, it is very important to ensure consistency between government policies and R&D projects. In this paper, we investigate barriers of successful commercialization with typical researchers in the area of railroad transportation, and suggest problems and improvements of policy-based commercialization by giving specific examples.

• Asia pacific journal of information systems
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• v.23 no.1
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• pp.1-19
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• 2013

The market for commercial open source software (OSS) has been rapidly growing with the proliferation of OSS. One way to commercialize OSS is the support model, which has been adopted by leading OSS firms such as Red Hat and JBoss. Despite the growing interest in OSS commercialization, little research has provided OSS support providers with a pricing guideline. In this paper, we examine the optimal pricing strategies for OSS support providers. Our benchmark is a monopoly case in which we investigate a startup software vendor's incentive to choose the OSS support regime over the proprietary one. Then we extend the model to a duopoly case in which OSS under the support regime competes against proprietary software. We characterize the conditions under which the OSS support model is viable under competition. We believe that our results offer insights to the OSS vendors who consider commercializing their OSS with a support model.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.67-80
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• 2020

This study has been conducted at a time when Korean government continues to extend support for youth startups as part of its policy to create jobs and the focus moves from career and employment to youth startups with a growing interest in the field of youth startups. Against this background, this study aims to identify difficulty factors of youth startups in areas besides the Seoul Metropolitan Area, seek ways to overcome difficulty factors, and propose policy implications. To this end, this study set five criteria and 25 sub-criteria to evaluate the difficulties of youth startups by reviewing previous studies and conducting literature review, and performing brainstorming method. The empirical analysis of the evaluation criteria was performed, using the analytic hierarchy process (AHP) method, on youths aged 19 to 39 in Gunsan area. The analysis results showed that the largest difficulty factors facing local youths include business model establishment, business administration and management, and startup funding in the criteria. As for sub-criteria, the largest difficulty factors are market information acquisition, technology commercialization, project feasibility, technology development, and new market pioneering in descending order. Local youths have much difficulty about the process of turning a business item into a product and commercializing it. According to a comparative analysis by gender, men were a relatively high difficulty in commercializing business models than women. men were a relatively high difficulty in commercializing business models than women. On the other hand, women were higher than men in all factors (management management, entrepreneurship, improvement of entrepreneurship system, and improvement of entrepreneurship awareness) except for factors affecting business model. In addition, the factors of entrepreneurship were found to be relatively different among young people (college students, prospective entrepreneurs, entrepreneurs). In conclusion, it was suggested that in order to revitalize youth entrepreneurship in the region, it is necessary to actively resolve the difficulties of business model commercialization rather than entrepreneurship funds. In addition, it is necessary to strategically support customized entrepreneurship support and situational administrative services because gender and hierarchical difficulties are different than general solutions. This study presented practical priorities and derivation methods for the entrepreneurship difficulties faced by local youth, and suggested measures and improvements for vitalizing local youth entrepreneurship in the future.