• 한국콘텐츠학회논문지
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• 제17권8호
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• pp.162-174
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• 2017

제품 인증마크는 소비자의 의사결정에서 제품의 품질수준을 판단할 수 있는 신뢰성 있는 정보를 제공해 준다. 이 연구에서는 인증마크가 제품태도에 미치는 긍정적인 영향을 실증해 보고, 제품의 가격수준을 조절변수로 도입하여 그 차이를 검증하였다. 또한 각각의 경우에서 한국과 중국 두 국가간 비교연구를 시행하였다. 제품특성에 의한 영향을 고려하여 두 가지의 복수 제품을 사례로 조사하였다. 그 결과 인증마크가 제품태도에 미치는 효과는 중국보다 한국 소비자에게서 더 강하게 나타나는 것을 확인할 수 있었다. 가격수준의 조절효과는 중국 소비자의 경우, 그리고 높은 가격수준의 상황에서 더욱 강하게 나타난다는 것을 알 수 있었다. 본 연구는 무엇보다도 인증마크의 효과성에 대한 국가간 비교 연구라는 점에서 연구 의의가 크다고 생각되며, 가격수준에 따른 인증마크 효과의 차이를 검증하여 새로운 탐색적 연구방향을 제시하였다는 점에서 시사점이 있다.

• 한국의류학회지
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• 제44권3호
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• pp.556-571
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• 2020

This study predicts consumer preference for social clothing at work, excluding uniforms using the self-product congruence theory that also establishes a model to predict the preference for recommended products that match the consumer's own image. A total of 490 Korean male office workers participated in this study. Participants' self-image and the product images of 20 apparel items were measured using nine adjective semantic scales (namely elegant, stable, sincere, refined, intense, luxury, bold, conspicuous, and polite). A model was then constructed to predict the consumer preferences using a neural network with Python and TensorFlow. The resulting Predict Preference Model using Product Image (PPMPI) was trained using product image and the preference of each product. Current research confirms that product preference can be predicted by the self-image instead of by entering the product image. The prediction accuracy rate of the PPMPI was over 80%. We used 490 items of test data consisting of self-images to predict the consumer preferences for using the PPMPI. The test of the PPMPI showed that the prediction rate differed depending on product attributes. The prediction rate of work apparel with normative images was over 70% and higher than for other forms of apparel.

• 산경연구논집
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• 제8권6호
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• pp.41-49
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• 2017

Purpose - The purpose of this research is to examine the differences and interaction effects of perceived risk and product attitudes between Korea and Thailand consumers in accordance with price discount and product types. Research design, data, and methodology - A questionnaire survey was conducted in Korea and Thailand. There were a total of 327questionnaires received, and 322 of them were valid. Respondents consisted of 163 Koreans and 159 Thai consumers. Each question is measured in a Likert-type five-point scale. To verify the difference and interaction effects of perceived risk and product attitudes, ANOVA analysis was carried out. Results - This research found that the perceived risk of Thailand consumers in accordance with price discount and product types is confirmed to be larger than Korean consumers. The difference of product attitudes of Thailand consumers is higher than those of Korean consumers. Thus, product attitudes in accordance with country type and price discount types are verified with the interaction effect. The difference of product attitudes in accordance with price discount type and product types are not founded. The main effect was not verified. Conclusions - The finding of this study can be used as useful information to Korean and Thai retailers looking to enter the global market.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2005년도 춘계학술대회 논문집
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• pp.65-70
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• 2005

This paper introduces an approach to multi-layered product knowledge model for collaborative engineering environment. The participants in collaborative engineering want to share and reason product knowledge through internet without any heterogeneity and ambiguity. However the previous knowledge models are limited in providing those aspects. In this paper, the collaborative engineering domain is analyzed and then the product knowledge is organized into four levels such as product context model, product specific model, product design model and product manufacturing model. The four levels are represented by first-order logic in layered fashion. The concepts and the instances of a formal ontology are used for recursive representation of the four levels. The instances of the concepts of an upper level like product context model are considered as the concepts of an adjacent lower level like product specific model, and this mechanism is applied to the other levels. These logic representations are integrated with the schema and the instances of a relational database. OWL representation of the four levels is defined through the integration of the logic representation and OWL primitives. The four product knowledge models have their major representation according to the characteristics of each model. This approach enables engineer to share product knowledge through internet without any ambiguity and utilize it as basis for additional reasoning.

• 한국유기농업학회지
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• 제21권2호
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• pp.171-187
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• 2013

The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

• 한국의류학회지
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• 제26권8호
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• pp.1196-1204
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• 2002

This research was to see if the fashion product ads are standardized or differentiated, and to find what were the determinants if any differentiation existed. The purpose of this study was to identify cultural characteristics significant on marketing fashion produce. In addition, the relative importance of product appeals between rational and emotional in the fashion ads was examined. Hofstede's(l991) three cultural characteristics dimensions such as individualism-collectivism, power distance, masculinity-femininity were used. Content analysis was applied in the study. Magazine ads of apparel, cosmetics and accessories were collected from France, Japan, Korea and the US in 1999-2000. Cultural characteristics of the fashion ads were evaluated and compared in terms of country, product type and product involvement. Also ten consumption appeals were examined for county and product type. ANOVA, Duncan test and $X^2$ test were applied to analyze data. The results were shown as follows: First, all the cultural characteristics such as individualism-collectivism, power distance, and femininity-masculinity were different among countries. Second, two product appeals were significantly different among countries. Hedonic appeals were dominant fur France and the US while those were not for Korea and Japan. Third, product involvement level had significant impact on power distance characteristic and product appeals. Ads of high involvement fashion goods showed larger power distance and more emotional appeals. In conclusion, global fashion ads should be differentiated in terms of some cultural characteristics and product appeals.

• 대한수학회논문집
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• 제12권3호
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• pp.725-741
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• 1997

This paper considers the problem of deriving exponential probability inequalities for product symmetric Poisson processes. As an application they are used to show the existence of regular version of some product process derived from L$\acute{e}$vy process.

• 대한수학회보
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• 제34권4호
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• pp.653-665
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• 1997

We define an almost quaternionic Kaehler product manifold and study its submanifolds. Moreover we construct the curvature tensor of the product manifold of two quaternionic forms.

• 대한수학회지
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• 제57권1호
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• pp.113-129
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• 2020

In this paper, we study the Poisson cohomology ring of the tensor product of Poisson algebras. Explicitly, it is proved that the Poisson cohomology ring of tensor product of two Poisson algebras is isomorphic to the tensor product of the respective Poisson cohomology ring of these two Poisson algebras as Gerstenhaber algebras.

• 패션비즈니스
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• 제7권1호
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• pp.101-115
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• 2003

The object of this study looks into the awareness and satisfaction about Korean fashion product of Chinese adult women inhabited in China, by comparing with foreign fashion product. The questionnaire used as a method of measurement, and the sample was 848 Chinese women from 20 to 50 age, living in China. The analysis of all data was handled by SAS(Statistical Analysis System) program, Frequency Analysis, ANOVA, Duncan's Multiple Range Test was also executed. The results from the study were as follows: 1. The preference about Korean fashion product of Chinese women is higher than American, English and Japanese fashion product, but is lower than Italy, French and Chinese fashion product in each age. 2. About the quality, design, service's satisfaction and brand reputation of Chinese adult women, Italy product is first ranked and Korean, Chinese is followed. 3. About the possession item on Korean fashion product of Chinese adult women, younger and younger chinese women on age, Ta-Ryun resident in area, a company employee on occupation hold the most. 4. About the recognition on Korean fashion product of Chinese adult women, younger and younger preferred the popularity and special design of Korean fashion product, the women inhabited in Ta-Ryun and Buk-Kyung recognized the Korean product as economical. 5. About the satisfaction on Korean fashion product of Chinese adult women, there is no significant difference on age, residential district and occupation.