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http://dx.doi.org/10.14400/JDC.2017.15.5.325

A Study on the Selective Visual Vision and Cinemagraph Expression  

Yu, Jung-Sun (Dept. of Multimedia, Graduate School of Digital Image and Contents, Dongguk University)
Chung, Jean-Hun (Dept. of Multimedia, Graduate School of Digital Image and Contents, Dongguk University)
Publication Information
Journal of Digital Convergence / v.15, no.5, 2017 , pp. 325-331 More about this Journal
Abstract
The purpose of this study is optional cinemagraph ads based on the case through the psychological theory of visual multimedia story qualitative analysis, quantitative analysis. Cinemagraph analysis would like to present the model. The analysis popular advertising model who starred with the higher profile in 2016 Gmaket of cinemagraph series of ads research, literature research, and Internet media. Analysis, case studies, etc. The analysis appeared around 10 percent was the most effective in the form of moving the form of copper wire. Part of the video cinema than the overall movement of the graph bigger visual flow effects is a dynamic. Moving the direction of the model used copper wires and broadly consistent with the product. Subject & Surrounding and margins are being used within one point or two points. The story of probability model in the short and expressing simple action of the product. Direction of the action, the proportion of multimedia for quantitative analysis of space story for the qualitative analysis of the periphery and jujebu, stories, such as the probability of four.For consideration the terms.
Keywords
Cinemagraph; Selective Visual Attention; Photograph Art; Multimedia; Story;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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