• Title/Summary/Keyword: Interpersonal influence

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A Study on the Use of Marketing Information in the New Product Development Process (신제품개발 과정에서의 마케팅정보 활용에 관한 연구)

  • Joo, Kwang-Shin
    • Journal of Information Management
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    • v.28 no.3
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    • pp.1-20
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    • 1997
  • It has been shown that there are four information demensions which have positive influence on perceived utility of information. Subsequently, I have investigated the antecedents of these four information dimensions. The quality of the relationship, interpersonal characteristics and interaction have positive influence on marketing information quality. In addition, Marketing personnel interpersonal characterstics have positive influence on relationship quality. Integration has positive influence on interaction between marketing personnel and R&D personnel. Finally, Organizational climate has positive influence on interpersonal characteristics and integration between marketing function and R&D function.

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Social Comparison Theory and Interpersonal Contact: The Influence of Incidental Envy on Contacting Higher or Lower Status Others

  • Youn, Y. Jin;Park, Kiwan
    • Asia Marketing Journal
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    • v.20 no.2
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    • pp.41-63
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    • 2018
  • Incidental envy influences behavior in various domains. However, no research, to date, has investigated whether incidental envy influences interpersonal behavior toward others who are unrelated to the emergence of the emotion. That is, the literature is silent on how those who experience incidental envy engage in interpersonal contact and how this may affect consumers. In this paper, we address this question by investigating the influence of incidental envy on interpersonal contact with others of higher or lower status based on the social comparison theory. We demonstrate that incidental envy (versus a neutral emotion) motivates people to contact higher status others to facilitate upward assimilation (experiments 1 and 2). We also show that when competition (a situational factor that heightens the personal relevance of the interaction with the target) is involved, individuals who feel envy (versus a neutral emotion) are more likely to contact lower status others to engage in downward contrast (experiment 3). We conclude with a discussion of the practical implications of our findings.

Antecedents of Role-Relaxed Consumption (역할완화소비와 선행변수)

  • Jeon, Kyung-Sook;Park, Hye-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.7
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    • pp.1078-1086
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    • 2010
  • This study verifies the validity of the role-relaxed consumption scale developed by Kahle (1995b) for Korean consumers. This study also tests a model that includes consumer susceptibility to interpersonal influence along with attention to social comparison information as antecedents and their relationships. Data were gathered by surveying university students in Seoul, Korea, using convenience sampling, and 600 questionnaires were used in the statistical analysis. Correlation analysis, factor analysis, ANOVA and path analysis were conducted in order to analyze the data. It was proved that the role-relaxed consumption scale was effective for Korean consumers. A path analysis showed that consumer susceptibility to interpersonal influence and attention to social comparison information influence role-relaxed consumption.

Effects of Source's Social Distance on Consumer's Responses to Corporate Facebook Page: Focusing on Moderating effects of blatant persuasive intention, normative interpersonal influence and informative interpersonal influence (정보원의 사회적 거리감에 따른 기업 페이스북 페이지에서의 광고 효과: 메시지의 노골적 설득 의도, 규범적 대인민감성, 정보적 대인민감성의 조절 효과를 중심으로)

  • Kim, Ha-Rim;Jo, Chang-Hwan
    • (The) Korean Journal of Advertising
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    • v.25 no.5
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    • pp.7-42
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    • 2014
  • This study is designed to examine the effects of information source's social distance on message attitude and online word-of-mouth intention (e-WOM). It also examined the moderation effects of blatant persuasive intention of message, the normative interpersonal influences, and the informative interpersonal influences on the relationship between social distance and advertising effectiveness. This study employed an experiment: 2(far/near social distance far/near) ${\times}2$(high/low blatant persuasive intention of message) ${\times}$(high/low normative interpersonal influences) ${\times}2$(high/low informative interpersonal influences). The results of this study are as follows. First, closer social distance led to more positive message attitude and higher online word-of-mouth intention. Second, when blatant persuasive intention of message is low, the effects of social distance on message attitude and WOM intention were more noticeable while those effects were less significant for high blatant persuasive intention of message. Third, there were no interaction effects of social distance and normative interpersonal influences on advertising effectiveness. Fourth, the effects of social distance on message attitude and WOM intention were more significant for high informative interpersonal influences than for low informative interpersonal influences. Implications of study findings are provided for strategic use of corporate Facebook page to generate positive consumer responses.

The Influence of Game Motivation on the Interpersonal Competence through Social Behavior in MMORPG (게임 이용 동기가 게임 내 사회적 이용 행동을 매개로 현실의 대인관계 유능성에 미치는 영향 : MMORPG를 배경으로)

  • Yang, Seo-Yun;Choi, Su-Mi
    • Journal of Korea Game Society
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    • v.20 no.1
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    • pp.67-82
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    • 2020
  • This study looked at the influence of MMORPG's motivation on interpersonal competence through MMORPG's social usage. For this, 496 surveys were retrieved. As a result, the social usage of MMORPG was completely mediated in the relationship between motivation and interpersonal competence. The social usage of MMORPG has a positive full mediation effect on the relationship between the social relationships motivation and the interpersonal competence. And Immersion/Escapism motivation, the social usage of MMORPG has reduced the negative effect on the interpersonal competence.

Mediating Effect of Social Support in the Influence of Interpersonal Sensitivity on College Life Satisfaction (대인예민성이 대학생활만족도에 미치는 영향에서 사회적지지의 매개효과)

  • Park, Min-Kyung
    • The Journal of the Korea Contents Association
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    • v.16 no.12
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    • pp.346-359
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    • 2016
  • This study was conducted to find a method of improving social support in college students by analyzing the effects of interpersonal sensitivity and social support on college life satisfaction. To achieve the purpose of the study, questionnaires were distributed to 475 students in six colleges located in Busan Metropolitan City and the collected data were used for analysis. Then, hierarchical regression analysis was conducted using the SPSS statistic program. The major study findings are as follows. First, interpersonal sensitivity negatively influenced social support. Second, interpersonal sensitivity negatively influenced college life satisfaction. Third, social support positively influenced college life satisfaction. Fourth, social support had a mediating effect in the influence of interpersonal sensitivity on college life satisfaction. These study findings demonstrate that there is a need to develop a psychological counseling program for reducing interpersonal sensitivity of college students and improving social support and expand an interpersonal relationship and family relationship improvement program.

The effect of Nunchi, Social self-efficacy on Interpersonal relationship in College student (대학생의 눈치, 자기효능감이 대인관계에 미치는 영향)

  • Shin-Young Ju;Tae-Hee Jang;Jung-Hee Park;Woo-Suk Han
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.305-312
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    • 2024
  • The purpose of this study was to examine the relationship between nunchi, social self-efficacy, and interpersonal relationships among college students and identify factors that influence interpersonal relationships and explore ways to form healthy interpersonal relationships. Data were collected using a structured questionnaire from 180 college students at three and four-year universities in City D from October 1 to October 29, 2023. Interpersonal relationships were significantly and definitively correlated with nunchi (r=.645, p<.001) and social self-efficacy (r=.465, p<.001). The interpersonal relationship influence factor was, nunchi (β=.566. p<.001) and social self-efficacy (β=.211, p=.001), with an explanatory power of 46%. Therefore, the formation of healthy interpersonal relationships among college students, it is necessary to explore various ways to increase the level of awareness and social self-efficacy of college students, and to conduct various studies on the variables that increase the level of awareness and social self-efficacy so that they can act positively in interpersonal relationships.

Effects of Single Consumers' Psychologic Characteristics and Susceptibility to Interpersonal Influence on Clothes Shopping Pursuing Value (싱글 소비자의 심리적 특성변수와 대인영향력에 대한 민감성이 의류쇼핑 추구가치에 미치는 영향)

  • Suh, Yong-Han
    • Fashion & Textile Research Journal
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    • v.9 no.2
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    • pp.229-236
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    • 2007
  • Many researchers have focused on consumers' clothes purchase behavior, These researches could not reflect the characteristics of the single consumers' clothes purchase behavior. In addition, little has been written on the single consumer. The purposes of this study are to identify the concept and psychologic characteristics of single consumer and investigate the effects of single consumers' psychologic characteristic and susceptibility to interpersonal influence on clothes shopping pursuing value. Also, It was analyzed how single consumer' pursuing values are different based on the type of single motivation. To test research problems, Data were collected by means of a survey questionnaire, which was sent to 300 single in Pusan and Ulsan. In total, 274 were returned and 14 were unusable because of unacceptable levels of missing data. The Results were summarized as follows: First, self-efficacy, informative and normative influence were positively related to utilitarian pursuing value employee satisfaction. Also, self-efficacy, variety seeking, innovativeness and informative influence had a positive effect on hedonic pursuing value. Second, voluntary single and nonvoluntary single group had different perceptions about self-efficacy, variety seeking, innovativeness, informative influence, and hedonic pursuing value.

The Relationship between Adult Interpersonal Traumatic Experience and Posttraumatic Growth : The Multiple Mediating Effect of Optimism and Quality of Relationship (성인의 대인외상경험과 외상 후 성장의 관계 : 낙관성과 관계의 질의 다중매개효과)

  • Park, Euna
    • Korean Journal of Social Welfare
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    • v.67 no.1
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    • pp.263-288
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    • 2015
  • This study is to research the mediating effects of optimism and quality of relationship which interpersonal traumatic experience influences posttraumatic growth. It focuss on verifying the impact of interpersonal traumatic experience to optimism and quality of relationship and the influence of optimism and quality of relationship to posttraumatic growth. And also it is to verify dual mediating effect between optimism and quality of relationship. Data for this study were collected through the use of a survey instrument completed by 405 interpersonal traumatic experience, 30-60 age group. Collected data were analysed by AMOS program, Structure Equation Model(SEM) was implemented to verify the mediating effect between optimism and quality of relationship. Finally, Phantom Variable was utilized for verification of indirect influence of a multi mediating effects. The findings of this study were as follows, First, the result shows that the higher level interpersonal traumatic experience, the higher posttraumatic growth they have. Second, it shows that optimism and quality of relationship have partial mediating effect between interpersonal traumatic experience and posttraumatic growth. Third, it was analyzed that optimism and quality of relationship had double mediating effect. Based on these findings, the research discussion reinforced the importance of intervene with its optimism and quality of relationship in the site of those who experience interpersonal trauma. Theological, political and practical implications of this study are as follows. First, it has a series of significance in terms of that this study confirmed its influence considering the quality of relationship from interpersonal experience among relevant factors of traumatic accident, optimism among individual factors, quality of relationship among environmental factors based on 'the crisis of life and the theory of individual growth'. econd, even though optimism and quality of relationship were proved as major predictors for posttraumatic growth of those who experience interpersonal traumatic, psychological support center for traumatic experience is not operated systematically in Korea. Third, this study implies that it should intervene mainly with its optimism and quality of relationship in the site of those who experience interpersonal trauma such as any abuses including sexual abuse, bullying, and divorce.

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The Effects of Emotional Intelligence of Adolescents on Their Aggressiveness and Interpersonal Relationships (청소년의 정서지능이 공격성과 대인관계에 미치는 영향)

  • Lee, Jae-Moon;Jo, Yeong-Gu;Lee, Eun-Mo
    • The Journal of Korean Society for School & Community Health Education
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    • v.15 no.2
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    • pp.77-89
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    • 2014
  • Objectives: This study examined the effects of middle school students emotional intelligence on their aggressiveness and interpersonal relationships. Methods: Data were collected by questionnaires from 316 middle school students in Daegu city. To analyze the sample survey data, descriptive statistics, t-test, ANOVA, pearson correlation coefficient and simple regression analysis were performed with SPSS/PC 18.0 program. Results: First, among the general characteristic differences, academic achievement and economic status yielded a significant difference in emotional intelligence. Gender, economic status, and educational background produced a significant difference in aggressiveness, while gender, academic achievement, and economic status showed a significant difference in interpersonal relationships. Second, an examination of the correlation among emotional intelligence, aggressiveness, and interpersonal relationships found that the higher the emotional intelligence, the lower the aggressive, and the higher the interpersonal relationships. Third, general characters and emotional intelligence explain 22% of agressiveness. Gender, age, economic status, and emotional intelligence have a significant influence on agressiveness. Fourth, the general characters and emontional intelligence explain 45,5% of interpersonal relationships. The economic status and emotional intelligence have a significant influence on the interpersonal relationship. Conclusion: Based on the results, the study is of great importance, in that it provides the basis for future studies, which can be used to help school teachers and students' parents understand the importance of adolescents emotional intelligence and promote the students' quality school life.

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