• 마케팅과학연구
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• 제17권3호
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• pp.61-81
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• 2007

현재 한국시장의 광고에는 외국인 모델과 외국어를 사용하는 것이 일반적이다. 그러나 그 효과에 대한 검증은 거의 이루어지지 않고 있다. 기존의 연구에 의하면 마케팅 커뮤니케이션과 소비자의 문화적 가치가 일치하게 될 때 커뮤니케이션의 효과가 높아진다고 한다. 즉, 광고에의 외국문화 사용은 기존 연구에서 주장하고 있는 바와는 반대의 현상인 것이다. 그러나 인터넷 등 글로벌 매체에 의해 글로벌 문화가 출현함에 따라 마케팅 커뮤니케이션과 소비자의 문화적 가치가 일치하는 것이 가장 바람직한 커뮤니케이션 방법이라 볼 수는 없다. 이에 본 연구는 외국인 모델을 사용하는 광고에 있어서 모델의 매력도와 외국어 사용이 소비자의 광고와 제품에 대한 태도, 구매의도 등에 어떤 영향을 미치는가를 살펴보고 효과적인 광고 커뮤니케이션에 대한 제언을 하고자 했다. 연구결과, 광고에 사용된 언어와 광고의 시각적 단서인 모델 매력도는 광고의 효과에 상호작용 효과를 나타내는 것이 밝혀졌다. 광고에 사용된 모델 매력도가 높은 경우, 제품에 대한 태도, 구매의도가 사용된 언어에 대해 유의한 차이를 보이지 않았다. 광고에 사용된 모델의 매력도가 낮은 경우에는 영어를 사용한 경우가 제품에 대한 태도, 구매의도가 높았다. 즉, 외국인 모델을 광고에 사용할 경우, 그 모델의 매력도의 높고 낮음에 따라 광고에 사용되는 언어를 선택함으로써 광고의 효과를 조절할 수 있다는 실무적 시사점을 제공한다.

• 한국콘텐츠학회논문지
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• 제18권7호
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• pp.401-411
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• 2018

본 연구는 정치 경제적 측면에서 일정궤도에 오르고 영어교육을 중시하는 두 나라의 학생 3명을 대상으로 진행하였다. 본 연구의 참가자들은 한국인 재학생 2명과 중국 유학생 1명이다. 연구의 목적은 이들이 해외에서 경험한 전반적인 언어 학습을 평가하는 것이었다. 본 연구의 참가자들은 비슷한 문화와 언어학습방식을 공유하지만 제2외국어 준비를 위한 접근방식은 서로 달랐으며, 이와 다르게 그들이 해외에서 공부하도록 동기를 부여한 내적 요인들은 동일했다. 그리고 교실 상황(평가), 사회적 환경(환경)및 학습전략도 서로 달랐다. 본 논문의 방법론은 표본 추출 기술을 이용한 전체론적 접근법을 사용하였다. 응답은 사전에 준비된 설문지와 구조화되지 않은 인터뷰에 의해 이루어졌고, 추후에 유도 추론 프로세스에 의해 분석되었다. 세 가지 즉, 책임, 문화, 의사소통의 충돌로 특정하였다. 이번 연구는 참가자들이 모국에서 영어학습에 대한 사전준비를 철저히 하면 할수록 해외에서의 성공에 큰 기여를 한다는 것을 보여 주었다.

• 대한음성학회지:말소리
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• 제19_20호
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• pp.33-42
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• 1990

Those who are interested in the German diphthongs wil1 find that they are classified into three kinds of forms in accordance with their gliding directions: closing, centring and rising. The German [aI], for example, which derives its origin from [i:] of the riddle high German. Is regarded as a distinctive feature that distinguishes the new high German from the middle high German. The diphthong [aI] is cal led fall ing one, because the sonority of the sound undergoes a diminution as the articulation proceeds. The end part of the diphthong [aI] is less sonorous than the beginning part. In most of the German diphthongs the diminution of prominence is caused by the fact that the end part is inherently less sonorous than the beginning. This applies to the other c los Ing and centring diphthongs. This way of diminution of sonority exerts influence on methods of constructing systems of phonetic notation. The above mentioned less sonorous end part of diphthong [I] shows that it differs from some analogous sound in another context. It is useful to demonstrate the occurrence of particular allophones by introducing special symbols to denote them (here: at→ae). Forms of transcription embodying extra symbol s are cal led narrow. But since strict adherence to the principle 'one sound one symbol' would involve the introduction of a large number of symbols, this would render phonetic transcriptions cumbrous and difficult to read. A broad style of transcription provides 'one symbol for each phoneme' of the language that is transcribed. Phonemic transcriptions are simple and unambiguous to everyone who knows the principles governing the use of allophones in the language transcribed. Among those German ways of transcriptions of diphthongs ( a?, a?, ??: ae, ao, ?ø; ae, ao, ?ø) the phonemic (broad) transcription is general Iy to be recommended, for Instance, in teaching the pronunciation of a foreign language, since it combines accuracy with the greatest measure of simplicity (Some passages and terms from Daniel Jones) .

• 한국식생활문화학회지
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• 제26권6호
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• pp.629-640
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• 2011

This research analyzed the naming standard of Korea menu names divided into two groups, main dish and side dish. The research was conducted by contents analysis of selected literature articles and multiple-response cross tabulation analysis. The result demonstrated that the naming standard of Korea food consisted of the main ingredient name - sub ingredient name - main condiment name and main recipe. On the other hand, the menu name that is in native language or has a historical origin is exempt from this classification. Therefore, this study proposes a new standard, 'Hansik Menu Naming', to assist the food service industry and correct the names of unknown foreign dishes.

• 한국실내디자인학회논문집
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• 제17권1호
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• pp.93-101
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• 2008

One of the big difference between Aalto and other modem architects lies in an attitude that Aalto went beyond the principle of dogmatic functionalism. As an architect of Northern Europe, Aalto made unique architecture that showed both the language of modem architecture and vernacular architecture. He presented the best example which showed modernity in architecture without losing the meaning of the context including site, region and cultural tradition. With this background, Aalto developed his own typological design approach. As Wolfsburg church was designed in his prime of time, it showed the origin and evolutionary process of religious architecture as well as general features of Aalto's design. Clustered site plan, dynamic space of interior, the adequate control of natural light are representative characteristics found in Aalto's religious architecture. Wolfsburg church also demonstrate these features in more specific way including the continuity of wall and ceiling that showed spatial dynamics, free opening of wall which reflects on functions, and careful adjust of natural light. As a result, Aalto showed his typological design strategy that added new design ideas to the accumulated design vocabularies in the design of Wolfsburg church.

• 영어어문교육
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• 제16권4호
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• pp.201-222
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• 2010

The purpose of this study is to investigate /l/-deletion in lC clusters which are composed of a lateral followed by consonants at syllable-final position in English. For this, I have analyzed /l/-deletion in words depending on conditions and theoretical analyses such as Sonority Sequencing Generalization, Cluster Simplification, Complex sounds and merger, and Feature Geometry, but they didn't offer a very satisfactory explanation to the phenomenon. Therefore, I adopted a historical approach in order to determine the cause and origin of /l/-deletion in lC clusters, and then as a phonological analysis tool, I relied on the constraints and their ranking in Optimal Theory framework for explaining /l/-deletion in the clusters more consistently. As a result, I can explain the phenomenon more explicitly than from the above mentioned analyses.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2005년도 ICCAS
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• pp.397-402
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• 2005

In this paper, to improve the efficiency of welding and user convenience in the shipbuilding industry, a PC-based off-line programming (OLP) technique and the development of a robot transfer unit are presented. The developed OLP system is capable of not only robot motion simulations but also automatic generations of a series of robot programs. The strength of the developed OLP system lies in its flexibility in handling the changes of the welding robot's target objects. Moreover, for a precise transfer of the robot to a desired location, an auxiliary mobile platform named a robot-origin-transfer-unit (ROTU) was developed. To enhance the cornering capability of the platform in a narrow area, the developed ROTU is equipped with 2 steering wheels and 1 driving wheel. Both the OLP and the ROTU were field-tested and their performances were proven successful.

• 한국의사학회지
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• 제14권1호
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• pp.31-47
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• 2001

According to the customary, naming is done after the subject is in existence. But the name "Haebaragi"(Hyangilgyu, Hyangilhwa) has been used as an alias of Hibiscus manihot L, long before Helianthus annuus L was brought in to Korea, and now the usage of the name has been conversed since then. Since the incorrect record of Gyugwak and Gyuhwa as Haebaragi in "Chosunesajun"(Dictionary of Chosun language) published under Chosunchongdokbu in 1920, the mistake has been carried on and this must be corrected from now on. Incorrect record of hollyhock(Chokgyuwha) as Haebaragi in "Mong-u" (1810) took a role in this incorrect trend.

• 영어어문교육
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• 제3호
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• pp.123-139
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• 1997

This paper describes the evolution of the infinitive in terms of its progressive formal and semantic grammaticization, using the German infinitive as an example. It is shown that the infinitive has its diachronic origin in a nominal purposive form and that the grammaticization of a purposive form to an infinitive is a widespread phenomenon in the languages of the world. This original function of the infinitive is important for understanding its nature, and the most interesting syntactic property of infinitive, the absence of an explicit subject, can be shown to follow from it. Finally, this paper shows that the diachronic process of the grammaticization of a purposive form is even more general, occurring also in the case of purposive markers in finite clauses.

• International Journal of Knowledge Content Development & Technology
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• 제8권3호
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• pp.53-67
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• 2018

Local languages based information storage and retrieval system is essential for any online digital repository system. This paper reports the development of an interface in Bengali that allows users not only browsing and searching Indic-script based documents but also allows administrator performing various system level operations. This paper briefly describes the origin and key characteristics of Indic-scripts along with their encoding in Unicode standard with special reference to Bengali language. It also demonstrates the development processes of Bengal-script based information representation and retrieval (IRR) system viz. BURA (Burdwan University Research Archive) using different open standard and open source software (OSS) including different factors essential for building such successful Indic-script based multilingual digital libraries. The suggested strategies may help digital library developers to design an appropriate multi-script based information access services in any other Indic-script based languages.