• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.86-89
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• 2008

휴대폰 디자인 및 설계와 관련하여 휴대폰의 고급감과 같은 사용자의 감성을 여러 가지 휴대폰 설계 요소로 번역하여 밝혀내는 감성공학의 방법이 많이 이용되고 있다. 하지만 제품의 이미지에 많은 영향을 미치는 브랜드에 대한 감성공학적인 분석은 아직 체계화되거나 정립되지 않은 실정이다. 본 논문에서는 휴대폰의 시각적 고급감에 브랜드가 미치는 영향을 조사하기 위하여 브랜드 로고를 제거한 제품과 제거하지 않은 제품을 이용하여 설문을 실시하고 수량화 분석과 브랜드 유무에 따른 평균비교를 수행하였다. 그 결과 브랜드에 따라 휴대폰의 고급감에 미치는 영향이 다르게 나타난다는 것을 확인할 수 있었고, 각 제조사가 구축해온 브랜드 이미지에 따라 휴대폰 디자인에서 로고의 역할에 차이를 두어야 함을 알 수 있었다.

• International Journal of Highway Engineering
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• v.14 no.1
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• pp.73-83
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• 2012

Effective use of traffic marking can lead to driver's safer driving by speed management and visibility enhancement. One of the critical factors in designing traffic marking is how to incorporate human factor issues into the design process. This study presented a methodology for evaluating the effectiveness of Hi-pass marking on Korean freeways based on kansei engineering. Hi-pass marking scenarios made by a virtual reality tool were used to evaluate the user's perceptions. Various combination of chevron angles and peripheral transverse(PT) bars were used for the evaluation. The results show that the most effective scenario is a combination of 60 degree chevron angle and an askew parallelogramshaped PT bar shaped. It is expected that the proposed method and outcome will be useful for making safer driving maneuvers.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.77-86
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• 2009

A comfort evaluation of car seat clothing has been proposed for high comforts interior seat clothing. Car seat covers have received wide spread attention due to their man-machine interface working. And then, it will be necessary for measurements on delicate basic mechanical-properties, which closely relate with human touch feeling of its materials. In this research, we have utilized $KES-FB^{(R)}$(Kawabata Evaluation System) series, $^ST300{(R)}$ analogue softness tester and friction tester for measurement a physical properties. In order to consider both kansei and physical properties on interior seat covers, we firstly have established subjective words of judgement for the seat covers. Secondly, related them to the objective measurement of physical properties. Each kansei-language has clearly defined as 'Softness', 'Elasticity', 'Volume' and 'Stickiness' for the adjectives of leather car seat covers. These technical terms have correlated to physical properties in other words, h (mm), bending moment ($gf^*$cm/cm), To-Tm (mm) and ${\mu}$. At this time, fuzzy logic has utilized to predict the value of kansei language through physical values. On the basis of this result, finally it is possible to predict quality index of car seat covers using neural networks technique. In short, we develop a quality evaluation system of car seat clothing combining four physical quantities with kansei engineering.

• Journal of Korean Society of Transportation
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• v.28 no.3
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• pp.39-49
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• 2010

Provision of in-vehicle warning information is of keen interest since it can be effectively used to prevent traffic accident on the road. This study evaluates the effectiveness of information provision modalities based on kansei engineering. Various warning information scenarios using different modalities are devised for the evaluation. Statistical data analysis techniques including factor analysis, correlation analysis, and the general linear model are used to assess the user's affect for information modalities. The evaluation result shows that the provision of visual information consisted of 'text and pictogram' leads to higher understandability. The combination of beep sound and voice message' was identified as a more effective modality for auditory warning. In addition, the red color for the blinking warning signal was preferred by users.

• 제어로봇시스템학회:학술대회논문집
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• 1997.10a
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• pp.581-584
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• 1997

Discussed is stroke identification technique for automatic recognition of kanji characters without using the order of drawing strokes of a character.

• 제어로봇시스템학회:학술대회논문집
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• 1997.10a
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• pp.795-798
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• 1997

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.30-33
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• 2002

There are several methods to implement the logical machine reasoning such as a frame theory and a production system of artificial intelligence. And these algorithms can explain the obtained result through the inference processes. However, emotional (KANSEI) patterns are not so easily implement. One of reason is that some emotional expression is the result of process from unconscious level to conscious level, and not easily identified the original unconscious causes. Therefore, a function of KANSEI database needs to structuralize unconscious level. Our approach is to develop the computerized counseling support system which can structuralize the unconscious brain functions from the view point of the psychology with focusing physiological and emotional responses. Especially, development of the algorithm that can form the network from unconscious to conscious using the image recollection is the application of the structured association technique (SAT). The developed system was implemented on the Web using CGI and emotional network database.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.43-46
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• 1999

Today multi-item and small lot production has been applied to the general production system for consumers' needs. Therefore the production for consumers' needs have been product every moment, and buying have been made through various forms. But it is not easy for consumers to find the products which they want among many products. Furthermore although in the internet shopping mall many products can be presented to consumers, there are no ways to search fast the products which they want. This study has observed the fact that generally consumers' purchasing start with the image of products for their needs. So we suggest the way to show fast the most near products which consumers want in the internet by accepting Kansei words as product image.

• Applied Chemistry for Engineering
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• v.18 no.4
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• pp.366-370
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• 2007

New product development requires information on customers' emotions such as vision, auditory, olfactory, gustatory, or tactile perceptions. In this study, tactile sense which has not been well studied compared to other senses, was measured and statistically analysed for different surface roughnesses of plastic samples. The emotional responses of 37 pairs of positive and negative adjectives describing tactile senses were collected and analysed through the questionnaire to find the correlation between adjectives and surface roughness. Frequency of the first preference for each adjective on four different roughness is obtained, and used for the statistical studies such as factor analysis, multidimensional scaling, or clustering.

• Journal of the Ergonomics Society of Korea
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• v.32 no.4
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• pp.371-380
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• 2013

Objective: The aim of this study is to investigate the effects of design parameters of vibrotactile signals on semantic association with transmitted information conveying different meanings. Background: As information communication relying on human visual channel becomes excessive, the utility of vibrotactile signals is being interested as a substitute measure of delivering information. Properly designed hapticons may relieve burden of visual communication by rendering distinct and meaningfully compatible haptic sensations. Method: A typical Kansei engineering approach was adopted in this study. Ten most distinctive hapticons were selected among those having different frequencies and amplitudes. Associations between the hapticons and twenty four pairs of adjectives used to describe the state of automobile in control were gathered from thirty subjects using semantic differential scales. Results: The selected pairs of adjectives were summarized by factor analysis into two semantic dimensions named 'Awareness' and 'Directionality'. The experimental hapticons matched with the semantic dimensions were presented as a haptic emotion map. Conclusion: The results from this study support that frequencies and amplitudes of haptic signals play important roles in arousing different human perceptions regarding the two haptic emotional dimensions. Application: Properly designed hapticons with respect to the contents of transmitted information will increase human operator's situation awareness as well as system performance. The result from this study can be used to develop standardized hapticons for active haptic communication.