• 한국패션뷰티학회지
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• 제5권2호
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• pp.12-22
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• 2007

Even though Up style field generally rise economic development and GNP, many demand got to cultural development and direct ratio. When you up style is main study of concrete study purpose which end of hair. Variation is upper spread, down spread, middle spread, symetric form, asymetric from etc. As a result is followed; 1. According to chignon's position, fusion style reproduced korea modem through various data and categorize style. 2. Modem korea fusion style reproduced theme up style(wedding, evening, causal, han-bok, fusion show). 3. The thesis compared and analyzed modem korea fusion up style and japanese fusion up style. (1) According to chignon's position and balance, up style compared and analyzed it. (2) Theme up style(wedding, evening, causal, han-bok, fusion show) compared and analyzed categorize. End of hair classified variation according to position and balance external image affected to it which bale on design component as a result, classified up-style reconstruct.

• 한국패션뷰티학회지
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• 제5권2호
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• pp.56-67
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• 2007

This study is surveyed for understanding attitude toward make-up and purchasing behavior of cosmetics of preteen generation, elementary school students among 10 to 12 using a method of questionnaire. It helps concerned traders comprehend purchasing characteristics of preteen and map out a strategy for marketing of preteen. And it used research material being able to understand socio-psychological characteristics and attitude toward make-up and purchasing behavior of cosmetics of preteen generation. For the survey, a method of questionnaire was used. The questionnaire consisted of 4 questions for socio-psychological characteristics, 5 for appearance, 8 for attitude toward make-up and 6 for cosmetic purchase behavior and 3 for demographic factors. 458 girl students among 4, 5 and 6th graders at elementary schools in Seoul were selected on a random basis. Data was analyzed using frequency, percentage, average, standard deviation. F-test, Duncanis post test and crosstab analysis were also applied. 1. The level of interest of pre-teen generations was found normal. 2. The most popular destinations for buying cosmetics were dedicated cosmetics shops and department stores. 3. Satisfaction and interest of appearance and make-up. 4. Attitude toward make-up and behavior of purchase cosmetics as grades.

• 한국패션뷰티학회지
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• 제5권2호
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• pp.68-74
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• 2007

The purpose of this study was to find out the difference between high self-esteem and low self-esteem about the product. The study used the questionnaire method to find out the control effect of self-esteem on apparel brand types. The survey data was analyzed by SPSS Hangul 10.0 Statistic Package. 16 apparel brands that had been selected by a preliminary study were surveyed by using. Brand Mapping was performed in each group for brand classification, and ANOVA was conducted in order to compare the variables depending on brand types. The self-esteem was surveyed by using the self-esteem scale by Rosenberg was used. Multivariate analysis was conducted to identify brand preference, product involvement according to purchase intention and the interactive effects of the brand types that are divided into familiarity and control recognition. For the purpose of the study was to compare searched the results of the high self-esteem comparison with the low self-esteem. The results of the study found the differences on perception about the brand between the high self-esteem and the low self-esteem on the preference. People with high self-esteem liked the brand that was perceived obedience. But the low self-esteem liked the brand that was perceived control.

• 한국패션뷰티학회지
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• 제2권1호
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• pp.14-20
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• 2004

The purpose of this Study is to provide basic data for the development of the beauty industry to meet its increased demand and liberated world markets more properly by analyzing the change of beauty environment by ages. For the Study, the literature and articles of costume and beauty, periodicals of beauty companies, and internet data were referred to review and analyze changing proceeds of beauty industries from the 1900 to the present by ages. The findings of the Study are as follows: We had the first barber shop and hairdressing salon in 1901 and 1920, respectively, after the Danbal Ryeong(A Crop Ordinance); modern education for women and active social movements resulted in change of hair styles; permanent wave tools and chemicals began to be used in the 1930s; and more people started to visit hairdressing salons after 1950s. In turn change of hair styles promoted the development of beauty technologies and the diversity of beauty tools and products. Now up-to-date instrument and products for the health of hair are developed, hairdresser provide kinder service for their customers and adjust their floor space accordingly, and, as shown in five-day workweek, are making their endeavors to improve wellbeing of their employees.

• 한국패션뷰티학회지
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• 제2권1호
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• pp.57-64
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• 2004

Nowadays, this Ayurveda is coming to be accommodated and executed partially in various fields, with the name 'an alterative medicine', not only in the medical treatment territory but also in the beauty care territory. In this way, under the basic rules of the harmony with nature, we have investigated several documents with a view to grasp Ayurveda's principles which are being applied to skin beauty care and to indicate the accurate grounds and directions. However, there were not many data which have been verified scientifically yet, so we had many difficulties researching it. From now, It is thought that we need much research about more objective data and clinical aspects. As the result of this research, according to Ayurveda, it is the principles of Ayurveda that we all are governed by three kinds of Dosha which are called Vata, Pitta, Kapha and when their balance is broken up. we get diseases physically or mentally. That is, we need the aquisition following each physical constitution, in order for this principle to approach to the field of skin beauty care. Futhermore, it is expected that we will be able to improve much more effects by managing so as to follow each own's physical constitution.

• 한국패션뷰티학회지
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• 제2권1호
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• pp.86-92
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• 2004

The purpose of this study were to investigate the differences in depression, appearance interest, and appearance adornment according to demographic variables, and how to examine degree of make-up and visit to a beauty shop was influenced by depression, and demographic variables. Subjects were 117 elderly women in their 60's to 70's in Jinju, Korea. There was a significant difference in appearance interest according to age. There were significant differences in appearance interest, makeup, and visit to a beauty shop according to education. That is, the high level group of education had a high degree of makeup, and a high interest in appearance than the low level group. There was a difference in appearance interest and makeup according to healthy condition. That is, the good healthy group had a high interest of appearance, and the high degree of makeup than the poor healthy group. The degree of makeup had an effect on appearance interest and education($R^2=.505$). The visit to a beauty shop had an effect depression(-), yes or no of a mate, and allowance($R^2=.192$).

• 복식문화연구
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• 제14권6호
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• pp.932-944
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• 2006

With supplied computers and the development of information and communication thropugh the Internet, the space of personal home pages in potal sites has been filled with photos taken by digital cameras, and 'the introduction of privacy' done in the personal home pages has become a general trend in society. As the use of Photoshop, available to edit and modify digital photos, in this social atmosphere, has grown general, they have shown their interest in the retouching technique of Photoshop. Computer graphics, marked based on the treatment of a variety of information into pictures or a technology to mark it, recently various application methods have been found in make-up. Especially, Adobe Photoshop, used to edit and modify images, is a sofetware program proper to perform beauty make-up in correcting and creating images in an effective way. The purpose of this study is to express each factor in Adobe Photoshop CS2 about the beauty make-up. As a result, I can say, the process that digital image is retouched by Adobe Photoshop CS is similar work to beauty make-up. The process of Photoshop retouching can be used as the materials for educating of make-up and as the materials for presentation of beauty make-up trend. And also we can serve the simulation to the customer before real make-up. Therefore, this study is for the effective performance of diverse beauty makeup integrating retouch technique with Photoshop CS.

• 한국패션뷰티학회지
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• 제3권2호
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• pp.1-11
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• 2005

This study is focusing on typicalized character make-up of TV Drama characters. The purpose of this study is to analyze the interconnections of its images and impressiology concretely, and then reflect on an application approach of impressiology. The aim of make-up lies in not only helping actors to visualize their own external qualities, appropriate the quality of a play, but also audience and spectators to be immersed in the concrete fact of i character person. Impressiology will be a data to give the understanding and sympathy of make-up work. I would like to utilize character make-up based on impressiology for creative and effective make-up techniques, and make it a typicalized character. Also I will examine the horizon of a new make-up technique through character development according to the demandes of the times. As a result of this study, we find that expression method of characteristic character generalized representatively is the common quality of impressiologistc image. Also we see that such a impressioiogistic image is useful for the fundamental basis of character expression method.

• 한국패션뷰티학회지
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• 제3권2호
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• pp.31-38
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• 2005

Make-up changes facial images. In particular, eyebrow make-up is a part of changing expression most easily and effectively. While color make-up is helpful to produce women's desired image with their favorite colors, eyebrow make-up is hidden actor to give a clear impression to others. Therefore, this study connected facial type which is an important factor deciding facial image with eyebrow, examined image of eyebrow make-up and that changed by facial types and aimed to be helpful in producing more effective facial image with eyebrow make-up considering one's facial type. Consequently, it was found that eyebrow make-up was a great factor in making better facial impression and image and complementing the weakness of facial type. h strong impression of facial type can be changed into soft shape or foolish shape in worse case depending on the types of eyebrow make-up. Eyebrow make-up shows charming image as angle of eyebrow is steep, heavy image as eyebrow is horizontal, cold image as eyebrow tail rises and simple and dull image as it lowers. Therefore, it is known that image of eyebrow make-up can be governed by several factors including angle and direction of eyebrow. Consequently, it is thought that most effective eyebrow make-up considers individual facial types, images of their eyes, noses and mouths and factors deciding angle, direction and colors of eyebrow.

• 한국패션뷰티학회지
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• 제3권2호
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• pp.25-30
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• 2005

This study is to research the symbolism of the Eastern and Western costumes' color in films. Therefore, I chose movies about colors, which are 'Trzy Kolory', a Western movie directed by Krzysztof Kieslowski and 'Hero', an Eastern movie directed by Zhang Yimou. The purpose of this study is to figure out the symbolism of the common colors shown in both movie which are red, blue and white. Also, by comparing the eastern and western color symbols I studied the ambivalence of colors. Therefore, the comparison of the eastern and western color symbolisms are as the followings. The color red symbols charity in the movie and jealous, hatless, lies, expansion, self esteem, resist, struggle and sadness in the movie . The color blue symbols freedom, lost, gloomy and sadness in the movie and sacrifice and sadness in the movie . The color white symbols equality and emptiness in the movie and true love, sadness and sacrificed love in the movie . Consequently, it appears that the colors symbolize differently in the East and the West. Three series of which is the West movie has more positive meanings than the Eastern movie. Therefore, the meanings of symbols of the costumes' color are different in the East and West as they have different cultures, and also they could be expressed differently by the directors intention.