• 디지털융복합연구
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• 제12권1호
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• pp.263-271
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• 2014

디지털 다매체 다채널 시대를 맞이하여 인터넷, 케이블, 그리고 위성방송 및 IPTV 등의 뉴미디어의 성장으로 지상파 방송은 시청률 저하와 함께 광고비 또한 급격히 하락하고 있다. 이러한 상황에서 지상파 TV에 중간광고를 도입하자는 의견이 나타나고 있다. 따라서 본 연구에서는 이러한 중간광고 도입이슈에 대해 일반인과 전문가의 인식을 비교함으로써 중간광고 도입에 대한 타당성을 검토하고자 하는 목적에서 이루어졌다. 연구결과 지상파 TV에 중간광고를 도입하자는 의견에 대해 일반인과 전문가들 사이에 인식차이가 높게 나타났다. 이러한 중간광고 도입의 타당성 자료는 향후 중간광고 제도시행에 대한 근거를 제공해 줄 것으로 기대한다.

• 한국정보시스템학회지:정보시스템연구
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• 제17권2호
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• pp.49-72
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• 2008

Today, the World Wide Web (WWW) impacts many facets of our lives, including communication, entertainment, social activities, shopping, etc. The web portal is the most accessed type of site and is advertising-supported the more users who visit the site, the more income it generates. User perception to a web site is very important much research has focused on the internet users' behavior. Some well-known theories, such as the technology acceptance model have been used to examine variables that motivate individuals to accept and use an IS. But Understanding continued use is the goal of this study. We focus on user beliefs (specifically, perceived usefulness) and attitude because pier studies of IT usage, predominantly based on the technology acceptance model (TAM) and similar models, have established these perceptions as the dey determinants of both initial IT usage (acceptance) and long-term usage (continuance) intention and behavior (Bhattacherjee 2001; Davis et al. 1989). Any change in beliefs or attitudes will likely have a corresponding impact on, and may even revers, users' continuance intention and behavior. Also, continuance use have some features which are prior use, habit, feature-centric view of technology. So this research reflected continuance use features. Examination of the paths in the model revealed several interesting results. First, Perceived usefulness was a stronger predictor of acceptance intention in TAM than attitude, But attitude was a stronger predictor of continuance intention in this study than perceive usefulness. Second, confirmation was not affect directly to attitude. Last, Habit was strongest predictor of continuance intention in this study.

• 마케팅과학연구
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• 제10권
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• pp.71-89
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• 2002

온라인 시장이 급격하게 성장하는 환경 하에서 온라인 소비자와 오프라인 소비자에 대한 차이점을 밝히기 위해 다양한 노력을 기울이고 있다. 이러한 상황에서 온라인 소비자와 오프라인 소비자 두 집단의 차이점을 밝히는 것은 각 소매업자들에게 마케팅전략을 수립하는데 도움을 줄 수있다. 본 연구는 온라인 소비자와 오프라인 소비자 두 집단의 쇼핑성향의 차이점을 나타내는 변수를 찾고자 시도하였다. 본 연구에서는 쇼핑성향을 쇼핑즐거움, 위험지각, 가격의식, 그리고 펀리성으로 구분하여 분석 하였다. 분석결과 쇼핑즐거움은 기각되었으며, 위험에 대한 지각과 가격의식 그리고 편리성은 두 집단을 구분하는 유의적인 변수로 나타났다. 즉 온라인 소비자는 위험에 대한 지각을 낮게 하였으며, 가격에 민감하였고, 펀리성을 추구하는 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제11권6호
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• pp.90-97
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• 2011

최근 통신 기술과 인터넷의 발달로 인해 현대인들의 활동영역이 사이버 공간으로 넓어지면서 사이버공간에서의 자아 정체성과 윤리 문제가 중요하게 부각되고 있다. 이러한 시점에서 가상공간에서의 환몽 체험을 통해서 진정한 자아를 탐색하는 과정을 담은 우리 고전 소설 구운몽 은 현대 네티즌들에게 의미있는 시사점이 될 수 있다. "구운몽"의 주인공인 성진은 환생을 통해서 또다른 욕망의 주체인 팔선녀와 만남으로써 가상 세계를 체험하고 있다. 이를 통해 성진은 '진/가'의 이원적인 세계관을 극복하고 진정한 구도자로서의 자아를 확립하기에 이른다. "구운몽"의 환몽 체험은 현실 세계와 가상 세계를 구별하면서, 성진에게 양소유라는 새로운 자아를 부여한다. 성진은 아바타인 양소유를 통해서 자아의 한계를 초월하여 다중적인 주체로서 자신을 자리매김한다. 이러한 주체의 확장을 통해 결국 성진은 현실과 가상이 모두 깨달음을 위한 주체의 통합 과정임을 인식하게 된다. 이렇듯, "구운몽"은 컴퓨터와 같은 물리적인 매개로서가 아니라 인간의 정신으로 구성되는 가상 체험, 가상 세계를 이야기하고 있는 작품으로 이해된다. 현실 세계와 가상 세계의 대립, 충돌과 욕망의 무한성 속에서 갈등하는 현대 네티즌들에게 자아에 관한 성진의 깨달음은 모순적인 상황을 해결할 수 있는 열쇠가 될 수 있을 것이다.

• 패션비즈니스
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• 제12권4호
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• pp.158-169
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• 2008

This study aims to survey the perceptions held by students and field workers regarding the clothing-related qualification certificates, which can serve as the base for becoming clothing professionals, to compare and analyze the actual state of qualification certificates on the basic research level, and thus to search for the directions suitable for the clothing-related qualification certificates. The questionnaire method was selected for the study. The responses of 406 copies from students and 81 copies from field workers were used, and frequency analysis and t-test were done with the assistance of spss 10.0 statistics program, The findings are as follows. First, as to the qualification certificates perceived by the students, the certificates of colorist engineer and colorist industrial engineer were known most. 237 students, or 58.4% of the student respondents, had obtained the information about the qualification certificates mainly through the internet and mass media, and 77.3% of the students had a plan to get the qualification certificates. Second, as to the qualification certificates perceived by the field workers, the respondents indicated that school grades(43.2%) would be given the highest additional points at the time of employment, while the clothing-related qualification certificates gathered low responses of 11.1%. The field workers perceived that the qualification certificate of Western suit engineer(pattern) was needed for the job, while 45.4% of them perceived that no qualification certificate was required for the job. Third, both the students and the field workers showed low acquisition levels of the qualification certificates, and in view of their perceptions that the qualification certificates of languages or computer skills were more useful, the improvement is needed in order for the national certificates for the clothing-related skill qualification to develop in the more job-related directions.

• 한국콘텐츠학회논문지
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• 제20권7호
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• pp.1-18
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• 2020

미세먼지는 전 세계 사망 원인 10대 중 하나이다. 세계 인구의 95% 이상이 그것에 의해 위험에 처해 있다. 본 연구는 적소 이론에서 미디어의 경쟁적 특성을 활용하여 위험 정보를 제공하는 다양한 유형의 미디어 사이의 상호 보완 관계를 정의, 효율적으로 제공하고 관리하기 위해 사용되는 방법을 탐구한다. 12일 동안 348명의 한국 대학생들로 구성된 설문조사는 미세먼지에 대한 소비자 인식, 미디어 이용, 미디어 이용 만족도 등 3가지 요인을 분석했다. 미디어 만족에 대한 응답 값은 적소 폭, 적소중복, 경쟁 우위를 도출하기 위해 방정식으로 대체되었다. 연구결과 미세먼지 예보 및 미세먼지 대응 지침 정보를 제공하기 위해 스마트폰 애플리케이션이 가장 효과적이었고, 스마트폰 애플리케이션이 미세먼지의 심각성과 발생원 등 추가 정보 제공에 제한돼 인터넷과 스마트폰 애플리케이션의 기능 확립이 필요한 것으로 조사됐다. 따라서 스마트폰 애플리케이션을 보완하는 위기전달 시스템을 개발해야 한다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.61-90
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• 2016

Purpose Recently the usage of Mobile Instant Messenger(MIM) has been increased all over the world. With the development of Mobile Internet, a large amount of mobile application came into being, such as WeChat, the most popular MIM now in China. It has a huge number of registered users, but just only half of them are the "active users". This study intends to examine what factors affect MIM user's continuance intention and actual usage behavior. Design/Methodology/Approach Based on the framework of Perception/Emotion-Behavior and the extended ECM-ISC (Expectation Confirmation Model of IS Continuance), this research introduced some unique variables to a user satisfaction model focusing on perceived/emotional factors in WeChat. In this model, perceived/emotional factors have been divided into enabler factors and inhibitor factors to analyze the effect on continuance intention and actual usage behavior. Also, the moderate effect of the habits was discussed. An online questionnaire survey of 203 WeChat users was conducted and the empirical validation was employed to test the research model. Findings From the empirical results, perceived usefulness, expectation confirmation, and needs for affiliation significantly affected satisfaction. Also, satisfaction influenced continuance intention which led to actual usage behavior. We found that the habit moderates the relationship between satisfaction and continuance intention. The result of this study provides guidance to the developers and operators of WeChat on how to improve enhance users' satisfaction and loyalty.

• Asian Pacific Journal of Cancer Prevention
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• 제14권1호
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• pp.303-308
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• 2013

Background: Medical students' views may provide some direction for future policy considerations. Aim: The aim of this study was to assess gender differences in future doctors' receptiveness to currently implemented anti-smoking messages and the effectiveness of those messages. Materials and Methods: We administered a questionnaire to all students at a medical university in Malaysia, asking how frequently they noted anti-smoking policies, anti-smoking campaigns, and anti-smoking messages in schools. In addition, the questionnaire investigated most effective methods to convey these messages. Results: A total of 522 (59.7%) students responded. Students were least likely to approve of total bans on cigarettes and increasing the price of cigarettes, and most likely to approve of bans on use of cigarettes in public places and sales to individuals less than 16 years old. Approval of total bans on cigarettes was more common in female students than in males OR=0.39 (95%CI: 0.18-0.86). Furthermore, compared to the female students, the male students thought that printed media; OR=2.32 (95%CI: 1.31-4.10), radio; OR=1.93 (95%CI: 1.15-3.22) and the internet; OR=1.96 (95%CI: 1.15-3.33) were very effective at delivering anti-smoking messages. Conclusions: Gender differences existed in the future doctors' perception of the effectiveness of anti-smoking initiatives. Taking this gender difference into account may increase the receipt of anti-smoking messages in adolescents.

• 대한가정학회지
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• 제42권7호
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• pp.73-88
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• 2004

The purpose of this study was to understand how consumers perceive the costs of couponing by coupon types and to suggest ways in which coupons should be developed to contribute to consumers' welfare. Costs/benefits of coupons as the most close antecedent variable included the following 8 constructs: searching costs, clipping costs, storing costs, extra expenses, substitution costs, pressure of holding, uncomfortable feelings, and regrets. Since it was hypothesized that the cost of couponing differs by coupon type, four coupon-types were examined: homepage coupon, E-mail coupon, DM coupon, and newspaper/magazine coupon. Data for this research were collected through 732 responses to a self-administered survey of consumers who had used all four types of coupons requesting participation from members of Internet survey firm. The conclusions of this research can be summarized as follows: (1) Women preferred off-line coupons but men preferred on-line coupons. In addition, consumers in Seoul were more familiar and satisfied with on-line coupons than consumers in other regions. (2) Among constructs of costs, consumers perceived regrets, pressure of holding, and substitution costs highly. Differently from previous studies, consumers perceived searching costs and clipping costs to be less important than other costs. (3) Storing costs, pressure of holding, and uncomfortable feelings were higher in off-line coupons, whereas clipping costs, extra expenses, and substitution costs were higher in on-line coupons. (4) In general, most constructs of costs in using homepage and newspaper/magazine coupons were higher than those of E-mail and DM coupons. (5) Cost perception was negatively related to coupon satisfaction at coupon, except newspaper/magazine coupon which was the least satisfactory coupon, regardless of costs (6) Consumers were more satisfied with direct-distribution coupons such as E-mail and DM coupons than public-distribution coupons such as homepage and newspaper/magazine coupons.

• 복식
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• 제60권6호
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• pp.11-22
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• 2010

Purpose: The purpose of this study is to develop golf wear textile design, produce simulation and samples, and create original designs using geometric patterns. Significance: If modern people's trend to pursue well-being is be associated with healthy and active lifestyle and the design which combines a sport sense into artistic image appears in golf wear, it is a very significant effort to settle the role of sport as a mega trend. Contents: This study examined the general concept of geometric patterns and the situation and characteristics of women's golf wear. Finally, the design and simulation of gold wear textile were proposed. Study Instruments: For theoretical research, articles, books, literatures, and Internet materials published at home and abroad were reviewed and collected. For empirical research, a dot, a stripe(a line), a square, and an oval were selected and simulation was tested visually after the development of textile designs. Finally it was directly produced and golf wear design was developed. Photoshop CS 3 and Wacom intuos 3 were used as a general-purpose program and hardware respectively. DTP printing was used for sample work. Based on research results, geometric patterns range broadly and diversely from prehistoric remains and relics to contemporary art, design, architecture, and fashion. It is a unique formative element with value and attraction as the infinite object of inquiry beyond an area and the times. The combination of geometric patterns with art touch could complement the rigidity of design. It contributed to the perception of important role of art in the design area, namely, the importance of design containing artistry.