Browse > Article
http://dx.doi.org/10.9708/jksci.2014.19.7.027

Analysis of the Film's Promotional Website - Focus on Motion Graphic  

Min, Jang-Geun (Dept. of Digital Video, Kyungmin College)
Han, Sang-Hoon (Dept. of Computer Information Security, Korea national university of Welfare)
Abstract
Motion Graphic developed in the visual fields such as film and TV is widely used from the fields of arts such as applied paintings to interactive media such as web sites. In particular, Motion Graphic is actively used in the film's promotion websites with the form of a mixture between characteristics of visual media and characteristics of websites. In this study, we analyze the characteristics of film's promotion websites, investigate previous studies for Motion Graphic analysis. And present a model for the analysis of websites including visual elements, media elements and motion elements as main elements. We select some of promotion websites for films among 2013 domestic hot films, carry out a case analysis, and present the direction of development on the base of the results.
Keywords
Motion Graphics; Promotional WebSite Development; Film;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 http://www.eunwe-movie.kr/index.htm, Date of web search, 2014.04.20
2 http://marvel.com/ironman3,
3 http://www.manofsteel.com/index.html, Date of web search, 2014.04.20
4 http://www.worldwarzmovie.com/site/, Date of web search, 2014.04.20
5 http://home.ebs.co.kr/jisike/index
6 Chee Yong Kim, "A Research on Motion Graphic by Opening Title Sequence of Korea Movie." JOURNAL OF KOREA MULTIMEDIA SOCIETY, 13.4, pp. 619, 2010.   과학기술학회마을
7 Kang Tae Yim, "Motion Graphic Case Studies on the Advertisements by Analysing Visual Communication Elements." Journal of Korea Design Knowledge 26, pp. 302, 2013.
8 O Eunseok "A Study on Practical Plan for Motion Graphics as Interactive Contents", Journal of Digital Design Vol. 9, N0. 4, p77, 2009.
9 Oh Hojun, "Case study on expressional attributes and idea patterns having visual attention in motion typography sequence" Journal of Digital Design 12.2, 2012.
10 Kim Soyoun, Lee Hyunju, "A Study of the Emotion expression Techniques of Motion Graphics Focusing on Brand web sites for Mibile Phones", International Journal of Asia Digital Art and Design 7, pp. 8, 2008.
11 Kim JaeMyung, "A Study on the Trend Analysis & Environment of Motion Graphic-Focused on Historical Backgrounds of Motion Graphic Appearanc", Journal of Korean Society Design Science, No 60, Vol. 18, No 2, pp. 14, 2005.
12 Jang TaeSoo, "A Study on the basic elements of The Motion Graphic in the Digital Media World", HCI 2006, pp. 1773-1774, 2006.
13 Lee Sanghwa, "A Study of Motion Graphics as Multimedia Influencing on the Visualization of Virtual Reality", Journal of Asia Pacific Design Forum, Vol. 3. pp. 218, 2006.
14 Lee Youngmee, "A Study on Motion Graphic Expression in Main Station ID Design by Domestic TV Broadcasting Stations", Journal of Visual Communication Design 25, pp. 21-23, 2007.
15 http://www.index.go.kr/egams/stts/jsp/potal/stts/PO_STTS_IdxMain.jsp?idx_cd=2444
16 Kim Hyekyung, "Trend Analysis for Graphic Style of Motion Graphics-based on the motion graphics of TV commercial-", Journal of Digital Design 9.1, pp. 196-198, 2009.
17 Kin heejun, "A Study on Korean Film Website Design", Journal of Korea Society of Design Forum 31, Vol 31, pp. 351-352, 2011.
18 Korea Film Coucil, 2013 South Korea film industry accounts, 2013
19 Kim Soyoun, and Lee hyunju, "A study of motion graphics regarding emotional marketing of mobile brand websites", Journal of Digital Design 9.3, pp. 156, 2009.
20 Cho yongkeun, "A Study on the Classification System of the Motion in Motion Graphics", Journal of Digital Design 9.1, pp. 127-129, 2009.   DOI
21 Choi Wonjae, "A Case study on the Motion Graphics in Microsite-Focused on the microsite of domestic portable appliances-", Journal of Basic Design & Art 7.3, pp. 481-483, 2006.
22 Lee sanghwa, "A Study of Motion Graphics as Multimedia Influencing on the Visualization of Virtual Reality", Journal of Asia Pacific Design Forum. Vol. 3, digital design international conference, pp. 218, 2006.
23 http://www.7gift.kr, Date of web search, 2014.04.20
24 http://berlin2013.interest.me, Date of web search, 2014.04.20