• Title/Summary/Keyword: Location Data

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CRM using short range location based technology

  • Yoo, Jihyun
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.12
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    • pp.91-96
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    • 2016
  • In this paper, we propose the CRM service model for analyzing and managing location based data collected by Wi-Fi and BLE. As mobile devices became personalized, enterprises became interested in individual location, and location based mobile marketing started to stand on spotlight. Location based proximity marketing is developing along with contactless data transmission technology, and payment system that uses NFC, Beacon that utilizes BLE, as well as advertisement via Wi-Fi are being serviced. We suggest the model that mobile devices can be detected and identified by MAC address with the need of being connected to Wi-FI or Bluetooth interface. MAC addresses are not associated with any specific user account or mobile phone number. The idea is to be able to measure the amount of people which are present in a certain point at a specific time, allowing the study of the evolution of data analysis and offers effective information for decision-makings.

Firm Heterogeneity and Location Choice: The Case of South Korean Manufacturing Multinationals

  • Han, Jae-Joon;Lee, Hongshik;Lee, Insu
    • East Asian Economic Review
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    • v.16 no.4
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    • pp.315-331
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    • 2012
  • Previous studies of location choice have focused on country-level data more than firm-level data and been more concerned with host countries' distinctive features than with firm heterogeneity. Therefore, they do not answer the question of who will go where in terms of location choice. To analyze the role of firm heterogeneity in determining location choice, we develop a theoretical model and analyze data on 3,644 Korean manufacturing multinationals operating in 87 countries between 1982 and 2006. The results of our conditional logit analysis indicate that not only host country characteristics but also firm heterogeneous factors such as productivity, labor intensity, and size have considerable influence on the decision of where to locate FDI.

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A Variable Data Rate Speech Coding Technique Based on the Inflection Point Detection of Speech (음성의 변곡점 추출 및 전송에 기반한 가변 데이터율 음성 부호화 기법)

  • Iem, Byeong-Gwan
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.62 no.4
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    • pp.562-565
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    • 2013
  • A new variable rate speech coding technique is proposed. The method is based on the observation that the speech signal approximately looks linear for a very short period of time. The information transmitted is the location and data value of inflection points. If the distance between the inflection points is large, the mid point location and its data value are also delivered. Thus, the encoder transmits both the location and the data value for the inflection samples, but the location only for the non-inflection points. The location information is expressed using one bit for each sample, 0 for non-inflection and 1 for inflection point. At the receiver, using the interpolation, the decoder estimates the untransmitted sample values for non-inflection locations from the received sample values for the inflection samples. With 50 % of computational cost of the existing CVSD delta modulation, the proposed method is expected to achieve the data rate of 36 to 38 kbps and the SNR of 10 to 13 dB.

Noninformative priors for the common location parameter in half-normal distributions

  • Kang, Sang-Gil;Kim, Dal-Ho;Lee, Woo-Dong
    • Journal of the Korean Data and Information Science Society
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    • v.21 no.4
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    • pp.757-764
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    • 2010
  • In this paper, we develop the reference priors for the common location parameter in the half-normal distributions with unequal scale paramters. We derive the reference priors as noninformative prior and prove the propriety of joint posterior distribution under the general prior including the reference priors. Through the simulation study, we show that the proposed reference priors match the target coverage probabilities in a frequentist sense.

Bayesian Test for the Difference of Exponential Guarantee Time Parameters

  • Kang, Sang-Gil;Kim, Dal-Ho;Lee, Woo-Dong
    • Journal of the Korean Data and Information Science Society
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    • v.16 no.4
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    • pp.1095-1106
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    • 2005
  • When X and Y have independent two parameter exponential distributions, we develop a Bayesian testing procedures for the equality of two location parameters. The reference prior in non-regular exponential model is derived. Under this reference prior, we propose a Bayesian test procedures for the equality of two location parameters using fractional Bayes factor and intrinsic Bayes factor. Simulation study and some real data examples are provided.

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Reference Priors for the Location Parameter in the Exponential Distributions

  • Kang, Sang-Gil;Kim, Dal-Ho;Lee, Woo-Dong
    • Journal of the Korean Data and Information Science Society
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    • v.19 no.4
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    • pp.1409-1418
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    • 2008
  • In this paper, we develop the reference priors for the common location parameter in two parameter exponential distributions. We derive the reference priors and prove the propriety of joint posterior distribution under the general prior including the reference priors. Through the simulation study, we show that the proposed reference prior matches the target coverage probabilities in a frequentist sense.

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A Study on the Effect of Location-based Service Users' Perceived Value and Risk on their Intention for Security Enhancement and Continuous Use: With an Emphasis on Perceived Benefits and Risks (위치기반서비스 사용자의 지각된 가치와 위험이 보안강화의도와 지속이용의도에 미치는 영향에 관한 연구: 지각된 혜택과 위험을 중심으로)

  • Park, Kyung Ah;Lee, Dae Yong;Koo, Chulmo
    • Asia pacific journal of information systems
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    • v.24 no.3
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    • pp.299-323
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    • 2014
  • The reason location based service is drawing attention recently is because smart phones are being supplied increasingly. Smart phone, basically equipped with GPS that can identify location information, has the advantage that it can provide contents and services suitable for the user by identifying user location accurately. Offering such diverse advantages, location based services are increasingly used. In addition, for use of location based services, release of user's personal information and location data is essentially required. Regarding personal information and location data, in addition to IT companies, general companies also are conducting various profitable businesses and sales activities based on personal information, and in particular, personal location data, comprehending high value of use among personal information, are drawing high attentions. Increase in demand of personal information is raising the risk of personal information infringement, and infringements of personal location data also are increasing in frequency and degree. Therefore, infringements of personal information should be minimized through user's action and efforts to reinforce security along with Act on the Protection of Personal Information and Act on the Protection of Location Information. This study aimed to improve the importance of personal information privacy by empirically analyzing the effect of perceived values on the intention to strengthen location information security and continuously use location information for users who received location-based services (LBS) in mobile environments with the privacy calculation model of benefits and risks as a theoretical background. This study regarded situation-based provision, the benefit which users perceived while using location-based services, and the risk related to personal location information, a risk which occurs while using services, as independent variables and investigated the perceived values of the two variables. It also examined whether there were efforts to reduce risks related to personal location information according to the values of location- based services, which consumers perceived through the intention to strengthen security. Furthermore, it presented a study model which intended to investigate the effect of perceived values and intention of strengthening security on the continuous use of location-based services. A survey was conducted for three hundred ten users who had received location-based services via their smartphones to verify study hypotheses. Three hundred four questionnaires except problematic ones were collected. The hypotheses were verified, using a statistical method and a logical basis was presented. An empirical analysis was made on the data collected through the survey with SPSS 12.0 and SmartPLS 2.0 to verify respondents' demographic characteristics, an exploratory factor analysis and the appropriateness of the study model. As a result, it was shown that the users who had received location-based services were significantly influenced by the perceived value of their benefits, but risk related to location information did not have an effect on consumers' perceived values. Even though users perceived the risk related to personal location information while using services, it was viewed that users' perceived value had nothing to do with the use of location-based services. However, it was shown that users significantly responded to the intention of strengthening security in relation to location information risks and tended to use services continuously, strengthening positive efforts for security when their perceived values were high.

Goodness-of-fit tests based on generalized Lorenz curve for progressively Type II censored data from a location-scale distributions

  • Lee, Wonhee;Lee, Kyeongjun
    • Communications for Statistical Applications and Methods
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    • v.26 no.2
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    • pp.191-203
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    • 2019
  • The problem of examining how well an assumed distribution fits the data of a sample is of significant and must be examined prior to any inferential process. The observed failure time data of items are often not wholly available in reliability and life-testing studies. Lowering the expense and period associated with tests is important in statistical tests with censored data. Goodness-of-fit tests for perfect data can no longer be used when the observed failure time data are progressive Type II censored (PC) data. Therefore, we propose goodness-of-fit test statistics and a graphical method based on generalized Lorenz curve for PC data from a location-scale distribution. The power of the proposed tests is then assessed through Monte Carlo simulations. Finally, we analyzed two real data set for illustrative purposes.

A Study on Improving Availability of Open Data by Location Intelligence (위치지능화를 통한 공공데이터의 활용성 향상에 관한 연구)

  • Yang, Sungchul
    • Journal of Cadastre & Land InformatiX
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    • v.49 no.2
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    • pp.93-107
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    • 2019
  • The open data portal collects data created by public institutions and opens and shares them according to related laws. With the activation of the Fourth Industrial Revolution, all sectors of our society are demanding high quality data, but the data required by the industry has not been greatly utilized due to the lack of quantity and quality. Numerous data collected in the real world can be implemented in cyber physical systems to simulate real-world problems, and alternatives to various social issues can be found. There is a limit to being provided. Location intelligence is a technology that enables existing data to be represented in space, enabling new value creation through convergence. In this study, to present location intelligence of open data, we surveyed the status of location information by data in open data portal. As a result, about 60% of the surveyed data had location information and the representative type was address. Appeared. Therefore, by suggesting location intelligence of open data based on address and how to use it, this study aimed to suggest a way that open data can play a role in creating future social data-based industry and policy establishment.

Learning data preprocessing technique for improving indoor positioning performance based on machine learning (기계학습 기반의 실내 측위 성능 향상을 위한 학습 데이터 전처리 기법)

  • Kim, Dae-Jin;Hwang, Chi-Gon;Yoon, Chang-Pyo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.11
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    • pp.1528-1533
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    • 2020
  • Recently, indoor location recognition technology using Wi-Fi fingerprints has been applied and operated in various industrial fields and public services. Along with the interest in machine learning technology, location recognition technology based on machine learning using wireless signal data around a terminal is rapidly developing. At this time, in the process of collecting radio signal data required for machine learning, the accuracy of location recognition is lowered due to distorted or unsuitable data for learning. In addition, when location recognition is performed based on data collected at a specific location, a problem occurs in location recognition at surrounding locations that are not included in the learning. In this paper, we propose a learning data preprocessing technique to obtain an improved position recognition result through the preprocessing of the collected learning data.