• Asia pacific journal of information systems
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• 제13권3호
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• pp.85-106
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• 2003

Recently, firms which have offered a "free Internet service" to their customers, are considering a "charged Internet service" for increasing a company's profit. But they have doubts about the results, because consumers may fly away from their web-site easily and may discontinue using their services. The purpose of this study is to investigate which factors make consumers use the charged Internet services. To do this, the factors, which are ease of using the service, usefulness of the service, the reputation of the service provider, service cost, and the intention to use the service as a mediator, are analyzed. To achieve this research objective, a structural equation model was constructed and a field study method was used. The findings are summarized as follows: First, ease of using the service, usefulness of the service, and service cost have significant impacts on the charged Internet service usage through the intention to use. Especially, although service cost influences on the service usage largely, the usefulness of the service has a bigger impact on the charged Internet service usage than service cost. Second, the reputation of the service provider does not have any impact on the service usage. Third, consumers using only the free Internet service tend to hesitate about using the "charged Internet service" because they doubt its ease of use and usefulness in spite of the service cost.

• 경영과정보연구
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• 제17권
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• pp.25-44
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• 2005

Recently, the internet and mobile telecommunication is proliferating rapidly in the whole world. In accordance with this, people have growing desire to use the internet without the limitation of the space; as a result, the mobile internet users are incredibly increased. However, the established study about the mobile internet emphasize the technical aspects. Therefore, this studies finds the significant factors that affect the use of mobile internet service. This study suggests the enterprises getting the service direction which they will use as a strategy in the future. In order to do this, the study examines the factors which can affect the using of the mobile internet service and analyzes the established study about the quality of the information system and the internet service. The result of the survey shows that the factors affecting the use of the mobile internet service are the stability of the system, the convenience of the system, and the response of the service. It also appears that the satisfaction of the mobile internet service affects the attention of the users to using the mobile internet service. The five theories are selected from the ten creative theories, these explain that it is a little unreasonable to design the model which is related to the prior study of the information systems. It will be more deeply scrutinized to analyze the effect of the satisfaction and the utilization of the users through the quality of the information contents.

• 한국도서관정보학회지
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• 제35권1호
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• pp.377-397
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• 2004

This study investigated the use of community information and communication technologies in light of its dual visions (i.e., serving as an affordable Internet service provider and a community building tool). Surveying the randomly selected users of a community network (n = 213), this study examined the influence of the community features on service use compared to that of Internet features. The present study found that the respondents were using the service mainly for general Internet features, such as email and web access. More than two-thirds of the respondents did not recognize community contents as available service. Community features of the service were found as significant predictors of use only among people who were aware of community contents but not among people who were not. Nonetheless, there was no difference in the amount of use between the two groups, indicating that the awareness of community contents itself did not increase use. Findings suggest that the service providers did not fully communicate the community aspect of the service with the users although the very aspect distinguishes the service from other Internet services.

• Journal of Information Technology Applications and Management
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• 제14권1호
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• pp.57-74
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• 2007

Since 1999, mobile internet service has been increasing rapidly. According to the Ministry of Information and Communication (MIC) of the Republic of Korea, the size of mobile service market is forecasted to be valued at approximately 10.5 trillion won in 2007. For this reason, many mobile service providers have adopted customer-centered strategy for the successful business in the mobile internet services. Thus, this research examines the rations of service quality, user satisfaction, and additional use intentions with 88 users (male and female) of mobile internet service using structural equation model (SEM). The result shows that there is a difference between male and female using mobile internet service regarding the quality factors of mobile internet service. This study provides some guidelines for the successful strategic planning of customer-centered mobile internet services in gender.

• 디지털산업정보학회논문지
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• 제6권4호
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• pp.279-295
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• 2010

Technology development has reshaped not only the business environment but also financial service. The purpose of this study is to investigate the factors affecting customer's attitude and usage of Internet banking. Based on prior studies, this study identifies usefulness, ease of use, innovativeness, social influence, quality, cost as affecting factors of customer's attitude and usage of Internet banking. This study intends to do a comparison analysis the relationship between customer's attitude and usage of Internet banking by classifying Internet banking service into inquiry, transfer, and other service. Result shows that usefulness, quality, and cost are significantly related to the customer's attitude toward Internet banking service, but ease of use, innovativeness, and social influence are not. Even though customer's attitude was found to be significantly related to the use of Internet banking, the degree of it was different by service types inquiry, transfer, and other service in a row. It implicates that usage of Internet banking still centered on inquiry service.

• 한국문헌정보학회지
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• 제34권3호
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• pp.25-36
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• 2000

본 연구는 인터넷 시대의 새로운 기능인 무선인터넷 서비스에 대하여 소개하고 특히 무선인터넷을 활용 할 수 있는 도서관의 정보서비스에 관하여 논의하였다. 차세대 인터넷 서비스의 선두주자로 떠오르는 무선 인터넷 서비스는 시간이나 장소의 제한없이 이동중 개인의 휴대폰을 통하여 필요한 정보를 제공 받을 수 있다는 점에서 그 이용이 급속히 확산되고 있다. 따라서 무선인터넷 서비스를 도서관에 수용하여 도서관 정보검색의 인터페이스를 다양화하므로써 이용자 서비스가 향상되며 도서관 업무의 분산화와 신속화라는 부가적인 효과도 기대할 수 있다.

• Journal of Information Technology Applications and Management
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• 제16권4호
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• pp.19-40
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• 2009

In case of korea, it is said that the service of internet banking is in maturity regarding the number of transactions that internet banking process. So it is necessary to find out the factors that influence customer's trust on bank with the use of internet banking, to preserve existing customers. The purpose of this study is to investigate the effects of the internet banking service quality on trust of banks. For this purpose, eight hypotheses are empirically tested using logistic regression. The empirical results indicated that responsiveness, easy of use, and accuracy from the six dimensions of internet banking service quality factors take significant effect on trust of bank.

• 한국도서관정보학회지
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• 제32권1호
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• pp.285-307
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• 2001

With frequent use of the internet these days, academic libraries are offering the "Document Delivery Service" through the Internet in our country. The current "Document Delivery Service" utilized over the Internet was researched according to the method used by each library to connect to the internet. and this research, based on each library's current service conditions, service data types, document format of service data, whether the libraries used OPAC for document service or not, and user types. As a result of the research, it was discovered that most of the "Document Delivery Service" is served by website, mainly PDF format, use another interface differs from OPAC, and the personal users in our academic libraries.ers in our academic libraries.

• 한국전자통신학회논문지
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• 제8권2호
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• pp.255-261
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• 2013

최근 인터넷 VOD 서비스가 확산되면서 세계방송시장에 큰 변화가 초래되고 있다. 특히 기존 유료방송시장에 대한 위기인식은 이용자들의 '코드커팅'현상과 광고시장이 위축되는 결과를 통해서 확인할 수 있다. 이러한 유료방송시장에 새로운 경쟁자로 등장한 인터넷 동영상 서비스(OTT) 사업자들은 양질의 콘텐츠 확보를 위해서 집중 투자하고 있다. 이에 본 연구는 현재 인터넷 동영상 서비스의 일종인 인터넷 VOD 서비스 이용자들의 영화 콘텐츠 이용과 관련하여 지각된 용이성, 지각된 유용성, 충족의 관계와 영향력을 알아보았다.

• 한국산학기술학회논문지
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• 제12권12호
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• pp.5601-5613
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• 2011

본 연구에서는 사회경제적 특성에 따라 인터넷 접근, 인터넷 이용 정도 및 인터넷 서비스 이용 상의 디지털 격차가 어떻게 달라지는가를 체계적으로 규명하고자 하였다. 이를 위해 본 연구에서는 한국인터넷진흥원의 인터넷이용자실태조사 데이터를 이용하여 사회경제적 특성에 따른 인터넷 접근과 인터넷 이용(양적 이용 정도, 인터넷 서비스 이용)의 디지털 격차를 로지스틱 회귀분석방법으로 검증하였다. 분석결과, 인터넷 접속(가정에서의 인터넷 접속, 초고속 인터넷 접속)과 인터넷 이용정도(적극적 이용, 정기적 이용, 비정기적 이용)는 연령, 성별, 교육수준, 고용상태, 소득수준, 인터넷 접속 유형 등에 따라 디지털 격차가 존재하는 것으로 나타났다. 인터넷 서비스 이용(정보 활용, 커뮤니케이션 및 커뮤니티, 전자상거래, 인터넷 뱅킹)의 경우 고학력자 및 고소득층이며, 학생이고 젊은 연령층일수록 인터넷 서비스를 많이 활용하는 것으로 나타나 사회경제적 특성에 따른 인터넷 서비스 활용 격차가 존재하는 것으로 검증되었다.