• Journal of the Korean Home Economics Association
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• v.40 no.2
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• pp.161-173
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• 2002

This study explored the Internet searching values(utilitarian searching value and hedonic searching value) of college student consumers, typed the Internet searching values to four types, and analysed the level of perception to Internet shopping' benefit-risk according to the Internet searching value types. The subjects were 361 college students. We used Cronbach'$\alpha$, multiple regression, one-way ANOVA, and Scheffe' test as statistical analysis. The results were summarized as follows : 1) According to the Internet searching values, college student consumers were classified into 4 types - high utilitarian/high hedonic type, high utilitarian/low hedonic type, low utilitarian/high hedonic type, and low utilitarian/low hedonic type. 2) Both high utilitarian/high hedonic type and low utilitarian/high hedonic type had high level of perception to Internet shopping' benefit-risk.

• Journal of the Korean Home Economics Association
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• v.40 no.4
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• pp.105-124
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• 2002

The purpose of this study was to analyze searching value types of Internet consumer information and to identify difference of information characteristics by searching value types. The online survey was conducted by 262 netizens. We used SPSS10.0 package and statistical analysis as follows : factor analysis, cluster analysis, one-way ANOVA, and Duncan's multiple range test. The results were summarized as follows: 1) searching value types of Internet consumer information were classified into 3 types - high benefit/high risk type, middle benefit/middle risk type, high benefit/low risk type. 2)In the degree of significance for information characteristics, consumer recognized accuracy as the most important then comes variability, utility, up-to-dateness, and reliability in that order. 3) high benefit/high risk type among searching value types was evaluated the most affirmative types for Internet consumer information.

• The Research Journal of the Costume Culture
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• v.10 no.2
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• pp.186-199
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• 2002

This study is carried out to examine the purpose of utilization and the degree of satisfaction on the information collected from the Internet site for the understanding of the reality of clothing information for college students. The results are as fellows; 1 . Three primary factors have been abstracted for the satisfaction of information. 2. The difference in the purpose of utilizing information, depending on the individual characteristic of students and the features related to computer, was shown in the difference of major and school year, number of the internet connection per day, capability of using computer, period of using computer, and frequency of information searching. The more the number of internet connection per day, the less the capability of using computer, and searching for information when required, internet can be utilized for study and work. 3. The difference in the degree of information satisfaction, depending on the individual characteristic of students and the features related to computer, was shown in the difference of major, school year, opportunity to take computer-related course, frequency of searching information, and etc. More positive and satisfactory response was derived from these not majoring in clothing rather than those majoring, those taking computer course related to clothing, and those searching for clothing information periodically. 4. The primary factors affecting the satisfaction on the overall information of clothing show difference in terms of sex and frequency of searching information. Female students show lower degree of satisfaction than male students and more satisfaction on the information searched as the frequency of searching becomes less.

• Korean Journal of Human Ecology
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• v.6 no.1
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• pp.1-13
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• 2003

This study attempts to investigate attitude toward internet shopping. internet purchase behavior. and purchase satisfaction of college student consumers. The data used for this study were collected from 361 college students who is living the southern part of Korea. and purchased goods and services on the internet at least one time during the previous 12 months. in Autumn, 2001. Data analysis were carried out using SAS package. Statistics used for data analysis were Cronbach'$\alpha$, Pearson's correlation analysis, and multiple regression. The results were summarized as follows : First, college student consumers in general are favorable to the internet shopping. The variable that has significant influence on the attitude toward the internet shopping was the web searching competence. Second, the variables that have significant influence on the internet purchases were the number of site visits, internet using time, credit card possession. personal income, and web searching competence. Third, the variables that have significant influence on the amount of internet purchases were personal income, internet using time, number of site visits. and credit card possession. Fourth, the variables that have significant influence on the satisfaction with internet shopping were internet shopping attitude and web searching competence.

• International Area Studies Review
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• v.16 no.1
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• pp.221-239
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• 2012

The purpose of this paper is to investigate the impact of internet shopping motivations on information searching intention, customer satisfaction and purchase intention. To achieve this goal, literature review and empirical studies were conducted in parallel. The results of this study are as follows: First, the motives of internet shopping of Chinese consumers were found to be in four dimensions, "seeking convenience," "seeking low-cost," "seeking variety" and "seeking pleasures", in order of large proportions, respectively. Second, Among these four internet shopping motivations "seeking convenience,""seeking variety" and "seeking pleasures" were found to have direct, significant and positive effects on information searching intention. But "seeking low-cost" has no positive effects on information searching intention. Third, information searching intention was found to have direct impact on customer satisfaction and purchase intention. Fourth, Customer satisfaction has an direct and positive effects on purchase intention.

• Journal of Family Resource Management and Policy Review
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• v.9 no.2
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• pp.111-126
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• 2005

The purpose of the study was to find out some actual states qualities of consumers using of online mall users, as well as the factors that affect consumer satisfaction. A survey for this research was formed in order to find the consumer group between the ages of 20 and 30 who have experiences shopping online. From August 5th, 2002 to August 24th 2002, 424 were actually used tot this research The major results of the research were as follows. First, out of the people of the ages 20 to 30, the average age of people that actually purchase the online products was 27.7, and most were either office workers or students. Most of these people have purchased more than S products within a year, and won. Furthermore, $71.9\%$ of the payments were made using credit cards. The average days of using the Internet per week was 5.4 days, the average duration of utilization was 4 years, the average hours spent per day was 2 hours and 9 minutes, and the average time spent on searching information was 31 minutes per day. These peoples ability to put Internet to a practical use, their ability to use the information effectively, and the dangers of the Internet have received 3.66, 3.99, and 3.14 points out of the 5-point scale. In addition, the information search using the Internet received 3_44 points, and the consumer satisfaction received a fairly high score of 3.33 points. Second, the information searching factors involving the society and the Interact have showed efficiencies in people that received university education, people that purchase more than 3 products online per year, people that spend more than 100,000 won per year, and the people that make use of the Internet more often. Third, the customer satisfaction on Internet malls was greater in people that purchase more than 3 products, spend more than 100,000 won per year, make effective uses of the Internet, and Dow about the importance of the information search of the Internet. Fourth, the factors that affect customer satisfaction were the effectiveness of the Internet for searching information, the dangers of the Internet, and the hours spent on the Internet. The more uses of the Internet one makes, the less dangers one encounters, and the less one spends time on the internet, the higher ones customer satisfaction is was proven by this research.

• Journal of the Ergonomics Society of Korea
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• v.27 no.4
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• pp.15-26
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• 2008

Recently, Internet Protocol TV technology has a latent power for searching information by using internet-connected interactive TV media. It is hard to browse and search web site conveniently since the visual and input devices are not sufficient for navigating through the websites. Zoomable user interface is a possible solution that may reduce users' task load and improve their performance. In this paper, we made three types of web browsers as scroll, physical zooming and semantic zooming type. Fifteen participants asked to do searching tasks and their task time, accuracy and subjective responses are recorded. In the result, though scroll type is evaluated more efficient than other types in task time and accuracy since participants are familiar with scroll type interface, semantic zooming type is highly rated in subjective responses such as perceived searching efficiency, satisfaction and joyfulness. This result implied semantic zooming is a possible solution which is improving user experience of searching websites using Internet Protocol TV.

• Journal of the Korean Society for Library and Information Science
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• v.33 no.3
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• pp.87-108
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• 1999

Information retrieval on World Wide Web is very different from the one in traditional environment. Since Internet user's searching behavior shows it's own special search characteristics, a study of user's specific characteristics is necessary to offer better services. Through analysis and examination of Internet user behaviors, we suggest guidelines of design for developing Internet -based information retrieval systems.

• Asia pacific journal of information systems
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• v.12 no.1
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• pp.1-16
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• 2002

Most of searching systems used by shopping-mall provide too much information for user requirements or fail to provide appropriate items reflecting customer's preference. This paper aims to design and implement the product searching systems based on customer preference which will enable efficient product selection in the internet shopping-mall. The proposed system consists of user/provider interface, searching and model agent, data management system, and model management system. Especially, we construct the searching pattern database to support fast search using association mining method. And this system includes the customer-oriented decision model which shows the highly preferred products. Input weight value per attribute and preference level should be needed to compute priority grade of preference.

• Journal of Internet Computing and Services
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• v.5 no.1
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• pp.59-66
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• 2004

Symmetry region searching can extract face region without a prior information in an image by using symmetric. However, this method requires a plenty of the computation time because the mask size to process symmetry region searching must be larger than the size of object such as eye, nose and mouth in face. in this paper, it proposed symmetric by using symmetry region searching and Wavelet Transform to reduce computation time of symmetry region searching, and It was applied to this method in an original image. To extract exact face region, we also experimented face region searching by using domain division in extraction region.