• Title/Summary/Keyword: Knowledge management research

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Ecotourism Visitors' Motivation/Attitude-Based Market Segmentation - Focused on Visitors at the Daebu Haesolgil, Gyeonggi Province - (생태관광지 방문객의 동기 및 태도에 따른 시장세분화 - 경기도 대부 해솔길 방문객을 중심으로 -)

  • Jeong, Yoonjeong;Kim, Seong-il
    • Journal of the Korean Institute of Landscape Architecture
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    • v.46 no.3
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    • pp.46-57
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    • 2018
  • To increase knowledge regarding the ecotourism market in Korea, this study conducted a market segmentation based on tourists' motivations and attitudes. An onsite survey of visitors to Daebu Haesol 1 gil, Gyeonggi Province, was conducted from late November 2016 to early January 2017. An exploratory factor analysis and K-means cluster analysis were employed to identify market segments by using data collected from 434 respondents. The results showed three distinct segments labelled 'Nature Seeking Responsible Tourists', 'Passive Nature Seeking Tourists' and 'Nature/Cohesion Seeking Responsible Tourists.' All three segments had different levels of 'escape', 'health' and 'cohesion' motivations but commonly they all had a relatively high level of 'nature' motivation. As they also differed from each other in terms of sociodemographic and travel related characteristics as well as satisfaction level, it was concluded that motivation and attitudes of responsibility can be used for ecotourism market segmentation. A significant implication is that this research confirmed that the indicators on tourists' attitude of responsibility toward local communities are useful in segmenting visitors to ecotourism sites, which have been rarely studied in previous ecotourism market studies.

A Study on Vitalization Methods of Local Cultural Contents in the Public Libraries (공공도서관에서의 향토문화콘텐츠 활성화 방안에 관한 연구)

  • Noh, Younghee;Kang, Jung-Ah
    • Journal of Korean Library and Information Science Society
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    • v.45 no.4
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    • pp.67-93
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    • 2014
  • This study aims to present a direction for local libraries on how to collect folk culture content and provide services in cooperation with public libraries across the country, with a focus on public libraries, in implementing the government policy to collect, classify, store, research, and utilize folk culture content. Results of the study drawn from literature review, surveys, case-studies are as follows: First, based on the advantage of higher accessibility than other institutions in charge of folk culture content provision, libraries should take a role to collect, store, and utilize folk culture content for public purpose of improving knowledge and interests of residents and storing local history. Second, folk culture content collection, enhanced content-creating, and user-oriented services reflecting various demands should be expanded, seeking ways to improve management conditions of folk culture content based on collaboration network between libraries, along with drawing interests and support from the local government and the central government. Thirdly, libraries should provide expanded services of collection, creation, use of folk culture content with a focus on local culture through regular and systematic study and building of folk culture content.

The Effects of Franchise's Learning Orientation and Relationship Marketing Orientation on the Job Satisfaction (프랜차이즈 조직의 학습지향성과 관계마케팅지향성이 직무만족에 미치는 영향)

  • Hwang, Yoon-Yong;Seo, Chang-Sun;Choi, Soow-A
    • Journal of Distribution Science
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    • v.11 no.6
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    • pp.51-58
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    • 2013
  • Purpose - Nowadays, more than ever before, fierce competition, deep market segmentation, short product life cycles, and intensifying customer needs are putting increasing pressure on franchise's organizations to satisfy their customers by creating market-oriented relationships with and enhancing their market knowledge of them. One way that this might be achieved is by establishing deep ties (i.e., job commitment and job satisfaction) with their employees. Therefore, the purpose of this study is to examine how two important constructs of franchises' strategic efforts, LO (learning orientation) and RMO (relationship marketing orientation), affect job satisfaction, given the mediating role of job commitment. A franchise system comprises a set of contractual arrangements by which mutual obligations are performed. An organizational learning goal motivates employees to improve their abilities and master the tasks they perform. Relationship marketing, in addition, is to identify, establish, maintain, and enhance relationships with customers and other stakeholders to ensure that the objectives of all parties are met and this is done through the mutual exchange of promises. In a relationship marketing orientation, then, a firm creates, maintains, and enhances a strong relationship with its customers by sustaining long-term ties. This study was designed to examine the evolution of various theoretical approaches to franchise systems in order to determine whether theories about firms have significantly affected the franchise system. To this end, the authors developed a structural model consisting of several constructs. Previous studies have suggested that franchises' learning and relationship marketing orientations are important occupational immersion dimensions driving job satisfaction. Research design, data, methodology - We empirically tested a process of how the learning orientation and the relationship marketing orientation influence job commitment and job satisfaction using survey data drawn from 150 responding franchisees who were interviewed about their individual tendencies. Results - The results of this study provide empirical evidence that learning orientation, relationship marketing orientation, and job commitment all influence franchisees' job satisfaction. The results of this study indicate that, first, learning orientation had a significant effect on job satisfaction; second, relationship marketing orientation was positively related to job commitment; third, job commitment had a significant effect on job satisfaction. We also found that relationship marketing orientation and job satisfaction were mediated by job commitment. Conclusions - The findings of this study confirm the importance of learning orientation and relationship marketing orientation in maintaining a positive marketing relationship between franchiser and franchisee from to the perspective of the market. This indicates that franchiser support such as educational programs provided by the franchiser will help franchisees attain higher business management achievement and satisfaction. Moreover, a positive relationship between franchisees and consumers can be maintained through tie effects. Our findings also suggest that learning orientation plays a critical role in job satisfaction within the franchise system.

A Study on Advanced Frame of Core-Banking Model (코어뱅킹 모델의 발전모형 연구)

  • Weon, Dal-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.7
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    • pp.3194-3200
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    • 2012
  • The aim of the paper is systematically to organize the historical facts of financial IT development process through various tracking and proved knowledge, it is to propose the direction and the advanced frame of core-banking model in next generation for the year 2020s. To achieve it, this study variously analyzed the meaningful pattern of development process of financial IT by backtracking life-cycle of Core-Banking model and it presented new model of Core-Banking for the past 40 years. In research findings, the life cycle of financial IT system and core-banking model have been analyzed about 10 years and the longest model of life cycle is about 33 years. As a result, It proved to be desirable that the advanced frame of the Core-Banking model adds the functions of business hub and product life cycle management to basic frame of its existing model in the future. In addition, big bang development method of new next generation system must be sublated. Also, They need to be initiated more business-oriented than IT-oriented. Along with this, the financial IT should be developed into the convergence industry, and it needs to extend the systematization of Core-Banking model studies and more professionals. Finally, this study has arranged the financial IT development process in domestic and presents new frame through analyzing intensively the Core-Banking model for the first time Therefore, it can be contributed to serve the guideline regarding the direction in new next generation system.

The Influence of Using Intention by G4C Smart Application Service Characteristics: Comparing Korea and China (G4C 스마트 앱 서비스 특성이 사용의도에 미치는 영향: 한·중 비교 분석을 중심으로)

  • Chang, Hui-Qiang;Kim, Hwa-Kyung;Lee, Jong-Ho
    • Journal of Distribution Science
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    • v.12 no.11
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    • pp.85-100
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    • 2014
  • Purpose - Recently, the prevalence of high-speed mobile communication technology (4G) and mobile devices (smart phones, tablet PC, etc.) is leading innovative changes across all fields in society as well as business environments. Furthermore, a diversified mobile application service has spread rapidly through mobile devices such as smart phones and tablet PCs. Accordingly, the traditional E-government services paradigm has rapidly changed into mobile intelligence. To identify the influencing factors on the using intention of G4C smart app services, based on previous studies, the variables that influence using G4C smart app services are defined; these are user cognitive factors (perceived usefulness, perceived easiness), user characteristics factors (user innovativeness, self-efficiency, social influence), service quality factors (convenience, interactivity, accessibility), and system quality factors (instant connectivity, safety). Research design, data, and methodology - This is designed not only to collect data with a questionnaire survey (9/22/13~10/23/13) but also to test hypotheses with SEM by SPSS 21.0 and AMOS 21.0 in both Korea and China. All items are used with Likert 5 scales. A total of 643 questionnaires (Korea 318, China 325) are used. Results - The perceived usefulness and perceived easiness in user cognitive factors have positive influence on using intention. The user innovativeness, self-efficiency, and social factors in user characteristics factors have positive influences on using intention. The convenience, interactivity, and accessibility in service quality factors have positive influences on both reliability and using intention. Safety in system quality has positive influence on both reliability and using intention. Reliability has positive influence on using intention. The control variables (Korea and China) affect its control hypothesis. Strategies and implications are suggested to assist the public using the intention of smartphone's e-government services based on the results of the empirical analysis. The mobile application service can be considered a new emergence of the paradigm just like the government's on-line portal websites appeared in the past. Under this prevailing situation of mobile smart devices, to promote the success of e-government mobile APP services, accurate analysis and understanding of users should precede anything, to provide services to grasp and satisfy users' desire properly. Conclusions - This study proposes implications to help E-governmental officers and companies make strategies. First, this is expected to give some information on the understanding and knowledge regarding the process of G4C smart APP service based on the empirical study. Second, this helps to make future policies and ways about E-government G4C smart APP service. Third, it is proved that super speed mobile communication technology and devices including phones will be crucial to change the structure of E-government services in 2-3 years. Fourth, it is necessary to increase the trust and using intention of users. Fifth, considering what type of environment users are placed in, to present proper public information matching their inclination, is important. Finally, various ways of experiencing service to explore potential users and ceaseless public relations are required.

A study on the perception of nutrition labeling among high school boys based on their weight (서울지역 일부 남자 고등학생의 비만도 수준에 따른 영양표시에 대한 인지조사)

  • Eo, Hyo-Seon;Lee, Jung-Sug;Min, Hee-Eun;Hong, Hee-Ok
    • Journal of Nutrition and Health
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    • v.45 no.2
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    • pp.150-158
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    • 2012
  • This study was conducted to investigate the relationship between knowledge of nutrition labeling and the effect on eating habits with 300 high school boys in Seoul. The subjects were divided into an underweight (UW) group (BMI < $18.5kg/m^2$, n = 42), a normal weight (NW) group ($18.5kg/m^2\;{\leq}\;BMI\;<\;23kg/m^2$, n = 129) and an overweight (OW) group (BMI ${\geq}\;23kg/m^2$, n = 79) based on their body mass index (BMI). The average age of participants was 17.8 years old and their mean height and weight were 174.9 cm and 66.5 kg. The mean BMI of subjects was $21.7kg/m^2$ which fell within the normal range. Seventy six point four percent of subjects perceived nutrition labeling and they acquired the information pertaining to it through TV and internet. The UW group and the OW group obtained it from their parents, relatives and friends, while NW group acquired it from school. There were significant differences among groups in the acquired source of the information on nutrition labeling (p < 0.05). The NW group and the OW group trusted nutrition labeling more than the UW group, but there were no significant differences among them. Forty five point five percent of the UW group and 40.7% the NW group were satisfied with nutrition labeling education, while only 15.8% of the OW group did it. The OW group checked nutrition labeling more than the UW group and the NW group at the point of food purchase. The primary reason for examining nutrition labeling was 'to check nutrient contents' in the UW group and the NW group, while the OW group examined it to improve health including regulation of body weight. There were significant differences among groups with regards to the reason for examining nutrition labeling (p < 0.001). The OW group was aware that nutrition labeling affected their eating ha-bits significantly more than the other groups (p < 0.05). Therefore, application-centered education on nutrition labeling and the strong support of the government is needed in order to improve nutrition labeling use and to apply the information from nutrition labeling into student dietary life.

A Study on a Real Time Presentation Method for Playing of a Multimedia mail on Internet (인터넷상의 동영상 메일을 재생하기 위한 실시간 연출 기법 연구)

  • Im, Yeong-Hwan;Lee, Seon-Hye
    • The Transactions of the Korea Information Processing Society
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    • v.6 no.4
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    • pp.877-890
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    • 1999
  • In this paper, a multimedia mail including video, sound, graphic data has been proposed as the next generation mail of the text based mail. In order to develop the multimedia mail, the most outstanding problem is the fact that the multimedia data are too huge to send them to the receiving end directly. The fact of big data may cause many problems in both transferring and storing the data of the multimedia mail. Our main idea is to separate between a control program for the multimedia presentation and multimedia data. Since the size of a control program is as small as a plain text mail, it has no problem to send it attached to the internet mail to the receiver directly. Instead, the big multimedia data themselves may remain on the sender's computer or be sent to a designated server so that the data may be transferred to the receiver only when the receiver activates the play of the multimedia mail. In this scheme, our research focus is paced on the buffer management and the thread scheduling for the real time play of the multimedia mail on internet. Another problem is to provide an easy way of editing a multimedia presentation for an ordinary people having no programming knowledge. For the purposed, VIP(Visual Interface Player) has been used and the results or multimedia mail implemented on LAN has been described.

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Digital-hospital Research on the Factors that Lead to the Success of the Overseas-hospital Export Business through an Analysis of the Bidding Documents (해외병원 입찰분석을 통한 디지털병원 수출사업 성공요인)

  • Cha, Maengkyu;Kim, Jung Ok;Yu, Kiyun
    • KIISE Transactions on Computing Practices
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    • v.23 no.6
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    • pp.359-370
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    • 2017
  • In overseas-hospital construction, the digital hospital is a trend that is based on the developments of the information and communication technologies, state-of-the-art medical equipment, smart health, and telemedicine. Along with the increasing proportion of IT, this has resulted in the spreading of the concept throughout city-like hospitals and their transformation into digital hospitals. In the hospital-construction business, IT is a key element that will link the modernization of the mechanical, electrical, and equipment systems, construction, and medical equipment for efficiency maximization through integration. The purpose of this study is the analysis of the market-expansion success factors through the construction of a success-story-based, IT-driven overseas-hospital business. The digital-hospital concept and the development process are analyzed through a literature review, and the success factors are analyzed in terms of the cost, time, and quality that are proposed in the project-management body of knowledge. The main contributions of this study regarding the success factors are as follows: First, a cost-side need exists regarding the establishment of strategic-value engineering in terms of increasing the value from the perspectives of the IT and operational infrastructures; second, in terms of the construction time, all of the hospital systems must comply with the established deadlines for the integrated test and commissioning; and lastly, in terms of quality, it is important to ensure that the System Integration digital-hospital services are delivered according to the user requirements.

Vocation Recognition of the Welfare Teachers Dispatched to the Region Children Centers in Busan (부산지역 아동센터 복지교사의 직업인식)

  • Heo, Jae-Young;Yang, Hae-Sool
    • The Journal of the Korea Contents Association
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    • v.8 no.4
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    • pp.211-226
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    • 2008
  • This thesis is to figure out the job satisfaction and aptitude/vocation recognition of the child welfare teachers dispatched to Region Children Center and provide the basic data for the better children welfare policy in future based on it. First, as for the difference of recognition in the job satisfaction of the child welfare teachers dispatched by the population-statistic property of the research objects, there appeared a meaningful difference by the gender concerning the relation with seniors(p<.01), satisfaction with the office of the child welfare teachers dispatched(p<.01) satisfaction with provided knowledge information(p<.05) and the whole job satisfaction of the child welfare teachers dispatched. As the result of the survey of the recognition on aptitude and job understanding level, there appeared some meaningful differences by the school background on whether or not currently to make efforts to get a better job. In the matter of the pride as to the child welfare teachers dispatched, 27.5% of opinion givers had a clear mission and an objective sense about a current job, and the child welfare teachers dispatched recognized that they felt pleasure and value through the education of students. They understood the difficulty of the management of the children instruction program of region children center in the biggest matters such as the insufficiency of education materials and facilities, and the insufficiency of parents' participation and understanding.

Self-care Status of the Aged Diabetic Patients with Noncompliance (일개 종합병원에서의 치료 미순응 노인 당뇨병 환자의 자가관리 실태)

  • Kim, So-Mi;Hwang, Tae-Yoon;Nah, Min-Ah;Lee, Kyeong-Soo;Yeom, Seog-Heon
    • Journal of agricultural medicine and community health
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    • v.42 no.4
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    • pp.226-233
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    • 2017
  • Objective: The purpose of this study was to describe and understand self-care status of the aged diabetic patients with noncompliance after hospital discharge. Methods: A qualitative research method was used for the study design. The participants were 15 diabetic patients aged 65 or older who had been admitted more than two times for hyperglycemia in the past 1 year in a general hospital in Daegu. Data were collected from November 1 2015 to March 1 2016 through in-depth personal interview. Results: Patients' knowledge level on causes and symptoms of diabetes was low. Most participants rarely and irregularly checked blood sugar at home. They were under a lot of stress from their family. Due to old age and illness they did not have sufficient physical activity and they have had rarely regular meals. They considered the self-care education program unnecessary and there was limitations of accessibility for education. Conclusions: The aged diabetic patients who had the repeat admission did not perform self-care activities properly and had problems especially in blood glucose check, support from their family, and health education after returning home. More personalized and community-based self-management education programs will be necessary.