• The Journal of Korean Institute for Practical Engineering Education
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• v.1 no.1
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• pp.7-12
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• 2009

The worldwide spread of the internet has made it an important topic in our everyday lives. It has not only changed ordinary lives, but also the whole spectrum of modern society. Thus, it is necessary to understand the characteristic changes in learners as well as social demand in this drastic transformation period and to modify the goal and methods of learning to nurture future intellects. To achieve this, there have been recent attempts to invent new learning methods involving Web 2.0, which focuses on the user. Out of the various aspects of Web 2.0, the blog is expected to invoke learner-oriented education and active discussions between learners, in that the individual manages the blog autonomously and there is much interaction between users. This study will construct a learning system using the blog, apply it on real learners, and analyze its effect on the learners' scholastic achievements, interests, and learning transfer.

• The KIPS Transactions:PartD
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• v.16D no.5
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• pp.817-824
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• 2009

In recent years, Weblog has become the most typical social media for citizens to share their opinions. And, many Weblogs reflect several social issues. There are many internet users who actively express their opinions for internet news or Weblog articles through the replying comments on online community. Hence, we can easily find internet blogs including more than 10 thousand replying comments. It is hard to search and explore useful messages on weblogs since most of weblog systems show articles and their comments to the form of sequential list. In this paper, we propose a visualizing and clustering system called TRIB (Telescope for Responding comments for Internet Blog) for a large set of responding comments for a Weblog article. TRIB clusters and visualizes the replying comments considering their contents using pre-defined user dictionary. Also, TRIB provides various personalized views considering the interests of users. To show the usefulness of TRIB, we conducted some experiments, concerning the clustering and visualizing capabilities of TRIB, with articles that have more than 1,000 comments.

• Journal of the Korean Operations Research and Management Science Society
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• v.33 no.1
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• pp.131-148
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• 2008

Today, it is not difficult to use information technology (IT), especially, Internet based ones. Many people can not only access IT without learning how to use it but also find and develop new techniques and usages which couldn't be expected by system engineers or designers. This is owing to social interactions among users as well as advancement of IT. Theoretically, such social interactions in using IT can be well explained by adaptive structuration theory (AST) which has been considered as one of trying to capture the change of using IT due to social interactions between users and system. This study is to analyze the relationship between social interactions and motivation in using IT which can determine attitude and intention of using IT. For this purpose we provide a research model, in which two AST related variables, faithfulness of appropriation and consensus on appropriation, are independent variables and three beliefs for using IT, usefulness, ease of use and playfulness, are dependent ones. Additionally, for reflection of changing uses, usefulness is formed as second order factor by two first order factors-usefulness of self-expression and communication. An empirical test of our model for blog users which is analyzed by Partial Least Square method shows supporting most of hypotheses except one, consensus-ease of use.

• Convergence Security Journal
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• v.12 no.1
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• pp.71-77
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• 2012

Along with the development of Internet services such as Social Network Service (SNS) and blog Service, the privacy is very important in these services. But personal data is not safety from exposure to internet service. If personal data is leak out, the privacy is disclosed to hacker or illegal person and the personal information can be used in a cyber crime as phishing attacks. Therefore, the model and method that protects to disclose privacy is requested in SNS and blog services. The model must evaluate degree of exposure to protect privacy and the method protects personal information from Internet services. This paper proposes a model to evaluate risk for privacy with property of personal data and exposure level of internet service such as bulletin board. Also, we show a method using degree of risk to evaluate with a proposed model at bulletin board.

• Asia pacific journal of information systems
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• v.21 no.3
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• pp.1-18
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• 2011

Blog have become very popular with Internet users as one of the latest forms of online communication as well as knowledge sharing tools. However, blogs generate growing concerns regarding information privacy issues. This study, based on social exchange theory, presents results about bloggers' information sharing behavior. The 157 surveys are collected from a large university in the eastern U.S. The survey results indicate that trust which has four second order factors: economy based trust, trust in reciprocity, trust in other bloggers and trust in social interaction positively affects bloggers' information sharing behavior. However, online information privacy concerns have a negative impact on the relationship between trust and bloggers' information sharing behavior.

• Proceedings of the Korea Database Society Conference
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• 2008.05a
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• pp.405-412
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• 2008

It is certain that knowledge sharing is critical phenomenon to be concerned in web 2.0 days. Today, people can learn anything they want to know such as recipes or even with regard to the knowledge in the specific field through internet. In this trend, blog has settled down to the major part of Web 2.0 culture. There are various kinds of activities through blog vigorously. Still, people can not recognize how important information they upload is, i.e., they should take the responsibilities for information so that it can be more clear, exact and trust-building.

• The Journal of Information Systems
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• v.21 no.1
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• pp.69-91
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• 2012

The study investigates the media distinctiveness between twitter and other social media and describes how product information interpretation and responsiveness by internet users can be affected by the distinctive characteristics of twitter and blog media. The characteristics include relationship formation patterns among users, channel diversity, immediateness of information communication, information flow within media, media credibility, and management cost. Specifically, we statistically tested whether these characteristics are meaningfully differentiated by users. Results also showed that users perceived product information processing level and product evaluation direction differently based on these media characteristics. The current findings can serve as a pioneering work to provide a theoretical framework for examining social media characteristics and their impacts on consumer perception. In addition, this study practically suggests that marketers and network managers need to use differentiated communication strategies for twitters as a marketing strategic option.

• The Research Journal of the Costume Culture
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• v.12 no.6 s.53
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• pp.984-998
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• 2004

The purpose of this study was to analyze contents of clothing product evaluation statements in the internet shopping mall and to discover consumers' recognition and evaluation of it. The data were collected from 151 consumers' statements in the four internet apparel shopping malls and a questionnaire was developed to measure consumers' recognition of clothing product evaluation statements. The questionnaire was administrated 272 consumers over 18 years old. The results of this study were as follows; First, The contents of clothing product evaluation statements in the internet shopping blog, were divided into three categories which were product, service and consumer buying decision process. Product category include evaluation of clothing product, description of difference between real product and product on the screen, and advice of uses. Service category include quickness and kindness in delivery, store preference for good service. For consumer buying decision process, motivation of purchasing, perceived risk, expression of satisfaction from good buying and canvassing for purchasing were included. Second, consumer recognized that clothing product evaluation statements has function of furnishing information, confirmation of purchasing decision, risk reduction of internet shopping, and interesting entertainment. Consumers also were dependent on product evaluation statements for making purchasing decision. And it was trusted by consumers. This recognition & evaluation were correlated with consumer's clothing product knowledge, involvement, risk perception of internet shopping, experiences of internet shopping. Managerial implications are provided for internet shopping mall.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.2
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• pp.253-259
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• 2011

In a ubiquitous society, the world is changing to the place where we can access to network anytime, anywhere, on any device. The mobile internet is leading the ubiquitous world and the most commonly used medium is a cell phone. However, it is uncomfortable to link to cafe, blog, and mini homepage. Because we have to stop wap service in order to upload the mobile contents like photos, videos, sound recordings produced by mobile phones. Also we have to re-access. So, in this paper content management system was designed and implemented which mobile users don't have to stop wap service in order to upload photos, videos, sound recordings produced by mobile phones. Also it supports upload in wap service integrative medicine diagnosis and contents can be managed by category.

• Journal of the Korean Operations Research and Management Science Society
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• v.37 no.1
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• pp.89-104
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• 2012

As the generalization of using computer and the internet, most people, who would decide the acceptance of new information technology (IT), may consider the current systems which have been used so far. The objective of this study was to analyze the relationships between technology acceptance model (TAM) and the switching costs which may incur during switching from the current system into another on. For this purpose, this study suggested the hypotheses, in which continuity cost and setup cost, two types of switching costs in IT adoption, would influence perceived usefulness and perceived ease of use respectively. Moreover, the moderation effects of system types, hedonic system and utilitarian system, on the relationships between switching costs and TAM, were also suggested as the hypotheses. In order to prove the validity of the hypotheses, two groups were surveyed. Before surveying, to the one group who were believed to be a user of 'Cyworld', a new blog service, Naver Blog, was introduced. Similarly, to another group, Google Docs was introduced. The analysis by Partial Least Square (PLS) approach showed that most hypotheses in this study were statistically supported.