• Asia pacific journal of information systems
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• 제30권3호
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• pp.513-531
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• 2020

Online Word-of-Mouth communication, or eWOM, has dramatically changed the way people network, interact, and share knowledge. Studies have examined why consumers choose to share knowledge online, especially online product reviews, as well as the motivations of individuals to share product ideas online. However, the role of gender in shaping the motivation and types of knowledge shared online has been given little consideration. Using concepts from Social Exchange Theory and the Theory of Reasoned Action, we address this research gap by developing and testing a model of gender's influence on knowledge sharing in a social media context. A PLS analysis of survey data from 257 students indicates that reputation, altruism, and subjective norms are key motivators for knowledge sharing intention in social media. More importantly, that gender plays a moderating role within the motivation-knowledge sharing relationship. We also find that subjective norms have a greater impact on knowledge sharing with women than with men. Collectively, our research results highlight individualized factors for improving customer participation in external facing social media for marketing and product innovation.

• 지식경영연구
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• 제3권1호
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• pp.61-74
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• 2002

This paper argues that there are circulative linkages between knowledge creation, sharing and utilization in innovative clusters. Based upon discussion about characteristics of circulative linkages between three types of knowledge activities, this paper presents three hypotheses: the more regions generate knowledge, the more active they share knowledge (hypothesis I); the more regions share knowledge, the more vigorous they utilize knowledge (hypothesis II) and the more regions generate knowledge, the more vigorous they utilize knowledge (hypothesis III). Empirical analysis into the Korean case turned out that hypotheses I and III were strongly supported, but hypothesis II weakly supported, probably due to inaccurate proxies for knowledge activities. This study may help guide provincial governments to choose policy goals to promote knowledge activities. It also leads to the conclusion that maintaining balance among three types of knowledge activities (creation, sharing and utilization) is a way of their policy making for the promotion of innovative clusters.

• 지식경영연구
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• 제19권3호
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• pp.31-46
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• 2018

Despite the organizational benefits of knowledge sharing among employees, many workers are reluctant to share their knowledge with their colleagues. Most organizations have taken a lot of actions to facilitate knowledge sharing among employees, including developing reward systems, enhancing social networks and interpersonal relationships and crafting organizational cultures that support knowledge sharing. To date, however, earlier studies have demonstrated that knowledge doesn't flow easily when an organization makes a concerted effort to facilitate knowledge sharing. The issue whether or not employees are motivated to share their knowledge with others is definitely the main concern in knowledge sharing. The purpose of this study is to explore the conditions under which employees are inclined to share knowledge with other members. Specifically, we examine the effect of knowledge self-efficacy on knowledge sharing intention. In addition, we attempt to investigate medicating effects of personal outcome expectation and performance-related outcome expectation on the relationship between knowledge self-efficacy and knowledge sharing intention. To test the proposed hypotheses in our study, we collected data via a survey with a sample of 210 employees in 23 firms in Korea. The major findings of the empirical research are as follows: 1) knowledge self-efficacy was positively related with knowledge sharing intention. 2) personal outcome expectation has turned out to have a mediation effect on the relationship between knowledge self-efficacy and knowledge sharing intention. 3) performance-related outcome expectation also mediates the relationship between knowledge self-efficacy and knowledge sharing intention That is, this result indicates that knowledge self-efficacy has indirect effect on knowledge sharing intention through personal outcome expectation and performance-related outcome expectation. Based on these findings, implications of the research findings and recommendation for future research are discussed.

• 유통과학연구
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• 제9권2호
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• pp.13-24
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• 2011

With the increasing market share of retailer brands, many authors have paid considerable attention to retailer brands. Before market liberalisation in 1996 in Korea, retailer brand market was led by the supermarket retailing format, although the first retailer brand product was developed by the department store format. In parallel with the entry of foreign multiple retailers, the retailer brand market has experienced rapid growth. Particularly, the expansion of Tesco UK with well-established retailing know-how into Korea has encouraged Tesco Korea to actively get involved in retailer brand program. As a result, Tesco Korea has led retailer brand market in the Korean marketplace. The research starts with the question of why Tesco Korea has achieved such a higher retailer brand share. Accordingly, this study is to explore how Tesco UK has transferred its own retailing knowledge into Tesco Korea, in terms of retailer brand program development. In order to explore why the retailer brand share of Tesco Korea is higher than that of its counterparts, the author adopted in-depth interview with prepared-questions and store observation as a research methodology. To examine working process as well as information flows within Tesco Korea and from UK to Korea, in-depth interview method is one of the most suitable research methodologies, because of the difficulty of quantifying information or data related to work flows. In addition, to increase the validity of information, the researcher had interviews with Tesco Korea supplier and store personnel. Based on these research techniques, this research explored how Tesco UK has influenced or advised Tesco Korea, particularly, from the point of view of knowledge transfer. Since the entry of Tesco UK into Korea as a joint-venture, the retailer brand market share of Tesco Korea has continuously increased. It would be expected that Tesco UK has helped Tesco Korea to settle down in the Korean market. During interviews with Tesco and a Tesco supplier, the researcher found that Tesco Korea has obviously taken an advantage of retailing know-how created by Tesco UK. Furthermore, the retailer brand development and handling process of Tesco Korea has been operated with the help of Tesco UK. This might mean that Tesco UK has directly or indirectly an impact on the improvement of Korean retailer brand development skills. As a mechanism to transfer retailing knowledge developed in the home market into the host market, one of the international retailers, Tesco UK has adopted many different ways such as annual meeting, trading meeting to import or export own retailer brand products, offering of operation manual developed by Tesco UK and buyer cooperation between Tesco UK and Korea, in order to share information. Through these communication techniques, the knowledge of Tesco UK has been transferred to Tesco Korea. This research accordingly suggests that retailer brand market share is apparently related to how sophisticated or advanced the knowledge of the retailer brand development and handling process of retailers are. It is also demonstrated by this research that advanced development and handling skills make a considerable contribution to increasing retailer brand share in markets with a lower share or no presence of retailer brands.

• 경영정보학연구
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• 제10권2호
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• pp.179-194
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• 2008

기업이 계속 존속하기 위해서는 조직구성원들이 가진 지식을 공유할 수 있는 다양한 방법을 모색해야 할 것이다. 그러나 조직 내의 개인들이 가치 있는 지식을 공유하도록 동기부여하는 최선의 이슈는 아직 완전히 해결되지 않고 있다. 이 연구는 지식경영시스템에서 조직구성원들이 지식을 공유하는데 영향을 미치는 요인들을 파악하기 위해 수정기술수용모형에 외부변수로 조직문화와 시스템품질을 추가한 구조방정식모형을 연구모형으로 제시하고 검정하였다. 연구결과, 본 연구에서 제시한 수정기술수용모형은 적용가능성이 입증되었고, 경영층 지원, 보상시스템 및 조직분위기 등으로 측정한 조직문화는 지각된 유용성에 직접적으로 영향을 미치고, 또한 기술요인으로 제시한 시스템품질은 이용편리성에 직접적으로 영향을 미치는 것으로 나타났다. 또한 조직은화와 시스템품질은 지각된 유용성과 태도를 통해 지식공유의도에 간접적으로 영향을 미치는 것으로 나타났다. 이 분석결과를 바탕으로 토의와 함의를 제시하였다.

• 국제학술발표논문집
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• The 1th International Conference on Construction Engineering and Project Management
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• pp.564-568
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• 2005

Recently, Knowledge Management (KM) has been applied to construction industry. Surprising, there is few studies that address the most fundamental problem in KM: people may prefer not to share their knowledge so as to preserve their intellectual or unique values in the organization. Without the premise of each individual's willingness to share knowledge, there will be no valuable input for the IT system and, thus, no knowledge management at all. This paper aims to model the behavioral dynamics of knowledge sharing and to design an incentive system that may facilitate knowledge sharing for construction companies. In this paper, a game-theory based model will be developed, and the framework for designing an incentive system will be proposed according to the model.

• 벤처창업연구
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• 제16권6호
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• pp.269-285
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• 2021

조직 내 개인 및 개별 기기에 산재 되어 있는 지식의 체계적 관리가 조직의 지속적 성장을 위한 핵심 요인으로 인식되면서, 조직들은 지식경영에 대한 관심을 높이고 있다. 하지만, 조직 지식경영의 지속적 운영은 지식을 생산하는 구성원의 능동적인 공유 행동을 필수적으로 요구하지만, 리더 및 조직원의 참여 부족과 같은 이유로 실패 사례들이 제시되고 있다. 본 연구는 지식 생산 역량이 상대적으로 부족한 중소기업 내 리더의 진성 리더십이 조직에 대한 가치 인식을 통해 개인의 지식공유 의도로 이어지는 메커니즘을 제시하는 것을 목적으로 한다. 또한, 업무적 활동의 상호교환 관점에서 상호피드백과 업무 상호의존성이 지식공유 의도에 미치는 영향을 조절하는 것을 확인한다. 연구는 선행연구를 기반으로 연구 모델을 도출하였으며, 지식경영 정책을 도입한 중소기업에 근무하는 직원들을 대상으로 설문을 실시하여 272개의 표본을 확보하였다. 또한, 연구는 AMOS 22.0 기반의 구조방정식모델링을 적용하여 가설을 검증하였다. 연구 결과는 진성 리더십이 조직 동일시와 조직 몰입을 매개로 지식공유 의도에 긍정적 영향을 미치는 것을 확인하였으며, 상호피드백과 업무 상호의존성이 지식공유 의도에 영향을 주는 선행요인들에 대한 조절 효과를 가지는 것을 확인하였다. 본 연구는 중소기업의 리더의 진정성 있는 행동이 구성원의 지식공유 행동에 미치는 절차를 제시하고, 업무적 협력이 절차의 영향을 강화하는 것을 제시하였기 때문에, 지식경영을 위해 중소기업 리더와 조직 차원에서 접근해야 할 행동 방향을 제시한다.

• 지식경영연구
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• 제18권2호
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• pp.129-157
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• 2017

Knowledge is important to both individuals and organizations. Individuals can have the opportunity to have bargaining power within their organisations by having knowledge of know-how and ideas. Having ample knowledge of the organization can bring about advantages in securing competitive advantage. Organization wants to encourage employees to share knowledge. Despite the efforts to enhance knowledge sharing, often the effort failed. Employees are unwilling to share their knowledge or hide their knowledge. The purpose of this study is to clarify the relationship between knowledge hiding and knowledge sharing based on exploring the influence factors of knowledge hiding and knowledge sharing. As a result, the influence factors of knowledge hiding and knowledge sharing were different. The influences of knowledge hiding influenced knowledge hiding only and did not affect knowledge sharing. This implies that knowledge hiding and knowledge sharing do not exist on a single line but exist independently of each other, such as 'Herzberg's two-factor theory'. This study suggests that knowledge hiding is a field of interest as well as knowledge sharing. In practice, it is suggested that the concept of promoting knowledge sharing is not a way to reduce knowledge hiding, so the two concepts should be managed separately.

• 지식경영연구
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• 제12권1호
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• pp.17-37
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• 2011

This paper is aimed at investigating the influence of the learning organization's structural characteristics, learner's characteristics, and perceived organizational support (POS) on organizational knowledge creation. also the POS is tested as a moderator on the relationship between learner's characteristics including learning goal orientation and learning self-efficacy and organizational knowledge creation. the results are as follows. for main effect hypotheses, both connecting the organization to its environment and establishing systems to capture and share learning system representing learning organization's structural characteristics have significant positive impact on organizational knowledge creation. the POS also has a significant impact on organizational knowledge creation. However, learning goal orientation and learning self-efficacy have not significant impact on organizational knowledge creation. for moderating effect hypothesis, POS moderates the relationship between learning goal orientation and organizational knowledge creation, which means if the POS is high then learning goal orientation has more significant positive impact on it. Based on our findings, we conclude that structural characteristics of learning organization provide organizations with an opportunity of knowledge creation. in particular, interconnectedness of organization with environment and organizational knowledge sharing systems determine the ways of behaving that are related to learning within organizations. however, learner's characteristics did not have a significant effect on organizational knowledge creation, which could be interpreted due to the fact that employees are not motivated to create new knowledge if they are rarely required to involve challenging works, generate new knowledge, or share preexisted knowledge with others.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권11호
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• pp.5731-5754
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• 2019

In this paper, we redesign, implement, and evaluate ShareSafe (Based on SecGraph), an open-source secure graph data sharing/publishing platform. Within ShareSafe, we propose De-anonymization Quantification Module and Recommendation Module. Besides, we model the attackers' background knowledge and evaluate the relation between graph data privacy and the structure of the graph. To the best of our knowledge, ShareSafe is the first platform that enables users to perform data perturbation, utility evaluation, De-A evaluation, and Privacy Quantification. Leveraging ShareSafe, we conduct a more comprehensive and advanced utility and privacy evaluation. The results demonstrate that (1) The risk of privacy leakage of anonymized graph increases with the attackers' background knowledge. (2) For a successful de-anonymization attack, the seed mapping, even relatively small, plays a much more important role than the auxiliary graph. (3) The structure of graph has a fundamental and significant effect on the utility and privacy of the graph. (4) There is no optimal anonymization/de-anonymization algorithm. For different environment, the performance of each algorithm varies from each other.