• KDI Journal of Economic Policy
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• 제14권2호
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• pp.109-153
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• 1992

본고(本稿)에서는 우리나라 은행산업(銀行産業)의 트랜스로그비용함수(費用函數)와 규모(規模) 및 범위(範圍)의 경제성(經濟性), 비용(費用)의 보완성(補完性) 그리고 경쟁적(競爭的) 생존력(生存力) 등 효율성지표들을 추정함으로써 은행산업(銀行産業)의 효율성(效率性)을 평가하고 제도개선방향(制度改善方向)에 대한 시사점을 논하였다. 추정결과에 의하면, 우선 규모(規模)의 경제성(經濟性)의 경우는 은행대출(銀行貸出)이 규모(規模)의 비경제하(非經濟下)에 있고 모든 다른 업무(業務)들은 규모(規模)의 경제(經濟)를 시현하고 있지만, 전업무에 걸친 규모(規模)의 경제(經濟)는 부재(不在)하는 것으로 관찰된다. 다음, 범위(範圍)의 경제(經濟)의 경우는 유가증권투자(有價證券投資)와 신탁자산(信託資産) 및 수신(受信) 등은 범위(範圍)의 경제하(經濟下)에 있는 반면, 은행예금(銀行預金)은 범위(範圍)의 비경제하(非經濟下)에 있고 전업무에 걸친 범위(範圍)의 경제(經濟)는 강한 것으로 관찰되고 있다. 그리고 비용보완성(費用補完性)의 경우는 유가증권투자(有價證券投資)가 은행대출(銀行貸出), 예금(預金) 및 신탁업무(信託業務)와, 그리고 신탁자산운용업무(信託資産運用業務)가 은행자산운용업무(銀行資産運用業務)와 각각 비용보완관계(費用補完關係)를 보이고 있는 반면, 은행예금(銀行預金)은 특히 은행대출(銀行貸出)과 그리고 신탁자산업무(信託資産業務)와 경쟁관계에 있다. 한편 은행산업(銀行産業)에는 경쟁적(競爭的) 생존력(生存力)이 부재(不在)하는 것으로 관찰되고 있다. 이상의 결과들의 시사점을 정리하면, 우선 은행대출(銀行貸出)은 상대적으로 규모를 축소하고 여타의 모든 은행업무(銀行業務)나 신탁업무(信託業務)들은 규모를 확대함으로써 효율성제고(效率性提高)에 기여할 수 있을 것이며, 은행예금(銀行預金)과 은행주변업무는 앞으로 금융(金融)의 심화(深化)가 진행되면 여타업무에서 분리되어 각각 독립 운영될 가능성이 높다. 유가증권업무(有價證券業務)와 신탁자산(信託資産) 및 수신업무(受信業務)들을 추가확대함으로써 은행업무(銀行業務)의 효율성(效率性)이 증대될 수 있을 것으로 보여 겸업주의(兼業主義) 은행제도(銀行制度)의 타당성은 높지만, 은행산업(銀行産業)의 자연독점적인 성격은 부재(不在)하여 섣부른 규모(規模)만의 확대(擴大)는 오히려 경쟁력(競爭力)을 저하시킬 수도 있을 것이다.

• 무역상무연구
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• 제57권
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• pp.199-219
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• 2013

The objective of this study is to find out whether Korean main banks may have efficiency against Indian major banks. For this purpose, DEA analysis is used for checking relative efficiency levels. The study proposes, as a result, Shinhan bank, Woori bank and Kookmin bank in Korea may consider entering into Indian banking industry because these three banks have relative efficiency against main Indian banks like Yes bank, ICICI bank. The results of the study comply with actual facts since Shinhan bank already came to Indian banking market at first. Shinhan bank have three branches like Mumbai, NewDelhi etc. Wooribank also entered into India in 2012 as second case among Korean banks. But Kookmin bank did not come to India yet so they should consider coming to India. As a preliminary measures, they can send one person as a expatriate to survey the Indian banking industry like KDB in Korea. If they can utilize their core competence in real estate field at India, they may positively think about entering into India as quickly as possible. Although many Korean firms have penetrated into Indian market recently, they almost belong to manufacturing sectors so Korean service firms like banks should consider more coming to India because the most hot sector for FDI in India remain service sector and many foreign service firms already rush to Indian market. If Korean service firms like banks delay FDI further, good market opportunities would not be there any more. DEA analysis can be one of tools to check investment feasibilities. Since India becomes a compulsory subject for most of Korean firms, to increase possibilities of success in India, such Korean banks may consider applying fast-mover investment strategies to the Indian business fields.

• 한국경영과학회지
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• 제37권3호
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• pp.1-12
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• 2012

The research mainstream has focused on improving the competitiveness throughout the reinforcement of customer satisfaction and loyalty in the banking industry, but there is still a lack of research that reflects characteristics of banking services. From a customer point of view, this study considers a variety of bank characteristics such as levels of interest rate, numbers of transaction banks, monthly average balance, and age. In line with this observation, the main objective of the current research is to investigate the relationship between bank characteristics and ongoing transaction intentions with a particular bank using a categorial regression analysis and in turn, provide insights for managers. First, the findings show that deposit interest rate is insignificant for leading customers to ongoing transaction intentions, but loan interest rate is significant when customers are satisfied with a loan interest rate. Second, if customers only transact their banking services with a particular bank, they are more likely to deal with the bank, rather than customers who transact additional one or two banks. Third, in the case of monthly average balance, customers who have more than \100 million wons per month are likely to switch other competitors. Finally, old customers are more stable than young customers when they consider to switch the relationship with a bank. The author provides insights for bank managers and discusses research limitations and further directions of the study.

• 무역상무연구
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• 제33권
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• pp.63-89
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• 2007

The UCP is an authoritative compilation of the customs and practice of letters of credit observed by most of the participants in the transaction. It remains the most successful set of private rules for trade ever developed. First issued in 1933, the UCP has been through five revisions, the latest being the present UCP 500, which came into force in 1994. Since 1994, new developments in transport, insurance, electronic commerce and banking industry have spurred the current revision of the rules. The ICC Banking Commission approved UCP 600 on October 25, 2006 by a unanimous vote of 91 to 0. The revision, which will come into effect on July 1, 2007, incorporates a number of changes from UCP 500 as follows : UCP 600 has a leaner set of rules, with 39 articles rather than 49 articles of UCP 500; New sections on "definitions" and "interpretations" have been added to clarify the meaning of ambiguous terms; The phrase "reasonable time" for acceptance or refusal of documents has been replaced by a firm period of five banking days; UCP 600 allows for the discounting of deferred payment credits. However, UCP 600 has two main problems such as the inconsistency with insurance industry and the banking community-oriented rules. We have some months before the commencement of UCP 600. From today to the commencement of UCP 600, we should study the full contents of UCP 600 and the influences on the trade industry.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제11권4호
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• pp.229-237
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• 2011

As smart phones have become widely adopted, they have brought about changes in individual lifestyles, as well as significant changes in the industry. As the mobile technology of smart phones has become associated with all areas of industry, it is not only accelerating innovation in other industries such as shopping, healthcare service, education, and finance, but is also creating new markets and business opportunities. The preparation of thorough security measures for smart phones is increasing in demand. While offering excellent mobility and convenience, smart phones can be exposed to a range of violation threats. In particular, it is necessary to make efforts to develop a security system that can preemptively cope with potential security threats in the banking service area, which requires a high level of reliability. This paper suggests a security reference model that is considered for the smart phone-based joint mobile banking development project being undertaken by the Bank of Korea in 2010. The purpose of this study is to make a security reference model for a reliable smart phone-based mobile financial service, by recognizing the specific security threats directed toward smart phones, and providing countermeasures to these security threats. The proposed mobile banking security reference model is useful in improving system security by systematically analyzing information security threats to the mobile financial service, and by presenting the guideline for the preparation of countermeasures.

• 품질경영학회지
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• 제32권3호
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• pp.153-165
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• 2004

Recently, financial service industry of Korea started to pay attention to private banking targeting to the rich. However, as the advanced foreign competitors have entered the market, strategic approaches are needed focusing on the general rich rather than the exceptional VIPs. In this paper, we use QFD to provide marketing strategies for Korean financial service providers. Our finding is that ‘intangible service provided by private banker’ and ‘off-line sales’ have marketing priority and ‘investment management’ and ‘value-added service’ follow.

• 한국경영과학회지
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• 제41권1호
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• pp.71-85
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• 2016

Service channel environments have changed dramatically with the advent of new, online digital channels. This article studies the effects of perceived multi-channel service quality on customer satisfaction and loyalty in the banking industry and the moderating role of age, which is a characteristic of customers. The objective is to identify the quality factors that affect the overall satisfaction and loyalty of a multi-channel customer. A quantitative study was conducted on 900 customers, with the main targets being users of the nine primary Korean retail banks. Results show that perceived service quality of the physical environment, human service, Internet banking, mobile banking, and ATM has a positive influence on overall satisfaction and loyalty. Age moderates the relationship among physical environment quality, human service, and customer loyalty.

• 한국산학기술학회논문지
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• 제17권1호
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• pp.225-233
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• 2016

본 논문은 은행산업의 경쟁정도가 개별은행의 위험추구 성향에 미치는 영향을 파악하기 위한 실증분석을 수행하였다. 기존 연구에서 위험추구 성향을 나타내는 지표로 주로 사용하였던 고정이하여신비율은 위험을 사후적으로 반영하는 지표라는 점에서 한계점을 지니고 있는데 이에 본 연구에서는 위험을 사전적으로 측정하는 자산위험도를 새로운 위험추구의 지표로 제안하고 이를 이용하여 분석을 수행하였으며 그 결과 은행의 경쟁정도와 위험추구 성향 간에는 음의 관계가 존재함을 확인할 수 있었다. 한편 고정이하여신비율을 위험추구의 지표로 사용하여 동일한 분석을 수행한 경우에는 정반대의 결과가 나타나는 흥미로운 사실을 발견할 수 있었다. 즉 위험추구의 지표로 어떤 변수를 선택하는지에 따라 은행산업의 경쟁도와 위험추구의 관계는 정반대의 결과가 나타나고 있다는 것인데 이는 논리적으로 어떠한 지표가 은행의 위험추구 성향을 더 잘 나타낼 수 있는 것인가를 살펴봄으로써 해결할 수 있을 것이다. 자산위험도는 위험추구성향이라는 개념에 논리적으로 더욱 잘 부합하며 또한 위험추구성향 외의 요인에 의한 영향을 덜 받을 것이라는 측면에서 더 적절한 지표인 것으로 판단된다.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.343-348
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• 2020

So far, research into multinational bank' overseas expansion has focused on foreign direct investment in the financial services industry. However, this study focused its existing theories on multinational banks on decision-making related to the type of overseas advancement of local financial institutions. For research, four environmental factors were considered: the scale of foreign direct investment, the scope of financial services that can be provided according to the rules of the host country, the corporate tax rate of the host country, and the level of development of the host country's banking industry. Through Kotra, data on the total amount of claims from 2010 to 2014 and the regulatory status for the country's financial industries were obtained. Hypothesis are built around theories and survey factors and has been demonstrated through regression analysis. Results show that Korean financial institutions tend to expand as legally independent subsidiaries where the corporate tax rate of the host country is relatively low. Contrary to the previous studies based on the U.S. banking corporates, results show that Korean banks tend to expand in forms of branches to the host countries with high level of banking system development.

• Asia Marketing Journal
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• 제15권1호
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• pp.23-42
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• 2013

To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.