• Proceedings of the Korean DIstribution Association Conference
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• 2005.02a
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• pp.159-178
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• 2005

백화점 화장품 채널에서 중간 순위에 위치한 LG생활건강 오휘 브랜드는 자사의 약한 브랜드 파워를 고객관계전략을 통해 상쇄함으로써 고객충성도 및 매출 등의 시장성과를 제고시킬 수 있었다. 오휘는 자사의 CRM 활동에 대한 체계적인 리뷰를 통해 문제점을 파악하고, 이를 개선하기 위한 구체적인 전략들을 선정하였다. 선두 기업이 되기 위한 기반인 Critical Mass의 고객을 확보하고, 맞춤형 충성도 프로그램을 개발하여 고객 충성도를 증가시켰다. 또한 전략의 실행력을 높이기 위해서 현장의 직원들이 실제 고객들을 판별해서 편익 프로그램을 구현할 수 있도록 고객 등급을 단순화하였다. 마지막으로 CRM 활동이 전사적으로 자리 잡을 수 있도록 성공사례 공유를 통한 지식 확산과 더불어 성과보상 체계도 이에 연결시켰다. 이러한 일련의 활동을 통해 오휘 브랜드는 시장점유율의 상승 및 경쟁사보다 높은 매출 성장률, 고객만족도 제고를 이루었다.

• Journal of Korea Far Infrared Association
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• s.18
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• pp.18-27
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• 2003

• Journal of the Society of Cosmetic Scientists of Korea
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• v.45 no.1
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• pp.49-56
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• 2019

Pueraria thomsonii Benth. as a medicinal ingredient, has been traditionally used in Chinese medicine to treat fever, acute dysentery, diarrhea, diabetes, and cardiovascular disease. The effects of P. thomsonii flower on skin have not been reported yet. In this study, the whitening effect of P. thomsonii flower was verified using B16F1 melanoma cells and HS68 fibroblasts. P. thomsonii flower extract reduced melanin contents of B16F1 cells in a dose-dependent manner. To identify its active components, we analyzed P. thomsonii flower extract using high performance liquid chromatography (HPLC). As a result, we identified three major isoflavones of tectorigenin, tectoridin, and tectorigenin 7-O-xylosylglucoside. At a non-cytotoxic concentration, the three components also reduced melanin contents of B16F1 cells in a dose-dependent manner. The depigmentation effects were attributed to the reduced gene expression of tyrosinase and microphthalmia-associated transcription factor (MITF). In order to elucidate another depigmentation mechanism, their effects on DKK-1, a fibroblast-derived depigmentation factor, was determined in HS68 cells. As a result, P. thomsonii flower extracts, tectoridin and tectorigenin 7-O-xylosylglucoside, reduced DKK-1 gene expression, while tectorigenin increased DKK-1 gene expression in a dose-dependent manner. These results suggest that tectorigenin can be used as an effective whitening agent that inhibit melanin synthesis in melanocytes and promote the secretion of depigmentation factor from fibroblasts.

• Asia Marketing Journal
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• v.7 no.1
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• pp.91-112
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• 2005

LG Household & Healthcare has achieved its goals of revenue growth and customer loyalty increase by applying new CRM strategy of OHUI brand, which is ranked in the middle of department store cosmetic channel. OHUI has set up detailed CRM strategy in order to solve AS-Is issues found by systematical review. First OHUI has gained critical mass and increased customer loyalty by developing customized loyalty program. OHUI also simplified customer types in order for employees to identify the customer type and apply the incentive program. As a result, the company has maximized the power of execution of its new strategy. Finally, OHUI has stabilized CRM by sharing best practice and implementing KPI. Throughout a series of CRM initiatives, OHUI has marked outstanding revenue growth and market share comparing to its competitors.

• The Korean Chronic Disease News
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• no.316
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• pp.1-18
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• 2007

충남 금산군 보건소 송기철 소장/“건강한 생활, 쾌적한 환경, 건강을 걸읍시다”/선진국형 당뇨병치료 시범사업 실시/‘응급의료 인프라’지속적 개선/국내 당뇨병환자 269만명 추정/암 관리사업 연구협력 활성화/노인 인구집단 성병 감염실태 조사/하루 전 국민 5.4%가 의료기관 이용/대한피부과학회‘피부건강 10계명’/의약품 공정거래 자율준수프로그램 도입/‘레보텐션’가처분 결정 취소 판정/LG생명-다케다, 비만치료제 공동연구/“건강도시 건강수도 금산”/맞춤형 방문건강관리사업/“가장 손쉽고 좋은 운동, 건강의 비결은 걷는데 있습니다”/부실한 인적 자본, 미래 위한 건강투자 시급/

• Journal of the Society of Cosmetic Scientists of Korea
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• v.48 no.1
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• pp.33-38
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• 2022

Ultraviolet B (UVB) damages DNA residues in skin keratinocytes. In particular, the formation of cyclobutane pyrimidine dimers (CPD), a pyrimidine residue damage in DNA, is considered a representative indicator of skin photoaging. In this study, we confirmed defensive effect of Glycyrrhiza glabra (G. glabra) extract against UVB induced DNA damage. First of all, we confirmed UVB dependent amount of CPD formation in human keratinocyte cell line. UVB induced CPD was decreased by G. glabra extract by dose dependent manner. In addition, it was confirmed that the expression of mRNA of DNA damage recovery factors was increased by G. glabra extract. Consequently, through this study, it was possible to confirm the DNA protection effect of G. glabra extract in skin keratinocytes.

• The monthly packaging world
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• s.297
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• pp.102-110
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• 2018

한국환경포장진흥원(원장 전명화)이 친환경 포장기술 및 녹색 포장디자인 개발을 촉진하기 위해 매년 개최하고 있는 제7회 그린패키징 공모전 시상식을 지난해 12월 12일 쉐라톤서울팔래스호텔에서 개최했다. 친환경 포장을 통한 자원 절약과 녹색성장, 녹색소비 생활에 기여하는 것을 목적으로 하는 그린패키징 공모전은 올해 일반 부분 13개 기업에서 15점, 학생 부문 15개교에서108점등 총 113점의 작품이 출품됐다. 일반부문에서는 대상인 환경부 장관상은 (주)풀무원과 CJ제일제당이 수상했고, 최우수상인 한국환경포장진흥원 이사장상은 현진제업과 LG전자가 수상했다. 우수상인 한국환경포장진흥원 원장상은 LG생활건강과 티레모, 특선은(주)피부다움, 휴면IDB, (주)풀무원 등이 수상했다. 학생부문에서는 강원대학교 이재성 학생이 대상을 수상하는 등 총 18점 작품이 수상을 했다. 다음에 제7회 그린패키징 공모전의 수상작들을 살펴본다.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.47 no.4
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• pp.361-368
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• 2021

The objective of this study was to establish technology for removing bacteria with human- and eco-friendly material. Staphylococcus aureus as an important component for balanced equilibrium among microbiomes, was cultured under various concentrations of phosphate. Experimental observation relating to physical properties was performed in an addition of phosphate buffer. Statistically minimum value of size and hardness using atomic force microscope was observed on the matured biofilm at 5 mM concentration of phosphate. As a result of absorbance for the biofilm tagged with dye, concentration of biofilm was reduced with phophate, too. To identify whether this reduction by phosphate at the 5 mM is caused by counter ion or not, sodium chloride was treated to the biofilm under the same condition. To elucidate components of the biofilm counting analysis of the biofilm using time-of-flight secondary ion mass spectrometry was employed. The secondary ions from the biofilm revealed that alteration of physical properties is consistent to the change of extracellular polymeric substrate (EPS) for the biofilm. Viscoelastic characterization of the biofilm using a controlled shear stress rheometer, where internal change of physical properties could be detected, exhibited a static viscosity and a reduction of elastic modulus at the 5 mM concentration of phosphate. Accordingly, bacteria at the 5 mM concentration of phosphate are attributed to removing the EPS through a reduction of elastic modulus for bacteria. We suggest that the reduction of concentration of biofilm induces dispersion which assists to easily spread its dormitory. In conclusion, it is elucidated that an addition of phosphate causes removal of EPS, and that causes a function of antibiotic.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.46 no.4
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• pp.371-382
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• 2020

There have been continuous attempts to quantify sensory attributes of cosmetic products by measuring relevant physical properties. The most representative method to evaluate stickiness is to measure axial force using texture analyzer. Stickiness is known to correlate with AUC which abbreviates area under curve in the obtained axial force curve as a function of time. Recently, Normandie University research group developed in vivo stickiness evaluation method considering the characteristics of skin along with established evaluation method[8]. Based on the study, we tried to optimize in vivo stickiness evaluation method especially for cosmetic creams. The experiment was carried out on 5 different facial creams products by changing the amount and the times of rolling of creams, and the shape and material of probes. Based on the results of the sensory evaluation, the most consistent conditions were established as the optimal evaluation method. As a result, applying 70 μL of cream and rubbing 10 times for 7 s inside the 3.4 cm circle were judged to be suitable. As for the probes, spherical metallic probe was more proper due to its reproducibility. We conducted the settled method on 10 subjects to check its validity. Although the absolute values of AUC differed depending on the individuals, the AUC values were all ranked the same. Finally, for the standardization of stickiness of AUC, polyvinylpyrrolidone (PVP) was set as a reference material and we measured AUC of its aqueous solution by changing concentration. Then, the degree of stickiness recognition for 5 different creams was surveyed to check the correlation between AUC and stickiness.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.28 no.2
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• pp.20-28
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• 2002

나노기술은 단순히 작은 물질의 세계에 대한 과학적 발전만을 의미하는 것은 아니고, 21세기의 신산업 혁명이라 불리 울 만큼 사회, 경제 전반에 지대한 변화를 가져오는 시대의 커다란 흐름으로 이해하고자 한다 본 논문은 나노기술을 보는 세계인의 시각 속에서 우리 나름대로의 나노기술에 대한 정의를 내려보고 아름답고 건강한 삶을 추구하는 인류에게 특히 생활용품, 화장품, 의약품 분야에서 나노기술로 인해 얼마나 많은 변화가 올 것인가를 예측해 보는 것에 초점을 맞추었다.