• Title/Summary/Keyword: Korean culinary style

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Effects of Service Quality Characteristics of Dessert Cafes on Consuming Behaviors according to Dietary Life Style (식생활 라이프스타일에 따른 디저트 카페의 서비스 품질 특성이 소비행동에 미치는 영향 연구)

  • Lim, Hyun-Ho;Yang, Dong-Hwi
    • Culinary science and hospitality research
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    • v.22 no.7
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    • pp.148-157
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    • 2016
  • This study verified the effects of the quality characteristics of dessert cafes by business start-ups according to dietary life styles of consumer. Data was collected over 15 days starting from April 15, 2016 from 218 customers who visited dessert cafes. In brief, the research results are as follows. First, in order to verify the influence of service quality of dessert cafes according to dietary life styles, 3-kinds of variables, namely taste-pursuing type, convenience-pursuing type, and health-pursuing type, were set up for the lower variables, and 2-kinds variables, specifically credibility and sympathy, were established for service quality as dependent variables. The results of the regression analysis showed that, taste-pursuing type (${\beta}=.371$, p<.001), convenience-pursuing type (${\beta}=.401$, p<.001), health-pursuing type (${\beta}=.474$, p<.001), all 3-kinds of dietary life style, had a significant, positive(+) corelation ton the credibility of service quality. in addition, regression analysis revealed that the sympathy type of service credibility and, all 3 dietary lifestyle types, taste-pursuing type (${\beta}=.145$, p<.001), convenience-pursuing type (${\beta}=.208$, p<.001), health-pursuing type (${\beta}=.236$, p<.001), showed a significant, positive (+) corelation. Second, as a result of verifying the effects of service quality on customer consuming behaviors at dessert cafes, it was determined that there was a significant, positive (+) corelation with credibility and sympathy in consuming behaviors such like credibility (${\beta}=.313$, p<.001), sympathy (${\beta}=.228$, p<.001).

This Type of Diet affected of One-Person Households is also on the Selection of Catering Properties and Behavior Intention (1인 가구 형태의 식생활유형이 외식선택속성과 행동의도에 미치는 영향)

  • Jang, Yong-Hyun;Lee, Bo Soon;Lee, Jong-Ho
    • Culinary science and hospitality research
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    • v.22 no.5
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    • pp.25-36
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    • 2016
  • This study examined the factors that affect the relationship between single-person households, food related life style, restaurant selection attributes, and behavioral intention. In order to perform statistical analyses required in the study, SPSS 18.0 Statistical Program was employed for frequency analysis, factor analysis, reliability analysis, correlations, and regression analysis. The results of exploratory factor analysis showed that four factors regarding food related life style were extracted from all measurements with a KMO of 0.716 and a total cumulative variance of 64.437%, With regard to restaurant selection attributes, one factor was extracted with a total cumulative variance of 75.372% and a KMO score of 0.739. One factor for behavioral intention was extracted that accounted for a total cumulative variance of 61.312% and a KMO score of 0.666. All factors were significant to .000 and the correlation between variables was significant. Thus, based on the results, the main research hypotheses regarding the relationships among food related life style restaurant selection attributes, and behavioral intention were adopted.

Comparison Analysis on Consumption Behavior depending on Emotional Style (호텔 종사원들의 감성스타일이 소비 형태에 미치는 영향)

  • Kim, Dae-Sub;Kim, Hee-Kee
    • Culinary science and hospitality research
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    • v.21 no.1
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    • pp.143-158
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    • 2015
  • The purpose of this research is to examine how emotional intelligence has a moderating effect on the relationship between emotional dissonance and job burnout and to investigate a mediating relationship between emotional dissonance and turnover intention through job burnout. To test the hypotheses, moderation analysis, mediation analysis and moderated mediation analysis were performed. Of the 300 self-report questionnaires distributed to hotel employees, 233 usable responses were received and utilized in the final analyses. The results show that emotional dissonance significantly affected job burnout, and job burnout completely mediated the effect of emotional dissonance on turnover intention. Additionally, emotional intelligence moderated the relationship between emotional dissonance and job burnout, suggesting that the emotional dissonance-job burnout relationship was stronger in the low emotional intelligence group than in the high emotional intelligence group. Particularly, emotional intelligence moderated the mediating relationship between emotional dissonance and life style intention via job burnout(moderated mediation effect), indicating that the mediation effect was stronger in the low emotional intelligence group. Therefore, hotel managers should efficiently implement strategies and programs to reduce emotional dissonance and job burnout and enhance emotional intelligence, which lead to lower turnover intention.

A Study on the Customers′ Favorite Cause for Korean Restaurants in a Hotel (호텔 이용고객의 한식당 선택 요인에 관한 실증적 연구 - 서울 시내 특 1급 호텔 한식당을 대상으로-)

  • 이현주
    • Culinary science and hospitality research
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    • v.10 no.3
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    • pp.119-134
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    • 2004
  • Now days, the life style of people is getting more scientific and more specialized, so food habit as well as food culture are a measure of cultural level of a country. Studies on consumer behavioral model show that food habit is closely related to consumer preference due to changing life pattern and increasing family income. Therefore, The definition of the impact of menu characteristics on customer menu selection is the object of this study. For that purpose, some attempts are made: First, discuss the theories on Korean food and customer purchasing behavior as a standard of analysis. Second, find out if there are any differences in customer menu-selection factors for Korean restaurantin in a hotel. Third, make an empirical analysis of menu-selection factors for Korean in a hotel to suggest which direction it should go forward. Fourth, analyze the relationship between demographic characteristics and menu-selection factors.

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A Study on the Increase Profit of Korean Kitchen in Hotel -In center of menu and food cost control - (호텔 한식주방의 메뉴ㆍ원가관리에 관한 연구)

  • 이보순
    • Culinary science and hospitality research
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    • v.5 no.2
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    • pp.237-257
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    • 1999
  • Food & beverage part of nowadays hotel is steadily going up with the improvement of tourism industry and with the raise of income of the people, but some of the hotel kitchen has unchanged problem of low commercial profit and can't make improvement, so there are many kitchen problems. Especially, for the administrators of the hotels are avoiding from Korean kitchen with their cause that it makes lower profit than the other kitchen style. So, they are avoiding Korean kitchen itself, or showing minimized running. But, Korean kitchen should take off from its ways of being an assistant role or necessary evil as the part of income, by finding ways to make appropriate profit and ways to fulfill the variant desires of guests by running systematized and reasonable menu and Food cost control. This study is to suggest efficient management ways for the raise of profit and satisfaction of the guests by finding ways by analyzing the present situation of the menu and Food cost control of Korean kitchen by understanding these problems.

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A Study on the Changed Lives of Customers Visiting Korean Restaurants from (웰빙 이후 외식 소비자들의 생활 성향 변화에 대한 연구 - 한식당을 중심으로 -)

  • Jeon, Jung-Won
    • Culinary science and hospitality research
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    • v.11 no.1
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    • pp.87-104
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    • 2005
  • A lifestyle changes according to environment. It appears more in the dietary life connected with the necessities in life. This study is executed empirically through the questionnaire that consists of selection attribute and variables connected with "well-being" that is examined in empirical analysis. It was carried out for 20 days from July 15 to August 5, 2003 with the customers who live in Seoul and the suburbs. With collected data, there were frequency analysis and factor analysis, reliability analysis using SPSS 10.0 packages, and T-test and ANOVA were enforced for the verification of differences between demographic elements with each factor. The result indicates that the inclinations of customers changed from the "well-being" trend have four factors: health consideration factor, food materials factor, cooking factor, and habit factor. And the housewife group shows the great changes in habit factor. In case of the changes according to incomes, the larger income earners tend to consider health more. In conclusion, people came to prefer the healthy Korean style food from the well-being trend.

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Globalization of Korean Cuisine through Korean Sauces - Focusing on the Success of World-wide Sauces - (한식 소스류를 통한 한국음식의 세계화 방안 - 세계적인 소스류 성공사례를 중심으로 -)

  • Lee, Eun-Jung;Mun, Ki-Chul
    • Culinary science and hospitality research
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    • v.18 no.3
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    • pp.108-120
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    • 2012
  • The study sought ways to promote the global recognition of Korean food items. The Korean cuisine is one of the healthiest and well-balanced foods in the world. There are world-wide sauces in the United States, China, Japan, Thailand, Vietnam and Cambodia, Singapore, Indonesia, India, Australia, British, France and Italy. The above mentioned countries have good sauces and marketing strategies. In contrast to those countries, the internalization of Korean-style sauce has not yet been carried out. In this study, globalization plans for Korean cuisine through Korean-style sauces are divided as follows: promotion of the existing Korean-style sauces such as soybean sauce, Gochujang, Doenjang and Ssamjang, to chefs in foreign countries; development of derivative sauces, based on Gochujang, Doenjang, and Ssamjang; overseas promotion of Korean-style sauces through foreign chefs in Korea; and overseas promotion of the existing Korean-style sauces. Development of indigenous sauces by Korean food manufacturers and processors is one route in the promotion of Korean cuisine. Korean franchising restaurants could also aid in export of Korean food items. The food manufacturing/processing sectors must work in concert with the Korean government to globalize the Korean cuisine. The government should play a leading role in fostering star chefs, holding Korean cuisine seminars along with promotional efforts in foreign countries and foreign cooking schools (such as the 'Taste Korea' campaign).

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Tour Experience Program Development a Utilizable Cooking Peculiar of an Andong Locality (안동지역의 향토음식을 활용한 관광체험 프로그램 개발)

  • 이선호;박영배
    • Culinary science and hospitality research
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    • v.8 no.3
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    • pp.147-168
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    • 2002
  • This research made an alternative plan about tour experience program development utilizable cooking peculiar of an Andong locality. First currently Andong region have an Andong bass fishing great meeting, an Andong international mask dance, an Andong apple expo, an Andong Korean beef miss choice meeting, an Andong Hahoe folk village dabbling in water festival, but Andong didn't have about food festival. This region will mask a planning about food festival after this. Second, an Andong have a rich tradition of confucianism and buddhism. For example, there are Bongieong temple and Dosan private school. Therefore it is necessary tour experience program development can join of food and culture. Third, in term original locality of mask dance, we can tour experience development program out of the traditional food festival and mask dance performance. Fourth, Andong have a traditional food (a bluff memorial service rice, Andong fermenting rice, Gunjin noodle) and a traditional Korean-style house(sueding, chirye artists). It is necessary the development of board and loading experience program.

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A Study on University Students' Eating-out Behavior and Attitude to Coupons and Alliance Cards (대학생들의 외식 소비 행태 및 쿠폰과 제휴 카드에 대한 태도 조사)

  • Lee, Jong-Ho;Jung, Hyun-Young
    • Culinary science and hospitality research
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    • v.12 no.3 s.30
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    • pp.186-200
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    • 2006
  • This study was conducted to investigate university students' eating out behavior and attitude to coupons and alliance cards in the food service industry. Self administered questionnaires were collected from 435 students. Statistical data analysis was completed using a SPSS v. 12.0 program. The results were summarized as follows: The average age was 21.24. Korean-style food was the most favorite dish when they ate out. Major sources of restaurant information were friends and acquaintances. The factors of choosing restaurants came 'taste', 'hygienic', 'price' and 'service' in that order. Comparing coupons with alliance cards, they used coupons less frequently than alliance cards. The behavior of using coupons and alliance cards indicated that university students regarded alliance cards as more economically helpful than coupons.

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A Study on Feasibility as Food Tourism Resources of Head Families (Jong Ga) - With a Inje Jong Ga Familiarization Tour Participants - (종가의 음식관광자원 가능성 연구 - 인제종가 팸투어 참가자 대상으로 -)

  • Choi, Jia;Lee, Eun-Joo
    • The Korean Journal of Food And Nutrition
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    • v.27 no.6
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    • pp.1078-1089
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    • 2014
  • The purpose of this research was to reveal how Jong Ga and its cuisine is perceived by Koreans and foreign tourists and to develop Jong Ga culinary culture for culinary tourism. The Inje Jong Ga was chosen since it is located in Jeonju, Hanok Village, which is a destination for tourists and gourmet enthusiasts. In-depth personal interviews were performed with Koreans and with foreign tourists who were visiting Korea. Interviews were done to provide deeper insight into the comments and subject matters. Most tourists selected "having one table setting for each (Doksang)" as the most distinctive part of Jong Ga and its cuisine. To develop the experience at a Jong Ga as a culinary destination, questionnaires were created to study six areas: preferences on length of stay, price range, food serving style, things to be improved, expectations by as a tourist at a Jong Ga, and the role of the food guide. Perceptions toward Jong Ga and its cuisine were generally positive, but the quality of service and lack of organization in establishments were perceived to be the negative factors.