• International Commerce and Information Review
• /
• v.10 no.1
• /
• pp.395-414
• /
• 2008

The objective of this study is to introduce the concepts and theories of conditional heteroscedastic volatility models and the news impact curves and apply them to the Korea inbound tourism market. Three volatility models were introduced and used to estimate the conditional volatility of monthly arrivals of inbound tourists into Korea and news impact curves according to the three models. Results of this study are as follows. As the proportion of American tourists occupied a large amount of Korea inbound tourism market, the markets' forecasting is very important. The news impact curves which used EGARCH model (1,1) and TGARCH model(1,1), with data on these tourists to Korea showed an asymmetry effect of volatility. It was common that bad news means that it was estimated more sensitively than good news. From these results, we will notice that American tourists who visited Korea only for tourism are affected by good news. The result suggests that the Korea government and tourism industry should pay more attention to changes in the tourism environment following bad news because conditional volatility increases more when a negative shock occurs than when a positive shock occurs.

• International Journal of Advanced Culture Technology
• /
• v.9 no.2
• /
• pp.80-85
• /
• 2021

This study is to analyze the structure of the networks of tourism marketing on Twitter, identifying the most prominent users, the flow of information about tourism marketing, and the interaction between the users posting tweets. This study employs NodeXL pro as a visualization software package for social network analysis. The number of vertices or nodes is 171, and the number of the unique edges or links is 128, but there are 101 edges with duplicates, so the total links are 229, which means that there are fewer Twitter accounts in the social network on tourism marketing, but they have a few close relationships by sharing information. The research can map the social network of communicators of tourism marketing using Twitter data. The network has a complicated pattern, including one independent network and some connected networks. Some mediators connect each network and can control the information flow of tourism marketing. More communicators are getting the information than the ones providing it, which means that there is likely to be the dependence of information among communicators that can cause an obstacle and distortion of the information flow system, especially in the independent network.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.2
• /
• pp.335-346
• /
• 2022

Elderly entrepreneurship is becoming increasingly important as a response to the impact of the aging population and the resulting demand on government support systems, as well as a means of ensuring long-term economic and social development. The purpose of this study is to investigate the elderly's entrepreneurial intentions in the hotel and tourism sector in Ma'anshan City, Eastern China. The researcher used an online survey of older people aged 50 to 64 in a tourism destination that is approaching an aging society stage to see if the Theory of Planned Behavior can explain the entrepreneurial ambitions of the elderly in the hospitality and tourism industry. There were 391 questionnaires gathered in all, 367 of which were valid. The data was analyzed using descriptive statistics and regression analysis. The study reveals that personal attitudes toward entrepreneurial behavior and perceived behavior control are highly influenced by societal norms. It also shows that personal attitude and perceived behavior control are antecedents of the elderly's entrepreneurial intent in this particular industry. This research adds to the research on geriatric entrepreneurship in hospitality and tourism, as well as human resource development for seniors in China, helping to alleviate the country's aging demographic concerns.

• International Journal of Computer Science & Network Security
• /
• v.22 no.6
• /
• pp.51-56
• /
• 2022

It is relevant and timely for the existence and prosperity of today's tourism to build up a stock of new abilities and a set of innovations. At present, the tourism industry is experiencing a new stage in its digital transformation. The newest technologies, which are now spreading en masse and one of which is rightfully considered to be blockchain technology, enable tourists to receive tourist services directly from the producers, which not only gives the consumer the opportunity to enjoy higher quality and inexpensive products but also increases the responsibility of the producer. The article analyzes research literature on the possibility of using blockchain technology in the tourism industry. Based on an expert survey, the main problems, prospects, and advantages of the implementation of blockchain technology in the tourism industry are identified. The paper proposes and analyzes an option for the use of blockchain technology on the basis of a blockchain project with a mobile app for users and a dedicated website and public API for travel service providers.

• Journal of Navigation and Port Research
• /
• v.37 no.2
• /
• pp.211-219
• /
• 2013

The purpose of this study is to find out how to improve tourism competitiveness of cruise harbours in Korea by analyzing tourism satisfaction level of international cruise visitors to Korea, who are increasing rapidly as Northeast Asian cruise tourism market is growing up. In this study we analyzed the factors of effects on tourism satisfaction level by Chinese visitors, Japanese visitors and English speaking visitors respectively based on the results of "International Cruise Visitor Survey 2012". The results of this study show that the individual satisfaction level of port of calling & tour schedule, immigration procedures, transportation, shopping influenced overall tourism satisfaction level by countries. It implied that those attributes should be reflected hereafter when we establish a marketing strategy for each of cruise cities. This study has a great significance in that those results suggest useful information when we make plans not only for activating cruise harbours but also for cruise tour marketing.

• International Area Studies Review
• /
• v.14 no.1
• /
• pp.279-298
• /
• 2010

This paper investigates the characteristics of Korean international tourism demand for selected 13 destination countries by estimating income and travel price elasticities using quarterly data from 1990:1 to 2006:2. Major findings of this paper could be summarized as follows. First, long-run equilibrium relationships between Korean international tourism demand for 13 destination countries, real income and travel price variables are confirmed. Second, the estimated income elasticities of Korean tourism demand for 13 destination countries are all elastic; especially, those for Australia, Philippine, Thailand and China are very elastic. And their estimated values vary with destination countries, which implies the income effects for 13 destination countries are all different; however there is no evidence that the income effects could be characterized by traveling distances. Third, the estimated travel price elasticities of Korean tourism demand for 13 destination countries also differ from destination countries; in most cases, they are elastic except those for Hong Kong and United States. The most travel price elastic countries are Canada, Australia and New Zealand.

• International journal of advanced smart convergence
• /
• v.13 no.1
• /
• pp.180-184
• /
• 2024

Since COVID-19, many foreign tourists have visited Korea for medical tourism. When statistical data were checked from 2022, after COVID-19, the number of foreign patients visiting Korea for two years was 24.8 million, an increase of 70.1% from 2020. It was confirmed that it has achieved a 50% level compared to 2019 (Statistics Office, 2023). Therefore, to create a development plan by linking medical tourism and wellness tourism, the purpose of this study is to find the link between medical tourism and wellness tourism as big data and present a development plan. In this research method, medical tourism, and wellness tourism for two years from 2022 to 2023 from the post-COVID period as big data are set as central keywords to compare text data to find common points. When analyzing wellness tourism and medical tourism, it was confirmed that most wellness tourism had a greater frequency than medical tourism. This confirmed that wellness tourism occupies a larger pie than medical tourism. As a result, when checking the word frequency, it was confirmed that wellness tourism and medical tourism share a lot as complex tourism products, and when checking 2-gram, to attract many medical tourists, it is necessary to combine medical tourism clusters and wellness tourism according to each other's characteristics among local governments.

• Journal of the Korean Society of Food Culture
• /
• v.35 no.5
• /
• pp.407-416
• /
• 2020

Food tourism is recognized as a unique form of tourism product that combines traditions and regional characteristics and has become an international trend. However, research on food tourism in Korea is limited. Thus, this study investigated the selection attributes of food tourism in Italy, France and Japan. A qualitative study was conducted among 34 foreign food tourism experts on food tourism in their respective countries to find possible directions for Korean food tourism. As a result of this study, 'Food attraction', 'Traditionality', 'Locality', 'Convenience', 'Cultural Characteristics', and 'Appropriateness of price' were the attributes identified from the expert's comments. Marketing strategies such as improving quality of service and food itself, quality of service, developing diverse food tourism product, and building marketing channel will improve the status of food tourism in Korea.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.1
• /
• pp.70-78
• /
• 2023

Culture is the soul of tourism, and communication is the key to the inheritance and development of tourism culture. Therefore, culture and communication are essential for the development of tourism. Digital media art is a new form of art that combines technical, artistic, and media-oriented elements. Its artistic expression and crossover communication capabilities drive its usage in cultural tourism communication. This paper examines the influence of digital media art on tourism culture communication and development by elucidating the concept and characteristics of tourism culture communication and digital media art, applying the theoretical knowledge of communication, and deriving the specific characteristics of digital media art on tourism culture in terms of the transmission-reception relationship, content, medium, and effect. The role and value of digital media art in disseminating and developing tourism culture are discussed. We aim to provide valuable insights for the dissemination of tourism culture.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.2
• /
• pp.39-48
• /
• 2023

The purpose of this study is to revitalize ESG tourism in Bhutan by comparing and analyzing the ESG tourism status in Bhutan and the ESG tourism status in Korea. Big data analysis using text mining was performed by selecting "Bhutan ESG Tourism" and "Korea ESG Tourism" as keywords. The top 30 keywords were extracted through word purification, and based on this, data visualization was conducted through network analysis and Concor analysis between each keyword. As a result of the analysis, it was confirmed that Bhutan, unlike Korea, did not utilize it even though it had elements to incorporate ESG and the tourism industry into the country itself. As a result, since it is necessary to combine ESG elements owned by Bhutan and combine them with the tourism industry, we would like to suggest the direction of combining ESG and the tourism industry through this study.