• Title/Summary/Keyword: International Marketing Program

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The Effect of MZ Generation's Luxury Fashion Product Selection Attributes on Consumer Satisfaction and Purchase Intention

  • Moon Sang, LYU
    • The Journal of Economics, Marketing and Management
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    • v.11 no.1
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    • pp.13-19
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    • 2023
  • Purpose: This study aims to determine which optional attributes are more important for the MZ generation when purchasing luxury fashion goods. Although sales are slowing down in all industries due to COVID-9, sales of luxury fashion goods are instead increasing, centered on the MZ generation. Companies are expanding online sales channels and transforming to gain more attention. Research design, data and methodology: Selection attributes are considered to be more crucial, when customers select luxury fashion products such as prestige image, brand awareness, reasonable price, and product quality, were researched and also find the correlation between satisfaction and purchase intention were analyzed. A survey was conducted focusing on the MZ generation, and the contents of the survey were analyzed using the SPSS 22.0 program and the Amos 26.0 program. Results: As a result of the study, selection attributes as prestige image, brand awareness, and product quality were proved to influence significantly on satisfaction. Moreover, the path of satisfaction to purchase intention proved significant. But reasonable price did not influence on MZ generations satisfaction. Conclusions: The research results present the selection attributes of luxury fashion products and provide significant implications when the MZ generation selects the attributes of luxury fashion products.

A Systematic Review of Programs for Post-traumatic Stress Disorder Patients in South Korea (외상 후 스트레스 장애 환자를 위한 국내 프로그램 체계적 고찰)

  • Ik-Sung KIM;Eun-Sol JU
    • The Journal of Economics, Marketing and Management
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    • v.12 no.1
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    • pp.97-104
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    • 2024
  • Purpose: This study attempted to systematically review the programs of patients with post-traumatic stress disorder in South Korea over the past decade, identify specific methods and effects, and present program guidance guidelines through them. Research design, data and methodology: This study is a systematic literature review, and studies registered in the RISS, NDSL, DBpia, and KmBASE search databases from January 1, 2013 to August 31, 2023 were targeted. Keywords were 'post-traumatic stress disorder', 'program' or 'treatment'. A total of 2,324 documents were searched, and 237 duplicate papers were excluded. After that, the title and abstract were viewed, and 2,058 papers that did not meet the inclusion criteria and exclusion criteria were excluded. In addition, the full text was checked and the final 11 documents were analyzed excluding 18 documents. Results: Among the 11 literatures, 45.45% of randomized control studies and 54.54% of non-randomized control studies were found. As for gender, 41.18% of women, 28.64% of 30-39 years old, and 34.27% of trauma causes were industrial accidents. Programs for patients with post-traumatic stress disorder were classified into art therapy, cognitive behavior therapy, and mindfulness programs, and art therapy was the most used at 45.45%. The sessions of the program were widely applied at 45.45% for 10 sessions and 36.36% for 60 minutes per session. Conclusions: This study has a limitation in that it only analyzed domestic intervention programs within 10 years. However, this study is meaningful in that it is intended to present program guidance guidelines through reviewing domestic programs for post-traumatic stress patients. In the future, it is necessary to conduct research such as expanding the scope of literature review at home and abroad.

Activities of IEA SolarPACES & Task Programs (IEA SolarPACES 및 Task 활동)

  • Kang, Yong-Heack;Kim, Jong-Kyu;Lee, Hyun-Jin
    • 한국태양에너지학회:학술대회논문집
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    • 2011.04a
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    • pp.246-249
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    • 2011
  • SolarPACES is an international cooperative network bringing together teams of national exports from around the world to focus on the development and marketing of concentrating solar power systems (also known as solar thermal power systems). It is one of a number of collaborative programs, called Implementing Agreements, managed under the umbrella of the International Energy Agency to help find solutions to worldwide energy problems. Technology development is at the core of the work of SolarPACES. Member countries work together on activities aimed at solving the wide range of technical problems associated with commercialization of concentrating solar technology, including large-scale system tests and the development of advanced technologies, components, instrumentation, and systems analysis techniques. In addition to technology development, market development and building of awareness of the potential of concentrating solar technologies are key elements of the SolarPACES program The Implementing Agreement specifies broad "Tasks," or thematic areas of work SolarPACES currently has three ongoing tasks, focusing on concentrating solar electric power systems (Task I), solar chemistry research (Task II), and solar technology and applications (Task III). An Operating Agent, nominated by the ExCo, is responsible for overseeing the work of each task Each task maintains a detailed program of work that defines all task activities, including their objectives, participants, plans, and budgets. In addition to technical reports of the activities and their participants, accomplishments and progress are summarized in the SolarPACES annual report. Many SolarPACES activities involve close cooperation among member countries (either through sharing of task activities or, occasionally, cost-sharing), although some cooperation is limited to sharing of information and results with other participants. In this paper, structure, works, and members of SolarPACES and Korean activies in the SolarPACES are introduced.

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Activities of IEA SolarPACES & Task Programs (IEA SolarPACES 및 Task 활동)

  • Kang, Yong-Heack;Kim, Jong-Kyu;Lee, Hyun-Jin
    • 한국태양에너지학회:학술대회논문집
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    • 2011.11a
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    • pp.320-323
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    • 2011
  • SolarPACES is an international cooperative network bringing together teams of national experts from around the world to focus on the development and marketing of concentrating solar power systems (also known as solar thermal power systems). It is one of a number of collaborative programs, called Implementing Agreements, managed under the umbrella of the International Energy Agency to help find solutions to worldwide energy problems. Technology development is at the core of the work of Solar PACES. Member countries work together on activities aimed at solving the wide range of technical problems associated with commercialization of concentrating solar technology, including large-scale system tests and the development of advanced technologies, components, instrumentation, and systems analysis techniques. In addition to technology development, market development and building of awareness of the potential of concentrating solar technologies are key elements of the Solar PACES program. The Implementing Agreement specifies broad "Tasks," or thematic areas of work. SolarPACES currently has three ongoing tasks, focusing on concentrating solar electric power systems (Task I), solar chemistry research (Task II), and solar technology and applications (Task III). An Operating Agent, nominated by the ExCo, is responsible for overseeing the work of each task. Each task maintains a detailed program of work that defines all task activities, including their objectives, participants, plans, and budgets. In addition to technical reports of the activities and their participants, accomplishments and progress are summarized in the SolarPACES annual report. Many SolarPACES activities involve close cooperation among member countries (either through sharing of task activities or, occasionally, cost-sharing), although some cooperation is limited to sharing of information and results with other participants. In this paper, structure, works, and members of SolarPACES and Korean activies in the SolarPACES are introduced.

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The Effects of Family Structure and Socialization Influences on Compulsive Buying: A Life Course Study in Thailand (가족구조와 사회화가 강박구매에 미치는 영향에 관한 연구: 태국의 인생행로연구를 중심으로)

  • Nguyen, Hung Vu;Moschis, George P.;Shannon, Randall;Gotthelf, Kristian
    • Journal of Global Scholars of Marketing Science
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    • v.19 no.2
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    • pp.27-39
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    • 2009
  • Compulsive consumption is regarded as a global phenomenon that can adversely affect consumer well-being. Although the topic has been studied in different cultural settings, we have seen relatively little theory development and explanations of compulsive behavior Nearly all previous empirical studies attempt to explain this behavior by correlating measures of compulsive behavior with independent variables taken within the same time frame. However, recent developments in social sciences suggest that such a phenomenon may best understood in the context of the person's earlier-in-life experiences. Using the life course paradigm as an overarching framework, the present research extends previous work on this topic. Following hypotheses were drawn from literature review: H1: The earlier in childhood and adolescence a person experiences family dislocation, the greater his or her likelihood of exhibiting compulsive behaviors in adulthood. H2: The earlier in life the young person experienced family dislocation, the greater the number of family disruption events the young person experienced prior entering adulthood years. H3: Family dislocation leads to (a) increased frequency of socio.oriented family communications and (b) decreased frequency of concept-oriented family communication. H4: Young adults who were raised in families characterized by a strong socio-oriented communication structure are more likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a weak socio-oriented family communication structure. H5: Young adults who were raised in families characterized by a strong concept-oriented communication structure are less likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a week concept-oriented family communication structure. H6: The relationship between family disruption events experienced during adolescence and perceived stressfulness of these events is moderated by (a) global family support, (b) emotional family support, and (c) material family support. Those reporting higher levels of family support as teenagers are less likely to report experiencing stress due to family disruption events. H7: Perceived stressfulness of family disruption events experienced during adolescent years are associated with compulsive consumption tendencies in early adulthood. H8: The greater the number of family disruption events young adults experienced during their adolescent years the more frequent was their communication about consumption with their peers. H9: The more frequent was the young persons' communication with their peers about consumption during their adolescent years, the more likely they are to report compulsive buying tendencies as young adults. We use a sample of 120 Thai undergraduate students attending classes taught in English as part of a four-year international program. Product-moment correlations, hierarchical regression analysis and partial correlation were used to analyze data. Results of testing hypotheses showed that hypothesis 2, 4, 7 and 9 were supported and hypothesis 1, 3, 5, 6 and 8 were not supported. Our study did not find a significant relationship between the age when a person experienced family dislocation and their compulsive behavior tendencies expressed as young adults. We did not find a significant relationship between family dislocation and family communication structures. But we found a significant positive relationship between socio-oriented communication structure and compulsive buying and a significant relationship between our peer communication and compulsive buying measures. Also we found perceived stressfulness due to the disruptive events to have a significant positive relationship between the perceived stressfulness and compulsive buying. Implications from these findings, limitations of this research and future research suggestions were discussed.

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Export Marketing Strategy through the Analysis of Intra-Industry Trade in Gwangju Region (광주지역의 산업내무역 분석을 통한 수출마케팅 전략)

  • Lim, Jun-Hyeong
    • International Commerce and Information Review
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    • v.15 no.3
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    • pp.25-39
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    • 2013
  • This study is to analyze Gwangju's trade structures with China, Japan and the United Sates, and to contribute, through clarification of product competitiveness, to minimizing free-trade-induced costs as well as maximizing profits from free trade. To obtain this study purpose, two export competitiveness indicators are used; they are Trade Specialization Index (TSI) and Grubel & Lloyd(GL) Index. Intra-industry trade is examined to see if there exists a technological gap between nations. Intra-industry trade is divided into two; Low Quality Vertical Intra-Industry Trade (LQVIIT) and High Quality Vertical Intra-Industry Trade (HQVIIT). Gwangju's trade with China is HQVIIT; Gwangju exports high-quality and high-priced items to China, and imports low-quality and low-priced ones. On the other hand, Gwangu's trade with Japan is mainly LQVIIT; Gwangju exports low-quality and low-priced processed stuffs to Japan, and imports high-quality and high-priced ones from Japan. While Korea-US is mainly of both high-quality and low-quality Vertical Intra-Industry Trade; Gwangju exports low-quality and low-priced items as well as high-quality and high-priced items to the USA. Based on the analysis result, export marketing strategies are presented as follows: the transition to high value-added export system, the local entry networking, government support for trade exhibition, offer of special program on local small businesses.

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The Application of Hazard Analysis Critical Control Point (HACCP) in Milk Processing Plants (유가공장의 HACCP 적용)

  • Jeong, Dong-Kwan
    • Journal of Dairy Science and Biotechnology
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    • v.14 no.1
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    • pp.1-15
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    • 1996
  • With the starting of Uruguay Round(UR) and World Trade Organization(WTO), the direction of trade in world market has been setting up with the beginning of an opening age. However, world nations has been expressed a deep concern on the marketing and the circulations of unsafe foods, especially in the international trade of food products. Therefore, administration of most countries are taking a firm step on the safety of imported food products. The implementation of hazard analysis critical control point(HACCP) system in food industry is strongly appeared on the world stage at this point. Major international organizations, such as WHO, WTO, and EC have been recognized the importance of HACCP and already documented on their future plan for standardization of food safety in the international trade of food products by means of the this system. Several advanced countries have already developed HACCP system for the food industry and have been producing food products under this system. Now they have proposed rulemakings on a mandatory HACCP program in the production of domestic and imported food products. However, with the lacking of knowledge and information on the HACCP, there has been no actions for applying this system in the food industry of Korea. It is a very clear fact that Korean dairy and food industry will be faced on serious problems in exporting food products without applying HACCP system in the very near future. The objective of this article is to introduce the world trend. necessity, and application of HACCP system in food and dairy industry. Also a HACCP system developed by one dairy processing plant in Europe will be demonstrated as a moldel system.

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A Study on the Small-medium Sized Freight Forwarders' Entry into UNPM -Subject to International Freight Forwarder & Delivery Service (중소 국제물류주선업체의 유엔 조달시장 물류서비스 부분 진출방안 연구)

  • Shin, Seok-Hyun;Kwak, Kyu-Seok
    • Journal of Navigation and Port Research
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    • v.36 no.8
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    • pp.691-698
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    • 2012
  • Local freight forwarder's circle is suffering worsening profitability and insecure employment from over-competition which caused by a saturated local logistics market. It is emerging UN procurement market for local freight forwarders. However it is needed to study on successful entry, market status and supporting measures from government and research institute. Currently there are no national research data of UN procurement market in logistics sectors but as per the writer's experience and viewpoint to UN bidding, it would seem that appropriate measures should be made such as government's enhanced support for overseas advancement, price competitiveness, building global network and development of education program for trainees associated with current overseas internship program by government.

The Effect of Mobile Tourism Information Service Features on Perceived Value, Satisfaction, and Using Intentions (모바일 관광정보 서비스특성이 지각된 가치 만족도 및 이용의도에 미치는 영향 연구)

  • Lee, Sung-Joon;Dai, Jing
    • Journal of Distribution Science
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    • v.12 no.12
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    • pp.75-82
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    • 2014
  • Purpose - Due to the rapidly changing environment, the needs of information distribution are emphasized more than ever before. As information changes to cater to diversity, professionalism, and detailed segmentation, this information is produced exponentially. Many researchers working in intelligence agencies are feeling the need to establish a comprehensive information management and information distribution system in a systematic and more effective manner. Mobile marketing is based on communication when consumers can access information using GPS systems whatever their location may be when they are on a trip. Until recently, Korean companies have been struggling to perform well in the larger mobile tourism information service (MTIS) for Chinese tourists, which is regarded as a blue ocean area. The principal dimensions of the characteristics of a mobile tourism information service were analyzed, and the influence on perceived value and satisfaction was identified. Moreover, the relationship among the variable satisfaction and using intentions was empirically analyzed. Research design, data, and methodology - This study examined the structural relationship among mobile tourism information features, perceived value, satisfaction, and behavioral intentions. It is based on analyzed data from questionnaires involving advanced research. A questionnaire survey targeting Chinese students using a mobile tourism information service in Korea was conducted. A total of 230 questionnaires were circulated, and 221 questionnaires were used for empirical analysis, excluding invalid data. The data were analyzed with structural equation modeling with SPSS 21.0 statistic package reliability analysis, factor analysis, and regression analysis were implemented, and the effects of the mobile tourism information service features on perceived value, satisfaction, and using intentions were presented. Results - First, mobile tourism information service features have a direct positive effect on the practical value, and do not affect the hedonic value. Second, perceived value has a statistically positive effect on satisfaction. Third, perceived value has a positive effect on behavioral intentions. Fourth, satisfaction has a direct positive effect on behavioral intentions. Conclusion - MTIS (mobile tourism information service) involves personal, social, and technical characteristics. We have analyzed the effects of mobile tourism information service on perceived value, and on satisfaction and using intentions. First, the study shows that the characteristics of mobile tourism information service and perceived value in relation to mobile tourism information service usage are important for marketing in the Chinese market. Moreover, after using a mobile tourism information service, the effect on practical value is more than on hedonic value. We could not analyze the program for tourism information service extensively, and used only questionnaires from Chinese students in Korea. In the future, there should be research on the programs for a tourism information service. We expect to study the MTIS program in greater detail, and to improve the quality and reputation of MTIS through the analysis of its program. We hope that this research will allow an evaluation of the relationship between Korea and China regarding MTIS.

The Effect Strategic Alliances on the Performance in Container Liner Shipping Companies (컨테이너 정기선사의 전략적 제휴 특성이 재무적 성과와 비재무적 성과에 미치는 영향)

  • Lim, Jong-Sub
    • Journal of Distribution Science
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    • v.14 no.6
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    • pp.99-106
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    • 2016
  • Purpose - The antecedent to the relationship between the effect of the characteristics of strategic alliances and the performance of container liner shipping companies has been investigated in this study as container liner shipping companies' strategic alliances. It affects positively and negatively home, partner, and the third parties' performance in container liner shipping companies. Extensive literature reviews on shipper's strategic alliances reveal that strategic alliances in financial and non-financial performance of container liner shipping companies show the performance such as economic effects, business performance, global supply chain management performance, customer satisfaction, and forward integration and backward integration performance. The purpose of this study is to test empirically that the relationship between the characteristics of strategic alliances and financial and non-financial performance in container liner shipping companies. Structured equation modeling and confirmatory factor analysis were used to test the hypothesis using AMOS statistics program. Most previous researches focused on the relationship between the characteristics of strategic alliances and alliance types. There are few empirical studies that focus on business performance data because it is difficult to collect data in container liner shipping companies. However, this research measures financial and non-financial performance differently compared with the previous researches focusing on the characteristics of strategic alliances and alliance types measurements. Research design, data, and methodology - The conceptual model for the study is based on the studies of Lim (2010), Chen & Zhen (2009), and Wang & Meng (2014). The model is built around the factors of characteristics of strategic alliances and business performance. Cost, marketing, and service factors are regarded as proxy for the characteristics of strategic alliances. The financial and non-financial performance are regarded as proxy for the performance of strategic alliances. Based on the analysis of one hundred cases such as forwarder, shipper, and liner shipping companies, this study uses structural equation modeling to verify the effects of the characteristics of strategic alliances on business performance. Conclusions - This study provides container liner shipping companies to get some policy and practical implications in terms of the characteristics of strategic alliances and business performance. First, the cost factor for alliances characteristics has a positively significant influence on the financial and non-financial performance of strategic alliances. The cost factor relationship between high and low performance group does not have a significant difference on the performance of strategic alliances. Second, the marketing factor of alliances characteristics has a positively significant influence on the financial and non-financial performance of strategic alliances. The high performance group's marketing factor has a great non-financial performance than low performance group, but the low performance group's marketing factor has a grater financial performance than high performance group factor does. Third, the service factor of alliances characteristics has a negative influence on the non-financial performance of strategic alliances. The high performance group's service factor has a great non-financial performance than low performance group. Based on the findings from this study, related implications and future avenues deserve to be discussed.