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http://dx.doi.org/10.5394/KINPR.2011.35.8.649

A Study on Scale Development for Marina Service Quality  

Lee, Han-Seok (Department of Architecture & Ocean Space, National Korea Maritime University)
Shim, Mi-Sook (Graduate school of National Korea Maritime University)
Publication Information
Journal of Navigation and Port Research / v.35, no.8, 2011 , pp. 649-656 More about this Journal
Abstract
Marina industry is growing as a higher value-added business. This study aims to develop a tool that measures marina service quality from marina users' perspective. As the result of empirical analysis, five of marina service quality aspects including physical facilities, support services, activity programs, employees' attitude, and safety were drawn. In addition, 20 measurement items whose reliability and validity were verified were suggested. The scale developed by this study is not only an important tool to measure marina service quality but also contributes to marina service quality control, and seem, to provide useful information for establishing marketing strategies.
Keywords
marina; service quality; scale development; marine tourism; leisure;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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