• 제목/요약/키워드: Internet advertising

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A Study on the Fashion Trends of a Popular Star (대중스타의 패션 트렌드에 관한 연구)

  • Lee, Eun-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.1
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    • pp.69-78
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    • 2008
  • A new coinage which calls a modern was appeared variously by values, taste, feature of lifestyle and the meaning of a new coinage has influence in the change of lifestyle. Particularly a popular star is a person who situates in the center of a new coinage, his role, behavior, and appearance have great influence in the birth of a new coinage. He is a fashion leader as well as the object of fashion imitation to the new generation being sensitive for fashion. As his fashion is appeared with important fashion icon in fashion market, fashion companies have developed actively star marketing marking him as an advertising model. Therefore, because the fashion trends of a popular star introduce season's fashion trends and can be important factor forecasting fashion behavior of consumer, this study aims at analysis for fashion trends of a popular star including a public entertainer. The dates of this study were collected by TV drama, internet, and magazines, etc. The fashion trends were divided into feminine fashion trend, sexy fashion trend, tomboy fashion trend, and retro fashion trend. Feminine fashion trend was based on feminity but it was classified in masculine look, simple look, chic look, and natural & romantic look according to the standard of a transformation of feminine image. Sexy fashion trend was divided into two sexy images according to the method wrapping oneself in a dress and the method exposing a specific body part. Tomboy fashion trend could be the immature boyish style which concealed bust or hip or pelvis symbolizing feminity. Retro fashion trend could be style being based on 1980's style and Y line. Fashion items as leggings, baby doll dress, tunic style, dot pattern, garsonne look were come into fashion.

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Measures for Adware and Spyware (애드웨어 및 스파이웨어 대응기법)

  • Kim, Bae-Hyun;Kwon, Moon-Taek
    • Convergence Security Journal
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    • v.6 no.4
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    • pp.41-47
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    • 2006
  • Spyware is any technology that aids in gathering information about a person or organization with-out their knowledge. Software designed to serve advertising, known as adware, can usually be thought of as spyware as well because it almost invariably includes components for tracking and reporting user information. A piece of spyware and adware affect computers which can rapidly become infected with large numbers of spyware and adware components. Users frequently notice from un-wanted behavior and degradation of system performance, such as significant unwanted CPU activity, disk usage, and network traffic which thereby slows down legitimate uses of these resources. The presence of situation will continue because of rapid expansion of Internet usages. Therefore, security solutions, such as anti-adware and anti-spyware, for recovering these malfunction due to the malicious programs must be developed. However, studies on the malicious programs are still not sufficient. Accordingly, this paper has studied the malicious program techniques, based on the results of analysis of present adware and spyware techniques by employing collected samples, and presents efficient measures for blocking and remedying the malicious programs.

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A Method for Spam Message Filtering Based on Lifelong Machine Learning (Lifelong Machine Learning 기반 스팸 메시지 필터링 방법)

  • Ahn, Yeon-Sun;Jeong, Ok-Ran
    • Journal of IKEEE
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    • v.23 no.4
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    • pp.1393-1399
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    • 2019
  • With the rapid growth of the Internet, millions of indiscriminate advertising SMS are sent every day because of the convenience of sending and receiving data. Although we still use methods to block spam words manually, we have been actively researching how to filter spam in a various ways as machine learning emerged. However, spam words and patterns are constantly changing to avoid being filtered, so existing machine learning mechanisms cannot detect or adapt to new words and patterns. Recently, the concept of Lifelong Learning emerged to overcome these limitations, using existing knowledge to keep learning new knowledge continuously. In this paper, we propose a method of spam filtering system using ensemble techniques of naive bayesian which is most commonly used in document classification and LLML(Lifelong Machine Learning). We validate the performance of lifelong learning by applying the model ELLA and the Naive Bayes most commonly used in existing spam filters.

A Case Study and Product Planning Characteristics of Global Eco-fashion Brands (글로벌 에코패션 브랜드의 현황과 상품기획 특성)

  • Ha, Seung-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.3
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    • pp.219-238
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    • 2014
  • This study attempted to investigate present condition and product planning of global eco-fashion brands that harmonize fashion and sustainability. As research subjects, this study selected 97 oversea fashion brands mentioned in books related to eco-fashion, Black(2011), Brown(2010), Fuad-luke(2009). As for research methods, materials and ethical practices of these selected 97 brands through literature data and their internet site homepages. This study analyzed oversea eco-brands collected 26 British brands, 22 American brands, 36 European brands such as Germany, France, Italy, Sweden, Spain, Finland and so on, except Britain and 13 other regions including Japan, India, Canada, Mexico, and New zealand. In conclusion, the product planning characteristics of these oversea eco-fashion brands can be summarized as follows; community and fair trade, ecological and slow design, recycle, reuse, redesign, and new eco-models. Firstly, brands of 'community and fair trade' manufactured products through fair trade and local community's artisan by ethical practices with organic fabrics. Secondly, brands of 'ecological and slow design' pursued timeless design and multi-functional design as luxury eco-fashion styles. They used organic textiles, hemp, bamboo, soya, tencell, sea cell, and self-sustaining plants. Thirdly, brands of 'recycle, reuse, redesign' aimed for upcycling high-end fashion and used vintage clothes, textile scraps, PET, parachutes, tires, safety belts, advertising banner and so on. In addition, brands of 'new models as eco-fashion' suggested zero-waste cutting, recycling over-printing technology, new sustainable business model, and ethical practices in the supply chain of the fashion industry.

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Reconstruction of Disharmonious Upper Anterior Dentition by Implant Supported Fixed Prosthesis (임플란트 지지 고정성 보철물로 상악 전치부를 수복한 증례)

  • Oh, Sang-Chun;Chee, Young-Deok
    • Journal of Dental Rehabilitation and Applied Science
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    • v.24 no.2
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    • pp.183-192
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    • 2008
  • Modern dental reconstructions do not only aim at restoring the patient's mastication, but rather at improving general well-being and quality of life, especially in terms of esthetics. The media, the internet, advertising, and many other facts of society contribute to an increased cosmetic awareness. A 35-year-old male patient presented with as follows: 1) the porcelain fracture of ceramo-metal restoration on #11 and #23, 2) the inclination of incisal plane to horizontal reference plane, 3) the dental midline deviation to facial midline, and 4) the lack of symmetry on upper anterior dentition. The patient requested an aesthetic improvement using fixed prosthodontics including implant-supported restorations. In the upper anterior region, one of the goals of the conventional as well as implant prosthesis is to achieve restorations with the dental attractiveness and beauty in the respect of dental, dentofacial, and facial compositions. This case report presents geometrically improvement of dental esthetics using conventional and implant prosthesis with soft and hard tissue augmentation.

A Research on the Communication Characteristics of Fashion Film -Focused on Chanel, Prada, Kenzo, Alexander Wang- (패션 필름의 커뮤니케이션 특성에 관한 연구 -Chanel, Prada, Kenzo, Alexander Wang을 중심으로-)

  • Huh, Yeeun;Chun, Jaehoon;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.2
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    • pp.315-329
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    • 2016
  • The $21^{st}$ century is the age when the revolution of digital technology enables two-way communication and when emotional values are emphasized. Thus, it exerts influence on the fashion industry and fashion communication. Along with fashion shows, advertising and displays, many fashion brands have increased the use of fashion films. For that reason, this study examines the characteristics of fashion films made by fashion brands, based on the frame work of persuasion communication. For the research, literature reviews and internet website research were done and films of Chanel, Prada, Kenzo and Alexander Wang were analyzed. The definition and types of fashion films were redefined as terminology varied throughout previous studies prior to analyzing each case. As a result, a fashion film would be redefined as 'a digital image which a fashion brand publishes to consumers for the promotion of brand comprehension'. Also, five fashion film types, 'short film', 'campaign film', 'animation film', 'brand film' and 'show film' were redefined. The analysis provided three communication characteristics: reliability, engagement and intuition. First, reliability is attained when a fashion brand (sender) delivers brand message to consumers (receiver) consistently and unitedly. Second, engagement is attained when the type of fashion film (channel) delivers creative image features such as format, music, video technique to attract consumers' interest. Lastly, intuition is attained when a fashion brand (sender) delivers a message akin to brand identity and deepens consumers' understanding. In addition, this study tried to identify the unique usage tendency of brands that could serve as practice guidelines for other fashion brands.

A Study on the Selective Visual Vision and Cinemagraph Expression (영상미디어의 선택적 시각과 시네마그래프 표현 연구)

  • Yu, Jung-Sun;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.15 no.5
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    • pp.325-331
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    • 2017
  • The purpose of this study is optional cinemagraph ads based on the case through the psychological theory of visual multimedia story qualitative analysis, quantitative analysis. Cinemagraph analysis would like to present the model. The analysis popular advertising model who starred with the higher profile in 2016 Gmaket of cinemagraph series of ads research, literature research, and Internet media. Analysis, case studies, etc. The analysis appeared around 10 percent was the most effective in the form of moving the form of copper wire. Part of the video cinema than the overall movement of the graph bigger visual flow effects is a dynamic. Moving the direction of the model used copper wires and broadly consistent with the product. Subject & Surrounding and margins are being used within one point or two points. The story of probability model in the short and expressing simple action of the product. Direction of the action, the proportion of multimedia for quantitative analysis of space story for the qualitative analysis of the periphery and jujebu, stories, such as the probability of four.For consideration the terms.

Fashion Style and Image Preference for University students -focused Daejeon and Gyeonggi area- (대학생의 패션스타일과 이미지 선호도 연구 -대전과 경기지역 대학생을 중심으로-)

  • Cha, Su-Joung
    • Journal of Fashion Business
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    • v.20 no.2
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    • pp.97-106
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    • 2016
  • This study aims examine specific image preferences through selected fashion style and evaluation terms. Therefore, this study provided basic information in order to help select a suitable fashion style within a desired image. As times are changing, most people obtain information about fashion through the use of the Internet by utilizing mobile phones and personal computers and less through magazines, newspapers and so on. When people buy clothes, they seem to be more influenced by the design and color than by price and quality. It is not perceived important for buying like company, advertising, the place of purchase etc. The results of the analysis reveal the structural elements of an image having a sense of fashion style and can be categorized as a natural image, romantic image, elegance image, casual image and avant-garde image. Among the six fashion styles, the natural image is regarded the highest A style. The romantic image is the highest B style and elegance image is the C, D, E style. The casual image is the highest F style and avant-garde image is a D style. In regards to appropriate fashion style by ages, the twenty-something population is investigated in finding a fit that is lively and vibrant in style while the thirty-something population is perceived to identify with a more feminine style. The forty-something population has shown to prefer a more luxurious style. Through this observation one can see that there is a distinction is fashion style between ages.

An Implementation of Search System based on Natural Language Index Incorporating considering Image Characteristics (이미지 특성을 고려한 자연어 색인 기반의 검색시스템 구현)

  • Kim, Jung-Yee;Lee, Ki-Wook;Lee, Kang-Ho
    • Journal of the Korea Society of Computer and Information
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    • v.11 no.5 s.43
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    • pp.337-343
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    • 2006
  • The number of digital camera users is increasing rapidly and countless number of photos floats about on the internet especially through wide-spreading Cyworld and blogs. Though portraits cover a large percentage of those photos, because of the property rights, near entirety or such photos are unavailable for use by web-page producers, advertising companies, web-designers, and so on, who need a variety of portraits with differing expressions and characteristics. This study offers a search engine that incorporates image characteristics based on natural language index, which can provide a fast and reliable search result. It will create an opportunity for the digital photographers to mure easily sell their pictures and simultaneously provide the would-be users of the photos a better and easier way to find the pictures they are looking for. Once the search engine is realized, it will become possible to use not only the nouns as keywords and categories but also verbs in search of portraits revealing feelings, expressions, dressings, and other characteristics.

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Problems Associated with the Management of Nutrition Support Team in Hospitals in Korea (우리나라 병원에서의 영양지원팀 운영과 관련된 문제점에 관한 연구: 한 대학병원의 경우)

  • Kang, Hye-Jin;Shanmugam, Srinivasan;Yong, Chul-Soon;Kim, Jung-Ae;Rhee, Jong-Dal;Yoo, Bong-Kyu
    • Korean Journal of Clinical Pharmacy
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    • v.18 no.1
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    • pp.45-49
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    • 2008
  • The goal of this research was to identify problems associated with the management of nutrition support team (NST) in hospitals in Korea. Management status of NST in the hospitals was surveyed over the phone or interviewed by visit during August 2007. NST in foreign countries was collected by reference search and websites in the internet. Survey analysis also was performed during March, 2007 with forty-one medical staff in a university hospital located in Jinju, Kyungsangnamdo. Korean Society for Parenteral and Enteral Nutrition (KSPEN) was organized in 2001 and currently has thirty-three member hospitals with on-site NST as of August, 2007. Most of the member hospitals were big hospitals with more than 500 beds and were organized within five years. The most significant problem identified was the shortage of nutrition specialists exclusively involved in the NST. Survey analysis revealed that more than half of medical staff prescribed parenteral nutrition based on their own nutrition requirement calculation rather than consultation with NST. It appears that status of NST management of hospitals in Korea are considered to be at beginner stage and therefore, needs more aggressive advertising activity to increase consultation usage by medical staff.

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