1 |
Goldsmith, R. E., & Clark, R. A. (2008). An analysis of factors affecting fashion opinion leadership and fashion opinion seeking. Journal of Fashion Marketing and Management, 12(3),308-322.
DOI
ScienceOn
|
2 |
Bearden, W. O., Netemeyer, R. G, & Rose, R. L. (1989). Measurement of consumer susceptibility to interpersonal influence. Journal of Consumer Research, 15(Mar), 473-481.
DOI
ScienceOn
|
3 |
Snyder, M. (1974). Self-monitoring of expressive behavior. Journal of Personality and Social Psychology, 30(4), 526- 537.
DOI
|
4 |
허만형. (1994). SPSS와 통계분석. 서울: 교학사.
|
5 |
Clark, R. A., & Goldsmith, R. E. (2006b). Global innovativeness and consumer susceptibility to interpersonal influence. Journal of Marketing Theory and Practice, 14(4), 275-285.
DOI
ScienceOn
|
6 |
Clark, R. A., Zoboja, .J. J., & Goldsmith, R. E. (2007). Status consumption and role-relaxed consumption. Journal of Retailing and Consumer Services, 14,45-59.
DOI
ScienceOn
|
7 |
Clark, R. A., & Goldsmith, R. E. (2006a). Interpersonal influence and consumer innovativeness. International Journal of Consumer Studies, 30(1), 34-43.
DOI
ScienceOn
|
8 |
Bearden, W. O., & Rose, R. L. (1990). Attention to social comparison information: An individual difference factor affecting consumer conformity. Journal of Consumer Research, 16(Mar),461-471.
DOI
ScienceOn
|
9 |
Abe, S, B., & Sadarangani, P. (1996). An investigation of construct validity and generalizability of the self concept: Self-consciousness in Japan and the United States. Journal of International Consumer Marketing, 8(3-4), 97-123 .
DOI
ScienceOn
|
10 |
전대근, 이은영. (2006). 준거집단이 청소년의 패션브랜드 동조행동에 미치는 영향. 한국의류학회지, 30(9/10), 1434-1444
과학기술학회마을
|
11 |
김세희. (2003). 의복쇼핑성향의 개념적 구조규명과 측정도구개발. 서울대학교 대학원 박사학위 논문.
|
12 |
Fcstinger, L. (1954). A theory of social comparison processes. Human Relations, 7, 117-140.
DOI
|
13 |
솔로몬 마이클, 라볼트 낸시. (2004). 패션과 소비자 행동. 이승희, 김미숙, 황진숙 옮김 (2006). 서울: 시그마프레스.
|
14 |
김상훈, 강지윤. (2005). 소비자 특성이 추구편익 및 내구재속성의 중요도 인식에 미치는 영향: 소비자 혁신성, 대인적 민감도, 소비자 지식을 중심으로. 마케팅연구, 20(4), 209-230.
|
15 |
Lascu, D., & Zinkhan, G. (1999). Consumer conformity: Review and applications for marketing theory and practice. Journal of Marketing Theory and Practice, 7(3), 1-12.
|
16 |
Schlossberg, H. (1993). Conspicuous consumption is a thing of the past for 'relaxed' consumers. Marketing News, 27(1), 7-16.
|
17 |
Kahle, L. R. (l995a). Observations: Role-relaxed consumers: A trend of the ninties. Journal of Advertising Research, 35(2), 66-71.
|
18 |
Kahle. L. R. (1995b). Observations: Role-relaxed consumers: Empirical evidence. Journal of Advertising Research, 35(3), 59-62.
|