• 제목/요약/키워드: Internet Adoption

검색결과 280건 처리시간 0.023초

기업의 클라우드 컴퓨팅 도입 의사결정에 영향을 미치는 요인에 관한 연구 (A Study on the Significant Factors Affecting the Adoption of Enterprise Cloud Computing)

  • 임성택;공다영;심수진;한영춘
    • 한국IT서비스학회지
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    • 제11권1호
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    • pp.173-196
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    • 2012
  • Cloud computing is provided on demand service via the internet, allowing users to pay for the service they actually use. Since cloud computing is emerging stage in industry, many companies and government consider adopting the cloud computing. Actually a variety of factors may influence on the adopting decision making of cloud computing. The objective of this study is to explore the significant factors affecting the adoption decision of enterprise cloud computing. A research model has been suggested based on TOE framework and outsourcing decision framework. Based on 302 data collected from managers in various industries, the major findings are following. First, the benefit factors of cloud computing service such as agility and cost reduction have direct and positive effects on adoption of the service. Second, lock-in as a risk factor of cloud computing service has a negative effect while security has not. Third, both internal and external environment factors have positive effects on adoption of the service.

An Empirical Investigation on the Adoption of E-Commerce in Bangladesh

  • Hoque, Md. Rakibul;Ali, Mohammad Afshar;Mahfuz, Mohammad Abdullah
    • Asia pacific journal of information systems
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    • 제25권1호
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    • pp.1-24
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    • 2015
  • Electronic Commerce or e-commerce implies such an industry where goods and services are bought and sold over electronic systems. This is rapidly growing sectors in Bangladesh which influence local and international trade. Government of Bangladesh has also initiated quite a good number of measures for the expansion of e-commerce. However, low adoption of e-commerce is not uncommon in Bangladesh. The objective of this study is to determine the factors that influence the adoption of e-commerce services in Bangladesh. Extended version of Technology Acceptance Model (TAM) is envisaged as the theoretical backbone of the study. Reliability analysis using Cronbach's Alpha test indicates that the research model is internally consistent. The study reveals that 35 percent of respondents became interested in e-commerce services from advertisement on Internet or other electronic media. The findings of the study shows that all the four constructs, namely-Computer Self Efficacy, Perceived Credibility, Perceived Usefulness and Perceived Ease of Use have significant effect on the adoption of e-commerce. The study has also demonstrated that Perceived Usefulness appeared as the most important factor in describing user's adoption of e-commerce.

모바일 서비스 사용의 영향 요인에 관한 연구 (A Study on the Factors Influencing Mobile Service Usage)

  • 문현필;옥석재
    • 한국정보시스템학회지:정보시스템연구
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    • 제14권2호
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    • pp.133-154
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    • 2005
  • The objective of this study is to find the factors influencing the use of mobile service. We extracted critical study variables according to literature reviews about adoption of information systems, those under the internet environment and mobile internet adoption for theoretical foundation. TAM suggested by Davis(1985) has explained the acceptance mechanism with the following constructs: perceived usefulness, perceived ease of use, attitude toward use, behavioral intention and actual usage. After studying prior literature reviews, this study investigated the group of people using mobile services. The result of study claims that it has same results with previous TAM, especially between personal innovativeness and attitude toward use have strong statistical relations. On the other hand, there haven't been any statistical relations between perceived ease of use and perceived usefulness and between perceived usefulness and behavioral intention, either. In conclusion, use of mobile service can be promoted by developing various kinds of mobile service, designing device and interface to use mobile service more convenience and familiar, stimulating user's innovative characters and recognizing mobile service more useful in real life.

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Determinants of Adoption and Use of Open Access Publishing by Academic Staff in Nigeria Universities

  • Bashorun, Musediq Tunji;Jain, Priti;Sebina, Peter M.;Kalusopa, Trywell
    • Journal of Information Science Theory and Practice
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    • 제4권4호
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    • pp.49-63
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    • 2016
  • The emergence of the World Wide Web (WWW) has changed the scholarly publishing system. Today, Open Access (OA) scholarly publishing offers free access and wide dissemination for research findings anytime and anywhere as an additional value for scholarly content. Despite the potentials of OA publishing, its adoption and use is still low.This paper determines factors influencing the adoption and use of OA publishing by academic staff in universities in Nigeria using an adapted Unified Theory of Acceptance and Use Technology (UTAUT). The study applies methodological triangulation by combining quantitative and qualitative approaches. The empirical data were collected from 317 academic staff in universities in southwest Nigeria. The questionnaire forms were analyzed using the Statistical Package for Social Sciences (IBM-SPSS) 19.0 version to generate descriptive statistics, Analysis of Variance, and Hierarchical Multiple Regression. Thematically, analysis also applies to the interviews. The results show that awareness, attitude, performance expectancy, Internet self-efficacy, and facilitating conditions significantly influenced the adoption and use of OA publishing. The study also reveals that due to lack of OA policy, most of the respondents did not know about OA. The findings further establish that all predictors and moderating variables jointly contributed 64.4% total variance towards the adoption and use of OA publishing. One of the implications of this study is that there is a need for adequate facilities to support adoption and use of OA publishing. The findings inform the proposed framework for improving and evaluating the adoption and use of OA publishing. The findings also have theoretical, societal, and methodological significance to all stakeholders.

인지된 유용성과 주관적 규범이 모바일인터넷 사용 의도에 미치는 영향에 있어 개인 혁신성향의 조절효과에 대한 연구 (Moderating Effects of Personal Innovativeness on the Relationship between Perceived Usefulness, Subjective Norm and Intention to Use Mobile Internet)

  • 신현식
    • 한국정보시스템학회지:정보시스템연구
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    • 제19권3호
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    • pp.209-236
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    • 2010
  • Recently, utilization of mobile Internet services is rapidly increasing. To properly accelerate the vitalization of mobile Internet usage, we have to know exactly about the factors affecting potential users' value recognition and intention to use. Technology acceptance model (TAM) is one of the most powerful reference framework for the individual user's adoption of IT innovations. This research borrowed core concept of TAM, and tried to explain users' intention to use mobile Internet by understanding the direct and indirect effects of subjective norm and perceived usefulness. To increase the explanatory power of the model, this paper introduced personal innovativeness as a key moderator variable. The research findings include; i) subjective norm has strong positive influence on perceived usefulness and intention to use, ii) perceived usefulness has positive influence on intention to use, iii) the influence of subject norm is greater than that of perceived usefulness, iv) positive influence of subjective norm on the perceived usefulness and intention to use are significantly stronger in the case of low personal innovativeness sub-group than the case of high personal innovativeness sub-group, and v) high personal innovativeness sub-group have shown strongly positive influence of perceived usefulness on the intention to use while there is no such significant relationship in the case of low personal innovativeness sub-group. Based on these findings, this paper proposed several guidelines to increase the adoption and the usage of mobile Internet; i) word-of-mouth is extremely important, ii) to form a good word-of-mouth, it will be very important to make early adopters and heavy users have positive direct experiences of using mobile Internet.

사회문화적 요인과 플로우 경험 및 지각된 행위통제가 IPTV 서비스 수용에 미치는 영향 분석 (Investigating the Adoption of IPTV Services Influenced by Socio-cultural Factor, Flow Experience and Perceived Behavioral Control)

  • 이봉규;이성준;서현식;김준호
    • 인터넷정보학회논문지
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    • 제11권3호
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    • pp.105-119
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    • 2010
  • 본 연구는 IPTV 서비스의 수용 행위에 영향을 미치는 요인들을 분석함과 동시에 각 요인들간의 관계를 파악하는데 그 목적을 두고 있다. 특히 사회문화적 요인, 플로우(flow) 경험 및 지각된 행위 통제가 IPTV 서비스 수용에 어떤 영향을 미치는 지를 확장된 기술수용모델(Extended Technology Acceptance Model, ETAM)을 기반으로 구조방정식을 통해 검증 하였다. 연구 결과 사회문화적 요인과 지각된 행위 통제는 직접적으로 서비스 수용에 영향을 미치는 중요 요인으로 판명되었다. 플로우 경험은 서비스 수용에 직접적인 영향을 주지는 않지만, 서비스 이용에 대한 인지적인 태도에 영향을 주어 간접적인 영향을 주는 것으로 나타났다. 또한 사회문화적 요인은 서비스의 인지된 유용성과 용이성에도 영향을 주는 것으로 나타났으며, 인지된 유용성과 용이성의 경우 플로우 경험에 영향을 주는 것으로 나타났다.

혁신제품으로서의 기능성 소재 유아복의 채택 단계에 미치는 영향 요인 -제품 특성, 소비자 특성, 커뮤니케이션 특성을 중심으로- (Influential Factors on the Adoption of Performance Infants' Wear -Focusing on Product Attributes, Consumer Traits, and Communication Characteristics-)

  • 홍경희;이윤정
    • 한국의류학회지
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    • 제30권1호
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    • pp.146-156
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    • 2006
  • The purpose of this study is to investigate the factors that influence consumers' adoption of performance infants' wear made of functional textiles. Based on Innovation Diffusion Model, product attributes, consumer traits, and communication characteristics were considered. A survey was carried out with a convenience sample of 241 housewives who have infants under 4 year-old, living in the Seoul metropolitan area. To analyze the data, SPSS 10.0 was used employing ANOVA, Duncan's post-hoc comparison, $X^2$, and f-test. The participants were classified into 4 groups based on their levels of adoption of performance infants' wear: No-Cognition, Negative Attitude, Positive Attitude, and Purchasing groups. There were significant differences among the four groups in terms of their perception of product attributes, communication characteristics, and personal traits. In terms of product attributes, the Positive Attitude group and Purchasing group showed higher perception of relative advantage, compatibility, trialability and observability than other groups. These groups were also high in terms of their tendency of actively seeking for additional product information, and particularly relied on the information from experts on TV or the Internet, personal experience posted on the Internet, or their own experience. Those who were in professional, well-educated and high income brackets were more likely to be Purchasing group than Positive Attitude group, which means once the positive attitude was formed they are likely to purchase the product.

전자상거래상의 인터넷 에스크로 서비스의 규제에 관한 연구 (A Study of Regulating Internet Escrow Services in Electronic Commerce)

  • 김정곤
    • Journal of Information Technology Applications and Management
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    • 제11권2호
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    • pp.215-226
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    • 2004
  • As with the fast spread of internet uses in recent years, electronic commerce has evolved. The proliferation of electronic commerce has increased diverse forms of fraud cases since internet helps intended criminals remain anonymous. In absence of effective tools to warrant the reliability of parties offering products or services through electronic commerce, consumers have to absorb damages unfairly. Internet escrow service has been considered to be an option to establish reliability between buyers and sellers and to protect consumers from possible fraud cases. However, like other industries, fraudulent escrow services have appeared in internet. This study has been intended to analyze fraudulent internet escrow services and to propose an effective regulatory system of internet escrow services. To do that, this study benchmarked the regulation of the State of California, primarily focusing on the formation of escrow company, regulation of escrow business, and remedies for wrongdoing, so Korea can consider the adoption of similar systems.

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혁신기술수용모델(TAM)을 응용한 인터넷쇼핑행동 고찰 (An Investigation on Consumer's Internet Shopping Behavior Explained By the Technology Acceptance Model)

  • 구동모
    • Asia pacific journal of information systems
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    • 제13권1호
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    • pp.141-170
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    • 2003
  • This study investigates internet shopping behavior of consumers. The rapid growth of the internet shopping markets is solely dependent on the voluntary adoption of internet shopping medium by the personal users. But the studies on this topic are very limited. Based on these facts, this study, recognizing the internet shopping medium as an innovation, studies how consumers understand and use innovative internet shopping medium by applying and extending the technology acceptance model proposed by Davis et. al.(1989). The results of the survey on 947 consumer panel reveal that compatibility, system quality have positive impact on the formation of perceived ease of use. And it is also shown that the perceived ease of use, system quality, and compatibility have positive influence on perceived usefulness, but computer-efficacy has no effect on perceived usefulness. Meanwhile, it is confirmed that perceived usefulness and compatibility have positive effect on attitude toward internet shopping behavior, but perceived ease of use has no effect. In addition, perceived security and social norm, as opposed to the hypotheses, are shown to have no effect on internet shopping behavior. Lastly, applications and related limitations are discussed.

사물인터넷 환경에서의 소비자 쇼핑 인식 (Consumer shopping perceptions of an Internet of Things environment)

  • 이민선;이현화
    • 복식문화연구
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    • 제29권1호
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    • pp.1-15
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    • 2021
  • The Internet of Things (IoT) has gained enormous popularity in various fields of industry. An IoT shopping environment is considered an effective tool for convenient use by consumers. Perceived values (including convenience and privacy risks) of IoT shopping can be the main factors that influence consumers' shopping intentions. The current study proposed a research model based on a value-based adoption model, which integrated perceived benefit and sacrifice, shopping attitude, and shopping intention in an IoT shopping environment. As potential customers, participants in their 20s and 30s were recruited through a marketing research firm. Responses collected via an online questionnaire validated the proposed research model and hypothesis. The results confirmed significant, positive relationships between perceived benefit, including both remote control and access convenience, and consumers' positive attitudes toward IoT shopping. The association between perceived privacy risk and consumers' shopping attitudes was not significant. The indirect effects of two benefits of IoT shopping on shopping intention were also significant and positive. From a practical perspective, this study can help marketers and service providers manage their IoT shopping platforms or applications more effectively to attract consumers. The implications and limitations of this study are discussed. Directions for future research and development of IoT shopping environment are suggested.