• Title/Summary/Keyword: Involvement type and level

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A Study on the Level of Consumer Knowledge and Involvement of Apparel Products on Information Processing Type (의류상품에 대한 소비자 지식수준과 관여도에 따른 정보처리유형에 관한 연구)

  • Lee Ji-Yeon;Park Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.8 s.145
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    • pp.1125-1135
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    • 2005
  • The purpose of this study were to clarify differences in information processing type in relation to the consumer knowledge and involvement of apparel and to clarify differences in demographic characteristics in relation to the information processing type of consumer. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and Quota sampling using age and residential areas was employed. Major statistical methods were Chi square test and discriminant analysis. The results were as follows: 1. Consumer knowledge was found to be significantly related to the classification of information processing type. Low knowledge group tended to process infarmation rationally but high knowledge group utilized both rational and experiential process. 2. Consumer involvement was found to be significantly related to the classification of information processing type. Low involvement group tended to process information passively. High involvement group utilized both rational and experiential process 3. Information processing type was related to consumer's demographic characteristics such as age, education level, marriage, and purchase expense of apparel

Influence of the Sale Effect at the Similar of the Personality between the Level of Customer's Involvement and Apparel Salesperson (고객의 관여도 수준 및 의류판매원과의 성격 유사성이 판매효과에 미치는 영향)

  • Hong Byung Sook;Park Sung Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.3_4 s.141
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    • pp.576-584
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    • 2005
  • The purpose of this research was to consequences of the sale effect derived from similar type of personality between the customer and the apparel salesperson. For the purpose of the verifications, random survey is made to 225 people over 20 years in age among the residence in the district of Seoul and using SPSS program, the reliability, frequency and crosstabs. The results of this study as follows: 1) In the fashion apparels of higher level of involvement, lower assertiveness but carefulness and analytic attitude of the salesperson is preferred rather than the customer's personality. 2) Difference are shown of the consequence of the sale effect by the corresponding type of the personality, depending on the degree of the involvement. 3) As for the level of the influence of the sale effect by the concordance of personality type depending on profession, student group are more conscious rather than the professional group in the aspect of concordance of personality type with salesperson.

A study on Life Style and Clothing Involvement of Elderly Women (노년기 여성의 라이프 스타일과 의복관여에 관한 연구)

  • 이은실;이명희
    • Journal of the Korean Society of Costume
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    • v.25
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    • pp.233-247
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    • 1995
  • The objectives of this study were to classify the contents of clothing involvement, to group elderly women into life style types. A method of this study was face to face re-search and questionnaire. Questionnaire was comprised of four sections : 18 Likert type items of clothing involvement measure ; 26 Likert type items of life style measure ; 3 items of clothing purchase measure ; and 3 demographic variables. Samples were 215 elderly women(60∼79 years of age) in Seoul, Korea. The data were analyzed using factor analy-sis, cluster analysis, one-way ANOVA, Dun-can's multiple range test,χ2 test. The results of the study were the follow-ings. 1. Four factors of clothing involvement derived by factor analysis : F.1 'clothing pleasure'; F.2 'clothing symbolism' ; F.3 'perceived risk in clothing purchase' ; F.4 'clothing interest'. 2. Four factors of life style derived by factor analysis : F.1 'active-leisure';F.2 'confidence oriented';F.3 'appearance interest';F.4 'house-work interest and community conciousness'. Three types of life style were defined by the cluster analysis of the 4 factors : T.1 'passive stag-nation'; T.3'outside activity'. 3. There were significant differences in clothing involvement factors according to life style types. Outside activity type perceived 'clothing pleasure' highest level among 3 life style types. Outside activity type and house-work and positive living type perceived 'cloth-ing symbolism' and 'clothing interest' higher level than did passive stagnation types. 4. Elderly women high in educational level were more distributed in outside activity type and the low in educational level in passive stagnation types. 5. There were significant relationships be-tween life style types and source of a clothing allowance, clothing purchase frequency, and a companion of dress store.

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Preschooler's Characteristics, Mother's Beliefs and Involvement According to Preschool Learning Behaviors (유아학습행동 유형에 따른 유아의 자기조절, 인지양식, 문제행동과 어머니의 양육신념, 학습지원행동)

  • Chung, Tae-Hwoi;Park, Kyung-Ja
    • Korean Journal of Child Studies
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    • v.32 no.1
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    • pp.87-101
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    • 2011
  • This study employed a child-centered approach in the examination of patterns of preschooler's learning behaviors. A hierarchical cluster analysis was employed in order to discern a meaningful typology of such behavior. The subjects consisted of 232 children (117 boys, 106 girls) and their mothers from 6 kindergartens and 6 day care centers. The results of this study were as follows. The cluster analysis yielded five types of learning behaviors; the competent type, the average type, the low attention/persistence type, the low motivation -attitude type, and the deficient type. The most consistent level differences among these types appeared to lie in distinctions among the average Attention/Persistence scores. The composition of the cluster types, including both the age and gender of the children, was ascertained. Our results indicated that preschool learning behavior types could be seen to differentially relate to children's self-regulation, cognitive styles, problem behaviors, and the level of maternal involvement. It was revealed that a child's characteristics was more important than maternal involvement and beliefs. As there were more girls and older children in the learning type, this type was seen to be more competent.

인터넷 쇼핑몰 환경하에서 제품의 관여유형 및 관여수준의 조절효과에 관한 연구

  • Ji, So-Yeong;Gwak, Gi-Yeong
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.244-258
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    • 2006
  • Previous studies from marketing domain suggest that the concept of involvement plays an important role in explaining consumers' purchase behavior. Despite its critical role and the explosive growth of e-commerce, there has been little research examining the role of involvement in Internet shopping mall context. With this motivation, this study has two research objectives. First, it introduces and tests a theoretical model in order to better explain consumers' intention to purchase in Internet shopping malt context. The proposed model extends and integrates existing models on purchase intention by incorporating purchase experience, innovativeness, and perceived self-control as consumer factors and perceived risk, information provision, and perceived price as Internet shopping mall factors. Second, this study attempts to shed some lights on how involvement differences may affect consumers' intention to purchase. For this purpose, two factors from involvement theory, involvement type and involvement level, are introduced as moderating factors into the research model. The empirical results partly support the proposed model and identify the moderating effect of involvement differences. Theoretical and practical implications of the study are discussed along with its limitations.

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Effect That Type Gets in Consumer Communication : Product Participation Level and Internet Word-of-mouth -Laying stress on purchase review of product and Internet shopping mall by FCB Model- (제품 관여수준과 인터넷 구전메시지 유형이 소비자 커뮤니케이션에 미치는 영향 -FCB 모델에 따른 제품과 인터넷 쇼핑몰의 구매 댓글을 중심으로-)

  • Chin, Hong-Kun;Lee, Eun-Joo
    • Management & Information Systems Review
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    • v.22
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    • pp.85-115
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    • 2007
  • Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

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The Effects of User Involvement on Internet Ad Preference Based on Presentation Type and Content

  • Joo Hoo Kim
    • The Journal of Society for e-Business Studies
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    • v.8 no.4
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    • pp.33-51
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    • 2003
  • The primary objectives of this study were, using data from Internet users in Korea, to determine users' preference of banner ad through two ad properties; ad presentation type (text vs. image) and ad content (product information vs. prize information) by incorporating the level of involvement into research design. Using within-group experimental design by means of subjects' web-based participation in the study, the study result showed that image-based banner ad was significantly preferred to text-based banner ad. It was found that the level of ad involvement had a significant impact on the preference of banner ads. Also it was found that image-based banner ad had a greater effect on ad preference than text-based banner ad in low involvement situation only, Finally, image-based banner ad was consistently preferred to text-based banner ad regardless of involvement level when the banner ad was product oriented. The study findings suggest that adoption decisions regarding banner ad presentation type and banner ad content should be based on the knowledge of both the level of consumer's ad involvement and the interactive effects between ad presentation and ad content.

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Market Segmentation of Rural Healing Tourists (농촌 치유관광객 시장세분화 연구)

  • Kim, Kyung-Hee;Hwang, Dae Yong;Lee, Hye Young
    • Journal of Agricultural Extension & Community Development
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    • v.28 no.1
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    • pp.13-23
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    • 2021
  • This study aims to examine the market segmentation of rural healing tourists. A two-stage cluster method was used to segment the market of rural healing tourists, and the difference in satisfaction by segmented market was identified. In this study, a total of 433 cases were used for analysis. A total of four clusters of rural healing tourists were derived based on the purpose of visit and involvement with rural healing tourism. The names of each cluster were determined as 'high involvement, daily escape purpose type', 'high involvement, stress relief purpose type', 'low involvement, daily escape purpose type', and 'high involvement, exotic experience purpose type.' Each groups were found to have significant differences according to educational level, purpose of visit, companion, and expenditure. The satisfaction and the behavioral intention of rural healing tourists was highest in the group of 'high involvement, stress relief purpose type.' The results of this study suggest that the characteristics and satisfaction of rural healing tourists were differ according to the segmented group. This study suggests useful information for target marketing strategies for each segmented market according to the characteristics of rural healing tourists.

The Effect of Parents' Educational Involvement and Parental Efficacy on Students' School Life Satisfaction and School Achievement According to Family Type and School Level (학부모의 교육 참여, 부모효능감, 학교생활 만족도, 학업성취 간 관계: 가족 유형 및 학교급에 따른 차이를 중심으로)

  • Yeon, Eun Mo;Choi, Hyo-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.5
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    • pp.71-80
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    • 2021
  • The purpose of this study is to explore the structural relationships among parents' educational involvement and parental efficacy on students' school life satisfaction and school achievement and to determine whether there are any differences depending on family type and school level. Using data from 2,497 families that participated in the 2018 National Survey on Children's Life, t-tests and structural equation modeling were conducted. The results of this study demonstrated that two-parent families reported higher levels of educational involvement than single-parent families and custodial grandparent families. Also, two-parent families raising children in elementary schools showed higher educational involvement than two-parent families raising children attending middle schools. Second, parental efficacy was found to mediate the effects of parents' educational involvement on students' school life satisfaction and school achievement. Third, the path coefficients between parents' educational involvement, students' school life satisfaction, and school achievement showed statistically significant differences depending on family type, with two-parent families having greater involvement than single-parent families and custodial grandparent families. Fourth, multiple group analysis reported a statistically significant difference in the relationship between parents' educational involvement and school achievement as well as parental efficacy and school achievement depending on the school level.

The Interaction Effects between YouTube Branded Contents' Ending Types and Product Involvement on Consumer Responses (유튜브 브랜디드 콘텐츠의 결론유형과 제품관여도의 상호작용이 소비자 반응에 미치는 영향)

  • Kim, YooJung;Kang, Kyung Ho
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.10-17
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    • 2020
  • This study examines the interaction effects between branded contents' ending types(happy ending, non-happy ending) and the level of product involvement(high involvement, low involvement) on consumer's negative responses. Results suggest that the level of product involvement had no significant effect on consumer responses since product on video clips was not closely linked to the contents' message. Selective empathy is identified as the happy ending type of branded contents had a greater effect on consumer's negative responses than the non-happy ending type of. It is an apparent new phenomenon shown among the young after 2000s. Moreover, the interaction between contents' ending types and the level of product involvement had a significant effect on consumer's negative responses. Two interaction terms (i.e. happy ending and low product involvement; non-happy ending and high product involvement) are the viable message strategies to weaken the consumer responses in terms of 'dislike'.