• 제목/요약/키워드: Involvement factors

검색결과 1,009건 처리시간 0.026초

친환경 의류지식과 의식이 친환경 의류소비에 미치는 영향 (Effect of eco-friendly clothing knowledge and consciousness on ecological clothing consumption behavior)

  • 권경숙;이규혜
    • 복식문화연구
    • /
    • 제26권6호
    • /
    • pp.982-993
    • /
    • 2018
  • Consumers' interests in the environment have been growing; hence, their consciousness about the environment has changed and affected their clothing shopping behavior. Prior study indicated attitude-behavior inconsistency in eco-friendly consumer behavior. It was because consumers' consciousness or attitude was often measured at an abstract level, not at a product specific level. This study investigated eco-friendly clothing knowledge, eco-friendly clothing consciousness, and ecological clothing consumption behavior. The effects of consumers' level of clothing involvement and subjective norms in this process were also investigated. For the empirical research, a questionnaire was developed, and responses from 480 women in their 20s to 50s were statistically analyzed. Results indicated that interest and fashion consciousness dimensions of clothing involvement had a significant influence on eco-friendly clothing knowledge, which thereby significantly influenced the three factors of eco-friendly clothing consciousness: social responsibility, health orientation, and clothing resource-saving consciousness. Such factors had different roles in the clothing consumption process. Social responsibility had a significant influence on the entire process of clothing consumption: shopping, purchasing, using, and disposing behaviors. Health orientation consciousness had a significant influence on shopping and purchasing behaviors, whereas resource-saving consciousness had a significant impact only on shopping behavior. Subjective norms were significantly correlated with all aspects of the clothing consumption process. Influence on disposing behavior was relatively weaker than other aspects of clothing consumption behavior.

근칙적 절제술과 술후 방사선치료를 시행한 자궁경부암 환자의 치료성적, 예루인자와 실패양상 (Adjuvant Radiotherapy Following Radical Hysterectomy and Bilateral Pelvic Lymph Node Dissection for the Uterine Cervical Cancer : Prognostic Factors and Failure Patterns)

  • 최두호
    • Radiation Oncology Journal
    • /
    • 제15권4호
    • /
    • pp.357-367
    • /
    • 1997
  • 목적 : 근치적 절제술과 골반림프절 절제술을 시행한 자궁경부암 환자 중에서 치료실패의 위험인자가 있어서 술후 방사선치료를 시행한 환자를 대상으로 치료성적, 예후인자, 실패양상을 알아보기 위하여 후향적 분석을 시행하였다. 대상 및 방법 : FIGO 병기 IB, IIA와 IIB 환자 중에서 근치적 수술과 방사선치료를 시행하고 추적조사가 가능하였던 124명을 대상으로 하였다. 환자들은 1985년 3월부터 1994년 3원까지 수술후 방사선치료를 시행하였으며 최소 추적기간은 24개월이었다. 모든 환자는 4-MV 선형가속기를 이용한 외부방사선치료를 전골반에 50-6OGy를 조사하였고 일부 환자는 코발트를 이용한 고선량율 강내치료를 추가하였다. 결과 : 전체 환자의 5년 생존율과 5년 무병 생존율은 각각 $75.4\%,\;73.5\%$였고, 단변수 분석상 5년 무병 생존율에 영향을 미치는 인자는 림프절 전이 유무, 개수와 위치, 종양의 크기, 자궁체부 침운, 자궁주위조직 침윤, 병기, 자궁경부벽 침윤정도, 질 절제면 양성, 그리고 치료 관계 인자로 방사선량, 강내치료, 항암제 등이 통계상 유의하였으며, 다변량 분석상 림프절 전이와 종양의 크기, 질 절제면 양성이 유의하였다. 치료 실패는 33명이었고 2명은 다른 원인으로 사망하였고 부위별로는 국소재발이 13명, 원격전이 13명 국소-원격 동시 실패가 7명이었고 추적 종료시점까지 5명이 생존하였다. 국소재발은 병기 IB, 림프절 전이 양성 또는 질 절제면 양성 환자에서 많이 발생하였으며 림프절 전이 음성환자에서는 빈도는 낮았으나 원격전이가 상대적으로 더 많았다. 그리고 병기 lIB에서 5년 생존율 은 $56\%$ 였고 22명 중에서 9명이 재발하였다. 결론 : 수술후 방사선치료는 비교적 효과적인 방법이지만 다수의 재발 위험인자들을 가진 환자에게 술후 방사선치료만으로는 재발을 막기가 충분하지 않으므로 방사선감작제의 추가나 동시방사선-항암치료 등의 보다 효과적인 방법이 필요할 것으로 성각되며, 술혹 방사선치료의 효율을 정하기 위하여 무작위 표본 추출에 의한 전향적 연구가 필오하다. 그리고 병기 IIB는 항암치료와 수술후 방사선치료를 시행해도 치료 성적이 나쁘므로 일차적으로 근치적 방사선치료를 시행해야한다.

  • PDF

병원간호조직의 내부마케팅요인과 간호사의 직무만족, 조직몰입과의 관계연구 (A Correlational Study among Internal Marketing Factor, Nurse's Job Satisfaction, and Organizational Commitment in Hospital Nursing Organization)

  • 김소인;차선경;임지영
    • 한국보건간호학회지
    • /
    • 제15권1호
    • /
    • pp.42-55
    • /
    • 2001
  • The purpose of this study was to provide basic information for developing effective marketing strategies of nursing organization by identifying the correlation among internal marketing factor, nurses' job satisfaction, and organizational commitment. The subjects of this study were 256 nurses who were working in the hospital over 1 year at three university hospitals which had more than 400 beds in seoul and kyung-gido. The data were collected by self-reporting questionnaires. The instruments used in this study were the communication form scale developed by Jo(1995), the welfare scale developed by researcher, the education training scale developed by researcher, the organizational commitment scale developed by Mowday, Porter and Steers(1979). The data were analysed by the SAS package using frequency, percentage, mean, standard deviation, and Pearson's correlation coefficient. The results of this study were as follows; 1. Mean scores of internal marketing factors in nursing organization were as follows; horizontal communication 3.42, downward communication 3.32, involvement communication 3.08, upward communication 3.00, education training 2.54, welfare 2.51. The mean score of job satisfaction was 2.79 and organizational commitment was 3.00. 2. Job satisfaction was positively correlated with education training (r=0.54, p=0.0001), upward communication(r=0.49, p=0.0001). welfare (r=0.40, p=0.0001), horizontal communication(r=0.33, p=0.0001), involvement communication(r=0.25, p=0.0001) of internal marketing factors in nursing organization, but negatively correlated with downward communication(r=-0.16. p=0.0082). Organizational commitment was positively correlated with upward communication(r=0.48, p=0.0001), education training (r=0.42, p=0.0001), horizontal communication(r=0.36, p=0.0001), welfare (r=0.34, p=0.0001), involvement communication(r=0.25, p=0.0001) of internal marketing factors in nursing organization. but negatively correlated with downward communication(r=-0.20, p=0.0014). In conclusion. the results of this study showed that the internal marketing factors were highly correlated with nurses' job satisfaction and organizational commitment. Therefore, for nurses' job satisfaction and organizational commitment's improvement, it is important to develop the education training program. to improve welfare system and to actualize upward communication. among internal marketing factors.

  • PDF

인터넷 쇼핑몰 이용자의 소비자 관여에 따른 의류제품 및 웹 서비스 평가기준에 관한 연구 (Criteria of Evaluating Clothing and Web Service on Internet Shopping Mall Related to Consumer Involvement)

  • 이경훈;박재옥
    • 한국의류학회지
    • /
    • 제30권12호
    • /
    • pp.1747-1758
    • /
    • 2006
  • 정보기술의 급격한 발전은 새로운 시장환경인 인터넷 쇼핑몰의 증가에 영향을 미쳤다. 인터넷 쇼핑몰은 소비자 관여와 같은 소비자 행동을 변화시켰고, 이에 따라 마케터들은 인터넷 상에서 소비자들이 의류제품을 구매할 때 중요시하는 제품 평가기준 및 점포 평가기준에 관심을 가지게 되었다. 따라서 본 연구는 인터넷 쇼핑몰 이용자의 소비자관여와 인터넷 사용능력에 따라 소비자 집단을 분류하여 인터넷 상에서 각 소비자 집단에 따른 의류제품 및 웹 서비스 평가기준의 차이를 알아보았다. 본 연구의 연구대상은 인터넷 쇼핑몰에서 의류제품 구매경험이 있으며, 수도권에 거주하는 $20\sim30$대 성인남녀로 판단표본 추출하였다. 설문지 방식을 사용해 자료를 수집, 총 305부를 분석에 사용하였으며, 소비자관여와 의류제품 평가기준 및 웹 서비스 평가기준을 측정하기 위한 변수들은 기존 선행연구들에서 조사한 후 본 연구에 맞도록 재구성하였다. 자료의 분석은 요인분석, 일원분산분석, Duncan test를 실시하였다. 인터넷 쇼핑몰 이용자의 소비자집단 유형은 소비자관여와 인터넷 사용능력을 기준으로 네 집단으로 분류하였으며, 쇼핑몰 이용자의 소비자집단에 따른 의류제품 평가기준의 차이를 알아본 결과, 심미적, 품질성능적, 그리고 외재적 기준 모두에서 집단간 유의미한 차이가 나타났다. 또한 인터넷 쇼핑몰 소비자집단 유형에 따른 웹 서비스 평가기준의 차이는 신뢰성, 제품관련, 거래 후 만족, 그리고 판촉/정책 기준에서 집단간 유의미한 차이가 나타났다. 의류제품 및 웹 서비스 평가기준 모두에서 고관여고능력 집단과 고관여저능력 집단은 동질집단으로서 다른 집단에 비해 두 평가기준 모두를 중요시하는 것으로 나타났다. 즉 고관여 소비자들은 인터넷 쇼핑 시 발생할 수 있는 여러 가지 위험요소들에 대해 크게 지각하고 있어 평가기준 모두를 중요시하므로, 인터넷 쇼핑몰은 고관여 소비자집단을 만족시킬 수 있는 의류제품을 구비하도록 해야 하며, 그들이 느끼는 위험요소를 찾아 없애는데 주력하여야 할 것이다. 또한 신속 정확한 약속의 이행 등을 통해 쇼핑몰 업체의 이미지를 향상시켜야 할 것이고 거래 후에도 제품의 교환이나 반품 및 환불에 대해서도 끝까지 책임을 짐으로써 고객에게 만족을 주어야 한다.

자기보고식 괴롭힘 경험률 평가의 편향요인 탐색: 평가조건 변인을 중심으로 (Biasing Factors in Self-Report Assessment of Bullying/Victimization: Examining Variability in Involvement Rates by Testing Conditions)

  • 이동형
    • 한국심리학회지:학교
    • /
    • 제15권3호
    • /
    • pp.459-488
    • /
    • 2018
  • 국내외의 학교폭력이나 괴롭힘 실태조사에서 괴롭힘 경험률을 파악하기 위해 자기보고식 평가방법이 널리 활용됨에도 불구하고, 자기보고에 기초한 가해율 및 피해율이 구체적인 조작화 방식, 측정방법 등에 따라 적지 않은 차이를 보인다는 지적이 제기되면서 괴롭힘 평가에서 편향요인은 주요 쟁점이 되어왔다. 이러한 배경에서 본 연구는 690명의 남녀 중학생을 지시문을 통해 조작된 서로 다른 네 평가조건(정의제시/미제시, 익명/기명실시)에 무선배정한 후, Olweus 괴롭힘 질문지의 가해 및 피해문항을 실시하여 성별에 따른 경험률의 차이를 살펴보고, 정의제시 및 익명실시 여부에 따라, 그리고 질문형태(전반질문/세부질문)에 따라 경험률이 다르게 나타나는지, 두 가지 절단점과 성별을 고려하여 살펴보았다. 교차분석 결과, 전반질문에서는 남학생이 여학생에 비해 가해율 및 피해율이 높았고, 직접적 괴롭힘에 대한 세부질문에서도 남학생의 경험률이 유의하게 높았지만, 관계적 괴롭힘에서는 성차가 나타나지 않았다. 또한 괴롭힘에 대한 정의가 제시되지 않은 경우, '엄격한' 절단점을 사용할 때, 전반적 가해 경험률뿐 아니라 언어적 괴롭힘 가해율 및 피해율이 111%~157%나 더 높게 나타났다. 그러나 익명실시 여부에 따라서는 한 문항을 제외하고는 경험률에서 차이가 없었으며, 솔직히 응답한 정도나 비밀보장의 확신 정도도 두 조건 간에 다르지 않았다. 질문형태에 따라서는 세부질문을 통해 경험률을 측정한 경우 전반질문 대비 68%~148% 높게 나타났으며, 질문형태에 따른 괴롭힘 경험 측정치 간의 상관도 낮거나 중간 정도 수준이었다. 또한 전반질문은 민감도는 높지 않은 반면, 이에 비해 특이도는 높은 것으로 나타났다. 이러한 결과가 학교폭력이나 괴롭힘 실태조사 문항의 개발과 실시 절차의 개선을 위해 갖는 구체적 시사점을 제시하였으며, 본 연구의 한계점과 의의를 논의하였다.

디지털 지식상품의 가격수용도와 구매인지부조화 영향요인에 관한 연구 (Factors Influencing the Price Acceptability and Cognitive Dissonance for the Purchaser of Digital Knowledge Goods)

  • 정대율
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제22권4호
    • /
    • pp.85-115
    • /
    • 2013
  • Digital knowledge and information goods as experience goods have some unique characteristics such as close to zero reproduction and distribution cost, high price volatility, and low price acceptability. For the reasons, the pricing policies of digital knowledge goods are very difficult and complicate. Also, most consumers of digital goods have experienced cognitive dissonance after buying decision. The purpose of this paper is to investigate what factors affect the price acceptability level and cognitive dissonance of digital knowledge goods buyers. This paper suggest a structural model that was established by the cognitive dissonance theory and S-O-R(Stimulus-Organization-Response) model. The model is consisted of four exogenous variables and three endogenous variables. The empirical test and statistical analysis suggest following results and practical implications. The variables such as product involvement and perception of price fairness that have positive roles to price acceptability have strong influence on the all the three endogenous variables. But the variables such as sale proneness and price mavenism that have negative roles to price acceptability have little influence on the all the three endogenous variables. In the model, the payment intention was very important mediating variable between exogenous variables and two dependent variables, ie. price acceptability and cognitive dissonance. These results imply that the digital knowledge portals must have some differentiated pricing policies to the customers who have price consciousness and price mavenism. Also, they need some special promotions to whom have positive attitude to the value of digital goods.

산업재해 예방정책에 대한 평가모형 (Assessment Model for Industrial Accidents Prevention Policy)

  • 김영선;조진남;백재욱
    • 한국신뢰성학회지:신뢰성응용연구
    • /
    • 제17권1호
    • /
    • pp.38-49
    • /
    • 2017
  • Purpose: The purpose of this study is to introduce the assessment model for industrial accidents prevention policy. Methods: 10 years of industrial accidents data are explored through EDA approach. Case control study is tried in order to assess the effectiveness of the measures taken by Korea Safety and Health Agency, Civilian, and 'Ministry of Employment and Labor'. Propensity score matching is used to match the characteristics of the two groups compared, and then case control study is again conducted. Next, logistic and Poisson regressions are used to assess the risk factors. Results: According to case control study involvement of 'Korea Safety and Health Agency' and 'Ministry of Employment and Labor' were not effective, but Civilian was. Propensity score matching leads to the same conclusion. Poisson regression reveals the impact of the risk factors on the industrial accidents. Industrial accidents occur more often as the number of employees grows. Mining, farming, fishing, 'transportation storage and telecommunication' and forestry have a higher level of industrial accidents but service industry has a lower level. It is odd that more involvement of Korea Safety and Health Agency, Civilian, and Ministry of Employment and Labor means more industrial accidents. Conclusion: 'Korea Safety and Health Agency', Civilian, and 'Ministry of Employment and Labor' seem to visit those industries with more industrial accidents.

기혼여성의 가사부담과 가정 내·외의 지지(support)가 주관적 불건강에 미치는 영향 (Effects of Housework Burdens and Social·family Supports on Poor Self-rated Health among the Married Women)

  • 이효영;박은옥
    • 보건의료산업학회지
    • /
    • 제10권4호
    • /
    • pp.179-196
    • /
    • 2016
  • Objectives : This study investigated poor self-rated health and its associated factors in married Korean women, focusing on the burdens related to family affairs and social support. Methods : Cross-sectional data from 3,039 married women (between 25 and 64 years old) who completed Korean Longitudinal surveys of Women and Families were analyzed. Results : Among working women, only two factors-lack of husband's involvement in housework and insufficient communication with husband - influenced poor self-rated health. Among housewives, lack of husband's involvement in housework, insufficient communication with husband, low satisfaction of marriage, and avoidance of alcohol consumption were associated with poor self-rated health. Conclusions : Regardless of whether women are employed or housewives, husband's support is a very important factor affecting women's health. Social efforts for changing perceptions and values are needed so that men and women mutually support each other in family affairs.

외국상표 의류에 대한 소비자 쇼핑성향 연구(I) -의복관여, 자민족중심주의, 원산지효과와의 관련을 중심으로- (Consumer Shopping. Orientation toward Foreign Brands (I) - in the context of clothing involvement, ethnocentrism and country-of-origin effects -)

  • 안소현;이경희
    • 한국의류학회지
    • /
    • 제21권3호
    • /
    • pp.559-570
    • /
    • 1997
  • The purpose of this study was to investigate consumer shopping orientation toward foreign brands in the context of clothing involvement, ethnocentrism, country-of-orion effects and demograpic variables. But in this paper, to begin with, shopping orientation was studyed in connection with ethnocentrism and country-of-orion effects. The questionnaire was distributed to 300 female consumers over twenties living in pusan area and finally 213 data sets were used for statistical analysis.8y factor analysis,5 shopping orientation factors were identified: following to foreign brands, desire for flaunt, preference to domestics, favor to foreign brands and country-of-orion consciousness. By univariate analysis, consumer's disposition of ethnocentrism was studyed and consumers were divided into 3 groups according to disposition of ethnocentrism through fast cluster analysis. Resurts reveled that Korean consumers have strong ethnocenterism. And country-of-orion effects were studyed. Consumers are favorable toward foreign brands and products, especially toward Italy and France goods, except Hongkong and China goods nevertheless strong ethnocentrisuL As a result of canonical correlation analysis about shopping orientation factors and ethnocenterism revealed that ethnocenterism correlated negatively with one factor (following to foreign brands) and positively with another (preference to domestics).

  • PDF

SNS상에서의 자기표현행위가 오프라인 대인관계 및 지속사용의도에 미치는 영향 분석 연구 (The Effect of Self-Presentation on SNS to Interpersonal Relation and Intention to Use)

  • 마은정;한상연;배성주
    • 지식경영연구
    • /
    • 제14권2호
    • /
    • pp.25-48
    • /
    • 2013
  • SNS is one of the fastest service entering in mature stage. But now there are not any empirical analysis the effect of SNS from user point of view. In this paper, we investigate the effect of self presentation on SNS to interpersonal relation and intention to use. we set online presentation self-efficacy and involvement as two antecedent factors. And we suggest that the purposes of using SNS be Image improvement and knowledge contribution. The change of interpersonal relation in offline is set a result of using SNS and a mediating variable between online self-presentation and intention to use. In the results, firstly, we confirmed that the online presentation self-efficacy and involvement are predisposing factors for online self-presentation on SNS in the positive direction. Secondly, the using SNS has significantly positive effect on the change of interpersonal relation. Especially, the improvement of interpersonal relation is originated from image improvement and knowledge contribution. Thirdly, the improvement of interpersonal relation have also significantly more higher effect on the intention of use.

  • PDF