• Journal of the Korean Society of Food Culture
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• v.36 no.3
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• pp.284-292
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• 2021

The food service industry has grown larger with changes in the economic and socio-cultural environment. In this saturated food service industry, generation X and MZ are the main consumer forces that demand attention. That is because a generation is the main psychographic factor that reflects personal values and lifestyle based on one's life cycle. From such a perspective, a generation in marketing has been used as a variable to predict a market by supplementing demographic factors. Accordingly, this study classified generations into generation X and generation MZ with the use of the 2019 consumer behavior survey for food by Korea Rural Economic Institute (KREI) and then investigated the factors influencing group and personal dining-out expenses. The analysis was carried out applying the Tobit model using SPSS and R. The positively influential variables on generation X's personal dining-out expenditure were male, single person, high income and simple lifestyle, whereas housewives, personal ethical consciousness, behavioral ethical consciousness, and safe dietary life were negatively influential variables. The positively influential variables on generation MZ's personal dining-out expenditures were male, dual-income, high education level, corporate and governmental ethical consciousness, while the number of family members and safe dietary life were negatively influential variables.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.2
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• pp.75-90
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• 2010

Teenagers are considered as one of important consumer groups by marketers because of their high purchasing power and impulsive purchasing propensity. Especially high school girls are most significant purchasing group of them. The purpose of this study is to investigate the effect of high school girls' lifestyle on shoes purchasing behavior and shoes wearing satisfaction. This study surveyed 428 high school girls in Seoul and Chonbuk area. Data were statistically analyzed using SAS 9.1.3 for Window. Major statistical methods are factor analysis, Cronbach's ${\alpha}$ coefficient, cluster analysis, frequency analysis, Chi-square test, multiple regression analysis, ANOVA and Duncan test. The shoes purchasing behavior is significantly different according to students' lifestyle. Activity-pursuing group's major shoes purchasing factor is practical use and fashion & scholar-pursuing group's major shoes purchasing factors are fashion and brand. Relationship between lifestyle and shoes purchasing pattern is as follows. Activity-pursuing group and fashion & scholar-pursuing group purchased shoes more frequently than family-pursuing group. Fashion & scholar-pursuing-group purchased shoes for the harmony of suit and shoes. As for wearing satisfaction, design is the primary factor and price was the least significant factor in sports shoes, while durability is the primary factor and material is the least significant factor for the casual shoes.

• Journal of Nutrition and Health
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• v.42 no.1
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• pp.59-67
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• 2009

Lifestyle behaviors including dietary habits are well known to play key roles in bone metabolism. The purpose of this study was to investigate the relationship among the factors affecting bone mineral density (BMD) including age, anthropometric parameters, lifestyle behaviors, and dietary habits of men aged more than 50 years. Ninety-one men, who visited health promotion center at one of the university medical centers, were divided into two groups according to the BMD: normal and osteopenia. The BMD of femoral neck in the osteopenia group was significantly lower than that of the normal group ($0.77\;{\pm}\;0.28$ vs. $0.98\;{\pm}\;0.08\;g/cm^2$). The proportion of the regular exercisers was significantly lower in the osteopenia group than in the normal group (p = 0.027). In the osteopenia group, the femoral neck BMD was significantly decreased in smokers and coffee drinkers compared to no-smokers and no-coffee drinkers. The femoral neck BMD was increased among those who consume breakfast and beans and bean products more frequently and those with a greater meal regularity. In the normal group, the lumbar spine BMD was significantly increased among those with frequent consumption of beans and bean products. The lumbar spine BMD was significantly correlated with exercise (r = 0.263), and the femoral neck BMD with weight (r = 0.284), BMI (r = 0.324), relative body weight (r = 0.294), exercise (r = 0.269) and frequency of beans and bean products consumption (r = 0.216). These results indicate that lifestyle behaviors and dietary habits play important roles in maintaining optimum bone health in the middle-aged men.

• Child Health Nursing Research
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• v.16 no.4
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• pp.259-267
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• 2010

Purpose: This study was conducted to identify late school-aged children‘s knowledge, and practical will in the practice of cancer prevention lifestyle, and to examine the relations between these variables and factors that influence practice. Methods: The participants included 525 fifth and sixth grade students from 8 elementary schools in J and S cities. Data were collected in December 2008 using self-report questionnaires developed by the authors and were analyzed using the SPSS program. Results: Mean scores were, for knowledge of cancer prevention lifestyle, $0.76{\pm}0.11$ out of a possible 1, practical will, $4.05{\pm}0.55$ out of a possible 5, and practice, $3.66{\pm}0.41$ also out of 5. There were differences in knowledge (F=4.39, p=.013), practical will (F=18.35, p<.001), and practice (F=29.13, p<.001) according to academic achievement and in practical will (F=3.68, p<.001) and practice (F=3.01, p=.003) according to grade. There were positive correlations between knowledge and practical will (r=.205, p<.001), knowledge and practice (r=.181, p<.001), practical will and practice (r=.628, p<.001). Practice will and knowledge of cancer prevention lifestyle showed a significant influence on practice. Conclusion: Results of this study indicate that effective strategies should be developed to motivate the practical will for the practice of cancer prevention lifestyle during childhood.

• Asian Pacific Journal of Cancer Prevention
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• v.16 no.8
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• pp.3413-3418
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• 2015

Background: Liver fluke infection caused by the parasite Opisthorchis viverrini (O. viverrini), a human carcinogen, is endemic in north-eastern Thailand and remains a major health problem. Objectives: The objectives of the study were to (1) resurvey the prevalence of O. viverrini infection in a field site from the Khon Kaen Cohort Study (in newly recruited subjects as well as previous cohort subjects surveyed in 1992); (2) investigate how subjects' lifestyle habits and their exposure to health promotion initiatives influence changes in prevalence of O. viverrini infection. Materials and Methods: The prevalence of O. viverrini infection in the cohort subjects (as well as new subjects) was investigated using faecal egg counts. Information on demographic factors, lifestyle and awareness of health promotion initiatives were obtained through questionnaires. Results: O. viverrini infection rates in the same individuals of the cohort were lower in 2006 than in 1992. Also, by studying the period effect, the current 35-44 year olds had a 12.4% (95% CI 3.9% to 20.9%) lower prevalence of O. viverrini infection than the 35-44 year olds in 1992 (24.2% versus 11.8%). Lifestyle choices showed that smoking and alcohol consumption were associated with an increased chance of acquiring O. viverrini infection with adjusted odds ratios of 10.1 (95%CI 2.4-41.6) and 5.3 (95%CI 1.2-23.0), respectively. Conclusions: Our study has demonstrated that although the prevalence of O. viverrini infection over a 14-year period has decreased, unhealthy lifestyle was common with smoking and alcohol consumption being associated with increased chances of infection, emphasising the double burden of disease which developing countries are facing.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.347-355
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• 2008

This research has been conducted against Cheong-Ju undergraduate students. A total of 213 questionnaires was used for the data. The first purpose of this research is to analyze eating habits of food-related lifestyle of the students. The second purpose is to classify them into groups depending on their food-related lifestyle. The third purpose of this research is to identify eating out behavior patters among the groups classified by food-related lifestyle. Based on the information obtained from those results, this study would help restaurants have their marketing strategies. From the factor analysis, 6 factors of "popular-oriented group", "health-oriented group", "safety-oriented group", "decoration-oriented group", "tasted-oriented group" and "wellbeing-oriented group" were extracted. Additionally, "safety type group", "passive food groups" and "high-interest in foods group" were classified from the cluster analysis.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.6
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• pp.847-858
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• 2005

The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.425-436
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• 2012

This research aims to investigate the life-style and types of leisure experienced among airline flight attendants during temporary stays abroad. In this study 2 hypotheses based on literature reviews were employed. Questionnaires were also developed based on data collected from previous studies. Subjects of the study were focused on flight attendants in Legacy Airlines. Factor analysis and reliability coefficients were used to examine the internal consistency among variables. Seven dimensions of leisure, which are cultural experience, pursuit of success, social orientation, humanity, pursuit of fashion, shopping preferences and health-orientation were identified from factor analysis. Three dimensions of leisure, which include type of rest, type of sports, and activity of tourists, were identified from factor analysis accordingly. Lifestyle factors were extracted from a result of cluster analysis, cluster 1- Passive lifestyle, Active lifestyle community type 2, and Cluster 3 analyzed Self-satisfied lifestyle types. Airline cabin crew workers involved in the life style analysis can make good use of leisure time.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.444-454
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• 2015

The purpose of this study is to investigate factors related to use-diffusion of Nscreen service as well as consumers' lifestyle and media usage of Nscreen service, which is fundamentally changing both the competitive landscape for business and the daily lives of consumers. The data of 1,524 consumers used in this study were drawn from the first Korea Media Panel Study in 2012 of Korea Information Society Development Institute. This study categorized adopters depending on the usage rate of contents and the variety of media platforms they used. Consumers using various media platforms enjoyed more categories of contents provided by Nscreen services. The variety of media platforms was useful in grouping users to explain the difference between the groups in terms of lifestyle activities. Based on the factor analysis and cluster analysis based on the consumers' lifestyle to find out different characteristics of each clusters, the result elicited some implications.

• Journal of the Korean Dietetic Association
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• v.27 no.3
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• pp.162-178
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• 2021

The study examined the perceived health status, dietary habits, and health-related lifestyle habits of middle-aged men and women in Seoul and Gyeonggi-do areas. The survey was conducted on 670 individuals (320 men and, 350 women), aged 40~64 years, in Seoul and Gyeonggi-do areas. The online and written data were analyzed using the SPSS WIN 25.0 program. Although there was a significant difference in the perceived health status (P < 0.01), there were no significant differences in the subjective stress and the current disease status according to sex. For dietary habits, the scores for fruit intake (P < 0.05), meat and fish intake (P < 0.05), milk and dairy products intake (P < 0.01), and seaweed intake (P < 0.05) were higher in women than men. The scores for three-meal eating (P < 0.05) and water intake (P < 0.01) were higher in men than women. For the health-related habits, alcohol-drinking frequency, daily alcohol consumption, smoking experience, and daily smoking were higher in men than women (P < 0.001). In contrast, caffeinated beverage intake, exercise frequency, and daily smart-phone, computer, and TV using time were similar in both sexes. The meal-eating time was faster in men than women (P < 0.01). For dietary behavior changes, only appetite showed a significant gender difference (P < 0.05). This study provides essential information on the perceived health status, dietary habits, and health-related lifestyle habits in middle-aged men and women. Nevertheless, further research and a practical nutrition program will be needed to solve undesirable dietary habits and improve the health and lifestyle of middle-aged adults according to sex.