• The Journal of Information Technology
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• v.5 no.1
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• pp.143-156
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• 2002

Tourist Information Center has been played an important part of role in the promotion of tourism for both inbound and domestic market. The purpose of this paper is to examine the situation of our tourist information centers in context with information and personnel service. As a result we suggested some findings. According to studies, tourism information provided by TIC is critical and decisive for specific travel type and leisure travelers visit TIC more often than the other types of travelers. The specific aspects of tourism information is accuracy and currency which based on the characteristics of intangibility and perishability. According to this encouragement tourism information system should have to shifted to internet basis. This movement enabled tourism industry to make the atmosphere for portal or hub site for the effective operation of this system. The regionally networked system can make it possible to cope with some characteristics of tourism products. Reservations and information retrievals are major function of portal site. The data from suppliers (hotels, restaurants, event organizers, transportation, attractions etc) must be up-dated, controled by regional TIC and the connections should be extended among the regional TICs.

• Fashion & Textile Research Journal
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• v.16 no.5
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• pp.766-775
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• 2014

This study is aimed to research the actual wearing condition of ballet dancewear of girls aged between 2 and 6 years on its design, size and fit. Survey data were collected from 171 mothers who have a girl learning ballet dance. The questionnaire was composed with ballet education, ballet dancewear purchasing, preference on design, size selection, and fitting. The collected data were analyzed with frequencies statistics, ${\chi}^2$-test, ANOVA using the SPSS WIN 20.0. The results are as follows; High rate of respondents said that the purpose of ballet education was for good body balance, leisure activity, and height growth. The main method of purchase was online shopping. The design, price, size and fit were identified as important ballet dancewear attributes for girls. The most preferred style of ballet dancewear were 'short sleeve skirted leotard' and 'camisole skirted leotard' which look like dress. The respondents reported slight satisfaction with size and fit, price, convenience in action, sewing and durability. The most preferred sizing system was code by height but any ballet dancewear makers don't use code by height. Therefore it is difficult for consumers to select size. Retailers and manufacturers could potentially use the results of this study to improve the sizing system and fit for children's ballet dancewear.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.155-163
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• 2008

The college students selected by random sampling were classified into several groups by their cosmetic impulse buying pattern and the internal characteristics that cause them. Their shopping orientation, life styles, makeup self-confidence, makeup interest and self-image were the subjects of comparative analysis. The results of this research can be summarized as follows.; fashion leader was classified fashion dual leader, fashion opinion leader, fashion innovator and fashion follower. The fashion dual leader and fashion innovator were more impulse buying orientated. The fashion dual leader and fashion innovator were highly evaluated in intellectual self faithfulness and life decoration preference style. The fashion dual leader and fashion innovator attached great importance to leisure pursuit and name brand preferring shopping. They showed the tendencies to the makeup self-confidence and makeup interest. But the fashion follower showed quite different tendencies. The fashion dual leader and fashion innovator perceived themselves as varied life style. These internal characteristics were supposed to contribute to their impulse buying.

• Journal of Distribution Science
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• v.17 no.8
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• pp.87-97
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• 2019

Purpose - This study focuses on the effectiveness of the athlete endorsement on the purchase intention of customers and investigates the attributes of the athlete identification. The Athlete Identification is defined by the expertise, trustworthiness, attractiveness, toughness and transgression. Athlete identification and athlete endorsement help marketers with a thorough look at the trend of using famous sports player to promote products. Research design and methodology - 450 questionnaires were delivered to respondents in Ho Chi Minh city and 433 were returned completed. Descriptive statistics, reliability, exploratory factor analysis, confirmatory factor analysis and structural equation modeling were conducted to test the relationship between independent and dependent variables. Results - The expertise, trustworthiness, attractiveness and toughness exert positive impacts on athlete identification. Transgression affects negatively athlete identification and athlete endorsement. This research confirmed results of previous studies. Conclusions - The athlete first needs to create their own Identification from a set of attributes in order to be out-standing in the sport and leisure industry before becoming an endorser for a particular product. From the company's perspectives, decision makers should choose an acclaimed sports player to boost the purchase intention of consumers.

• Journal of Navigation and Port Research
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• v.35 no.8
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• pp.649-656
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• 2011

Marina industry is growing as a higher value-added business. This study aims to develop a tool that measures marina service quality from marina users' perspective. As the result of empirical analysis, five of marina service quality aspects including physical facilities, support services, activity programs, employees' attitude, and safety were drawn. In addition, 20 measurement items whose reliability and validity were verified were suggested. The scale developed by this study is not only an important tool to measure marina service quality but also contributes to marina service quality control, and seem, to provide useful information for establishing marketing strategies.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.25 no.5
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• pp.816-822
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• 2001

The thermoforming process is widely used in the plastics industry to produce articles for the packaging, automotive, domestic construction and leisure industries. The microcellular foaming process appeared at M.I.T. in 1980s to save a quantity of polymer materials and increase their mechanical properties. The glass transition temperature of polymer materials is one of many important process variables in appling the microcellular foaming process to the conventional thermoforming process. The goal of this research is to evaluate the relation between gas absorption and glass transition temperature in batch process using microcellular foaming process. The weight gain ratio of polymer materials has a conception of gas absorption. Polymers such as acrylonitrile-butadiene-styrene(ABS), polystyrene(PS) have been used in this experiment. According to conventional Chows model and Cha-Yoon model, it was estimated with real experimental result to predict a change of glass transition temperature as a function of the weight gain ratio of polymer materials in batch process to gain microcellular foamed plastic products.

• Fashion & Textile Research Journal
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• v.5 no.4
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• pp.324-330
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• 2003

The purpose of this study is on the meaning and variety about gender expressed in modern fashion. The results are as follows ; First, the typical masculine gender was authority, discretion as a result of heteropatriarchy focused on the western reason. It was conservative and the symbolic image type of the meaning excluded masculine sexual expression. Dress and its ornament was expressed as the style of straight silhouette, dark color, rough and stiff material. Second, the typical feminine gender was the symbolic image type of a mother and a wife defined relatively by man as a result of western heteropatriarchy and the image type which men regarded women as sexual objects. Dress and its ornament was expressed as the style of silhouette which let bodily curve out, light color, soft material. The most typical item is dress and suit. Third, androgyny has been described as the feminie gender of androgynous, which shows masculine image as the effect of feminism and social success of professional women. Dress and its ornament is expressed as the style of business suit, the symple of typical man's one. The masculine gender of androgynous is showed man's suit as silhouette that let bodily curve out, light color, exposure and soft material, which is the symbol of feminine dress, Fourth, unisex is the area of dress and its ornament used the sexless symbol which there has been no gender more because of the spread of sports and diffusion of leisure in life style.

• Journal of the Korean Society of Food Culture
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• v.30 no.4
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• pp.413-421
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• 2015

A travel destination offers a form of novelty to the traveler since it can provide experiences that are not of the everyday variety. Therefore, a search for novelty is important as a motivation factor when planning leisure trips and vacation activities and to identify travel market segments. This study aimed to examine the differences in demographic characteristics, travel style, and preferred food-related activities in accordance with the level of tourists' novelty seeking. This study investigated potential tourists using a self-administered questionnaire survey, which resulted in 300 usable questionnaires. The respondents of this study were classified into two groups according to their level of novelty seeking: Active novelty-seeking group and Passive novelty-seeking group. These two groups were significantly different with respect to demographic characteristics, travel style, and preference of food-related-activity experience. The results show that the Active novelty-seeking group tended to have a higher proportion of females and specialized jobs, a higher level of monthly income and education, more frequent travel, and preference for food-related activity experience than other groups. The result of this study will be helpful for the tourist industry, which needs to develop culinary and food-related experience tour programs and travel market segments.

• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.427-449
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• 2018

The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

• Corrosion Science and Technology
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• v.10 no.4
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• pp.136-142
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• 2011

Al alloys have been used widely for commercial and military ships in most ocean countries since mid-1950s, and the value as light metal with high mechanical strength has been proven. As the safety and fuel efficiency of Al ships have improved, she can carry more freight, sail faster and travel longer distances. Furthermore, in the shipbuilding industry, Al alloys are applied as structural materials for ships to various areas including the deck of luxurious cruises, battleships and leisure ships. In addition, Al alloys are being spotlighted as environmental-friendly material as they can be recycled even after end of lifespan. However, Al alloys for ships must be carefully selected after considering corrosion resistance, endurance, strength, and weldability in sea water environment. Al alloys to satisfy these conditions are used widely include 5000 series Al-Mg alloy and 6000 series Al-Mg-Si alloy. Thus, this study selected and evaluated the cavitation characteristics of the 5000 series Al alloys that are used in hulls that directly contact seawater and the 6000 Al alloys that are used in the upper structures of ships. Results of cavitation test with time, weightloss and cavitation rate of 5456-H116 showed the smallest damage among 5052-O, 5456-H116 and 6061-T6.