• 산경연구논집
• /
• 제14권6호
• /
• pp.1-8
• /
• 2023

Purpose: The marketing practice for the leisure and sports industry is a complex process that requires a thorough understanding of the audience, their needs and motivations. Thus, this niche market is focused on specific products, services, or experiences. The present research explores and suggests meaningful strategies based on the literature textual dataset to provide how to attract consumers in this sector. Research design, data and methodology: We have conducted the 'Secondary Literature Analysis', reviewing and summarizing numerous findings in the relevant prior studies. As a result, we could obtain a total of 15 significant textual resources which are from only peer-reviewed journal article. All resources had a high quality of the instrument to prove their results. Results: The findings of this research pointed out that marketers in leisure sports sector need to communicate via following methods: (1) Understanding the Customers' Needs and Wants, (2) Social Media, (3) Advertising, (4) Promoting Brand Affinity, (5) Offering Discounts, and (6) Providing Value-Added Services. Conclusions: The present research concludes that the marketing practice in the leisure and sports industry should be performed using various channels. In addition, marketing practitioners are supposed to check if tailored marketing messages are compatible with products, services, and events that relate to their target audience's interests.

• 산경연구논집
• /
• 제15권2호
• /
• pp.31-39
• /
• 2024

Purpose: The present research guides to a middle ground where recreational sports and enjoyment justify the basic concept of leisure consumption, exploring an exciting field of study, where participation is the motivational source of recreational sports fans for transferring into the motivation of leisure activities and leisure consumption. Research design, data and methodology: This research took a close look at the current literature to investigate impacts of recreational sports enthusiasts' willingness to engage in the leisure consumption. The screening and excluding procedure took a place to select a qualified prior resources and the present author finally obtained a total of 19 highly relevant papers. Results: The evaluation of the presented research shows that the enthusiasts' participation in avocational sports has four significant implications on their lifestyle and leisure consumption. These impacts are categorized as follows: Economic influence, Psychological influence, Social influence, and Environmental influence. Conclusions: In sum, this study has shown the various ways and magnitude in which willingness to participate in leisure affects its consumption by the recreational sports enthusiast. These impacts have brought critical implications for the viability of the sport leisure business in the industry, particularly in urging it to be the right strategic direction to cater to this market segment.

• 통상정보연구
• /
• 제9권2호
• /
• pp.467-480
• /
• 2007

This research empirically examined changes in the images of Korea over three points in time among Japanese, Chinese, and U.S. visitors to South Korea. Between March 14 and May 31, 2005, about two to three months after the 2005 Seoul International Sports & Leisure Industry Show ended, 153 tourists from America, 129 from China, and 156 from the Japan completed the survey instrument. The results from a General Linear Model (GLM) with repeated measures showed that tourists from all three countries had more positive images after the Seoul International Sports & Leisure Industry Show than before it. It was concluded that the 2005 Seoul International Sports & Leisure Industry Show appeared to have a significant positive effect in enhancing the image of South Korea. The study suggests that an internationally significant trade Show can change the image of a tourism destination in a short time period.

• 한국전자통신학회논문지
• /
• 제9권5호
• /
• pp.609-616
• /
• 2014

최근의 정보통신산업은 IT에서 ICT로 발전하였고 ICT의 영역 중에서 M2M이 IoT로 진화하고 있는 중이다. IoT 산업이 발전함에 따라 IoT와 다른 산업을 융합하고자하는 노력을 지속하고 있다. 그중 하나의 예로 스포츠 산업과의 융합을 들 수 있다. 본 논문에서는 IoT와 융합된 여가 스포츠에 있어서 선진형 여가 스포츠 산업의 발전에 대한 기초연구로서 키워드를 중심으로 한 문헌을 통한 정보 분석을 수행한다.

• 동아시아경상학회지
• /
• 제10권3호
• /
• pp.105-114
• /
• 2022

Purpose - The sports business industry and contemporary sports marketing is an exemplary wide field that primarily comprises specific activities, numerous individuals, organizations, and business ventures. This research aims to provide a marketing strategy to lead Leisure sporting goods consumption to improve the leisure life of sports participants. Research design, Data, and methodology - The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) was conducted to obtain the appropriate literature resources and total 15 previous resources selected by the present author after excluding papers based on screening process. Result - The literature analysis revealed that marketing practitioners in the sports and leisure industry should remember three significant solutions which are suggested. These solutions the following: (1) Brand Visibility, (2) Suitable Business Designs, and (3) Customers Support. They will enhance the perspective of consumption goods that foster leisure life to sporting participants following a well-advanced market strategy Conclusion - The sporting activities are generally inspiring, emotion provoking, immersive, rapidly growing profits and revenues, and engaging; hence, it is a great adventure of advancing customer orientation and a platform for growing the market. Therefore professionals have the responsibility to design sporting events in synergy with different stakeholders in ensuring improved and enjoyable experiences based on the marketing solutions of the current research.

• 유통과학연구
• /
• 제20권2호
• /
• pp.91-100
• /
• 2022

Purpose: The sports industry is a major form of leisure and entertainment, but the industry was tremendously affected by the Covid-19 pandemic. This study gives solutions for sports leisure retail stores to the effects of the Covid-19 crisis on consumers' sports products purchasing habits and then gives a logical conclusion regarding the findings of the topic. Research design, data and methodology: Scant research is available to feedback for owners and managers of sports leisure retail stores which elements could be considered to recover their business prior to the pandemic. For achieving this, this study investigated total 284 responses in the retail stores and conducted the ANOVA analysis to compare the level of intensity on the impact Covid 19 pandemic. Results: Our findings suggests that there was a statistically recognizable difference at the significance level of probability between the mean value of the impact index of Covid 19 pandemic and key recovery strategies, indicating the high degree of Covid 19 impact can be reducing by four solutions. Conclusions: Finally, this study concludes the specific entertainment elements that influence the purchasing behavior of consumers will ensure that the Sports industry deals with its internal problems first without necessarily looking at the outside factors such as the pandemic.

• International Journal of Contents
• /
• 제6권2호
• /
• pp.59-68
• /
• 2010

This research looks close the effect of security agent's hierarchical leisure constraint on the leisure motivation and participation based on the Jackson's Model of the hierarchical leisure constraints. This research selected 420 people for sampling, designating security agents who work for security companies located in Seoul in 2009 at present as subjects by utilizing purposive sampling method, but the number of sampling used for ultimate analysis is 356. In this research, reliability analysis's and structural equation modeling's Maximum Likelihood method are used to prove the reliability and validity of questionnaire. By using these research method and procedures, the conclusion of this research is as following. First, intra-personal leisure constraint was affected by interpersonal, structural leisure constraint. Second, leisure motivation was affected negatively by leisure constraint. Third, leisure participation was affected positively by leisure motivation. Synthesizing all things referred above, leisure constraint was affected by inter-personal, structural leisure constraint, and in turn, leisure motivation and leisure participation were affected by its effects. It turned out that leisure motivation has a meaningful effect on leisure participation through leisure participation and adjusting process.

• 한국해양환경ㆍ에너지학회지
• /
• 제16권1호
• /
• pp.17-24
• /
• 2013

해양레저 산업의 후발주자인 국내 해양레저 산업이 국내 시장 및 세계시장에 경쟁력을 가지기 위해서는 기획, 설계, 계획과 준비 등 제품 개발 및 제조의 각종 업무에 소요되는 시간과 비용을 단축시켜 높은 수준의 시장 적응력을 확보해야 한다. 위 사항들을 만족하기 위해서는 해양레저 산업 전반을 관리 할 수 있는 통합 시스템 구축이 절대 적으로 필요한 상황이다. 유관 산업 시스템간의 유기적 연결고리를 찾아서 요구되는 통합 정보를 확보하고 이를 단순 순차적 정보의 흐름이 아닌 통합적 정보 흐름과 객체 지향적 정보 분류체계를 확보하는 것이 주요 연구 핵심 사안이다. 이를 위하여 다른 유사 산업에서 실재 정보 체계를 활용한 사례 및 산업생산에 적용된 제품수명주기관리(PLM), 제품 데이터 관리(PDM), 가상 생산(DM)과 같은 방법론을 검토 하고 이를 구성 및 적용하여 실질적으로 활용되고 있는 정보 체계 및 작업분류체계(WBS)의 사례를 연구하여 비교 한다. 이를 통하여 해양레저산업을 위한 기본적인 작업분류체계 구성을 추진하며 실재 업체에서 현재 활용중인 정보를 입력, 대입을 통하여 실증적으로 검증하고 해양 레저 산업의 고유한 영역을 추가하여 해양레저 작업 분류 체계(MLWBS)를 완성한다. 본 해양레저 작업 분류 체계를 바탕으로 여러 가지 정보체계 및 제품, 설계, 엔지니어링, 생산, 구매, 영업, 마케팅, AS, 고객지원 등에 다양한 형태의 활용이 가능 하도록 할 수 있을 것이다.

• 대한인간공학회지
• /
• 제29권4호
• /
• pp.693-699
• /
• 2010

Korea has been took the top ranking in the global shipbuilding industry in terms of new orders, order backlogs and the volume of vessels for several years. However, the domestic small- and medium-scale shipbuilders currently face imminent threat from China and new challenge to focus on development of high value-added ships. So far, the marine leisure industry of Korea has been showed weak global competitiveness and there were few attempts to design and develop leisure boats and yachts. We describe the digital design process of leisure boat exterior that could reflect user's sensibilities and feelings of entire forms of the products. This design process contains stepwise sensibility evaluation via web and provides designers with various and fast feedbacks about their design outputs in each design stage.

• 한국위성정보통신학회논문지
• /
• 제12권4호
• /
• pp.125-130
• /
• 2017

최근 항공관광여가 산업시장의 급격한 성장과 정부기관 및 지방 자치단체의 대단위 투자 계획으로 인해 시장 진입을 통한 신규투자와 기존 기업의 다각화에 의한 투자의 확대가 이루어지고 있으나, 투자활동의 기본인 자산 구조 형성 등에 대한 연구가 미진한 상태이다. 이에 따라, 항공관광여가 산업의 대표적인 업종인 항공운수업, 해상운송업, 육상여객운송업 및 숙박업의 자산구조 분석을 통해 자산구조가 경영 성과에 미치는 영향을 분석하고 결과를 제시함으로서, 향후 항공관광여가 산업 자체의 효율성을 높이고, 투자 시 참고할 수 있는 기준점을 제시하고자 한다.