Fashion Style and Image Preference for University students -focused Daejeon and Gyeonggi area-

This study aims examine specific image preferences through selected fashion style and evaluation terms. Therefore, this study provided basic information in order to help select a suitable fashion style within a desired image. As times are changing, most people obtain information about fashion through the use of the Internet by utilizing mobile phones and personal computers and less through magazines, newspapers and so on. When people buy clothes, they seem to be more influenced by the design and color than by price and quality. It is not perceived important for buying like company, advertising, the place of purchase etc. The results of the analysis reveal the structural elements of an image having a sense of fashion style and can be categorized as a natural image, romantic image, elegance image, casual image and avant-garde image. Among the six fashion styles, the natural image is regarded the highest A style. The romantic image is the highest B style and elegance image is the C, D, E style. The casual image is the highest F style and avant-garde image is a D style. In regards to appropriate fashion style by ages, the twenty-something population is investigated in finding a fit that is lively and vibrant in style while the thirty-something population is perceived to identify with a more feminine style. The forty-something population has shown to prefer a more luxurious style. Through this observation one can see that there is a distinction is fashion style between ages.

대학생의 패션스타일과 이미지 선호도 연구 -대전과 경기지역 대학생을 중심으로-