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http://dx.doi.org/10.9708/jksci.2014.19.7.027

Analysis of the Film's Promotional Website - Focus on Motion Graphic  

Min, Jang-Geun (Dept. of Digital Video, Kyungmin College)
Han, Sang-Hoon (Dept. of Computer Information Security, Korea national university of Welfare)
Publication Information
Journal of the Korea Society of Computer and Information / v.19, no.7, 2014 , pp. 27-35 More about this Journal
Abstract
Motion Graphic developed in the visual fields such as film and TV is widely used from the fields of arts such as applied paintings to interactive media such as web sites. In particular, Motion Graphic is actively used in the film's promotion websites with the form of a mixture between characteristics of visual media and characteristics of websites. In this study, we analyze the characteristics of film's promotion websites, investigate previous studies for Motion Graphic analysis. And present a model for the analysis of websites including visual elements, media elements and motion elements as main elements. We select some of promotion websites for films among 2013 domestic hot films, carry out a case analysis, and present the direction of development on the base of the results.
Keywords
Motion Graphics; Promotional WebSite Development; Film;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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