• Journal of the Korean Applied Science and Technology
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• v.37 no.5
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• pp.1180-1189
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• 2020

This study attempted to investigate the physiological activities of Passiflora caerulea extract and provide basic data needed to verify its availability as an inner beauty material. To examine its anti-oxidant, anti-inflammatory and anti-aging effects, the followings were measured: total polyphenol contents, total flavonoid contents, DPPH radical scavenging activity, cytotoxicity and NO inhibition effects in RAW 264.7 macrophage cells and HDF cells and MMP-1 inhibitory effects in HDF cells. The results found the followings: First, polyphenol and flavonoid contents were great with 157 mg/g and 173.5 mg/g respectively at 10mg/mL, and DPPH radical scavenging activity was confirmed. In RAW 264.7 macrophage cells and HDF cells, no cytotoxicity was observed for Passiflora caerulea extract. In addition, 69.3% anti-inflammatory effects were found at 100 ㎍/mL through NO inhibition in RAW 264.7 macrophage cells. In addition, a significant inhibition of MMP-1 expression in HDF cell was confirmed. The above results confirmed the anti-oxidant and anti-inflammatory effects of Passiflora caerulea extract, low toxicity on skin cells and its anti-aging effects by inhibiting MMP-1 expression. Therefore, it appears that Passiflora caerulea extract would be available as diverse inner beauty materials.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.1 s.4
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• pp.72-77
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• 2005

The present study was to investigate the effects of different types of conditioner on the morphological changes of hair cuticles after coloring treatment. The virgin hair, aged 22 years served as a subject. Coloring treatment was done with a commercial hair dye agent for 35 minutes as routine procedures at $25^{\circ}C$, 50% R.H. environmental condition. The two different types of conditioner, Essence and LPP were applied to the colored hair 10 times with 2 days interval for 20 days. The hair cuticles were observed by a scanning electron micro scopy before and after coloring and conditioner treatment. The main results were as follows. Coloring treatment damaged the hair cuticles, and both of Essence and LPP had a direct conditioning effect. Also, the damaged hair cuticles were recovered by the repeated application of hair conditioner. Moreover, LPP was more effective in hair curing compared to Essence. These results show that a hair conditioner can be helpful to keep healthy hair and to shorten an interval of coloring.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.49-57
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• 2020

Over time, the beauty industry has entered a mature industry and cannot survive unless it changes. In reality, the AR market for virtual experimental marketing is growing in the beauty industry, and global companies like FACEBOOK in the US are investing heavily in AR. Therefore, this study utilizes augmented reality technique to find out how the experience of using AR application affects female consumers' satisfaction and how they feel. This study will focus on how the relationship with purchase intention is mediated. In addition, we will help to suggest the development direction of augmented reality with makeup by analyzing the overall factors at the time when new technology, augmented reality marketing is becoming active.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.2
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• pp.91-96
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• 2008

As the interest on popular culture has began to be expanded to a general living culture through 'Korean Wave(韓流)' and is in profess of the 'strategy to support Korean(韓) brand' to enhance our cultural standard and create a worldwide brand value in traditional culture. The purpose of this thesis is to make suggestion for production of an effective and differentiated advertisement photo in Korean(韓) brand fashion product on the basis of a Korean image. First, the Korean image is like the unique culture or history in Korea which enables us to feel our identity such as Korean clothes, houses, Hangul. Especially it was found out that the characteristic of a traditional costume in our country included a natural beauty, neatness, purity and calmness, etc and positive intention was expressed on a production of a fashion, photo, graphic of a Korean image.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.1
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• pp.53-59
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• 2008

This study focused on the expression technique and work manufacturing of nail design. Any woman that wants to be pretty is interested in nail design which is considered as a means to express beauty, intelligence and sensuality. These days, nail design carries heavy weight in completion of total fashion coordination. Good dress, elegant hair style, bright make-up and well-trimmed nails are requirements of modem women. These days, the range of nail design is more expanding and its importance is getting bigger. To maintain and establish such developmental flow properly, we have to break our stereotyped view on nails and accept it in open view. And we have to actively participate in development of new products and technologies and perform academic research on nail design. For the purpose, we have to consider further studies which contribute to understanding exact meaning of nails and necessity and importance of nails.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.1
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• pp.21-27
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• 2008

The purpose of this study was to observe the Art-Deco style art and hair-style. Art-deco design, which was popular in the 20th century, especially in the 1920s and 1930s, actively absorbed new forms, materials, and aesthetic values that come from technological developments and bridged the tradition to new pupblic culture. Art-Deco style art showed and geometrical decoration tendency to meet modem concept and sense. The over all study on back grounds of Art-Deco style and its art works made possible to figure out the summary on formative characteristics of the style such as simplicity, exoticism, vivid colors, and functionalism. These findings suggest that hair styles borrow its characteristics or image from the past style to create new styles. It was found in the development of new hair styles that patterns or geometric motive appearing the Art-D$\acute{e}$eco style are the source of rich design.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.2 s.2
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• pp.65-71
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• 2005

The aim of this research is to investigate the demographic characteristics of the purchase tendencies and shopping trends amongst female golfers and how these are influenced by their life style and to analyse their selection criteria for purchases of golf-related items. The research methodology was through the use of questionnaires, completed by female golfers in Gyeongnam. The results are as follows: life style trends of male golfers were analysed to be categorized into one of the following: the shopping-addicted, fashion-conscious, rationalist and family oriented spenders. The characteristics of these categories are described as one of the following: utilitarian-complacent, rationalist, self-worshipping, inconsiderate. The demographic characteristics showed notable variations only in age differences. The obtained results show that the influences of the variables are minimal and there was no notable correlation. Significant differences were observed from one life style group to another, in selection criteria for purchase, which mainly depended on style, design, colour, pattern, designer-label, co-ordinated looks, similarity, ease of maintenance and functionality. Comparisons were made between the previously categorized life-style-groups and notable differences were present in such characteristics as ostentatious, trendy, aesthetically pleasing and functional.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.4
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• pp.119-129
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• 2007

This study was designed to investigate what an effect Meridian massage widely practiced in the skin and fatness clinics gives to the control of women's lower body fatness. 8 woman students in the J beauty school in Seoul were selected as experimental group. After measuring their femoral or thigh circumference, 4 weeks of Meridian massage was practiced. Another 8 women who were not included in the experiment were selected as the control group. As the results of 4 week Meridian control on lower body fatness, P value of the variance analysis was over 0.05, meaning that there was not a statistical significance. But the measurement of femoral or thigh circumference decreased from 55.85 cm to 53.34 cm, indicating that more often Meridian massage was practiced, the more lower body fatness decreased. This suggests that Meridian massage gives a positive effect to lower body fatness control. In a survey after the experiment, more than 88% of the survey participants answered that Meridian massage was effective to removal of edema, decrease in thigh circumference, and deep sleep, indicating that satisfaction with Meridian massage was high. Based on the findings of this study, it is necessary to study further on quantifying the effect of Meridian massage, which is practiced just to control lower body fatness.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.8
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• pp.1293-1305
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• 2009

Despite the attention regarding the effects of brand extension, there is limited research focused on brand extension in the beauty industry. This study discusses whether the similarity of extensional types and brand fit has any effect on the brand attitude toward beauty brand extension. This study examines the changes in the brand attitude and finds the effect of the similarity of extensional types and brand fits on brand attitude toward beauty brand extension. In the experiment, 4 description type factorial designs were performed. A total of 114 females participated in the experiment that had an experience of visiting a beauty salon. The results are as follows. First, the similarity of an extensional product-type has a positive effect on attitude toward parent beauty brand, while the similarity of extensional service-type does not. Second, there are significant independent and interaction effects between similarity and brand fit, which reveal differential influences on attitudes toward an extended beauty brand. Attitudes toward parent and extended beauty brands were affected by the similarity of extensional types and brand fit.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.1 s.4
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• pp.39-49
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• 2005

The purpose of this study is to analyze the consumption value and characteristic of content in cosmetics & perfume advertisement in men's fashion magazines in order to understand the changes of men's cosmetics market which is recently getting great attention along with the craze for 'florally handsome men', and 'eolzzang'(=gorgeous face), and examine the changes of the culture of men's make-up. I selected Esquire which had firstly produced men's fashion magazine in Korea, and implemented the content analysis, the quantitative analysis method, by separating linguistic elements ken visual elements. The results are as follows: In the analysis of consumption value revealed in the linguistic elements of cosmetics advertisement, emotion value was the highest in both cosmetics and perfume, while function value was the second highest in cosmetics and rarity value was the second highest in perfume. About the changes of content characteristics of visual elements, in both cosmetics and perfume advertisement, there were a lot of visual advertisements focused on figures without the mixture of linguistic expressions. Between advertisement in 1990s and that in 2000s, there were meaningful differences only in types and object of meaning of used symbols.