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Influences of Motivations on Interactivity in the Live Streaming Commerce

  • KIM, Juran
    • The Journal of Industrial Distribution & Business
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    • v.12 no.10
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    • pp.43-57
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    • 2021
  • Purpose: This study focuses how motivations influence interactivity in the live streaming commerce context. Live streaming commerce involves the provision of e-commerce activities and transactions via a live streaming platform that offers real-time interaction, entertainment, social activities, and commerce. The purpose of study is to examine effects of motivations on perceived interactivity and the effects of perceived interactivity on attitude and intention to use the live streaming commerce. Research design, data and methodology: The study investigates key questions about consumers' motivation to use live streaming commerce and perceived interactivity by surveying 300 users of live commerce. Participants were asked whether they were live streaming commerce users who had experienced live streaming commerce before participating in the survey. The full survey required live streaming commerce users to respond to all the questions. Results: The study uncovered motivations for using live streaming commerce by finding information, entertainment, pass time, fashion/status and real time and perceived interactivity in the live streaming commerce. The results indicated motivation to use live streaming commerce positively influenced perceived interactivity. Perceived interactivity had positive effects on attitude toward brand. Attitude toward brand had positive effects on intention to use. Conclusions: Live streaming commerce is getting increasing attention from marketers because live streaming commerce has seamlessly integrated commerce, social activities, and hedonic factors. This study clarifies motivations and perceived interactivity in the live streaming commerce context. The study uncovers the relationships between motivations, perceived interactivity, attitude, and intention to use that contributes to the theoretical foundation and practical implications for marketing and management in the live streaming commerce context. Specifically, the study develops the theoretical contributions to perceived interactivity in the in the live streaming commerce context. The results also contribute to the practical implications for new marketing strategies that provides dynamic real-time interaction, exact information, and social and hedonic factors to attract consumers to indulge in the consumption processes. Marketing practitioners will obtain insights that can help them develop and manage brand strategies by understanding the influence of motivation and perceived interactivity in the live commerce context, which offers opportunities for contactless marketing and management.

A Study on Developing and Validating Core Competencies for Gifted Education Based on Delphi Technique (델파이 조사를 통한 영재교육 핵심역량 개발 및 타당화 연구)

  • Park, Hye-Jin;Cha, Seung-Bong;Kim, Yong-Young
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.319-328
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    • 2021
  • The purpose of this study is to develop core competencies for gifted education by utilizing Delphi survey methods and to present behavioral element selection and scale questions based on the definition of competencies. First, the core competence for gifted education was selected through literature analysis, and the first Delphi survey was conducted to verify that the definition of each competency is suitable for the competency name. Subsequently, through a second Delphi survey, detailed questions were developed and verified by expressing the capabilities required to develop core competencies as behavior elements. Through two rounds of Delphi surveys, eight key competencies were finally selected: attitude and practice willingness, communication and collaboration, information processing and tool utilization, creative problem solving, convergence and application, higher-order inference, community spirit, and learning achievement orientation. This study is meaningful in that it selects core competencies and behavior elements for gifted education that are necessary to pursue goals that meet social needs and it presents tools to measure the degree of competency improvement for gifted education.

Knowledge, Attitudes and Perceptions Regarding Endemic Vivax Malaria in Inhabitants and Patients in Two Cities of Northern Gyeonggi-do, Korea, 2020

  • Bahk, Young Yil;Cho, Shin-Hyeong;Park, Sookkyung;Kwon, Jeongran;Kan, Hyesu;Kim, Miyoung;Na, Byoung-Kuk;Hong, Sung Jong;Kwon, Hyung Wook;Kim, Tong-Soo
    • Parasites, Hosts and Diseases
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    • v.59 no.6
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    • pp.595-605
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    • 2021
  • An understanding of the knowledges, attitudes and perceptions of different populations is key for public health policy makers. Here, a survey was performed on knowledge, attitudes, and perceptions about malaria diagnosis, prevention, control, and treatment. The 407 survey participants included both uninfected inhabitants and patients from 2 cities (Gimpo- and Paju-si) of Northern Gyeonggi-do, known as high-risk areas for vivax malaria. We used community-based study design and non-probability sampling method using the primary data. Association between variables were tested using χ2-tests. In general, the information on malaria reported by the participants in this study was unsystematic and included inaccurate details. The knowledge of malaria symptoms, identified as headache, chills and fever, was high, but the surveyed community lacks knowledge of the specific medications used for malaria treatment, with a large number of respondents having no knowledge of any form of medication. Survey questions with high correct answer rates included questions about easy treatment of malaria in Korea, the high daytime activity of malaria-borne mosquitoes, and the infection risk posed by outdoor activities. However, a large portion of the respondents was unable to provide simple medical and biological information about the disease. This study aimed to comprehensively evaluate the knowledge, attitude, and practical behavior of the surveyed community with respect to malaria and the implications reported here could be applicable to other malaria endemic areas in Korea.

A Study on Information Resources Recognition for Collection Development Policy of Gwangju Representative Library (광주대표도서관 장서개발정책 수립을 위한 정보자원 인식 연구)

  • Seongwoo Park
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.3
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    • pp.205-225
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    • 2023
  • The Study is to investigate information resources recognition of collection development policy that is a key element of Gwangju representative library. 68 Librarians, 98 library users and 20 libraries responded the questions of information resources. The fields of the questions are media, subjects and levels of information resources. The results of the research are as follows. First, the correlation coefficients between librarian group's preference and need is lower than that of the user group. Second, information resources for the knowledge-disadvantaged has low preference and need but the actual usage rate was high. Third, Librarians need to transfer historical paper and books, historical objects, technical reports and journal articles to the representative library. Fourth, information resources about philosophy have middle preference, low need and the resources have low need for transfer to representative library. Fifth, local historical resources and administrative policy resources has low usage rate high need for transfer to representative library. Sixth, the level of public library in Gwangju is 1.837 and the expectative level of Gwangju representative library is 3.325.

Development and Validation of College Students' Core Competency Assessment: Based on the Case of S University (대학생 핵심역량 진단도구 개발 및 타당화 연구 -S대학 사례를 중심으로-)

  • Kang, Min-Soo;So, Mi-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.4
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    • pp.236-247
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    • 2020
  • This study was conducted with the aim of developing inspection tools to select and measure human resource figures and appropriate core competency of the educational goals pursued by S universities. Therefore, key competency factors were defined consistent with concept of talented figures and educational objectives of S universities, inspection tools were developed to measure core competences, and directions are presented for future education policies and curriculum compilation and securing data for rational operation. Based on key competency indicators, questions were developed in a self-reporting form that measures the consent level of the respondents by comprising seven areas of competence, 16 small areas (sub-capacity), and 46 questions. The main Test conducted an analysis of the questionnaires based on the survey results of 2,486 people to ensure the validity of the inspection by conducting a positive factor analysis and reliability analysis. The core competency diagnostic tool of S university is meaningful in this study which verifies the effectiveness of the curriculum and programs conducted at S university and as the first step for the rational operation of the core competency certification system to improve the competency appropriate for students.

The Tourism Development Plan of Muan County in relation to the Construction of the Um International Airport (무안 국제공항 건설에 따른 주변지역 관광개발 방안)

  • 이덕안
    • Journal of the Economic Geographical Society of Korea
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    • v.1 no.1
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    • pp.173-191
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    • 1998
  • The Purpose of this study is to Present the tourism development Plan of Muan County in relation to the establishment of the Muau international Airport. This study criticizes the stereotypical tourism development plans carried out by numerous loyal self-governments. The highest purpose of tourism is to create an experience that cannot be had In a Person's daily life. Tourism development in Muan must be loyal to this philosophy of tourism. This study raises three key questions: What is the nature of tourism\ulcorner; For whom is tourism developed\ulcorner , Why is tourism being developed\ulcorner The answers to the three key questions are very basic ones. but are not being fulfilled in the tourism development of Korea, as fellows. Firstly, tourism development should be carried out to strengthen the special characteristics of tourism resources. Secondly, tourism development should encourage the participation of local residents within the Process, and it should be helpful to the local industry and the resident's income. lastly, the development should refrain from relying heavily on money-making businesses but seek to enrich the lives of visitors and hosts together. This study presents five distinctive tourism development schemes for Muan. They are as follows: the establishment of a scenic byway leading to the Airport: the development of Hoeshan lotus reservoir as a tourist resort for Buddhists and as a traditional health care center: the utilization of the .Japanese military airport relics as an historical and cultural tourist attraction: the establishment of a salt-water spa complex: and the vitalization of agricultural tourism by utilizing the advantage of the Muan international Airport.

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A Study of Environment Analysis Method for Information Strategy Planning based Scenarios (시나리오 기반의 정보화전략 계획 수립을 위한 환경 분석 방법 연구)

  • Hong, Jin-Woo;Park, Koo-Rack;Kim, Dong-Hyun
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.195-203
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    • 2016
  • This paper, which was performed for an environmental analysis step in the information strategy planning, proposes the capable method of building a foundation which can improve the quality of results. An existing environment analyzing method is composed with external environment analysis, internal capacity analysis and information direction deriving activity. At the first stage of environment analysis, with current state analysis, preparation of interview with major stakeholder of project, carrying out the interview, added the activities to gain initial direction of the information. Then it applied a key-questioning of convergence scenario-based analysis for external environment analysis and internal capacity analysis. Performing the external environment analysis and internal capacity analysis with analysis model, convergence application of scenario-based analysis model was enabled to verify information direction on the initial setting. The result was applied at actual project site and was enabled to perform the project quickly, and to improve the quality of project results.

Review on design strategies for reflection-scaffolding tools in the computer supported collaborative learning (네트웍 기반 학습에서 협력적 성찰지원 도구 설계 전략 탐색)

  • Kim, Dong-Sik;Lee, Seung-Hee;Kim, Jee-il
    • The Journal of Korean Association of Computer Education
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    • v.5 no.3
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    • pp.89-106
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    • 2002
  • One of the key success factors for Computer Supported Collaborative Learning(CSCL) environments relies on collaborative reflection. Reflection refers to the active, intellectual thinking for monitoring one's own learning process and continuous internal activities of exploring oneself for new learning experiences. Also, reflective activities are closely related not only with the individual aspect of internal exploration but also with the social aspect of learner-learner interaction. This paper suggests four essential macro-level design strategies such as (1)facilitating collaborative awareness, (2)making thinking visualization, (3)negotiation-mediated knowledge construction, (4)providing metacognitive awareness cues or Questions for scaffolding collaborative reflection in the CSCL environments and made some implications for key functional features for the design and development of system components for CSCL.

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Research Trend Analysis in Fashion Design Studies in Korea using Topic Modeling (토픽모델링을 이용한 국내 패션디자인 연구동향 분석)

  • Jang, Namkyung;Kim, Min-Jeong
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.415-423
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    • 2017
  • This study explored research trends by investigating articles published in the Journal of Korean Society of Fashion Design from 2001 through 2015. English key words and abstracts were analyzed using text mining and topic modeling techniques. The findings are as followings. By the text mining technique, 183 core terms, appeared more than 30 times, were derived from 7137 words used in total 338 articles' key words and abstracts. 'Fashion' and 'design' showed the highest frequency rate. After that, the well-received topic modeling technique, LDA, was applied to the collected data sets. Several distinct sub-research domains strongly tied with the previous fashion design field, except for topics such as fashion brand marketing and digital technology, were extracted. It was observed that there are the growing and declining trends in the research topics. Based on findings, implication, limitation, and future research questions were presented.

Current Status and Future Perspective of Nuclear Cardiology (심장핵의학의 현황과 전망)

  • Chung, June-Key
    • Nuclear Medicine and Molecular Imaging
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    • v.43 no.3
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    • pp.159-164
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    • 2009
  • Coronary artery disease is on the rise over the world. Myocardial perfusion SPECT is a well established technique to detect coronary artery disease and to assess left ventricular function. In addition, it has the unique ability to predict the prognosis of the patients. Moreover, the application of ECC-gated images provided the quantitatve data and improved the accuracy. This approach has been proved to be cost-effective and suitable for the emerging economies as well as developed countries. However, the utilization of nuclear cardiology procedures vary widely considering the different countries and region of the world. Korea exits 2-3 times less utilization than Japan, and 20 times than the United States. Recently, with the emerging of new technology, namely cardiac CT, cardiac MR and stress echocardiography, the clinical usefulness of nuclear cardiology has been called in question and its role has been redefined. For the proper promotion of nuclear cardiology, special educations should be conducted since the nuclear cardiology has the contact points between nuclear medicine and cardiology. Several innovations are in horizon which will impact the diagnostic accuracy as well as imaging time and cost savings. Development of new tracers, gamma camera technology and hybrid systems will open the new avenue in cardiac imaging. The future of nuclear cardiology based on molecular imaging is very exciting. The newly defined biologic targets involving atherosclerosis and vascular vulnerability will allow the answers for the key clinical questions. Hybrid techniques including SPECT/CT indicate the direction in which clinical nuclear cardiology may be headed in the immediate future. To what extent nuclear cardiology will be passively absorbed by other modalities, or will actively incorporate other modalities, is up to the present and next generation of nuclear cardiologists.