• Human Ecology Research
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• 제59권4호
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• pp.449-463
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• 2021

The aim of this study was to analyze the perceptions and entering status of small business online fashion retailers on portal shopping and fashion shopping malls. Case studies were conducted on a total of 10 research samples. The results were as follows: first, regarding the strategic factors of online fashion stores, 'price competitiveness' is important, especially in portal shopping and low-cost brands; 'product assortment' is important but not essential in all platforms; and 'differentiation' is important to continuously secure loyal customers in fashion shopping malls. Customer satisfaction leads to customer loyalty, and customer loyalty affects the sales conversion rate and brand growth of online sales channels. Factors that promoted sales activities in online sales channels were exposure, advertisements, SNS, events, special exhibitions, and events. Hindrance factors were low price competition, overheated competition, and the MD of sales channels. Second, the research samples used multiple online sales channels, including portal shopping malls and fashion shopping malls, in addition to their own malls. The selection factors were platform reputation and commission, branding, and customer inflow through exposure. Portal shopping malls were perceived as providing easy access, advertising/customer communication, exposure/search, price competitiveness, scalability, and intense competition, whereas fashion shopping malls were perceived as providing a brand image and concept, brand promotion, high commissions, difficult entry, and low profits. The factors for success in portal shopping malls were exposure/search, price competitiveness, and brand recognition, whereas the factors for success in fashion shopping malls were differentiation, brand, exposure/advertisement, product assortment, and MD.

• Human Ecology Research
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• 제56권2호
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• pp.109-122
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• 2018

Cross-border online shopping is an example of non-mobile transnational consumption behavior that has become more popular over the last decade due to the development of technology and transportation. Based on the Theory of Reasoned Action(TRA), this study proposed and tested the hypothesized model that would explain the relationships among consumption beliefs, attitudes toward cross-border online shopping, subjective norms, and purchase intention. Consumption beliefs were measured by global consumption orientation, consumer orientation, and global brand beliefs. In addition, subjective norms included two types: online and offline norms. Descriptive statistics and path analysis were employed for the analysis of the dataset of 174 participants. As a result, the hypothesized model was generally supported. Consistent with the hypothesis, global consumption orientation and global brand beliefs were positively related to positive attitudes toward cross-border online shopping but negatively associated with consumer ethnocentrism. Offline subjective norms positively predicted both the attitudes and purchase intention whereas online subjective norms only predicted purchase intention. The results reflected that TRA was applicable to the intention of cross-border online shopping in a current on-line shopping context. We also discussed the practical applications and limitations of the study.

• 한국가정과교육학회지
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• 제31권3호
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• pp.57-71
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• 2019

본 연구는 청소년기 학생들의 소비행동을 분석하여 교육의 기초자료로 활용하고자 여학생들의 쇼핑성향에 따른 하위요인을 도출하고 이 하위요인에 따른 쇼핑유형을 분류하였다. 이 쇼핑유형의 집단에 따른 청소년 여학생의 의류제품의 윤리적 소비행동 즉 구매, 사용, 처분행동의 차이를 알아보았고, 쇼핑성향의 하위요인이 의류제품의 윤리적 구매, 사용, 처분행동에는 어떠한 영향을 미치는지 살펴보았다. 그 결과 청소년기의 여학생 의류제품의 윤리적 구매, 사용, 처분행동의 경향이 보통보다 낮아 교육이 필요함이 시사되었다. 그리고 쇼핑성향의 하위요인인 충성적 성향, 향유적 성향, 충동적 성향, 모방적 성향, 독립적 성향에 따라 즐거움추구 유형, 중간 유형, 독립추구 유형의 세 쇼핑유형으로 분류되었다. 즐거움추구 쇼핑유형은 상대적으로 의류제품의 윤리적 사용행동을 가장 많이 하였고, 독립추구 쇼핑유형은 윤리적 구매행동과 윤리적 처분행동을 더 많이 하였다. 쇼핑자체를 즐기는 욕구만족의 성향이 낮을수록 혼자서 의사결정을 신중하게 했다고 생각하는 경향이 높을수록, 그리고 구매상표와 점포에 대한 신뢰가 강한 능동적인 성향이 높을수록 의류제품의 윤리적 구매행동을 더 많이 하였다. 반면 욕구만족의 성향과 독립적인 성향을 모두 가진 경우 윤리적 사용행동은 더 많이 하였다. 그리고 혼자서 구매의사결정을 하는 독립적 성향만 높을수록 윤리적 처분행동은 높아졌다. 소비단계와 쇼핑성향에 적합한 세분화된 소비자교육이 이루어져야 할 것이다.

• Asia Marketing Journal
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• 제12권1호
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• pp.81-101
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• 2010

롯데쇼핑은 롯데백화점에서 출발하였다. 롯데쇼핑주식회사를 출범하면서 1979년 국내 최대 백화점을 개점하였고, 지속적인 점포 개설 및 타 기업 인수합병을 통하여 규모를 확대하였다. 현재 백화점, 마트, 영화관, 쇼핑몰, 슈퍼마켓을 비롯하여 롯데홈쇼핑, 롯데닷컴 등 TV 홈쇼핑, 온라인 쇼핑 등 다양한 오프라인 및 온라인 소매업 분야에서 사업을 운영하고 있다. 롯데쇼핑이 소속되어 있는 롯데그룹은 글로벌그룹 도약의 목표를 가지고 있다. 2009년 2018 아시아 TOP 10 글로벌 그룹이라는 비전을 선포하고 이를 실천하기 위하여 노력하고 있다. 롯데쇼핑은 글로벌 그룹 도약이라는 비전 달성을 위한 그룹 전체의 성장전략을 실천하기 위하여 적극적인 기업 인수합병 및 다양한 마케팅전략을 수립하여 실행에 옮기고 있다. 다음에서는 롯데쇼핑 현황을 간략하게 살펴본 후에 롯데쇼핑의 핵심적인 마케팅 전략인 "복합화 및 다채널화"와 "해외시장 진출 전략", 그리고 이를 뒷받침하기 위한 기본적 인프라 구축과 인재양성을 위한 "교육시스템"에 대하여 분석하기로 한다.

• 대한가정학회지
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• 제39권3호
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• pp.1-10
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• 2001

The Purpose of this study was to investigate the relationship between materialism and clothing buying behavior (clothing shopping orientation, clothing selection standards, use of information sources, store selection standards, purchase and purchase intention of imported clothing). The data were obtained from questionnaires completed by 400 women in the Taegu area whose age was 20 years and older. The SPSS/PC$^{+}$ package was used for data analysis which included a test of reliability, frequency, percentage, factor analysis, t-test, and x$^2$ test. There were significant differences in clothing buying behavior between groups who had a higher tendency and a lower tendency toward materialism. In other words, those who had a higher tendency toward materialism enjoyed their shopping and pursued the world-known brands, imported brands, the latest fashions, and conspicious consumption more than those who had a lower tendency of materialism. The former put a greater focus on the latest fashion styles, brand image, and design then the latter when the\ulcorner bought clothing. Those who had a higher tendency toward materialism utilized more information sources than those who had a lower tendency. The former made purchases from the stores where they stock famous world-known brands and well-advertised stores, and had a greater purchase intention of imported clothing than the latter. In the purchase of imported clothing there was no significant difference between two groups.s.

• 대한가정학회지
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• 제19권4호
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• pp.17-32
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• 1981

1.The Purpose of this Study is a) to find out a various interests in clothing field according to women's occupations b) to find women's interest in clothing affected by age, education and income. 2. Method of Research a) Clothing interest survey was done with women in Seoul including teachers, office girls, girls working in bank, doctors, nurses, artist, technicians, merchants. and house wives. b) By using "Clothing Interest Scale Test" made by In-Ja Lee. c) S.A.S.(Statiztical Analysis System) Package in KIST was utilized. An average was taken and a distribution of frequency clarified by interests in clothing field and clothing trends in every interest realm were researched. 3. Conclusion a) Artists are much interested especially in design and fashion, clothing shopping and a role of clothing psychology. b) Technicians are interested in Clothing construction and clothing management. c) Although girls working in company and bank show less interest than artists in a role of clothing psychology. d) The fact that Merchants care nothing for clothing shopping was found. e) Teachers, doctors, nurses, house wives have less interest in Clothing than the other workers. The younger women becomes much interested in clothing design and fashion, clothing shopping, and earns higher income and higher educated, women becomes much interested in psychological aspect of clothing.

• 대한가정학회지
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• 제43권11호
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• pp.153-164
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• 2005

The purpose of this study was to examine the effect of relationship commitment on the female customer's future behavioral intention in relation to the criteria of evaluating cyber stores in internet shopping malls. This study used questionnaire and judgment sampling to survey consumers who have bought product in internet shopping malls. The respondents were 329 women from their twenties to fifties. The data were analyzed by factor analysis, cluster analysis, ANOVA, regression and Duncan test. The results were as follows: 1. The evaluative criteria of cyber stores were product characteristics of the store, convenience and trust, and promotion and information provision. 2. There were significant differences in relationship commitment among groups according to differences of cyber store evaluation criteria. 3. The dimensions of relationship commitment were affective commitment, calculus commitment and normative commitment. 4. Relationship commitment was found to have a significant effect on the customer's future behavioral intention. Especially, affective commitment was shown to have a significant effect on the future behavioral intention.

• 한국실내디자인학회논문집
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• 제21호
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• pp.69-75
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• 1999

The extensive coverage and high speed of communication network, which is a basic structure of the information society, enables the provision of various forms of informatiov. especially, such services as cyber medicine, cyber education, home office, home banking, and home shopping will be common; and, now, no one can deny that the information society starts to be part of our life. Regarding home office, John Navigate predicted home office through the electronic house in New Mecca Trend and Alvin Toffler asserted in The third Wave that people could do their work anywhere including living room in their hoses with the development of communication technology and other related appliances. Such predictions are realized with the development of information communicatiov. Therefore, housing space should be changed according to the realization of home office and the direction of housing plan need to be set for home office.

• 대한가정학회지
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• 제38권5호
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• pp.25-41
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• 2000

This study examined the relationships of store preference with perceived store attributes and consumers' individual characteristics and the impacts of shopping situations on actual store choice. Data were obtained from an on-site questionnaire survey to a convenience sample of young consumers. A total of 456 responses was analyzed. Based on store preference and store choice, respondents were divided into four preference(or choice) groups of: Independent fashion specialty store; Independent general fashion store; Department store and Brand-franchised store. MANOVA, ANOVA and $\chi$$^2$ analyses revealed that there were significant differences among 4 store preference groups on 3 store attribute factors(price, promotion, and merchandise & displays), fashion involvement, perceived financial risk and 5 demographic characteristics(age, gender, marital status, education and spending). Also, there were significant differences among 4 store choice groups on 3 shopping situations the respondents had experienced. Based on the results, the study provided a profile of each store preference group and marketing implications.

• 대한가정학회지
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• 제44권4호
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• pp.175-190
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• 2006

The purpose of this research is to investigate consumers' experience of using Internet used-item markets in order to determine their motives in such activity. In terms of the Internet used-item market, (1) it contributes to a sound culture of consumption by recycling, (2) as a C2C market, it retains characteristics fundamentally different from the existing one-way type of market, (3) and it offers different characteristics from existing offline-based flea markets. Two significant themes emerged from the study results. First, users of Internet used-item markets passed through various stages such as novice, addict, and expert and learned the techniques for utilizing the used-item market. Second, for fast transactions with generalized Internet banking and the increasing trend for price bargaining emotional exchange among members is being transformed into the pursuit of transactional efficiency.