• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.183-191
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• 2011

This study is to set up the appropriate range of observation time through contemplating the characteristics of observation time run for the information acquisition of space. The conclusions reached through this study are as the followings. First, this study could find out that even though the evaluation elements on the three types for image evaluation were the same, the information acquisitions were different as those types varied. On the other hand, the change of the average run-time by type for the information acquisition was found not to be big, in other words, even though the run-time was alike, the information acquisitions varied depending on the type. Second, he evaluation by language media showed the average value by element had the order of [shape>position>number>existence] and the range of their run-time was 94.6~102.9 seconds. The average rate of information acquisition shown at the visual media had the order of [composition>shape>material&color] and the range of run-time was 93.1~99.7 seconds. Third, the evaluation by language media showed that for male subjects the range of information acquisition rate was 39.1~91.4% and that of run-time 85.1~106.0 seconds and for female ones 46.0~94.6% and 96.3~112.3 seconds respectively. In case of the visual media, male subjects showed the range of information acquisition rate was 40.3-66.7% and the range of run-time 82.4~97.9 seconds and the female ones, 42.2~71.0% and 94.0~115.1 seconds respectively, through which we could see that at the evaluation by language media and visual media both the female's range of information acquisition and that of observation time were higher than the male's.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.220-232
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• 2013

Ever-evolving diverse communication tools bring numerous changes and improvements into the lives of humans. It is extremely important to provide visual information when communicating with consumers in the commercial arena because humans acquire over eighty percent of the information around them through sense of sight. One cannot compete with just sheer quality in today's world. Therefore, the applications of digital technology in the visual merchandising became crucial, for it can dramatically improve the market value. Among these applications is digital signage, a new media for esthetic experience. I strongly believe that this would be a new marketing tool for the brand's distinctive and unique publicity. This research has been conducted in order to find out how the fast-growing digital signage, defined by the contents, has become not just a mere digital video clip but an esthetic merchandising tool that can produce various effective marketing strategies; and to discover the characteristics that this application has brought out in the visual merchandising field of fashion stores' global SPA brands. Based on the market case study, analyses have been made for the digital signage types and strategies regarding the visual merchandising expressive elements and for the effects the digital signage application will have on publicity. According to the results, the digital signage has proven to be informative, diversely applicable and contributes greatly to the increase in sales and to the improvement of company and brand image. Thus, it is much more than just a media tool for advertisement.

• Journal of Science of Art and Design
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• v.8
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• pp.267-296
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• 2005

Typography, as the median for communication, has expanded its roles according the attributes of the media where it Is used, and the change of media follwing the change of times is presenting new directions to the field of typography. The attempts of 20C experimental typography prioritize visual formativeness, free typography and language started to appear on printed matters and different kinds of prints put pep in magazines. Thus, experiments in the aspects of effective delivery of inpormation that letters have and aesthetic side of shapes of letter are continuing. Today with the appearance of multimedia, development of visual colture and rapid development of digital technology, the range of experimental typography has expanded even wider and therefore, different kinds of expressions became possible. As seen above, unlike the existing static printed media that carries linguistic information only, letters in the multimedia environment is shown in the movie titles, TV or web not only as a basic visual media such as type and image, but as a dynamic and complex factor that contains additional information of motion and sound factor. This study will attempt to find the historic context of focus of moment from the kinetic art and define the moving letters as kinetic typography. Therefore, this paper will have an understanding on kinetic typography's background, concept and characteristics following the change of communication environment in the multimedia era and tried to study the basic theories of kinetic typography and the information delivery and imagery function of letters. Also, this paper attempted to carry out a study on whether kinetic typography is delivering information smoothly from the aspect of communication through the image role as delivering information by studying major works of artists who have influenced kinetic typography. Based on this study, I would like to suggest new direction for effective delivery of information and value of use.

• Journal of the Korean Institute of Landscape Architecture
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• v.29 no.3
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• pp.10-18
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• 2001

The purpose of this study is to research the influence of soundscape in the preference of landscape. Specifically, Standards types of communications are applied to the landscape such as artificial waterscapes and natural valley. The spatial image was analyzed by the variables of Kaplan´s information processing model. The level of visual preferences was measured by a type of acoustic information in landscape and media of communication, and these data were analyzed by multiple regression. The results of this study can be summarized as follows; The value of landscape preference was not different from all fluent of coherence, complexity, legibility ,mystery and preference utilized the communication media, but it was different by the type of acoustic information in landscape. These results clearly show the influence of sound affecting decisions of landscape preference. The factors determining the level of landscape preference were found to be coherence, complexity, legibility, mystery and dummy variables of acoustic information in landscape and media od communication. These variables amy be the major factors which must be considered on planning and designing as the functional basis for the quantitative analysis.

• Cartoon and Animation Studies
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• s.13
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• pp.83-96
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• 2008

Digital production method in animation has enabled us to reconstruction the real world in the way we had sought in visual all. However, spectator's visual desire is not satisfied with mere photographic visual reconstruction. It demands traditional picturesque qualify with involves a great deal of contingencies and errors. Naturally, Digital film technology has also sometimes tried to simulate analogue technique such as hand drawing so on. This is not caused by nostalgia, but by recursive instinct. The spectator's visual desire for media doesn't remain only precision of real world but require mental demand on successive visual and perceptive errors while repealing ripeness of new media and going through perception and recognition. This spectator's desire and visual art technology pursuits variously its visual perfection in history.

• Cartoon and Animation Studies
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• s.49
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• pp.633-649
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• 2017

The purpose of this study is to conceptualize the changing aspects of human freedom of observation and viewing as the visual media evolves from film to 3D stereoscopic film and VR. The purpose of this study is to conceptualize the aspect of freedom and viewing aspect from the viewpoint of genealogy. In addition, I will identify the media aesthetic characteristics of VR and identify the identity and ontology of VR. Media has evolved around the most artificial sense of human being. There is a third visual space called screen at the center of all the reproduction devices centering on visual media such as painting, film, television, and computer. In particular, movies, television, and video screens, which are media that reproduce moving images, pursue perfect fantasy and visual satisfaction while controlling the movement of the audience. A mobilized virtual gaze was secured on the assumption of the floating nature of the so-called viewers. The audience sees a cinematic illusion with a view while seated in a fixed seat in a floating posture. They accept passive, passive, and passively without a doubt the fantasy world beyond the screen. But with the advent of digital paradigm, the evolution of visual media creates a big change in the tradition of reproduction media. 3D stereoscopic film predicted the extinction of the fourth wall, the fourth wall. The audience is no longer sitting in a fixed seat and only staring at the front. The Z-axis appearance of the 3D stereoscopic image reorganizes the space of the story. The viewer's gaze also extends from 'front' to 'top, bottom, left, right' and even 'front and back'. It also transforms the passive audience into an active, interactive, and experiential subject by placing viewers between images. Going one step further, the visual media, which entered the VR era, give freedom to the body of the captive audience. VR secures the possibility of movement of visitors and simultaneously coexists with virtual space and physical space. Therefore, the audience of the VR contents acquires an integrated identity on the premise of participation and movement. It is not a so-called representation but a perfection of the aesthetic system by reconstructing the space of fantasy while inheriting the simulation tradition of the screen.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.1
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• pp.5-23
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• 2017

The purpose of this study is to analyze media in the elementary moral textbooks with the information processing model and suggest some ways to boost media literacy within the school library. In this study, the three national moral curriculum for the 4th, 5th and 6th elementary students are assayed. As the results of analysis, the inputs of the elementary moral textbooks are bias toward pictures (visual media) and stories (printed media), its' processing focus on investigation and workbooks using the table and its' outputs are based on the writing, speaking and making (creating). But there are so lack of specific activities to achieve relevant information form the media and the reading strategies of visual media as the elements of inputs. The school library should serve various reading materials considering the develop of reading interest, make workbooks for learning strategies according to the text types and try to secure collaborative teaching time to resolve the bias toward media of inputs, increase information processing activities and improve students' media literacy.

• Journal of the Korea Society of Computer and Information
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• v.19 no.7
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• pp.27-35
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• 2014

Motion Graphic developed in the visual fields such as film and TV is widely used from the fields of arts such as applied paintings to interactive media such as web sites. In particular, Motion Graphic is actively used in the film's promotion websites with the form of a mixture between characteristics of visual media and characteristics of websites. In this study, we analyze the characteristics of film's promotion websites, investigate previous studies for Motion Graphic analysis. And present a model for the analysis of websites including visual elements, media elements and motion elements as main elements. We select some of promotion websites for films among 2013 domestic hot films, carry out a case analysis, and present the direction of development on the base of the results.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.589-598
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• 2008

The purpose of this study was to compare the emotional responses of people with visual disability with those of normal people and to understand their similarity or differences in order to apply the new understandings into the future research on Web Accessibility Guidelines. For this purpose, a Web survey system was developed using 15 auditorial stimuli prepared based on the Media Taxonomy and 11 emotion measuring criteria selected from the literature review. After developing the system, emotional responses of 31 people with visual disability and 53 normal people were collected through the Web. The results of the survey showed that the emotional responses of people with visual disability were similar to those of normal people, although there were some exceptional cases. Therefore, it is clear that emotional needs of people with disability should be taken count of in the Web accessibility discussions and further in-depth studies on the emotional characteristics of people with disability are necessary.

• Journal of Korean Classical Literature and Education
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• no.16
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• pp.5-27
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• 2008

It is not a simple topic how let the modern readers read the past literature in the these days of digital. But even though the changes of the times, we must not let 'the paper-books(the thing written with letters)' disappear because of 'the audio-visual texts(the thing made with digital media as drama-opera, animated cartoon, animated image)'. The Electronic medias should be used so as helping for us to understand contents of the paper-books. Because of them, the paper-books must not be expelled. It is no need certainly for the reading materials to be made with Paper-books. For example, the electronic-books in order to read also would not become problems. Moreover, the electronic-books to be made with various electronic media can also provide the audio-visual materials for readers well to understand contents of the books. For that reason, the electronic-books would be helped to read effectively. Besides after reading the original texts, the readers to try the 'rewriting', with using the meanings for oneself to get from the texts would be able to make a synopsis or story-telling for other art performances. These works are things positively to be stimulated, because of giving the achievement motivations to the readers. To conclude, the audio-texts reading and the visual-texts reading should be developed so that the paper-books to be revitalize. And though the modern readers dislike to read the paper-books, We should try to make the audio-visual texts base on the paper-books. Therefore the paper-books and audio-visual texts are inter-complementary relationships, not competitive relationships.