• 한국콘텐츠학회논문지
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• 제10권5호
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• pp.173-184
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• 2010

현재 중국인들의 생활수준은 점점 향상하고 있으며 최근에 한국에 유학하러 오는 중국학생도 증가하고 있는 시점에서 이들의 의복관여도에 따른 브랜드애착 및 브랜드충성도간의 차이를 알아보는 연구는 의미가 있을 것으로 판단된다. 본 연구에서는 부산에 거주하는 중국 유학생들을 대상으로 이들이 패션제품에 대한 의복관여도 요인이 브랜드애착과 브랜드충성도에 어떠한 영향을 주는가를 밝혀보고자 한다. 조사결과는 다음과 같다. 1. 의복관여도 요인으로는 유행성, 인상향상, 계획성, 무관심, 그리고 선택성 5가지 요인이 도출되었으며, 브랜드 애착 요인으로는 브랜드 과시, 브랜드 중시, 브랜드 자부심 3가지 요인이 도출되었다. 2. 의복관여도 요인들은 브랜드 애착 요인에 긍정적 영향을 미치며, 브랜드 애착은 브랜드 충성도에 유의한 영향을 미치는 것으로 나타났다. 3. 의복관여도는 브랜드 애착을 경유하여 간접적으로 브랜드 충성도에 유의한 영향을 미치는 것으로 나타났다.

• 한국식생활문화학회지
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• 제30권3호
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• pp.333-344
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• 2015

This study aimed to identify the effects of health-related menu choice attributes on customer behavioral intentions at well-being restaurants and analyze the moderating effects of food involvement and trust, which can influence customer preference and their intentions to visit well-being restaurants. This study designed a survey, and 351 respondents who have eaten at well-being restaurants completed the questionnaire. Exploratory factor analyses were conducted to identify underlying dimensions related to health-related menu choice attributes, food involvement, and customer behavioral intentions toward well-being restaurants. The three factors regarding health-related menu choice attributes and the three factors related to food involvement were identified. In order to test the relationships between health-related menu choice attributes and behavioral intentions as well as to investigate the moderating effects of food involvement and trust, hierarchical regression analyses were conducted. Results indicated that the three factors of health-related menu choice attributes were significantly and positively related to behavioral intentions. Among food involvement factors, dining environment and cooking were significantly related to behavioral intentions toward well-being restaurants. Trust had a significant influence on behavioral intentions. Results showed that food involvement and trust could moderate the effects of health-related menu choice attributes on behavioral intentions toward well-being restaurants.

• 한국의류산업학회지
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• 제11권3호
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• pp.390-398
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• 2009

The research purposes are (1) to identify male market segmentation based on fashion involvement, (2) to compare purchase intention of clothing items and store attribute evaluation at two different retail formats, department store and internet shopping mall, and (3) to compare the influence of store attributes on intention to purchase fashion products at two retail formats among segments. The data are collected from 275 male consumers through internet research institute. The major results of this study are as follows. First, the dimensions of fashion involvement are identified into external involvement and internal involvement. Male respondents present high mean scores on external involvement items, emphasizing social roles of clothing. Two involvement factors generate three market segments: high involvement group(32.4%), external involvement group(44%), and low involvement group(23.6%). Second, high involvement group shows higher mean scores on purchase intention of seven clothing items than low involvement group. Third, department store attributes are identified into four factors, product assortment, quality per price, service, and symbolic image, while internet shopping mall includes assortment & convenience, quality per price, and symbolic image. High involvement group again presents higher mean scores on each retail attribute factor than low involvement group. Finally, quality per price is the most significant variable to explain the purchase intention at department store among three market segment, whereas assortment & convenience and quality per price are important predictors to increase purchase intention at internet shopping mall. However, relative importance of each attribute variable is different among three involvement groups.

• 농촌지도와개발
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• 제28권3호
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• pp.127-136
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• 2021

The purpose of this study was to identify the factors influencing involvement of rural healing tourism participants. The hierarchical regression analysis was applied for this study. In the first stage, age, educational level, and motivation(physical cure) had a positive effect on involvement. However, Occupation(public officials/faculty staff) had a negative effect on involvement. In the second stage, age, educational level, motivation(physical cure), and propensity to pursue wellness had a positive effect on involvement. In the third stage, age, educational level, propensity to pursue wellness, attention restoration awareness, and rural healing tourism satisfaction had a positive effect on involvement. The results of this study show that not only the characteristics of rural healing tourists, but also positive experiences in healing tourism have the greatest influence on tourists' involvement. The results of this study suggest practical implications for how to effectively increase the degree of tourists' involvement in healing tourism.

• 한국조리학회지
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• 제12권1호
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• pp.37-50
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• 2006

The objective of this study is validating the effect of Hotel kitchen environment on the cook's job involvement. The literature examination classifies the study domains into the hotel kitchen environment and job involvement for this study. In particular, it has provided the theoretical background for the field study and questionnaires developed for the research were distributed to the employees of five-star hotels in Seoul, Busan and Gyeongju, and questionnaires were collected to use for analysis. The finding of this study involves the factors of human resources and safety and sanitary effect on cook's job involvement. The physical environment factors, nonetheless, are treated important to the cooks but didn't have a positive impact on job involvement.

• 한국의류학회지
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• 제21권7호
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• pp.1124-1138
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• 1997

This study intended to investigate the concept of Clothing Involvement and Brand and to provide useful basic data for building on affective brand strategy. The purpose of this study is as follows: first, It is to measure the result of Brand Extension attitudes and Brand Extension items by clothing involvement (high involvement/low involvement). Second, It is to classify the factors of Clothing Involvement which suggested in theoretical research and to clarify correlation between clothing involvement factor and brand evaluation, brand extension attitudes. Third, It is to investigate the affect that clothing involvement, demographic variable and brand type on Brand Extension Evaluation. Subjects of this study were the adult women in Seoul, who were extracted by sampling randomly during the fall of 1995. Questionnaire was used as major method of gathering data. They were analyzed by the SAS method such as Frequency, Anova, Duncan, Correlation, multiple regression, Factor analysis. Main result of this study were as follows : 1. In brand extension attitude evaluation by high-involve group and low-involve group, quality, reputation and buying intension of brand extension attitudes showed significant difference. B brand extension attitudes and items of high-involve group was high compare to low-involve stoup. High-involve group evaluated watch, underwear, shoes and stocking of extension items highly, and there is no involvement difference of perfume, parasol, cushion. 2. In order to classify the dimension of Clothing Involvement, it was carried out factor analysis. 1 found that Clothing Involvement was composed of 4 factors, namely, interest - fashion.perceived risk symbolism. Correlation between clothing involvement and brand extension attitude was as followed; Interest factor of clothing involvement was correlated the existing brand attitude. Brand preference of the existing brand attitude was related the image of brand extension attitude, interest of advertising was the quality and the reputation-image was the buying intension. 3. For evaluation of a factor influenced on Brand Extension, it was produced multiple -regression test. Demographic variables and brand types had some influence of Clothing Involvement and Clothing Involvement had on brand extension. 27% of interest, 26% of symbolism was explained by brand types and 15% of fashion, 6% of perceived risk was explained by brand types, demographic variables. And, 10% of brand extension was explained by interest, fashion and symbolism.

• Asian Pacific Journal of Cancer Prevention
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• 제13권11호
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• pp.5505-5510
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• 2012

Objective: The aim of this retrospective study is to analyze the clinical and pathological factors related to the prognosis of Chinese patients with stage Ib to IIb cervical cancer. Methods and Results: 13 clinical pathological factors in 255 patients with stage Ib to IIb cervical cancer undergoing radical hysterectomy and systematic lymphadenectomy were analyzed to screen for factors related to prognosis. The cumulative 5-year survival of the 255 patients was 75.7%. The result of the univariate analysis suggested that clinical stage, cell differentiation, depth of cervical stromal invasion, parametrial tissue involvement, and lymph node metastasis were prognostic factors for patients with stage Ib to IIb cervical cancer (P<0.05). Compared with cases with involvement of iliac nodes, obturator nodes, or inguinal lymph nodes, cases with metastasis to the common iliac lymph nodes had a poorer prognosis (P<0.05). Cases with involvement of four or more lymph nodes had a poorer prognosis than those with involvement of three or fewer lymph nodes (P<0.05). Using multivariate Cox proportional hazards model regression analysis, non-squamous histological type, poor differentiation, parametrial tissue involvement, and outer 1/3 stromal invasion were found to be independently related to patients poor prognosis (P<0.05). Conclusion: Non-squamous histological type, poor cell differentiation, parametrial tissue involvement, and outer 1/3 stromal invasion are the independent poor prognostic factors for patients with stage Ib to IIb cervical cancer.

• Asian Pacific Journal of Cancer Prevention
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• 제13권7호
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• pp.3187-3190
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• 2012

This study evaluated the relationship between pretreatment hemoglobin (Hb) and prognostic factors in Thai patients with endometrial cancer. Medical records of 228 patients who had undergone surgery between January 2005 and December 2007 were retrospectively reviewed. Associations between clinicopathological variables and pretreatment Hb levels were described using Pearson's chi square test or two-tailed Fisher's exact test. Survival analysis was performed with Kaplan-Meier estimates. Univariate and Cox-regression models were used to evaluate the prognostic impact of various factors, including Hb levels, in term of disease-free survival. The median duration of follow-up was 38.2 months. Eighty-nine patients (39%) had a preoperative Hb level of <12 g/dL, these having significantly higher rates of non-endometrioid histology, advanced FIGO stage, lymphovascular space invasion, cervical involvement, adnexal involvement, positive peritoneal cytology, and lymph node involvement than patients with Hb ${\geq}12$ g/dL. The 5-year disease-free and overall survival were significantly lower in patients with pretreatment Hb levels <12 g/dL compared with those with Hb ${\geq}12$ g/dL (79.3% vs. 89.2%, p=0.044 and 87.6% vs. 99.3%, p<0.001, respectively). In the multivariate analysis only histology, myometrial invasion, and lymphovascular invasion proved to be independent prognostic factors, whereas tumor grading, stage, cervical involvement, adnexal involvement, positive peritoneal cytology, lymph node involvement, and low Hb were not. In conclusion, presence of anemia before treatment may reflect poor prognostic factors in patients with endometrial cancer and low pretreatment hemoglobin level may have a prognostic impact on clinical outcome.

• The Journal of Asian Finance, Economics and Business
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• 제7권1호
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• pp.131-140
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• 2020

The purpose of this study is to derive various clues for the establishment of marketing strategies for companies that produce and sell high-involvement products for Millennials who are not the subject of current consumption but who will lead future consumption. For this purpose, this study aimed to derive 17 factors of high-involvement product selection attributes through FGI, and its relationship on repurchase intention after make a variable through PCA. A total of 158 valid questionnaires were used, and IPA, independent sample t-test, regression analysis, and hierarchical controlled regression analysis were performed. The results showed that overall, external and internal selection factors had a positive influence on repurchase intentions, and in particular, appealing to internal and external selection factors in order to promote repurchase intention. Meanwhile, the Millennials were found to have no gender difference. Therefore, the company producing and selling high-involvement products suggests that it is necessary to make a priority effort to secure brand awareness, trust in product producers, store trust, and product self-reputation as components of internal selection factors. It was also concluded that more strategic efforts were needed to focus on and appeal to the characteristics of the Millennial itself rather than to consider gender differences.

• 한국의류학회지
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• 제23권4호
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• pp.609-620
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• 1999

The purpose of the study were first to propose and determine the influence of sensation seeking tendency on exploratory behavior related to clothing would be mediated by consumer's clothing involvement and second to examine whether sensation seeking tendency is applicable variable on segmenting market expecially using underlying factors of sensation seeking tendency. A questionaire was developed and data were collected from 342 women ranged in age from 0 to 34 years. They were conveniently selected as a proper sample for applying and examining sensation seeking tendency. Arousal seeking tendency scale(Mehrabian & Russel 1974) was selected for operationalizing sensation seeking tendency and exploratory behavior related to clothing. As a result of regression the indirect effect mediated by clothing involvement of sensation seeking tendency on exploratory behavior was larger than the direct one. The influences of factors of sensation-seeking tendency behavior was larger than the direct one. The influences of factors of sensation-seeking tendency were also investigated. The influence of change-seeking tendency and new enviornment seeking tendency was considerably mediated by clothing involvement but that of risk-seeing tendency was not. Artistic sensation seeking tendency had little effect on clothing involvement and exploratory behavior related to clothing. As a result of regression the indirect effect mediated by clothing involvement of sensation seeking tendency on exploratory behavior was larger than influence of change-seeking tendency and new enviornment seeking tendency was considerably mediated by clothing involvement but that of risk-seeking tendency was not. Artistic sensation seeking tendency had little effect on clothing involvement and exploratory behavior related to clothing.