• 대한가정학회지
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• 제40권4호
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• pp.27-44
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• 2002

The purposes of this study were 1) to identify predictors of consumers′ apparel purchase on Internet shopping malls and 2) to determine reasons that respondents didn\`t have purchase intention of apparel on Internet shopping malls. The data were collected via a self-administered questionnaire from 204 male and female students who experienced shopping for apparel on Internet shopping malls, living in Cheju and analyzed by factor analysis, multiple regression analysis, t-test and paired t-test. Two predictors were found regarding purchase of apparel on the "big box" Internet shopping malls which sells various product categories; apparel quality and fun of order process. On the speciality Internet shopping malls which sells only fashion goods, diverse apparel assortment and easy handling and fun of information search were identified as predictors of apparel purchase. Reasons that respondents didn′t have purchase intention of apparel on Internet shopping malls were summarized and labeled as: difficulty of decision making due to virtual shopping environment, insufficiency of diverse apparels, users′ unease handling, risk of incredible apparel quality, unfamiliarity of Internet shopping and risks of unsecurity. Difficulty of decision making due to virtual shopping environment was determined as the most important factor of reasons that respondents didn′t have purchase intention of apparels in website.

• 대한가정학회지
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• 제44권4호
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• pp.175-190
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• 2006

The purpose of this research is to investigate consumers' experience of using Internet used-item markets in order to determine their motives in such activity. In terms of the Internet used-item market, (1) it contributes to a sound culture of consumption by recycling, (2) as a C2C market, it retains characteristics fundamentally different from the existing one-way type of market, (3) and it offers different characteristics from existing offline-based flea markets. Two significant themes emerged from the study results. First, users of Internet used-item markets passed through various stages such as novice, addict, and expert and learned the techniques for utilizing the used-item market. Second, for fast transactions with generalized Internet banking and the increasing trend for price bargaining emotional exchange among members is being transformed into the pursuit of transactional efficiency.

• 대한가정학회지
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• 제48권8호
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• pp.77-86
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• 2010

This study investigated the effects of maternal parenting behaviors and preschooler's emotional regulation on their internet-game addictive inclination. The participants were 129 mothers of 5 and 6 year-old preschoolers and their teachers from two day dare centers and one kindergarten in Seoul and Kyung-gi province. Data were analyzed by descriptive statistics and hierarchical regressions by SPSS program (12.0 version). The major findings were as follows: (1) Boys showed higher score of internet-game addictive inclination than that of girls. (2) mother's consistent parenting behaviors and preschooler's other-regulation behaviors significantly explained preschooler's internet-game addictive inclination. In conclusion, maternal parenting behaviors and preschooler's emotional regulation have influenced on preschooler's internet-game addictive inclination.

• 대한가정학회지
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• 제40권4호
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• pp.105-124
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• 2002

The purpose of this study was to analyze searching value types of Internet consumer information and to identify difference of information characteristics by searching value types. The online survey was conducted by 262 netizens. We used SPSS10.0 package and statistical analysis as follows : factor analysis, cluster analysis, one-way ANOVA, and Duncan's multiple range test. The results were summarized as follows: 1) searching value types of Internet consumer information were classified into 3 types - high benefit/high risk type, middle benefit/middle risk type, high benefit/low risk type. 2)In the degree of significance for information characteristics, consumer recognized accuracy as the most important then comes variability, utility, up-to-dateness, and reliability in that order. 3) high benefit/high risk type among searching value types was evaluated the most affirmative types for Internet consumer information.

• 대한가정학회지
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• 제49권2호
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• pp.63-74
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• 2011

Tension and self-control are explanatory factors in adolescent delinquency, and internet addiction and anonymity are regarded as factors underlying cyber deviation. The aim of this study was to investigate the interrelationships between these factors and cyber deviation. Participants were 485 middle and high school students in the Jeonbuk region. The results showed that tension and self-control were predictors of cyber deviation and that internet addiction was a mediating variable for both the predictors. Anonymity was found to have a mediating role, but only in respect of the tension-cyber deviation pathway. These findings suggested a number of implications. Firstly, the educational programs on cyber deviation should be different from the existing deviation prevention programs. Secondly, measures to prevent internet addiction are needed for the effective prevention of cyber deviation. Lastly, the finding of a relationship between anonymity and cyber deviation indicates the need to adopt a long-term perspective drawing on values education techniques to develop a code of cyber space ethics for "netizens".

• 대한가정학회지
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• 제43권10호
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• pp.103-114
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• 2005

This study analyzed the effect of parent-child communication and peer relationship on children's internet addiction. The subjects were 642 elementary school students living in Daejeon city. Cronbach's $\alpha$, t-test, ANOVA, and Duncan's test were employed in analyzing the data by using SPSS 10.0. The findings of this study were as follows First, the boys were more addicted to internet use than the girls, as were the children of less educated parents. The children of parents with professional careers were less addicted to the internet. The children who perceived their school achievements as low were more addicted to the internet. Second, the children who spent more time daily, longer time at once and more frequently per weekly internet use were more addicted. Third, internet addiction was influenced tv parent-child communication and peer relationship. Boys who had more problem communications with their parents less open communication with their mother and a lower level of peer support were more addicted to the internet. The problem of communication with their mother and conflict in their peer relationship had more influence on the internet addiction of girls.

• 대한가정학회지
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• 제39권10호
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• pp.55-67
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• 2001

The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

• 대한가정학회지
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• 제42권5호
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• pp.127-143
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• 2004

This study examined the direct and indirect influences of adolescents' self-esteem, impulsiveness, departments of school, perceived communications with mothers and peer support on internet-related delinquencies. The study consisted of 555 second-year students from a vocational, academic oriented girl's high schools that were located in Busan. Data analysis was made through Two-Way ANOVA, Pearson's Correlation, Multiple Regression, and Path Analysis by using SPSS WIN 10.0. The results of this study is described as follows. First, internet-related delinquencies were committed by male students more than by female students. Second, problematic communications with mothers was most directly influenced by internet-related delinquencies of high school students of both sexes and was indirectly influenced by self-esteem and impulsiveness. Third, impulsiveness was directly influenced by internet-related delinquencies in both male and female students. In male students, their school departments indirectly influenced internet-related delinquencies by way of open communication with mothers, peer support, self-esteem, and impulsiveness. In female students, school departments directly influenced on internet-related delinquencies and indirectly by way of peer support, self-esteem and impulsiveness. Internet-related delinquencies by male and female students were not directly influenced by peer support and self-esteem. But peer support did have indirect effects on internet-related delinquencies by way of self-esteem and impulsiveness, and self-esteem also had indirect effects by way of impulsiveness.

• 대한가정학회지
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• 제39권12호
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• pp.51-63
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• 2001

With the development of information technology, more and more internet sites are available to consumers. Increasing on the interests of diet and health in modem society, there are numerous internet sites dealing with food, nutrition and health. Considering the importance and expected roles of internet sites in information dissemination in the future world, it is important to put more efforts to encourage internet sites with more accurate an useful information. Up to present, not much work has been done on quality analysis and evaluation of the internet information. This study aimed to develop a model to evaluate and rank the internet information according to its quality so that consumers can be guided toward correct information source. Three models were adapted from the literature for pilot study to develop a model suitable for evaluation of contents of sites related to food and nutrition information. From the pilot study, a evaluation model was developed with criteria more relevant to Korean internet site by expert panel. Evaluation criteria of the model is authority, accuracy, objectivity, coverage, and user-friendliness. For the objective and systematic evaluation, scores were assigned totaling maximum 100 point to each evaluation criteria factors. The model developed in this study could be used as one for other internet sites in area other than food and nutrition.

• 한국의류산업학회지
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• 제3권3호
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• pp.249-256
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• 2001

This study was to investigate difference across socioeconomic groups in factors of purchase intention of apparel in internet shopping mall and in satisfaction were internet shopping mall. A questionnaire was administered to collage students majoring in fashion design during May of 2001. Data was analyzed by using Factor analysis, T-test, one-way ANOVA, Duncan test, ${\chi}^2$-test. Factor analysis yield three factors of purchase intention, purchase stimulus, convenience and economic and rationality. Significant differences were found across levels of monthly pocket money and types of payment for purchase apparel of internet shopping mall purchase stimulus (factor 1). In convenience and economics (factor 2), differences were also significant across levels of purchase frequency, product price and payment ways of internet sopping mall. Significant difference was identified across sex type and levels of product price purchased in internet shopping mall (factor 3). Regarding internet shopping mall satisfaction, differences were significant across levels monthly pocket money and apparel purchase frequency of in internet shopping mall.