• 제목/요약/키워드: Internet Advertising Design

검색결과 63건 처리시간 0.024초

시각예술에서의 리인커네이션의 개념 (Concepts of Reincarnation in Field of Visual Arts)

  • 오치규
    • 한국콘텐츠학회논문지
    • /
    • 제7권7호
    • /
    • pp.96-103
    • /
    • 2007
  • 리인커네이션의 개념은 환생이라는 의미로 번역할 수 있다. 우리의 생활 속에 밀착된 물질과 정신적 요소를 조형 형식으로 탄생시킨다는 것으로 마치 불교와 도교 사상의 윤회와 같은 개념으로 설명할 수 있다. 보잘 것 없는 것이라 할지라도 새로운 가치와 의미를 부여함으로써 그 오브제는 빛날 수 있으며 이런 윤회관은 물질에 대한 새로운 예술관을 의미한다고 할 수 있다. 따라서 리인커네이션은 물질과 의미들의 조형적 가능성이며 예술의 분자로서의 에너지원이 될 수 있다. 리인커네이션적 사고로 활발히 활동한 그룹은 팝아트이며 그 중심에 앤디워홀이 있다. 워홀은 예술과 삶을 이분법으로 생각하지 않고 리인커네이션적 발상과 유희를 시도했다. 팝아트이후 우리나라에서도 디자인과 광고에서 실험적인 리인커네이션 작업들이 이루어지고 있다. 현대문화사회는 인터넷과 디지털의 매체가 리인커네이션적 사고와 활동을 확산시키고 있으며, 그런 리인커네이션은 예술의 보편적 철학으로 인정되고 있다. 특히 지속가능한 디자인의 실천적 대안으로서의 리인커네이션은 우리에게 시사하는 바가 매우 크다. 물질이라는 오브제를 자유롭게 차용하고 변형시킴은 새로운 조형시대를 예고하고 있으며 우리 모두는 그러한 즐거움을 기꺼이 즐겨야할 것이다.

대중스타의 패션 트렌드에 관한 연구 (A Study on the Fashion Trends of a Popular Star)

  • 이은숙
    • 한국의상디자인학회지
    • /
    • 제10권1호
    • /
    • pp.69-78
    • /
    • 2008
  • A new coinage which calls a modern was appeared variously by values, taste, feature of lifestyle and the meaning of a new coinage has influence in the change of lifestyle. Particularly a popular star is a person who situates in the center of a new coinage, his role, behavior, and appearance have great influence in the birth of a new coinage. He is a fashion leader as well as the object of fashion imitation to the new generation being sensitive for fashion. As his fashion is appeared with important fashion icon in fashion market, fashion companies have developed actively star marketing marking him as an advertising model. Therefore, because the fashion trends of a popular star introduce season's fashion trends and can be important factor forecasting fashion behavior of consumer, this study aims at analysis for fashion trends of a popular star including a public entertainer. The dates of this study were collected by TV drama, internet, and magazines, etc. The fashion trends were divided into feminine fashion trend, sexy fashion trend, tomboy fashion trend, and retro fashion trend. Feminine fashion trend was based on feminity but it was classified in masculine look, simple look, chic look, and natural & romantic look according to the standard of a transformation of feminine image. Sexy fashion trend was divided into two sexy images according to the method wrapping oneself in a dress and the method exposing a specific body part. Tomboy fashion trend could be the immature boyish style which concealed bust or hip or pelvis symbolizing feminity. Retro fashion trend could be style being based on 1980's style and Y line. Fashion items as leggings, baby doll dress, tunic style, dot pattern, garsonne look were come into fashion.

  • PDF

대학생의 패션스타일과 이미지 선호도 연구 -대전과 경기지역 대학생을 중심으로- (Fashion Style and Image Preference for University students -focused Daejeon and Gyeonggi area-)

  • 차수정
    • 패션비즈니스
    • /
    • 제20권2호
    • /
    • pp.97-106
    • /
    • 2016
  • This study aims examine specific image preferences through selected fashion style and evaluation terms. Therefore, this study provided basic information in order to help select a suitable fashion style within a desired image. As times are changing, most people obtain information about fashion through the use of the Internet by utilizing mobile phones and personal computers and less through magazines, newspapers and so on. When people buy clothes, they seem to be more influenced by the design and color than by price and quality. It is not perceived important for buying like company, advertising, the place of purchase etc. The results of the analysis reveal the structural elements of an image having a sense of fashion style and can be categorized as a natural image, romantic image, elegance image, casual image and avant-garde image. Among the six fashion styles, the natural image is regarded the highest A style. The romantic image is the highest B style and elegance image is the C, D, E style. The casual image is the highest F style and avant-garde image is a D style. In regards to appropriate fashion style by ages, the twenty-something population is investigated in finding a fit that is lively and vibrant in style while the thirty-something population is perceived to identify with a more feminine style. The forty-something population has shown to prefer a more luxurious style. Through this observation one can see that there is a distinction is fashion style between ages.

디지털시대의 감성 표현에 관한 연구 (The Trends of Emotion Expression in Digital Times)

  • 호윤정
    • 조형예술학연구
    • /
    • 제8권
    • /
    • pp.241-266
    • /
    • 2005
  • Current information-oriented society is expanding rapidly with the huge change to our society from the information revolution emerged in mid '50s. Information technique such as computer, communication satellite and cable technology play their in this information-oriented society, and in 1980s, digital technique was adopted to media, inviting new phenomenon in communication of overall society. Expectations and hope for new trends and changes from digital era flourished when we entered into new Millenium, the 21st century. Since then we have gone through changes in years from analogue to digital. Now the word 'digital' is conceived in unified manner in almost every fields and influences overall society, changing our life pattern rapidly. Modern society had demanded some speedy and bidirectional communication tool in shifting digital era, and resulted from that was a new culture, Now the society changes more and more quickly under the speedy information sharing. From that perspective we need to establish the aspects of sensibility expression, which is one feature of the communication. The sensibility-oriented digital was originated from the human nature, which counts emotion and composure much. To satisfy the human nature a new cultural value which transcend a traditional one is needed. And the sensitivity expression to meet the need is one communication tendency in digital era. Digital era has totally different social qualities from that of analogue era. In digital era, prompt respond to rapid change and creativity combined with sensitivity are needed. Therefore a man with sensitivity would be more outstanding than a man of intelligence. The picture of digital and analogue in our society consists of two axis one is analogue axis like retrospective trend, admiration for nature , oriental thought etc. , and the other is the digital axis of internet and information technology. Sensibility can be widely interpreted as analogue thinking. It is surely different from the plain retrospective trend or nostalgia for past. It is a tendency that digital technology is used and cooperated with the emotion in human nature, In this paper we suggest the sensitivity expressions in detail through the study cases including both sides of digital and sensitivity expressions such as 'Bravo your life' advertising campaign of Samsung Insurance, MP3 advertising campaign, and 'Mini-homepage' of Cyworld. Under the circumstances the main direction of communication is oriented to human. This study's purpose is to think the true meaning of this digital era, to overcoming its weaknesses, such as over-dependency on technique and selfish individualism and to harmonize digital and sensitivity expression. The sensitivity-oriented expression than the reason-oriented one is expected to be put forth in whole media, and this is a more efficient tendency under the shifting digital era.

  • PDF

친환경 아동용 가구 개발을 위한 소비자 인식 조사 (Consumer Awareness Survey for Environmentally Friendly Children's Furniture Development)

  • 김자경
    • 한국가구학회지
    • /
    • 제28권4호
    • /
    • pp.340-354
    • /
    • 2017
  • Currently, the global furniture market can not overlook environmental problems due to changes in environmental regulations. In order to grow into a global corporation, environmentally friendly design became essential. In addition, domestic and foreign consumers are increasingly interested in and spending on children's furniture, and demand for environment - friendly furniture for children's health and emotional development is increasing. In the era of universal consumer tastes due to massive mass production, it has been changed into a multi-product small-volume production period that reflects the preferences of various consumers, so that various types of furniture that meet individual preferences are required. Therefore, in this study, we investigated various personal opinions, perception, preference, propensity to use furniture, purchasing points, etc. for environmentally friendly children's furniture, and provided basic data for environmentally friendly children's furniture development that reflects consumer preference and requirements. Accordingly, 243 parents who have more than one child living in Seoul, Gyeonggi, and Incheon were surveyed about the use of children's furniture and the perception and preference of environmentally friendly children's furniture. According to the survey results, 64.57% of the respondents knew about eco - friendly children's furniture and the most popular way to get to know eco-friendly furniture was Internet advertising (49.48%). The rate of recognizing eco-friendly furniture as healthy furniture with no emission of hazardous substances was high as 56.16%. The purchase intention of eco-friendly children's furniture was very high at 86.01% and the most important factor in purchasing was the harmlessness to the human body (56.88%). 59.50% said that it is not possible to distinguish environmentally friendly furniture, which means that there is not much information to consumers yet. In addition, the preferred price range is 500~1000 thousand won, and the preference for the rest furniture is high. In the preferred form type, unit type modular furniture is 36.13%, in the material, wood is 72.35%, in the color, the color of wood with wood grain is high as 45.56%.

한국화장품 구매 선호도에 관한 연구 - 국내 관광객을 중심으로 - (Study on Korea cosmetics purchasing preferences - Focusing on domestic tourists -)

  • 이영재
    • 한국생활과학회지
    • /
    • 제23권3호
    • /
    • pp.545-556
    • /
    • 2014
  • The most rapidly growing manufacturing could be cosmetics industries due to this phenomenon. In this study, the cosmetic distribution structure not to mention Korea, Asia's largest market, China and Japan are based on references. Purpose of study is to provide a basis for marketing strategy through the research process and results. Korea cosmetics market has been exerting a tremendous power of LG Household & Health and Amore Pacific as a major company. Cosmetics industry is rapidly booming around the mid-priced brand through internet shopping, TV shopping, and road shops. Cosmetics preferences were analyzed targeted at tourists by distributing questionnaire to 1500 in road shop and Myeong-dong from September 14 to October 13, 2013. The answers for the questions of the most awareness cosmetic brands in Korea are appeared in order of Laneige, Innisfree, The Face Shop. The satisfaction of the use of Korea cosmetic are 61.85% and the reasons are that in a variety of color cosmetics are 32.58%, the reaction of around that you look prettier are 29.34%. Therefore purchasing products are 49.14% of the color cosmetics and 24.93% of the functional products. Within the result of the survey, although the quality versus the price for the Korean cosmetic brands has been competitive advantage over yet from the advertising of Korea wave stars, the foreign purchasers have been willing to buy the color cosmetics and high-end performance products being the research and development of the continuously higher quality of the performance if the preceding even if being more expensive purchase price.

우리나라 영양교육 관련 웹 사이트의 양적 및 질적 현황 평가 (Systematic Evaluation on the Quantitative and Qualitative Aspects of Korean Nutrition Education Websites)

  • 안홍석;구본숙;이승민
    • 대한영양사협회학술지
    • /
    • 제14권3호
    • /
    • pp.218-228
    • /
    • 2008
  • This study was conducted to evaluate the quantitative and qualitative aspects of Korean websites related to nutrition education. A total of 30 websites were ultimately selected through 4 major Internet search engines, including Naver, Yahoo, Daum, and Nate, using several key words (i.e., nutrition education, dietary life education, nutrition information, nutrition management, etc.). A systematic review was conducted for each of the selected websites based on the American Library Association (ALA) website checklist and a data abstract form that was adapted from a previous study. Approximately two thirds of the websites were established between 2002 and 2005, and 46.6% were administrated by public health centers or schools/colleges. The most frequently targeted group was the generally healthy population (30.0%). Among the various topics of nutrition information provided, “balanced diet” was the topic most often provided by the websites. Also, an increasing trend for utilizing multimedia tools was observed; however, little technical support or instruction was provided by the websites. Only 50.0% and 63.3% of the sites clearly stated their operators and sources of provided information, respectively. Overall, the purposes of sites were clearly stated, and were not overshadowed by advertising. And most features of design, stability, and content were found to be appropriate, but several aspects, such as establishing a help/FAQ menu, regularly updating nutrition information, and converting provided information into a database for easier search and update, needed improvement. In addition, active operational strategies are greatly needed to encourage the application of materials found on sites into real educational settings.

  • PDF

Selective Advertisement Transmission System Design Using Smart Sensor

  • Lim, Myung-Jae;Chung, Dong-Kun;Kim, Kyu-Dong;Kwon, Young-Man
    • International journal of advanced smart convergence
    • /
    • 제10권4호
    • /
    • pp.66-71
    • /
    • 2021
  • In this paper, we sought ways to accept and reject advertisements using the function of a smartphone gyro sensor to enable selective transmission and reception of YouTube advertisements by linking the gyro function of mobile phones. In the case of YouTube advertisements, the skip button is activated after the advertisement is played for a certain period of time (about 5 seconds) before and after the video is played. During the time the advertisement is maintained, it can be used to achieve various goals such as increased website traffic, brand awareness, and sales induction. Since this type of advertisement is not a setting in which the transition takes place immediately, it can be seen as the most suitable setting to strengthen brand awareness. However, due to the nature of the YouTube advertising system, it is often discarded through users' skipping behavior in the process of sharing and reproducing information. Therefore, in this paper, we implemented an optional advertisement transmission system that applies the principle of gyroscope to minimize wasted advertisements and selectively maintain desired advertisements in consideration of the transmission and reception aspects of advertisement broadcasts. It measures rotational repulsive force with directional stability and car wash characteristics, and uses algorithms to identify the slope and angular speed of mobile phones to ensure that advertisements are transmitted and received. Through this, it is expected that advertisement transmission can be performed on the side of an advertisement provider, and selective advertisement reception can be performed on the side of a user.

블루투스4.0과 WiFi 센서 기술을 이용한 관광안내 시스템 설계 (Design of Tour Guide System using Bluetooth 4.0 and WiFi Sensor Technology)

  • 김희숙
    • 한국산학기술학회논문지
    • /
    • 제16권10호
    • /
    • pp.6888-6894
    • /
    • 2015
  • 블루투스4.0은 기존 영역을 확장하고 다양한 용도와 영역으로 확대할 수 있는 사물인터넷에 가장 적합한 기술이다. 본 논문에서는 사물인터넷의 서비스의 한 예로, 블루투스4.0 기술과 WiFi 센서 기술을 이용한 관광안내 시스템을 개발하였다. iBeacon 기반 푸시 서비스는 대부분 iOS 스마트폰에 국한되어 있어 비 iOS 계열의 스마트폰과 iOS 6이하의 스마트폰들은 iBeacon 기반 푸시 서비스를 받을 수 없다는 단점이 있다. 본 논문에서 제안한 iBeacon과 WiFi 센서를 이용하면 기존 시스템을 유지하면서 보다 많은 관광객들(비 iOS 스마트폰 사용자)에게 서비스를 제공할 수 있다. 서비스를 통하여 관광 정보 뿐만 아니라 그와 연계된 광고 서비스도 제공할 수 있다. 국내에서 사용되는 스마트폰 10종으로 MAC정보 수집에 대한 실험을 진행하였다. 이 실험은 관광객의 행동이력을 추적하여 맞춤형 서비스를 제공할 수 있는 기반이 될 수 있다. 관광지뿐만 아니라 놀이공원, 휴양지 등 사람이 붐비는 곳에 이 시스템을 적용할 경우 사용자 행동 이력에 대한 정보 수집 기능으로 조회를 통한 미아방지 기능, 위험 알림 기능 등 다양한 응용이 가능하다.

텍스트 마이닝과 CONCOR을 활용한 배리어 프리 학술연구 동향 분석 (Trend Analysis of Barrier-free Academic Research using Text Mining and CONCOR)

  • 이정기;윤기혁
    • 사물인터넷융복합논문지
    • /
    • 제9권2호
    • /
    • pp.19-31
    • /
    • 2023
  • 세계적으로 장애물 없는 생활 환경, 즉 배리어 프리의 중요성이 부각되고 있다. 이에 본 연구는 텍스트 마이닝 기법을 활용하여 배리어 프리 연구 동향을 파악해 봄으로써 배리어 프리 환경 조성을 위한 연구의 방향성, 정책의 방향성 제시에 도움을 주고자 했다. 분석 자료는 배리어 프리 관련 연구가 시작된 1996년부터 2022년 현재까지 국내 전문학술지에 개재된 227편의 논문이다. 연구자는 학술 논문의 제목과 주제어, 초록을 텍스트로 전환한 후 논문의 패턴과 데이터의 의미를 분석했다. 연구결과를 요약하면 다음과 같다. 첫째, 2009년 이후 배리어 프리 연구가 증가하기 시작했고, 연평균 17.1편의 논문이 게재됐다. 이는 2008년 7월 15일에 장애물 없는 생활환경(Barrier Free) 인증제도 시행지침 시행과 관련성을 가진다. 둘째, 배리어 프리 텍스트 마이닝 결과 i) 상위 주요 키워드 단어 빈도분석 결과 배리어 프리, 장애인, 디자인, 유니버설 디자인, 접근, 노인, 인증, 개선, 평가, 공간, 시설, 환경 등이 중요 키워드로 나타났다. ii) TD-IDF 분석결과는 유니버설 디자인, 디자인, 인증, 주택, 접근, 노인, 설치, 장애인, 공원, 평가, 건축물, 공간 등이 주요 키워드로 나타났다. iii) N-Ggam 분석결과 배리어프리+인증, 배리어프리+디자인, 배리어프리+배리어프리, 노인+장애인, 장애인+노약자, 장애인+편의시설, 장애인+노인, 사회+노약자, 편의시설+설치, 인증+평가지표, 물리+환경, 삶+질 등이 주요 연관어로 나타났다. 셋째, CONCOR 분석결과 군집 1은 배리어 프리의 현안과 과제, 군집 2는 유니버설 디자인과 공간 활용, 군집 3은 장애인 활용 가능성 제고, 군집 4는 배리어 프리 인증과 평가로 나타났다. 본 연구는 이상의 분석결과에 기반하여 배리어 프리 연구의 활성화와 바람직한 배리어 프리 환경 구축을 위한 정책적 함의를 제시 하였다.