• 한국의류학회지
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• 제32권1호
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• pp.147-156
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• 2008

The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. This study contributes to the effect on shopping behavior of Internet consumer applying technology acceptance model(TAM) in the Internet fashion merchandise shopping environment. The areas of study interest are, the perceived hedonic values, the perceived usefulness, the perceived ease of use, attitude toward using in Internet shopping mall and purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted from May 20 to June 20 in 2007, and an subject of study is the college students and business man aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 217 subjects. The empirical studies were summarized as follows. First, the perceived hedonic values, the perceived usefulness, and the perceived ease of use had an effect on attitude toward using in Internet fashion shopping mall. Second, the perceived hedonic values had an effect on the perceived usefulness in Internet fashion shopping mall. Third, the perceived ease of use had an effect on the perceived usefulness in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.

• 한국학교보건학회지
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• 제19권1호
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• pp.45-54
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• 2006

Purpose : The purpose of this study is to find out the relationship between internet addiction and stress coping behaviors among the 5th․6th graders Methods : there were 609 5th․6th graders from 13 school located in Jeongeup city and the data were collected from June 1-10, 2004. Research instrument to test internet addiction was 4-points summated scale composed of 20-items and the instrument to examine stress coping behaviors was also 4-points summated scale composed of 30-items. The data was analyzed by frequency, percentage, χ2-test, Pearson's Correlation Coefficient and multiple regression analysis using SPSS/PC 10.0. Results : The results were as follows: 1.The degree of internet addiction were 2.4% of addiction, 36.5% of addiction tendency and 61.1% of non-addiction. 2. In the relation between the degree of internet addiction and subscale stress coping behaviors, Internet addiction had significant positive correlation to the passive-avoiding coping (r= .202, p= .000) and aggressive coping(r= .233, p= .000). Multiple regression analysis revealed that the most powerful predictor of internet addiction was passive-avoiding coping. Aggressive coping and active coping had significant effects on internet addiction. These predictive variables of internet addiction explained 10.2% of variance. Conclusion : From the above findings, the authors concluded that it is necessary to develop a program for prevention of the internet addiction and education of stress coping behaviors can be recommended for prevention of the internet addiction.

• 한국치위생학회지
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• 제15권1호
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• pp.91-99
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• 2015

Objectives: The purpose of the study was to investigate the relationship between internet addiction and health in dental hygiene students. Methods: A self-reported questionnaire was completed by 216 dental hygiene students in Daegu from June 9 to 13, 2014. Data were analyzed by descriptive statistics, t-test, and ANOVA using SAS 9.2 program. The instruments included Korean internet addiction scale(K scale) and Korean version of the general health questionnaire. General characteristics consisted of grade, religion, residential types, economic condition, place of internet use, duration, purpose, and time of use. Physical characteristics consisted of subjective physical condition, smoking, alcohol drinking, exercise above twice per week, musculoskeletal disease, and location of physical symptoms. Psychiatric scale and 6 questions of physical characteristics were consulted by the statistician of preventive medicine department. Results: Internet users over 4 hours manifested the poor mental health, while those who uses internet under 2 hours showed good mental health(F = 1.41, p < 0.01). The students having good physical condition showed better mental health than those with poor physical condition(t = -2.81, p < 0.01). The students exercising at least twice a week showed better mental health than those who do not exercise(t = -3.10, p < 0.01). Those who having musculoskeletal symptoms showed higher index of internet addiction score than those who do not(t = 4.21, p < 0.01). Those who have no musculoskeletal symptoms tended to have better mental health than those who have musculoskeletal symptoms(t = 2.28, p < 0.05). The variables correlated to mental health were internet addiction, subjective physical condition, and exercise at least twice a week. The severity level of internet addiction leads to poor mental health(r = 0.26, p < 0.001). Conclusions: Internet addiction is closely related to mental health. So the students must know the danger of internet addiction. Proper health education is necessary for the prevention of addiction symptoms.

• 한국식품영양학회지
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• 제24권2호
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• pp.166-172
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• 2011

This study was conducted to assess food safety knowledge of college students according to mass-media reports. To accomplish this, a survey was conducted to investigate the reliability, of primary mass-media sources on Bovine Spongiform Encephalopathy(BSE) as well as the preferences of college students. The most common sources of media consumed by male and female students were terrestrial television(TV)(60%), the internet(21%), and newspapers(11%) and terrestrial TV(60%), newspapers (18%), and the internet(17%), respectively. The preferences for media of major and non-major students were terrestrial TV(64%), newspapers(17%), and the internet(14%) and terrestrial TV(51%), the internet(22%), and newspapers(19%), respectively. The reliability of media as viewed by male students were as follows: terrestrial TV(53%) and the internet(40%), whereas for female students, these values were terrestrial TV(55%) and the internet(37%). The reliability of media as viewed by major and non-major students was as follows: terrestrial TV(67%) and the internet(28%), and terrestrial TV(44%) and the internet(44%), respectively. In the case of male students, the primary sources for information regarding BSE were terrestrial TV(54%) and the internet(38%), whereas for female students, the primary sources were terrestrial TV(57%) and internet (37%). In the case of major students, the primary sources for information regarding BSE were terrestrial TV(52%) and the Internet(40%), and for non-major students, the internet(47%) and terrestrial TV(39%). Both male and female students were found to have less knowledge regarding prions, SRM(Specified Risk Materials), MM(methionine-methionine) type genes, and cow above 30 months associated with BSE compared to the other factors associated with this disease. The BSE-related knowledge held by major and non-major students was revealed unknown more than the majority of responses. Based on these results, greater effort should be made to provide meaningful information to improve the food-safety knowledge of college students according to mass-media.

• 중소기업융합학회논문지
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• 제6권3호
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• pp.43-48
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• 2016

현재의 주소 기반 인터넷은 인터넷의 성장과 더불어 여러 가지 한계를 노출하기 시작하였다. 대부분의 문제는 인터넷에 새로운 기능을 추가하거나 기존 기능을 일부 수정하여 해결되었지만 일부 문제는 인터넷의 구조적인 한계로 인하여 해결이 불가능한 것으로 여겨진다. 기존 인터넷의 한계를 원천적으로 극복하려는 식별자 기반 미래 인터넷 연구가 미국과 유럽의 경쟁적 분위기에서 활발한 연구가 진행 중에 있다. 하지만 대부분의 연구가 특정 분야에서 제한된 영역에 집중되어 추진되고 있다. 미래 인터넷을 위하여는 기존 연구의 특징 및 장점을 수용하고 한계점을 극복하기 위한 요구사항을 도출할 필요성이 있다. 본 논문에서는 식별자 기반의 미래 인터넷 연구들에 대한 특징 및 장단점을 비교 분석하고, 식별자 기반의 미래 인터넷이 가져야 할 요구사항들에 대하여 기술하였다.

• 복식
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• 제62권4호
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• pp.46-57
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• 2012

Consumers currently show cross-channel shopping behavior between the Internet and store-based retail types when searching information and purchasing sensory products such as fashion items to reduce risks. As consumers compare both types of stores before making a purchase decision, the Internet retail type and store-based retail type started conflicting/competing each other as the combined retail evolution theory proposed(Kim & Kincade, 2006). The purpose of this study is to examine consumers' cross-channel shopping behavior between the Internet and store-based retail types and their importance and satisfaction with information provided by the Internet retail stores. This study employs a quantitative research method using a survey. Demographics, types of stores used for purchase, satisfaction with the type of stores, Internet shopping behavior, importance and satisfaction with product information in the Internet retail stores were asked. MANOVA and descriptive statistics were used to test hypotheses. The result shows that a majority of participants(36.2%) shows cross-channel shopping behavior between the two retail types. Also, most participants(72.4%) decide on their purchase and are satisfied only after cross-channel shopping between the two retail types. Participants were grouped based on their information search and purchase behavior. Significant differences among the groups were found in importance and satisfaction with product information provided by the Internet stores. In measuring participants' satisfaction, a majority of participants(42.1%) showed satisfaction with their purchase at store-based retail stores after information search via the internet, followed by the satisfaction with the purchase at the internet retail stores after information search at store-based retail stores(30.3%). Fifty one point nine percent of participants search information via the internet(vs.48% at store-based retail stores), and they especially look for fiber contents and design details with pictures(37.4%). The satisfaction with price information provided by the Internet retail stores is the highest (m=3.70 out of 5.0) among fashion product information followed by design information(m=3.48). On the other hand, size information, refund/exchange and fiber content information received low satisfaction scores(m=2.81, 2.71, 2.57 in turn). This research suggests the Internet retail stores should provide more variety of information in detail using technology and improving customer services. This study could provide the Internet retail stores a guideline to establish a satisfactory information delivery system.

• 보건의료산업학회지
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• 제1권1호
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• pp.45-58
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• 2007

The study is designed to compare differences between male and female Internet users in present Internet use conditions, Internet addition, self-respect, and deviation from a health life and analyze and understand factors causing compulsive Internet use. The research is aimed at suggesting basic information to guide a desirable direction for healthy and effective Internet use. The survey of 456 students majoring in public health at some universities in the Pusan-Kyungnam areas was made in November, 2006. The results are as follows: As for general information on those surveyed the number of the males was 50(11.0%) and that of the females was 406(89.0%), which shows an absolute higher ratio of the female respondents. On a question of Internet use frequency 62% of the male students and 44.6% of the female students answered they use the Internet everyday. Also the male respondents' Internet use time was longer. 64.0% of the male students use the Internet for games and entertainment, which were the highest ranked reason. 64.4% of the female students said they use the Internet to check e-mails. To all the questions assessing Internet addiction, the male users' answers implied higher addiction levels, but there wasn't statistically significant difference. However, the statistically outstanding distinction between the two sexes on deviation from a health life is shown in smoking, cheating in a test, obscene video/books, and conflicts with parents. The most answered deviations among the male respondents are smoking, cheating in a test, and obscene video/books, while conflicting with parents is for the female students. On self-respect the survey has found statistical differences in five questionnaire items and the female showed higher levels in all those questions. The male students answered cheating in a test(0.399), conflicts with parents(0.391), and Internet use time(0.242) have significant plus(+) influences on their compulsive internet use, while alcohol(-0.308) has a minus(-) influence. The female students answered self-respect(0.114), alcohol(0.097), obscene video/book (0.218), conflicts with parents (0.243), and Internet use time (0.284) factors have plus(+) effects.

• 정보보호학회논문지
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• 제9권2호
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• pp.37-48
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• 1999

인터넷은 학술.연구용으로 이용되었으나, 현재 일반사용자에게도 친숙한 World-Wide Web의 발달과 더불어 인터넷을 상업적으로 이용하려는 시도가 증가하고 있다. 인터넷의 상업적 이용으로 가장 큰 예는 인터넷 상점을 들 수 있다. WWW을 이용하여 물건을 광고하고 사용자는 자신이 원하는 물건을 선택하여 온라인으로 대금을 지불하는 형태이다. 이런 인터넷 상점이 증가함에 따라 고객과 상점사이에 서로의 신용도를 확인할 수 없는 문제점이 발생하게 되었다. 이 논문에서는, 인터넷 상점의 신용을 인정할 수 있는 시스템 개발에 대해 설명하고 있으며, 이를 통해 사용자가 인터넷 상점을 사용할 수 있는 믿을 수 있는 환경을 구축하려고 한다. 인터넷 상점에 대한 신용인증 시스템 개발을 위해서 상점의 신용정보는 사용자에게 안전하게 전송되어야 하며, 쉽게 확인할 수 있어야 한다. 또한 도청 될 수 없어야 한다. The Internet has been used as the academic researching purposes. Nowadays accordance with improving and being familiar with the World-Wide Web Many people are giving it a try to use the Internet as commerce markets. The noticeable example of internet-based use of the commerce is the Internet shopping mall. Using the WWW companies exhibit their products and users select the ones and take the payment for ones in the on-line Increasing the the Internet shopping mall there needs to be the countermeasure that companies and clients must verify each other. In this paper there are explained the development credit authentication system of the Internet shopping mall and the construction of the trusted environment clients can use Internet shopping mall. That is to develop the credit authentication system the credit-rating of Internet shopping mall can be sent securely and easily to clients and the information of credit-ranting cannot be eavesdropped.

• Journal of Evidence-Based Herbal Medicine
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• 제1권2호
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• pp.1-6
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• 2008

The internet is closely related to the lives of modern people in the 21st Century. Exchanging information with others over the internet in any place through is possible nowadays and such exchanging information has been developed at rapid speed also in the areas of medical care. The internet is an important and rapidly-evolving source of health-related information, and many patients with atopy dermatitis attempt to find information from the internet. This study was performed to investigate the current information available in atopy dermatitis on the internet in Korea. We chose three portal sites and two network communities to analyze the information in which the topic of 'atopy' could be found. Among the 2,024 web sites and 5,613 network communities, 98.2% of the web sites and 71.7% of the communities were related products or service advertisements, and some of them provided incorrect of exaggerated information. There were only 42 web sites and 75 available communities with genuine information, and most of these also presented unattested treatment methods, including alternative therapies. It is quite understandable that patients with atopy dermatitis want to seek information related to their disease and the internet has the potential to be a useful source of information. However, there are no regulations to control the accuracy and quality of information on the internet. We should take an active role in identifying the accuracy and evaluating the quality.

• 복식문화연구
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• 제22권1호
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• pp.73-85
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• 2014

The purpose of the study was to investigate whether customer perception on internet fashion shopping mall characteristics influences positive emotion on internet shopping and relationship formation. For data collection, a questionnaire was administrated from February 20th to March 3th in 2012 to 362 adults who have purchased the products from internet fashion shopping mall. The analysis explores the effect of internet shopping mall characteristics on positive shopping emotion and relationship quality. It also tests the mediation effect of positive shopping emotion for the influence of internet fashion shopping mall characteristics on relationship quality. The results are as follows. First, the perceived internet fashion shopping mall characteristics had positive effects on relationship quality. Second, the perceived internet fashion shopping mall characteristics had positively effects on positive shopping emotion. Third, the effect of positive shopping emotion had positive effects on relationship quality. Fourth, the effect of perceived internet fashion shopping mall characteristics on relationship quality, mediated by positive shopping emotion, was shown to be none.