• Journal of Digital Convergence
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• v.9 no.2
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• pp.101-110
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• 2011

This study has a blog usage experience with china netizen. We found the impact that blog usage motive, usage type, blog involvement and political-society disposition influence on a moral recognition with a blog activity. Results were as follows: First, A blog usage motive appeared seven, self-expressive and informational search motives were revealed that we had an influence on moral recognition of blog activity. Second, they had the difference in a blog usage motive according to a blog involvement and blog involvement reveled that we had an influence on moral recognition of blog activity. Third, the society involvement disposition of china netizen had an influence on moral recognition of blog activity, it effects on significantly social motivation of blog usage. The implication of this study is a follows. We verified the blog usage motive, type, blog involvement and society involvement disposition are important elements which understand a blog activity. Finally, we confirmed that psychological and social motive related to moral recognition of blog activity.

• Management & Information Systems Review
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• v.22
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• pp.85-115
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• 2007

Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.1
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• pp.55-66
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• 2000

The purpose of this study was to investigate relationship between Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, among high school students, and the difference of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. The questionaire survey was used toward 555 high school students in seoul region during October, 1998. SAS package program were used to analyze the gatherd data. Frequency, Percentage. Factor Analysis, Duncan test, Correlation Analysis and so on. The conclusion based on the results are as follows: 1. With the analyses of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, we divided the polarized Sex Role Identity into four factors : androgynous, masculine, feminine and undifferentited type. Four factors are considered to decide Clothing Involvement: fashion, interesting pleasure, symbolism, and utility perceived risk. 2. There are significant differences in Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. 3. The analysis of correlations among Sex Role Identity, Clothing Involvement and Clothing Satisfaction showed that there are significant among them.

• Journal of the Korean Home Economics Association
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• v.34 no.5
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• pp.223-234
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• 1996

This paper intends to examine the relationship between the consumer's enduring involvement toward clothing product, fashion innovativeness, and fashion opinion leadership. Specific purposes of the study are: 1) to identify dimensions of the enduring involvement toward clothing based on the theoretical framework; 2) to find out the effects of clothing involvement on fashion innovativeness and fashion innovativeness,m fashion opinion leadership, and demographic variables. The Likert Type questionnaires were used to measure clothing involvement, fashion innovativeness, and fashion opinion leadership. Samples of 389 women(college students, career women, housewives) living in Taegu area were analyzed by factor analysis, Pearson's correlations, t-test, and multiple regression analysis. Main results of the study are as follows: 1) Concept of the enduring involvement toward clothing is composed of five dimensions: fashion, importance, pleasure, self-expression, and perceived buying risk. 2) The clothing involvement is found to have significant influences on fashion innovativeness and fashion opinion leadership. 3) The relationships between the clothing involvement, age, educational level, and marital status are found to be statistically significant.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.10-17
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• 2020

This study examines the interaction effects between branded contents' ending types(happy ending, non-happy ending) and the level of product involvement(high involvement, low involvement) on consumer's negative responses. Results suggest that the level of product involvement had no significant effect on consumer responses since product on video clips was not closely linked to the contents' message. Selective empathy is identified as the happy ending type of branded contents had a greater effect on consumer's negative responses than the non-happy ending type of. It is an apparent new phenomenon shown among the young after 2000s. Moreover, the interaction between contents' ending types and the level of product involvement had a significant effect on consumer's negative responses. Two interaction terms (i.e. happy ending and low product involvement; non-happy ending and high product involvement) are the viable message strategies to weaken the consumer responses in terms of 'dislike'.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.5
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• pp.71-80
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• 2021

The purpose of this study is to explore the structural relationships among parents' educational involvement and parental efficacy on students' school life satisfaction and school achievement and to determine whether there are any differences depending on family type and school level. Using data from 2,497 families that participated in the 2018 National Survey on Children's Life, t-tests and structural equation modeling were conducted. The results of this study demonstrated that two-parent families reported higher levels of educational involvement than single-parent families and custodial grandparent families. Also, two-parent families raising children in elementary schools showed higher educational involvement than two-parent families raising children attending middle schools. Second, parental efficacy was found to mediate the effects of parents' educational involvement on students' school life satisfaction and school achievement. Third, the path coefficients between parents' educational involvement, students' school life satisfaction, and school achievement showed statistically significant differences depending on family type, with two-parent families having greater involvement than single-parent families and custodial grandparent families. Fourth, multiple group analysis reported a statistically significant difference in the relationship between parents' educational involvement and school achievement as well as parental efficacy and school achievement depending on the school level.

• Journal of Korean language education
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• v.25 no.1
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• pp.145-167
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• 2014

The purpose of this study is to investigate the involvement strategies in presentation discourse of Korean native speakers and to compare strategies in presentation of Korean learners and international graduate students with that. For this study, the presentation discourse of 13 Korean undergraduates, 21 Korean graduate students, 6 Korean advanced learners, 8 international graduate students was analyzed. The results of the study showed that Korean native speakers used many types of involvement strategies such as conversing, expressing solidarity, expressing closeness. Asking questions to audience was a representative type of conversing. And expressing solidarity was divided using 'we' and sharing experience. expressing closeness was also divided insertion of personal cases and joking. On the other hand, Korean learners and international graduate students used simple types of involvement strategies. Based on these results, I have proposed a few teaching ways for involvement strategies.

• The Journal of the Korea Contents Association
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• v.9 no.5
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• pp.314-321
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• 2009

The main purpose of this paper is to examine the relationship between employment relations characteristic and job involvement according to employment type in hotel corporations. Using data from 238 employees from hotel corporations, this research shows the results in the below. First, there is a significant difference in the employment relations characteristic(employment security and peer relationships) and job involvement. Second, the employment type does not moderates the relationships between employment relations characteristic and job involvement. Third, employment security and peer relationships are powerful factors to predict job involvement in both form of worker.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.629-637
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• 2001

The objective of this study was to identify the cultural characteristics affecting advertising contents of the consumer products. Hofstedes(1991) five cultural characteristics such as individualism-collectivism, power distance, masculinity-feminity, avoidance of uncertainty, confucian dynamism were used. Ten kinds of consumer products were included and data were collected from France, Japan, Korea, and U. S. during 1999∼2000. All ads were evaluated and compared their cultural characteristics in terms of country, product involvement and usage, and magazine type. ANOVA, Duncan test, and Pearson correlation-coefficient were applied to analyze data. The results were shown as follows: First, most ads tended to be individual, less power oriented, feministic, and showed high tendency of uncertainty avoidance as well as long term confucianism for all the countries. And some cultural characteristics were different among countries. Japan, France, U. S. and Korea in order showed higher individualism and lower power distance. Also Korea and Japan showed relatively short term confucian culture while U. S. and France did ling term perspectives in the ads. Second, product involvement and usage type had a significant impact on the characteristics of individualism-collectivism and feminity-masculinity. That is, product ads of lower involvement and personal use were likely to show individualistic messages and to have more feministic appeals. Third, magazine type had an impact on some cultural characteristics. Womens magazines would have more individualistic, less power oriented, and feministic appeals of ads. In conclusion, global ads should be localized and differentiated in terms of some cultural characteristics and differ depending on product characteristics.

• Journal of the Korean Society of Costume
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• v.52 no.3
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• pp.75-85
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• 2002

The purpose of this study was to find out the interrelationship of awareness of body type and clothing behavior. The questionnaires were collected from 457 middle and high school girls is Seoul. The samples were divided into two groups according to their awareness of body type. In total 'high-aware group'(that is, more aware their body type than normal) was 54.9%, but in high school-girls 'high-aware group' was 60.1%. The ideal height and weight did not differ regardless of their body type. Even though their real weight is normal and under the average, the awareness of body type was very severe. The distortion of body type was observed. The more she were aware their body type, the more felt risks of clothing purchase. Also 'high-aware group' considered symbolic function of clothing more seriously. The satisfaction of clothing were partly influenced by the awareness of body type. The factor analyses of clothing satisfaction of two groups ended with different factors.