• 대한가정학회지
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• 제46권2호
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• pp.59-71
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• 2008

The purpose of this study was to discuss the role of mothers in children's privacy protection on the Internet. Specifically, the study explored 1)children's privacy protection efforts on the Internet, 2)types of personal information children provided at Web sites, and 3)the effect of mothers' privacy protection efforts on their children's privacy protection levels. The Internet survey was conducted and total of 153 mothers and their children aged 12-13 were included for statistical analysis. The descriptive statistics and Ordinary Least Squares were used. The results yield that children showed relatively high levels in providing personal information on the Internet, while they have no sufficient competency at privacy protection. The effect of mothers' privacy protection efforts on children's privacy protection was partially supported. The longer hours of Internet use and frequent participation in online events increased the potential consequences of children's privacy invasion. Providing privacy standards for online service providers and marketers targeting children could help protect children's privacy. Moreover, education program targeting parents and children could contribute them reduce potential consequences of children's privacy invasion.

• 대한가정학회지
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• 제44권5호
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• pp.109-118
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• 2006

The purpose of the study is to analyze web-site content for activating internet apparel shopping malls. With a view to improving the transaction experience and efficiency for both shopping-mall managers and customers. According to RANKEY(rankey.com) and 100 HOT RANHNC(100hot.co.kr), 5 big internet apparel shopping malls were chosen, divided into 3 web-site criteria of Users' Interface Section, Informational Section, and Customer Satisfaction Section, and analyzed. The results of our analysis of the web-site contents are as follows: 1) Concerning Users' Interface Section, the structure of the first screen is complicated and confusing. 2) Concerning Informational Section, the specific image of shopping man is ambiguous to understand and differentiated product information is not properly given. 3) Concerning Customer Satisfaction Section, the customers are not encouraged to show any interest in the shopping mall. These three problems are easily observed in most of the internet apparel shopping malls. To develop the internet apparel shopping mall, the following methods to activate them need to be implemented.

• 대한가정학회지
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• 제42권8호
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• pp.49-64
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• 2004

The purpose of this study was to provide useful information which would help web-site planning and design, product composition, and service of internet shopping malls. The sample consisted of 693 university students who had visited(Ed- in this case 'visit' means to enter an internet site; note also that the past perfect tense already conveys the meaning of 'experience') internet fashion shopping malls or purchased clothing through internet. Data were analyzed by factor analysis, frequency, t-test, and ANOVA(LSD) using SPSSWIN. The results were as follows： 1) The evaluative criteria of internet fashion shopping malls could be categorized by 4 factors： product presentation method, design, product information, sales promotion ＆ additional service; the first of which was found to be the most important. These criteria showed significant differences according to the period and time of access. Furthermore, the degree of consideration for these criteria was high, whereas the degree of satisfaction was low. 2) The evaluative criteria of clothing could be categorized by 6 factors： general characteristics of products, wearing comfort ＆ ease of management, popularity ＆ status symbolism, service, aesthetics, and textiles materials; the first of which was found to be the most important. These criteria were significantly different according to the periods, time, and purposes of access, and purchase experiences.

• 대한가정학회지
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• 제42권3호
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• pp.195-209
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• 2004

The purpose of this study was 1) to examine the usage of mobile internet by cell phone or palm pilot, etc., 2) to analyze mobile users' lifestyles, 3) to examine preferred fashion services according to users' lifestyles and 4) to investigate service satisfaction and preference with the mobile internet. 193 university students in Seoul were randomly selected as subject. The data was analyzed using descriptive statistics (i.e., percentage, frequency), factor analysis, cluster analysis and ANOVA. The results of the study were as follows: first, most mobile users spent 10 min a day for using the mobile internet (i.e., short message service) mainly in transportation vehicles. Secondly, five factors in the mobile users' lifestyle were named as: 'surfer', 'absorber', 'expert', 'accepter' and 'enthusiast'. Thirdly, two factors in the preferences of fashion service on mobile internet were 'customized information service' and 'ordinary information service'. Fourthly, according to the internet lifestyle, mobile users were classified into three groups: 'mania group', 'follower group', and 'veteran group'. The mania group was the highest group in mobile service satisfaction and service preference. Marketing implications are discussed for the successful mobile business in clothing and textile industry.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.931-937
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• 2021

Since the service organizations have been moving towards digitization across the world, there is a wide range of technological innovations that have been integrated within the service firms, especially in banking services. As such, Internet banking is one of the innovative services that have reshaped the traditional banking activities, particularly in Bangladesh. In line with this, the research is designed to examine the Internet banking adoption based on five variables: perceived usefulness, perceived ease-of-use, trust, social influence, and perceived enjoyment, and the study also explores differences among respondents on these study variables based on gender and academic disciplines. The study has selected university students as study samples as they are the prospective customers to use Internet banking. Sample size in the research is 300, and a well-designed questionnaire was distributed to collect data. SPSS is used for statistical analysis. The research used ANOVA test to capture any difference on variables based on gender and academic disciplines. The findings indicate that male students in business have more intention to adopt Internet banking and preference for ease-of-use than female students, and business students will be more favorably inclined to adopt Internet banking service than students in other academic disciplines.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.479-487
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• 2007

Understanding user acceptance of the Internet, especially the intentions to use Internet commerce and mobile commerce, is important in explaining the fact that these commerce have been growing at an exponential rate in recent years. This paper studies factors of new technology to better understand and manage the electronic commerce activities. The theoretical model proposed in this paper is intended to clarify the factors as they are related to the Technology Acceptance Model. More specifically, the relationship among trust and other factors are hypothesized. Using the Technology Acceptance Model, this research reveals the importance of the hedonic factor. The result of this research implies that the ways of stimulating and facilitating customers' participation in mobile commerce should be differentiated from those in Internet commerce.

• 대한가정학회지
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• 제49권9호
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• pp.73-81
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• 2011

The purpose of this study was to find out how price perception and the site's delivery system affected consumer satisfaction in surrogate internet shopping for apparel products. A survey questionnaire was used to collect information from 233 respondents who had experience in purchasing apparel products from online venues within the preceding 6 months. Collected data underwent descriptive analysis, factor analysis, and regression analysis. Results showed that the price perception and the delivery system was influenced by three factors. Both price perception and the delivery system factors showed a significant difference depending on the gender of consumers. Also, according to the regression results, both price perception and the delivery system had a positive effect on consumer satisfaction in surrogate Internet shopping mall for apparel products.

• 대한가정학회지
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• 제43권1호
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• pp.243-253
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• 2005

The purpose of this study was to examine the advertising effects of wedding internet advertisement types such as Static, pop-up, and flash banners. The survey subjects were 604 unmarried female consumers, consisting 202 in the static banner group, 201 in the pop-up banner group, and 201 in the flash banner group. Descriptive statistics, ANOVA, and Duncan test were used for data analysis. In the results, regarding the attitude toward advertisement, pop-up banner was the most effective on the cognitive component, while static banner was the most effective on the behavioral component. Regarding the attitude toward brand, pop­up and flash banner advertisements were more effective than static banner. However, there were no significant differences between the 3 groups in purchasing intention. Based on these results, strategies for wedding dress internet advertisement were suggested.

• 대한가정학회지
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• 제39권8호
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• pp.155-173
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• 2001

This study is to improve reasonable consumption as a consumer and interests of the consumers through analyzing the consumer satisfaction degree on product information provided on Internet, and to present basic information to contribute in protecting consumers through preventing harms on them due to insufficient or unnecessary information. The major results of the study are summarized as follows: 1) The degree of understanding characteristics in information focus on household electric appliances provided for the consumers on Internet found to be 'average'. 2) In the degree of significancy for information of the household electric appliances, consumers recognized information regarding services most important. 3) The overall satisfaction degree on information regarding household electric appliances on Internet was evaluated through giving a weight to the degree of significancy for the products and adding the satisfaction degree by information contents, and it was found to be 'average'.

• 대한가정학회지
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• 제42권1호
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• pp.17-37
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• 2004

The aim of this study is to analyze Internet homepages of Korean companies. This study especially concentrates on consumer information and communication on a company Internet homepage. The method of this study is to review a company internet homepage. Main findings are as follows. 1) Consumer information is classified into product, living, study, law and regulation related to product, consumer's product evaluation, consumer education, A/S, company info. about branch stores, financial data, webzine and entertainment. 2) Communication type is classified into B2C and C2C, but Korean company concentrates on B2C communication channel.