• Smart Media Journal
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• v.11 no.7
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• pp.85-93
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• 2022

Currently, Korea is achieving cultural, economic, and social growth as a member of the international community along with its social growth. In the 2000s, local communities and local governments made multidimensional efforts with historical and cultural interests. And as part of that, historical museums were built or expanded to increase the quantity in anticipation of citizens' satisfaction and attracting visitors. However, the qualitative effect of the exhibition space is not achieved. Therefore, in this study, the analysis according to the complex system theory on the interrelationship between exhibition planning, space, and spectators was carried out based on the case of domestic historical museums, and future exhibition space planning or movement lines according to the mutual relationship between the exhibition space and the spectators were conducted. The purpose of this study is to conduct research on specific visualization and data derivation regarding spatial density and spatial perception information.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.979-986
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• 2022

In this study, the virtual exhibition using 3D architectural space was analyzed in terms of the viewer's experience. For this purpose, the analysis items of the virtual architectural space include whether the actual architectural space is reproduced, the introduction of surreal elements, the degree of freedom of movement and circulation, the level of photorealism of spatial expression, the level of reproduction of the exhibits and information provision method, and the interaction with other participants. Six virtual exhibition projects designed by a well-known architect were selected and analyzed. Three directions were found through the analysis. First, even when designing a virtual exhibition space with a high degree of freedom, there is a tendency to present a familiar architectural environment. Second, the current method of creating a virtual architectural space is that the method using a 360-degree rendering image and the method using a game engine coexist with pros and cons. Third, the interaction between participants in the virtual exhibition is implemented only by using a game engine. It is expected that the virtual space production environment using the game engine to be developed will become more advantageous in the future.

• Journal of the Korean earth science society
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• v.27 no.2
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• pp.130-139
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• 2006

Natural history museums used to be called an "informal learning institute". It is based on the assumption that their exhibition and exhibits are supposed to reflect school science curriculum and support school science programs. This study is to explore how this assumption is verified in terms of content-wise connections between school science and museum exhibits. In this study, 461 Earth Science related exhibits were selected from the Smithonian Museums and the American Museum of Natural History in the U.S. and analyzed with several instruments. The instrument targeting on Earth Science curriculum was framed based on the Third International Mathematics and Science Study (1993) and the National Science Curriculum Standards (1996). Other than content-wise connections, this study investigated exhibition characteristics related to better learning of science: these characteristics were types of activities, exhibition media, exhibition technology, and presentation methods. The nature of science shown in exhibits were examined as well. Natural history museums were reconsidered for their relevance and potential as informal educational venues from this study.

• The monthly packaging world
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• s.12
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• pp.73-80
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• 1994

`94 국제 포장재 생산 및 포장공정기술전(International Exhibition of Machinery and Materials for Package Processing and Production : IPP '94)이 월간 $\lceil$포장산업$\rfloor$과 ㈜경영전람 주최로 오는 26일부터 29일까지 나흘간 한국종합전시장 별관에서 열린다. 92년에 이어 두번째로 열리는 이번 IPP는 제품의 생산단계에

• Journal of Korean Society of Water and Wastewater
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• v.19 no.6
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• pp.705-709
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• 2005

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.5
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• pp.681-691
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• 2017

This empirical study evaluated the 2016 Cheonan KIEMSTA(Korea International Exhibition of Machinery, Equipment, Science and Technology for Agriculture) based on an exhibitor's view. A total of 15 items of importance and performance were selected and 4 quadrants were analyzed for further analysis. The results revealed the following significant factors:concentration region with generating sales, exploring market opportunities in a new region, and meeting key decision makers; the Overkill region with collecting information regarding thecompetitor's product, demonstrating thecompany's capability, increasing staff's trade show experience, and training the sales teams; Low priority region with discovering new products, exploring export opportunities in a foreign market, and gaining an edge over competitors who are not exhibiting; and Keep up the work region bymaintaining relationships with existing customers, collecting market information, benchmarking competitor's position, introducing new product, and motivating sales people.

• Journal of the Economic Geographical Society of Korea
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• v.20 no.3
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• pp.419-430
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• 2017

This study aims to analyze the effect of the exhibition's image toward Visitor's Satisfaction and Behavioral Intention (re-visit and recommendation), and to investigate the influence relationship between visitor's satisfaction and behavioral intention. Thus, the survey is carried out to 489 visitors from Daejeon International Wine Fair and the result shows as following. First, after the analysis of local exhibition's image, 6 factors(wonderfulness tendency, experience tendency, purchase tendency, entertainment tendency, and utility tendency) come out. Second, the impact on image of exhibition's image from 6factors is sequentially followed as wonderfulness tendency, experience tendency, purchase tendency, entertainment tendency, and utility tendency, however the local tendency have no impact on. Third, in the influence relationship between re-visit and exhibition image- as a following order- wonderfulness, purchase tendency, experiment tendency, entertainment tendency and local tendency are sequentially have an impact. Forth, the result of the analysis for influence between elements of the exhibition's image factor and the intention of recommendation shows that wonderfulness, experience tendency, entertainment tendency, and purchase tendency elements had a meaningful influence on the intention of recommendation however, local tendency and utility tendency do not have an impact. Fifth, the satisfaction of visitors have an affirmative influence on the intention of behavior(re-visit and recommendation).

• Management & Information Systems Review
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• v.34 no.2
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• pp.171-191
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• 2015

This study is about the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance. The two topics were approached with integrated model. Accordingly, this study examined how service quality and experiential quality affect exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and how the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is affected. The result demonstrates that the quality of experience exerts positive effect on the visitors' sense of satisfaction(Hypothesis 3), while service quality is not statistically significant when it comes to the visitors' satisfaction(Hypothesis 1). When the correlation between service quality and experiential quality, and the participating companies' perception on the performance is examined, service quality exerts positive effect on the participating companies' perception on the performance(Hypothesis 2), while experiential quality is not statistically significant on the participating companies' perception on the performance(Hypothesis 4), When the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is examined, it was shown that positive effect is exerted just like the results of the previous studies(Hypothesis 5), lastly, correlation between participating companies' perception on the performance, companies' satisfaction and company loyalty was examined. In case of the participating companies' perception on the performance, it exerts positive effect on the companies' satisfaction(Hypothesis 6), while company loyalty is not statistically significant (Hypothesis 7). In case of companies' satisfaction, it exerts positive effect on the company loyalty (Hypothesis 8). The results of this study will provide help to increase overall understanding of the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and to provide important implications for the development of strategy for exhibition and convention's vitalization.

• Journal of People, Plants, and Environment
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• v.22 no.1
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• pp.91-98
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• 2019

This study aimed to provide basic data on current trends in floriculture through a survey. The exhibitors' purposes and items displayed at the Tokyo International Flowers & Plants Expo in 2017 were surveyed. The survey was conducted among 238 exhibitors during the exhibition period from October 11 to 13, 2017. As a result, participants came from 14 countries including Belgium, China, Colombia, Japan, Korea and France. The purposes of the majority of the surveyed exhibitors were to display cultivars (86 exhibitors, 36.3%), followed by to display merchandise, subsidiary materials and cultivation techniques. Among cultivars, pot plants accounted for the majority of the entire cultivars (54 exhibitors, 55.1%), followed by cut flowers (35 exhibitors, 35.7%), sapling, and seeds. The most of the displayed pot plants were ornamental plants (27 exhibitors, 43.5%), followed by garden trees, ground cover plants, bedding plants and succulent plants. The most of the displayed cut flowers were rose (8 exhibitors, 21.1%), followed by lisianthus, chrysanthemum and dahila. In terms of cultivation techniques, those using moss were displayed by 7 exhibitors (50%) and green-wall techniques were displayed by 6 exhibitors (42.9%). In terms of merchandise, processed products were displayed by 21 exhibitors (41.2%), followed by floral products. Therefore, the IFEX can be used as a place to understand current trends in the floriculture market.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.52
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• pp.119-135
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• 2011

Korea's trading volume is expected to surpass USD 1 trillion in 2011. Korean economy achieves this largely due to its dependence on export and enhanced technological capacity and product quality. Improved recognition of Korean enterprises in the global arena also helped. However, the largest reason behind theses could be found in exporters' ceaseless marketing endeavors and continued government supports. Today, more and more people become to rely on trade exhibitions to boost export effectively. Trade exhibitions are employed as a useful tool to attract buyers and enter a market. This is because such exhibitions' marketing effect and professional aspects. South Korean export relies on large conglomerates for most part. However, 95% of the country's entire industry are small and medium-sized companies. This means that SMEs' export has a huge impact on the national economy. Therefore, as a way to improve SME export and minimize their losses, we need to use trade exhibitions more actively. The overseas policy insures only promotional activities regarding foreign exhibition and fair (including international events held in Korea), foreign distributor, shopping mall, home shopping, etc. and does not include air fare, traffic cost in the local place, accommodation cost and dining expenditures as costs to be excluded mentioned above. It is not easy for them to take part in events abroad if they have to pay for such expenses. If full financial support is difficult, the Korea trade insurance corporation still may give a certain level of aid for successful exporters to engage in marketing activities abroad more actively and further stimulate SMEs' export.